NIELSEN RATINGS’ DORA NUNEZ RECEIVES MUJERES DESCATADA AWARD FOR ONGOING SUPPORT IN THE LATINO COMMUNITY

B - Teresa Samaniego from KABC7, Dora Carias, Dora Nunez, Corina Villaraigosa from the Montebello School District

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Teresa Samaniego from KABC7, Dora Carias, Dora Nunez Mujeres Descatada 2012 Award Winner, Corina Villaraigosa from the Montebello School District

“My professional and personal objective is to inform, support, and motivate people to progress, to be successful with perseverance and by being loyal to their values and culture. This award pushes me to continue my passion of outreach to multicultural communities.  It serves as a reminder that closing the digital divide remains a top priority.” -Dora Nunez, Public Affairs Manager Nielsen

La Opinión - ImpreMedia 

Dora Nuñez, manager of public affairs for Nielsen, received the Mujeres Destacadas Award in the category of Business and Technology. impreMedia, the leading Hispanic news and information company, continued tradition of honoring remarkable Latinas in its signature editorial series and awards luncheon, Mujeres Destacadas/Exceptional Women. La Opinión, one of impreMedia’s leading publications, created the award in 2007, as part of its goal to recognize and celebrate the diverse accomplishments and contributions of Latinas in Los Angeles and surrounding communities. In celebration of International Women’s History Month, 30 remarkable Southern California Latina women who are making outstanding contributions in the fields of Health, Leadership, Education, Business/Technology and Arts and Culture were honored at a luncheon at The Millennium Biltmore Hotel.

ImpreMedia is the number one Hispanic news and information company in the U.S. in online and print. Its leading publications include La Opinión in Los Angeles and El Diario and La Prensa in New York. The Chief Executive officer of impreMedia is Mónica Lozano.  She is also the chair of the National Council of La Raza (NCLR). She is one of the most prominent Latinas in the Nation.

Mujeres Destacadas/Exceptional Women Awards 2012

ImpreMedia honors Latina women in the month of March his national celebration is comprised of their respected brands in 4 local markets to validate these extraordinary women (in New York, Los Angeles, Orlando, and Chicago). In Los Angeles, La Opiniópresented their Annual Mujeres Destacadas/Exceptional Women’s Awards on Tuesday, March 27, 2012, 11:30 a.m. – 1:30 p.m. PST at The Millennium Biltmore Hotel, 506 S. Grand Avenue, LA, CA 90071 in Celebration of the extraordinary women who are making a difference in our communities”

Receiving the award Dora Nunez

Nielsen: Why were they there?

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

With Keynote Speaker - Media mogul Nelly Galan and Dora Nunez

Nielsen continues to focus on building awareness about the company to the Latino community. In the past, Nielsen has participated in the Los Angeles and New York events.  This would be Nielsen’s fifth year participating with La Opinióin Los Angeles.  In previous years Nielsen’s Senior Vice President of Public Affairs, Mónica Gil was honored in 2010 in the category of Business and Technology and this year Dora Nuñez receiving the same award. The Business/Technology Award is given to women who have played a significant role in the economic development or technological advancement for the Latino community.

Rosemary Portillo (l), public affairs event manager, gives a Homescan and Local People Meter (LPM) demonstrations.

This year approximately 400 people were in attendance and Nielsen was represented on stage by Event Manager Rosemery Portillo who shared some fun fact on Latinos and Latinas.  She also presented the Leadership category.

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NALEO WILL ENLIST LATINAS TO BOOST VOTER TURNOUT

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THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

NALEO researchers are redirecting their aim to improve Hispanic voter turnout, pointing efforts at the most influential target inside Latino households: the women.

The National Association of Latino Elected and Appointed Officials is using new findings from recently gathered focus groups to retool its campaign for the Hispanic vote, after participants in Houston revealed that a nudge from wives and mothers could be the key.

“We will develop a strategy where we speak to Latinas,” said Arturo Vargas, longtime executive director for NALEO. “There’s something there that we need to tap into to get our Hispanic mother and wife and sister to get their husbands and brothers and sons to vote.”

