EVA MENDES IS GIRL IN PROGRESS

eva-mendes-cierra-ramirez-girl-in-progress

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Grace (Eva Mendes) is a single mom. She is too busy juggling work, bills, and and relationships, to give her daughter, Ansiedad (Cierra Ramirez) the attention she desperately needs. When Ansiedad’s English teacher, Ms. Armstrong (Patricia Arquette), introduces her students to classic coming-of-age stories, Ansiedad is inspired to skip adolescence and jump-start her life without mom. While Grace becomes preoccupied with the increasing affections of her co-worker (Eugenio Derbez), Ansiedad enlists the help of her loyal friend, Tavita (Raini Rodriguez), to plot her shortcut to “adulthood”. But as her misguided plan unravels, Ansiedad and Grace must learn that sometimes growing-up means acting your age.

Dove Worldview:


Here is a movie which illustrates that change is possible for anyone who truly wants it. A teenager named Ansiedad lives with her mother Grace, and their relationship is a bit rocky, mainly due to the fact that Grace is having an affair with a married man, works as a waitress at a diner, and is hardly ever home. Yet Ansiedad’s love for her mother is clearly seen when she goes into her mom’s bedroom after Grace gets home late and she lovingly removes her shoes while she sleeps.


When Ansiedad hears her teacher mentioning “coming of age” and “rites of passage” in her class at school, she decides it is time she goes from being a very good student to a time of rebellion. She says, “Being a kid is stupid and I’m moving on.” However, she moves on with some very bad decisions. She sets her goals on hanging out with “bad girls”, ditching her overweight but kind best friend, ignoring her school work, drinking and “maybe” doing drugs. Lastly, she plans on losing her virginity. She even sets her eyes on the guy she wants it to happen with.


Obviously these are themes which are realistically handled in this film yet there is a strong change in the characters by movie’s end, including both Grace and Ansiedad, who “grow up” and form a bond. Without spoiling the ending, Ansiedad learns that being an adult means being responsible and Grace remembers her responsibilities as well. The redemptive theme is strong in this one.

Parents should watch this film with their kids and discuss the various decisions the characters make. Due to the sophisticated themes we are recommending this movie for ages twelve plus. “Girl in Progress” is a film you and your family will care about! And it should be utilized as a teaching tool in making decisions and dealing with consequences. This one is Dove “Family-Approved”. “Girl in Progress” is just that, a story about progress!

Read More: Christian Cinema

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HAPPY CINCO DE MAYO MIS AMERICANOS: CHECK OUT THE SEVEN CITIES WITH THE HOTTEST FIESTAS ACROSS THE COUNTRY

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

From margaritas to Mariachi and everything in between, here’s a rundown of the biggest fiestas taking place across the country.

(1) Los Angeles, California

The Fiesta Broadwayis known as “the largest Cinco de Mayo celebration in the world. The monster street fair, which covers more than 24 square blocks of downtown Los Angeles, draws crowds of more than half a million people. This year the fiesta happened on April 27th – 29th.

(2) Denver, Colorado

Denver, Colorado

Cinco de Mayo – Denver

The Mile High City is home to “Cinco in the Park,” a two-day festival hosted by Denver’s Civic Park Center that typically attracts more than 400,000 visitors and features over 350 food and retail vendors.
Look out for three stages of live entertainment, a Navy flight simulator, and the highly-anticipated annual Green Chili-Bowl Cookoff when the party — now entering its 25th year  anniversary kicks off— kicks off with a parade on Saturday, May 5th at 10am.

(3) Phoenix, Arizona

Phoenix, Arizona

Cinco de Mayo – Arizona

This year, the 19th annual Cinco de Mayo Phoenix festival willtake place May 5th and May 6th.  The big bash draws in more than 150,000 enthusiastic attendees.
Look forward to the endless mix of live music, batting cages, and party-goers chomping down on one and half pound turkey legs.

(4) St. Paul, Minnesota

St. Paul, Minnesota

Cinco de Mayo – Minnesota

The “Spiciest Celebration” in Minnesota takes place in St.Paul’s District del Sol, which opens its streets to more than 100,000 attendees each year.
The party begins on Friday, May 4th at 4 p.m. and keeps raging through Saturday night. What should you expect? Six blocks of traditional latin food, music, and dance, a lowrider car show, and a “people’s choice” salsa tasting contest!

