WHICH SOFT DRINK IS PLACING ITS BET ON THE HISPANIC MARKET?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Dr Pepper Snapple is trying to put its marketing dollars where it sees the best returns, shifting resources to local from national advertising, onto social media and toward the fast-growing Hispanic demographic, The Wall Street Journal reports. While total dollars spent may rise only slightly, the company says it is getting more impact for its spending. Dr Pepper Snapple expects its sales this year to grow 3%, the low-end of its long-term target.

Dr Pepper Snapple Group, based in Plano, TX, is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. It employs approximately 19,000 people and operates 22 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean.

Read More: http://www.portada-online.com/article.aspx?aid=9227

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and make it a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Comments

  1. Really spotless internet locate , thankyou for this post.

Trackbacks

  1. [...] Mindless Sheep? (pff.org)What’s an advertising plan and how to create it (startups.com)Dr. Pepper Bets on Hispanic Market (thehispanicblog.com)Is Hispanic Media “Muy Caliente?” (thehispanicblog.com)Hispanic [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 25,235 other followers