IS THERE A HISPANIC RACHEL RAY: LATINA CHEFS ON ABC’S “THE CHEW”

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Photo from ABC

A decade after Ricky Martin and Jennifer Lopez helped Latin music explode into the mainstream, Latina chefs are doing the same for food.

From Food Network’s Marcela Valladolid and Evette Rios on ABC’sThe Chew” to uber-restaurateur Michelle Bernstein and cookbook author Lourdes Castro, these senoritas are proving to be the new face in cooking – especially on television.

The stereotype of Latina mothers living in the kitchen makes sense to these Latina chefs.

“We all grew up around mom in the kitchen, that’s just how it was,” said Bernstein, who is of Latin and Jewish descent and runs Sra. Martinez and Michy’s restaurants in Miami. “And maybe that just better represents what Latin food is, coming from the momma.”

Like music, food is a gateway to people learning about another culture, she said. And in this case, one that is expanding. Hispanics are the fastest growing population in the country, accounting for 50 million people, or 1 in 6 Americans.

Also fueling the rise of Latina chefs is the fact that Latin cuisine is no longer considered “exotic” or difficult to cook. More people today are comfortable cooking at home with ethnic ingredients such as jalapenos and cilantro, or marinating meats with Cuban mojo or chimichurri.

Rios, ABC’s “The Chew” correspondent, is of Puerto Rican descent. She’s a self-taught cook who defines “perfectly Latina” as a woman who can do more than cook: she shows you how to make a cocktail or a dessert, as well.

Read More: Story by AP on NBC

You can also watch a clip of the show:
ABC’s “The Chew”

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Comments

  1. Kristin Dailey says:

    Hi Jessica,

    My name is Kristin Dailey and I am a casting associate for a new NBC Prime Time cooking competition show called, “Food Fighters”. We are looking for young female chefs like yourself to be featured on this show. I would love to talk to you as soon as possible.

    This show is a mix between “Iron Chef” and “Throwdown”, but with a more fun game show vibe. The chefs are featured talent on this show, not contestants. There will be a few pro chefs on each episode and one home cook (contestant) that will challenge a chef to one of their signature dishes. This show will give all chefs a major platform to get their name, brand, or restaurants out to the masses.

    This casting process is moving quickly so please call me as soon as possible to talk in more detail 310-360-2378 or my cell 949-633-4571. Below are articles about the show.

    Variety Article:

    http://variety.com/2013/tv/news/nbc-to-serve-up-food-fighters-1200007309/

    Hollywood Reporter:

    http://www.hollywoodreporter.com/live-feed/nbc-orders-culinary-competition-food-427542

    Thank You,
    Kristin Dailey
    Casting Associate

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