The groups — eligible-but-nonregistered and registered-but-not-voting Hispanics — were assembled in December to determine if they were tuned in to the political issues and candidates of the day, Vargas explained.

Participants showed that they closely follow platform issues, and demonstrated awareness but no engagement.

Asked who among them planned to vote in the 2012 elections, none raised a hand. Who might influence them to vote? Participants said they would listen to their wives and mothers.

“What do we have to do to get this great unengaged segment of our community to care?” Vargas said. He chuckled, “If it’s nagging, so be it.”

NALEO’s plan for a Latina-centric strategy is a change from when longtime community organizer Rosie Castro began voter registration efforts in San Antonio in the late 1960s.

Fifty years later, the mission — to empower Latino voters — remains difficult but has made major advances, Castro said.

“When I was young and doing voter registration we often would go to a house in the Latino community and the wife would say: ‘I really can’t register to vote right now. I have to ask my husband.’ It’s incredible to me how much that has changed,” said Castro, mother of Mayor Julián Castro and state Rep. Joaquin Castro.

Joaquin Castro said his mom has emphasized the importance of voting since he was a child. “People in government won’t listen to you if you don’t vote,” she would tell the twins.

“She taught us to believe that through public service you can help create opportunities in people’s lives,” he said.

He said his mother “had all the influence in the world, not only on why I vote, but also why I entered public service.”

NALEO’s new strategy is a smart one, he said. Women “are often the glue” in growing families.

Read more: http://www.mysanantonio.com/news/local_news/article/To-boost-Latino-turnout-group-will-enlist-Latinas-3415281.php#ixzz1pXnkOO42

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DOES A LATINA RUN THE GIRL SCOUTS: CELEBRATING 100 YEARS WITH CEO ANA MARIA CHAVEZ

In This Photo: Anna Maria Chavez Photo by Paul Morigi/Getty Images North America)

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Latina leader to her Girl Scouts: Prepare to lead

When 10-year-old Anna Maria Chavez joined Girl Scout Troop 304 in the small town of Eloy, Arizona, she never thought the experience would eventually lead her to occupy a colorful office just off Fifth Avenue in the heart of Manhattan.

While about half of all women in the United States were Girl Scouts at some point in their lives,  today, one in 10 of those girls are Latina. One of them is Chavez, who last year became the first Hispanic CEO of the organization.

At the headquarters of Girls Scouts Inc., Chavez is celebrating the organization’s 100th anniversary surrounded by apple-green walls and shelves of memorabilia. Instead of magazines in the small waiting area, there are cookie jars.

“I never ever imagined that I would become the national CEO of Girl Scouts,” she said. “You need to understand where I came from.”

In This Photo: Anna Maria Chavez Photo by Paul Morigi/Getty Images North America)

Chavez was the only daughter in a Mexican immigrant family that came to the U.S. to work on farms. Hers was the first generation in the family to attend college.

Chavez said when she was a girl her own family had no knowledge about Girl Scouts and what they do. “I went home to my abuelita, my nana, and I said, ‘Nana I’m gonna be a Girl Scout,’ and she said ‘Y eso? Que hacen?’ you know, ‘What do they do?’” Chavez recalled.

For a young Chavez, camping and meeting girls from different backgrounds helped her to become more confident and independent. That helped in her teen years, when she moved from Eloy to Phoenix, and entered a large school where she was one of about a dozen Mexican students.

Her undergraduate education was at Yale, where a high SAT score helped her get accepted and earn a scholarship.

“When I got in, people were shocked and dismayed because nobody in our high school had gotten into this school. ‘You’re Latina, don’t you think you should stay in state?’” she said. “And I was like ‘Wait a minute, I have no boundaries!’”  She credits her Girl Scouts experience with helping her to make that decision.

Gallery: The first Girl Scout: Daisy Gordon Lawrence

Her tenure in the Girl Scouts also helped her make her career choice. Chavez remembered a family picnic during childhood, when she discovered a cave with Native American drawings that had been scribbled over with graffiti. Her outrage, she recalled, turned into a desire to become an attorney and “make laws” to stop things like this from happening.

“Only the Girl Scouts could charge me in a way to understand that even as a small girl, I could make a difference…” she said.

