OBESITY RATE CLIMBS AMONG MEXICAN-AMERICANS

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Buen provecho

In a recognition of the nation’s surging Hispanic population, federal researchers reported Wednesday that obesity and diabetes rates have climbed for Mexican-American adults just as they have for other people in the USA.

About 40% of Mexican-American adults were obese in 2010, up from about 35% in 2006 and about 21% in 1984, according to new government data.

The rate for Mexican Americans is higher than the overall national average of about 36% of people who are obese, which is roughly 30 or more pounds over a healthy weight. Blacks have the highest obesity rate at almost 50%.

The National Center for Health Statistics, part of the Centers for Disease Control and Prevention, released a special report today on the chronic health conditions and nutrient intake of Mexican-American adults, ages 20 to 74.

The percentage of Mexican-American females (41%) who were obese in 2006 was higher than the percentage of males (29%), the data show. The percentage of Mexican-American adults with diabetes was 14% in 2006, higher than the most recent national average of about 11%. Obesity increases the risk of a number of health conditions including type 2 diabetes, heart disease and several types of cancer.

PHOTO SOURCE: fryhole.com

“Mexican Americans remain among the highest ethnic groups for the prevalence of diabetes and obesity,” says Mark Eberhardt, one of the study’s authors and a CDCepidemiologist.

“The trends in obesity and diabetes among the Mexican-American population are similar to trends in adults in the U.S., increasing over time,” says Cheryl Fryar, lead author of the report, and a health statistician with the CDC.

corn with mayonnaise, lime and chili powder (it's the most amazing food known to mankind)

Claudia Gonzalez, a registered dietitian in Miami and author of Gordito: Doesn’t Mean Healthy, teaches classes on weight loss and controlling diabetes to Mexican Americans. “Many of them don’t realize that a small amount of weight loss could improve their health and diabetes. Many don’t understand the severity of the complications of diabetes.”

The long-term complications of the disease can include heart attacks, blindness, kidney failure, nerve damage and amputations.

The Hispanic population is one of the most rapidly growing ethnic groups, and people of Mexican origin account for the largest portion of the Hispanic population, the CDC report says. By 2050, there will be 132 million Hispanic individuals in the USA, making up 30% of the population, according to projections from the U.S. Census Bureau.

The latest report is based on health data from the National Health and Nutrition Examination Survey, which is considered the gold standard because people actually are weighed and measured. Participants’ blood pressure, cholesterol and blood sugar also are measured. Participants complete questionnaires about their dietary intake. Among the findings:

•About 22% of Mexican-American adults had high blood pressure in 2006. This rate has remained stable over the last few decades. The prevalence increases with age.

•About 20% of Mexican-American adults have high cholesterol. That too has remained stable over the years. Again, the prevalence increases with age.

•The average intake of calories for Mexican-American men was 2,521 in 2006; women, 1,827 calories. Those numbers have increased by several hundred calories each since 1984. These numbers may be low because they are self-reported.

•The percent of calories they ate from carbohydrates increased from about 46% in 1984 to 51% in 2006.

•50% of Mexican-Americans reported having health insurance in 2006, down from 66% in 1984.

READ MORE: USA TODAY

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

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THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
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Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

Read More: By Eric Talbot VP Brand Solutions of Univision Communications

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HOW DO YOU RESEARCH PRODUCTS THAT YOU ARE GOING TO BUY?

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English: Detail on Elmira Coca-Cola Bottling P...

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The Hispanic Blog

How do you research products and services that are for you personally? Great, now tell me about your company’s Marketing Strategy? Are you a “Change Agent?”

(1) 86% of people skip TV commercials.

(2) 46% decline in tech Trade Show spending

(3) 44% of Direct Mail is never opened

(SOURCE: EPA.GOV)

WORLDWIDE THERE ARE 88 BILLION SEARCHES PER MONTH ON GOOGLE: 3 BILLION PER DAY; 121 MILLION PER HOUR; 2 MILLION PER MINUTE AND 34K PER SECOND. (SOURCE: SEARCH ENGINE LAND)

Just last night in the Final 3 minutes of the Super Bowl Twitter reported that there were 10,000 tweets per second. Furthermore, 57% of Internet users search the web everyday; 46% of those daily searches are to get information on products or services; and 20% of monthly Google users are for local businesses. (Source Google)

MARKETERS HAVE SHIFTED THEIR BUDGETS AWAY FROM “INTERRUPTION ADVERTISING” AND IN TWO YEARS THEY HAVE DOUBLED THEIR BUDGET FOR SOCIAL MEDIA. RANKING HIGH ON SEARCH ENGINES IS NO LONGER OPTIONAL, IT’S CRITICAL.