(5) Chicago, Illinois

Chicago, Illinois

Cinco de Mayo – Chicago

This year, Chicago’s Little Village neighborhood — the heart of the city’s Mexican community — will host its second annual Cinco de Mayo festival from Friday, May 4 to Sunday, May 6.
The three-day celebration is said “to be one of the largest Mexican cultural fests in the Midwest.”
In late September, Little Village is also the site of the Chicago’s annual Mexican Independence Day Parade.

(6) Portland, Oregon

Portland, Oregon

Cinco de Mayo – Oregon

Get ready to see professional luchadores (Mexican wrestlers) riling things up at Portland’s 28th Annual Cinco de Mayo Fiesta, which starts today and continues through Sunday, May 7.
The extravagant celebration takes place along the waterfront and showcases a variety of local talent and professional entertainment, including ethnic Mexican ballet dance and a Latin rock band.

(7) San Francisco, CA

San Francisco, CA

Cinco de Mayo – San Francisco

The Mission neighborhood in San Francisco celebrates its eigth annual Cinco de Mayo spectacular this weekend in Dolores Park.
The family-friendly, alcohol-free extravaganza is expected to draw more than 5,000 people — just the right number to start a giant Zumba-thon Exercise Class, which will launch the entire event on Saturday, May 5.
Updated from 2011: Business Insider

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WHY DO WE CELEBRATE CINCO DE MAYO – IS IT MEXICAN INDEPENDENCE DAY: THE TRUTH AND HISTORY BEHIND WHAT THIS DAY REALLY MEANS IN THE UNITED STATES AND IN MEXICO

Cinco de Mayo

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

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It’s almost May 5, 2012, so Happy Cinco de Mayo everyone! The day commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862, under the leadership of Texas born General Ignacio Zaragoza Seguín. Cinco de Mayo is observed in the United States and other locations around the world as a celebration of Mexican heritage and pride.

Cinco de Mayo in Mexico

Within Mexico, Cinco de Mayo is primarily observed in the state of Puebla, where Zaragoza’s unlikely triumph occurred, for many Mexicans, however, May 5 is a day like any other: It is not a federal holiday, so offices, banks and stores remain open.

Cinco de Mayo in the United States

In the United States, Cinco de Mayo is widely interpreted as a celebration of Mexican culture and heritage, particularly in areas with substantial Mexican-American populations.

Chicano activists raised awareness of the holiday in the 1960s because the day commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla. They identified with the victory of indigenous Mexicans over European invaders.

Cinco de Mayo: And It’s Fiesta Time (To find out about the Seven Biggest Cinco De Mayo Parties in the US CLICK HERE

Today, revelers mark the occasion with parades, parties, mariachi music, Mexican folk dancing and traditional foods such as tacos and mole poblano. Some of the largest festivals are held in Los Angeles, Chicago and Arizona.

Confusion with Mexican Independence Day

Many people outside Mexico mistakenly believe that Cinco de Mayo is a celebration of Mexican independence, which was declared more than 50 years before the Battle of Puebla. That event is commemorated on September 16, the anniversary of the revolutionary priest Miguel Hidalgo y Costilla’s famous “Grito de Dolores” (“Cry of Dolores”), a call to arms that amounted to a declaration of war against the Spanish colonial government in 1810. The book The Course of Mexican History states “The exact words of this most famous of all Mexican speeches are not known, or, rather, they are reproduced in almost as many variations as there are historians to reproduce them.”The book goes on to claim that “the essential spirit of the message is…

‘My children: a new dispensation comes to us today. Will you receive it? Will you free yourselves? Will you recover the lands stolen three hundred years ago from your forefathers by the hated Spaniards? We must act at once… Will you defend your religion and your rights as true patriots? Long live our Lady of Guadalupe! Death to bad government! Death to the gachupines!’

Hidalgo’s Grito did not condemn the notion of monarchy or criticize the current social order in detail, but his opposition to the events in Spain and the current viceregal government was clearly expressed in his reference to bad government. The Grito also emphasized loyalty to the Catholic religion, a sentiment with which both Creoles and Peninsulares (native Spaniards) could sympathize; however, the strong anti-Spanish cry of “Death to the Gachupines” (Gachupines was a nickname given to Peninsulares) probably had caused horror among Mexico’s elite.