So after Yale, she returned to Phoenix to get a law degree and went on to become a successful attorney, eventually working for former Arizona Governor – and Girl Scouts alumna – Janet Napolitano. Later, she took up regional direction of Girl Scouts in San Antonio, Texas.

The position paved the way for her current job at the helm of the organization in New York.  “Girl Scouts and my family taught me to dream big,” she said. “Nothing was impossible.”

Now, she’s on a mission: To help the Girl Scouts of today become the leaders of tomorrow, like she did.

“If you look across the country, the top 10 job sectors, only 18 percent of leadership positions in those sectors are held by women,” she said, citing a survey conducted by Girl Scouts. “What were saying is, ‘Wouldn’t it be great if we could increase women in these leadership roles?’”

That message of leadership especially resonates with Latina mothers, who “want their daughters to succeed; they want their daughters to explore other options in their lives,” Chavez said.

According to the Girl Scouts, there are three million girls and women volunteers in the United States alone. The organization is present in 90 countries and claims to have made an impact in the lives of more than 59 million members in the course of its history.

As the scouts turn a century old, Chavez is intent on revamping the organization’s image. “People love Girl Scouts… they see our brand and they smile and think cookies, camp and crafts, but we want them to see premier leadership organization for girls in this country, if not this world,” she said.

Her vision for the future was already working in Queens Village, New York, where several troops met to commemorate World Thinking Day, a celebration of Girl Scouts around the world and a chance for scouts to pin new badges to their vests.

READ MORE: CNN IN AMERICA

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IS THERE A HISPANIC RACHEL RAY: LATINA CHEFS ON ABC’S “THE CHEW”

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THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Photo from ABC

A decade after Ricky Martin and Jennifer Lopez helped Latin music explode into the mainstream, Latina chefs are doing the same for food.

From Food Network’s Marcela Valladolid and Evette Rios on ABC’sThe Chew” to uber-restaurateur Michelle Bernstein and cookbook author Lourdes Castro, these senoritas are proving to be the new face in cooking – especially on television.

The stereotype of Latina mothers living in the kitchen makes sense to these Latina chefs.

“We all grew up around mom in the kitchen, that’s just how it was,” said Bernstein, who is of Latin and Jewish descent and runs Sra. Martinez and Michy’s restaurants in Miami. “And maybe that just better represents what Latin food is, coming from the momma.”

Like music, food is a gateway to people learning about another culture, she said. And in this case, one that is expanding. Hispanics are the fastest growing population in the country, accounting for 50 million people, or 1 in 6 Americans.

Also fueling the rise of Latina chefs is the fact that Latin cuisine is no longer considered “exotic” or difficult to cook. More people today are comfortable cooking at home with ethnic ingredients such as jalapenos and cilantro, or marinating meats with Cuban mojo or chimichurri.

Rios, ABC’s “The Chew” correspondent, is of Puerto Rican descent. She’s a self-taught cook who defines “perfectly Latina” as a woman who can do more than cook: she shows you how to make a cocktail or a dessert, as well.

Read More: Story by AP on NBC

You can also watch a clip of the show:
ABC’s “The Chew”

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IS THE HISPANIC VOTER TURNOUT INCREASING IN ARIZONA?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Arizona‘s Emerging Latino Vote

 

PHOENIX (CBS5) -The Latino vote is growing in Arizona and lawmakers are taking notice. State Senator Jerry Lewis was among the speakers at the Town Hall today called Arizona’s Emerging Latino Vote.Arizona Latino Research Enterprise and the Raul H. Castro Institute at Phoenix Collegesponsored the event.The groups say Latino voter turnout in the Phoenix city elections tripled last year and of the total Latino voters in the state eighty percent of them are concentrated in Maricopa and Pima counties.

“So if you hit those counties and you’re effective at what you’re doing you’re going to have a dramatic impact, not just on those counties, the concentration of those urban center there, but you’re going to have an impact, ultimately on general elections, statewide elections,” shared James Garcia with the Arizona Hispanic Chamber.

The groups say Latino voters played a pivotal role in at least four races in Maricopa County last year including the recall of former State Senate President Russell Pearce.

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