You may be asking yourself can’t a business simply buy ads and put them on Google, Yahoo, Bing and/or even Facebook? Unfortunately, 70% of the links “search users” click on are ORGANIC (or NOT PAID ADVERTISEMENTS)! If you go to any website, you will see the edges inundated with ads, then the search results Google shows you are organic. This means that the results Google put up on the first page was due to the articles and/or videos being the most popular and/or visited sites for the search criteria you entered. Therefore, a social media expert can implement a strategy that will get your corporation or small business on the organic Top 3 list. If you still believe you don’t need to hire a social media expert, then I will leave you with this:

  • 70% of the links “search users” click on are organic.
  • 60% of all organic clicks go to the top three organic search results.
  • 75% never scroll past the first page on Google.

Additionally, here are some more facts for you:

  • US Internet users spend 3 times more on blogs and social network than on email.
  • 2/3 of US Internet users regularly use a social network.
  • For the young ones (12-17), their email usage dropped by 59%.

FACT: SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION THAT HAS OVERCOME EVERY INDUSTRY. BOTTOM LINE, IF GOOGLE CAN’T FIND YOU, NEITHER WILL ANYONE ELSE!

There is a reason why Coca-Cola put so much money and effort into making their Social Media strategy over the top phenomenal. Coca-Cola is known to always be one step ahead of the game and for that I commend you Coca-Cola! Here are a couple of pictures that were tweeted last night :-)


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THANK YOU SO MUCH FOR YOUR SUPPORT! YOU ARE AMAZING AND MAY YOU BE BLESSED WITH A FABULOUS WEEK :-) GOD BLESS!

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

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If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

CAN YOU COMPARE OBAMA’S GOOGLE+ CHATS TO FDR’S FIRESIDE CHATS?

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

President Obama expanded his social media experience by holding a Google+ video chat room interview on Monday afternoon with questions chosen by Google from among the most top-rated. Google maintains the White House had no role in the selection of the participants. Obama also held a similar Facebook town hall in Palo Alto, California, in the spring, and a YouTube town hall at the White House in February. The President’s campaign stated that the Social Media used in 2012 will make the 2008 election seem prehistoric.

Although President Obama could have taken some pointers about pumping up the country from his predecessor, President Franklin D. Roosevelt. FDR was on a mission and worked with his administration to find ways to counteract the feeling of defeat that was sweeping the country during the Great Depression. His action plan consisted of having every type of media agree to run positive stories, churches to deliver sermons guaranteed to inspire the congregations, and at least for the first 100 days even got the leaders of both parties and both houses of congress to set aside political differences and support an upbeat spirit of winning and being positive.

Furthermore, the most popular effort was his radio broadcasts that became known as President Roosevelt’s Fireside Chats. However, what’s even more commendable is that FDR began his term accepting the hand he was dealt, he didn’t blame the past administrations, rather his focus was to lead the people of this great nation. Additionally, Roosevelt was also in charge of giving the classic/famous line during his inaugural address, “We have nothing to fear but fear itself.”

President Obama has also been good about engaging with Americans via Social Media and even caused the “Change” and “Yes We Can” revolution. However, as strong as his administration is in using Social Media, they tend to focus on it during the elections. In my opinion, the President would have done better had he focused his use of Social Media during the first 100 days, especially, to unite Americans. Additionally, his administration could have done Live Chats explaining the President’s “high expenditure” policies that has caused unbelievable debt.

For example, FDR began his radio broadcasts while he was governor of New York, and those had been so effective that when he became president they were reinstituted as a way to inspire and encourage people to believe in themselves and their country. From the first broadcast being a month after he took office, April 12, 1933 to the final broadcast June 12, 1944, a year before he left office.

While President Obama has not been as fervent as President Roosevelt in engaging with his fellow Americans during his term, his social media tactics have caused him to receive an incredible following. It’s no longer simply the young generation on-line, but it is the majority of the country. President Obama figured out that the power of Social Media wins elections just as companies are slowly finding out that Social Media is the majority of future revenue.

Yesterday, the President’s LIVE video chat room included five Americans in cities across the country. Participants were able to follow-up with the president after his answers in real-time. Jennifer Wedel in Fort Worth, Texas, asked the president why the government continues to extend visas for immigrant workers when there are many people, like her husband, who have been out of work. President Obama offered to look at her husband’s resume to help him find an engineering job.

“Forward me his resume,” he told her. “The word we’re getting is someone in that high-tech field should be able to find something right away. I want to follow-up on that.”

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

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If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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