Cinco de Mayo: The History Behind What this Day Truly Means

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cPhoto: Battle of Puebla

In Mexico, the various factions that fought their civil war had borrowed large sums of money from foreign creditors. The fighting devastated Mexico’s economy, and the country had to suspend payments on its debts. Taking advantage of the relative weakness of the United States during the US Civil War, in December of 1861 the governments of France, Great Britain and Spain landed an allied military force at Vera Cruz to protect their interests in Mexico and to try to collect the debts owed to their citizens. Juárez negotiated with the allies and promised to resume payments, and the British and Spanish troops began to withdraw from Mexico in April, 1862.

source unknown

The French, however, did not withdraw and instead sent reinforcements to their troops in Mexico. At the time France was ruled by Louis Napoleon, the nephew of Napoleon Bonaparte. Louis Napoleon was elected President of France, but after the election he proclaimed himself Napoleon III, Emperor of the French (the British referred to him as “the nephew of the uncle”). While negotiations for the Mexican government to repay its debts were ongoing, the French commander, General Charles Ferdinand Latrille, comte (Count) de Lorencez, advanced on Mexico City from Vera Cruz, occupying the mountain passes which led down into the Valley of Mexico. At this point it became clear that Napoleon III planned to turn Mexico into a colony. The French advance was along a route that had been used several times in the past to conquer Mexico, first by the conquistador Hernan Cortes and most recently by US General Winfield Scott during the Mexican War.

Napoleon III

France declared war on Mexico, and called on those Mexicans who had fought on the side of the Conservative Party in the civil war to join them. Napoleon III planned to turn Mexico into an empire ruled by Archduke Ferdinand Maximilian Josef von Habsburg, the younger brother of the Emperor of Austria-Hungary.

Archduke Ferdinand Maximilian Josef von Habsburg

General Charles Ferdinand Latrille, Count de Lorencez, was the leader of the French forces – the Corps Expéditionnaire – which numbered about 7,300 men. He had been their commander for about two months. He was confident of victory. He boldly proclaimed, “we are so superior to the Mexicans in race, organization, morality, and elevated sentiments that as the head of 6,000 soldiers I am already master of Mexico.” He knew that less than 6,000 US troops – considered poorly trained and disciplined by European officers – had defeated a Mexican Army of 30,000 men under President General Antonio de Santa Anna (Antonio López de Santa Anna y Pérez de Lebrón) and taken Mexico City in 1847. General Count de Lorencez had over 1,000 more men than US General Winfield Scott, and the Mexican Army facing the French at Puebla numbered about 6,000 men (the French would later say 12,000) – far less than the army General Scott had defeated.
Left: Napoleon III, Emperor of the French (Chateau de Versailles); Right: Díaz at Puebla - This painting shows one of the critical moments of the Cinco de Mayo battle.  The French assault has begun to break up under the deadly fire of Mexican marksmen from Fort Loreto and the fortified monastery of Guadalupe.  Just then, General Porfirio Díaz appears, leading a detachment of Mexican cavalry in a charge against the dispirited French troops.

Left: Napoleon III, Emperor of the French (Chateau de Versailles); Right: Díaz at Puebla – This painting shows one of the critical moments of the Cinco de Mayo battle. The French assault has begun to break up under the deadly fire of Mexican marksmen from Fort Loreto and the fortified monastery of Guadalupe. Just then, General Porfirio Díaz appears, leading a detachment of Mexican cavalry in a charge against the dispirited French troops.

Furthermore, de Lorencez considered his own French troops far better trained and disciplined than the troops fielded by either the United States or Mexico. In order to make his entry into Puebla as impressive as possible, General Count de Lorencez ordered his troops to apply fresh whitening to their gaiters before the attack.

Texas born General Ignacio Zaragoza on Mexico’s 500 Pesos

The Mexican Army of the East (Ejército de Oriente), under the command of Texas-born General Ignacio Zaragoza (1829-1862), the vastly outnumbered and poorly supplied Mexicans fortified the town and prepared for the French assault. General Ignacio Zaragoza, took up positions at the town of Puebla (Puebla de los Angeles). This maneuver blocked the French advance on Mexico City. General Ignacio Zaragoza addressed his troops, telling them, “Your enemies are the first soldiers in the world, but you are the first sons of Mexico. They have come to take your country away from you.” Zaragoza ordered his commanders – Generals Felipe B. Berriozabal, Porfirio Díaz (José de la Cruz Porfirio Díaz Mori), Félix Díaz, Miguel Negrete and Francisco de Lamadrid, to occupy the Cerro de Guadalupe, a ridge of high ground dominating the entrance to Puebla, and the five forts which surrounded the town.

Of the forts, the two most prominent were situated on the Cerro de Guadalupe on either side of the road to Mexico City — the fort of Loretto to the right, and the fortified monastery of Guadalupe to the left. These were the positions that General Count de Lorencez ordered the Corps. After a brief artillery bombardment the French began their assault. Caught in a devastating crossfire from the Mexican troops manning the loopholes of the two forts, the French line faltered and then broke. The soldiers of the Corps Expéditionnaire charged the Mexican positions two more times, but each attack was repulsed by the withering musket fire of the Mexican troops. As the beaten French began their retreat, Mexican General Porfirio Díaz, at the head of a troop of cavalry, attacked them. Though badly shot up, the Corps Expéditionnaire was able to retreat in good order. They spent the evening of Cinco de Mayo waiting for an attack which never came. The next day, they began to withdraw back down the road towards Vera Cruz.

When word of the defeat reached Napoleon III, he replaced General Count de Lorencez as commander of the Corps Expéditionnaire with General Elias Frederic Forey, and sent 30,000 troops as reinforcements. The French reaction did little to lessen the shock of the defeat in Europe, and particularly in France. The Mexican Army had proved itself capable of standing up to a first-class European army, and defeating it. The victory of the Cinco de Mayo at Puebla is still celebrated today.

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NIELSEN REPORTS THAT ENGAGING THE HISPANIC MARKET IS AN IMPERATIVE FOR FUTURE SUCCESS: THIS MEANS YEAR ROUND NOT JUST ON CINCO DE MAYO

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

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Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll out special promotions and discounts. (For example, Tyson Foods, Tabasco brand and Jose Cuervo’s nonalcoholic margarita mix have teamed up on a “Fiesta of Flavor” retail savings promotion.)
While I love the idea of engaging consumers around special events like holidays (and this Fiesta of Flavor campaigns seems like an innovative, multi-channel winner), I also want to add a few words of caution. If you’re a brand that wants to be more relevant to Hispanics (and you should be), it’s time to start thinking beyond Cinco de Mayo alone. These days, Hispanic marketing campaigns need to be comprehensive, consistent and year-round.
Why do you need to start focusing on the Hispanic market? A recent Nielsen report doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative:
“The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which has already occurred in the most populous states and is beginning to occur among the U.S. baby population. Ethnic plurality refers to the coexistence of numerous ethnicities and races with no one segment in the majority. If the present U.S. economy substantially benefits from Hispanics, the future U.S. economy will depend on Hispanics by virtue of demographic change and the social and cultural shifts expected to accompany their continued growth.”
“The Hispanic market’s size, sheer size, growing clout, and buying power of $1 trillion in 2010 and $1.5 trillion by 2015 require thoughtful understanding about what the market represents to a company’s bottom line.”

“Hispanics are a primary driver of growth and change in the American marketplace, and marketers must recognize that engaging the Hispanic market is now an imperative for future success.”

How can you make an authentic connection to Hispanics so that you can start truly engaging them and provide a relevant and personalized customer experience? Execute, evaluate, evolve.

The biggest mistake you can make in marketing to Hispanics is relying on a one-hit-wonder campaign centered around Cinco de Mayo.  Today’s Hispanic population is diverse, discerning and engaged –as such, it demands your consistent, thoughtful attention year-round.

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DO HISPANICS SPEND THE MOST ON SMARTPHONES AND TABLETS: FIND OUT ABOUT THE BILLIONS OF DOLLARS LATINOS ARE SPENDING IN 2012

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Hispanics are early technology adopters, with high spending expected on devices and content

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.

Smartphone penetration was 51.5% among the survey group, which was comprised almost entirely of mobile owners (just 6.1% said they had no mobile phone). This is slightly higher than eMarketer’s estimated 46.9% smartphone penetration for Hispanic mobile users as of the end of 2011. Also, 19% of those polled owned tablets, higher than eMarketer’s estimate of 12.6% for the same period. The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines.

Mobile Devices Owned by US Hispanic Consumers, Dec 2011 (% of respondents)

Smartphones were at the top of the list of new mobile devices respondents said they planned to buy over the next six months, at 24%. Another 18% said they planned to purchase a tablet. Top activities performed on a tablet included gaming, search and email. Games were also the leading category of mobile app purchased by Hispanics; according to the poll, nearly half of respondents had bought a mobile gaming app.

Social networking, the fourth leading tablet activity among Hispanics, was the No. 2 online activity overall for the group, and Facebook was the favorite destination.

Social Networks Used by US Hispanic Consumers, Dec 2011 (% of respondents)

Twitter was a distant second at 29%, followed by Myspace at 23%. Hispanics are more active on social media than US internet users overall, suggesting there is plenty of potential for marketers to target them on social networks.

Read more: EMarketer

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