REPUBLICANS LURE HISPANICS WITH A TWITTER ACCOUNT AND A SPANISH ONLY WEBSITE

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A Spanish-only Website. A Twitter account aimed at Latinos. New staff members focused uniquely on building relationships with Hispanics. It’s all part of a new quiet but emphatic effort underway by Republicans in the House of Representatives — including some of the most conservative members of Congress — to try to repair their image with Hispanics.
The campaign, unprecedented for House Republicans. When @GOPEspanol appears on Twitter, said Rep. Cathy McMorris Rodgers, the chairperson of the House Republican Conference.And plans for it are ambitious, said McMorris Rodgers, who embodies the change in philosophy, having come a long way since backing hawkish immigration bills years ago.

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It will include launching a Spanish-language website, providing Spanish versions of press releases, establishing ties with Spanish-language media and news organizations that target Latinos in English, meeting with leaders of Latino organizations from around the country and sending GOP members to Latino conferences and events in their home districts, she said.
“It’s a recognition that we, as Republicans, did not do as well as we hoped in the 2012 elections with a number of groups – with young people, with women, and with Hispanics,” said McMorris Rodgers, who is from the state of Washington and was the House GOP liaison to Mitt Romney’s presidential campaign.

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The tone of a few [Republicans] has unfortunately been offensive. . .We have to build trust. – Rep. Cathy McMorris Rodgers “It’s being aware that [Hispanics] are a growing media market, a demographic in the country. We need to be reaching them with our goals, our vision.”
It is a giant sprint for Republicans, who have been jogging gingerly, so to speak, toward policy ideas on immigration and other things — such as using Spanish in high-profile government activities — that they until recently vehemently opposed.
READ MORE: FOX NEWS LATINO

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MAYOR JULIAN CASTRO WILL GIVE KEYNOTE ADDRESS AT AHAA CONFERENCE

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San Antonio Mayor Julian Castro will give the keynote address at the AHAA (Association of Hispanic Advertising Agencies) 2013 conference April 30 in McLean, Va. The mayor gained national attention in 2012 when he delivered the keynote address at the Democratic National Convention. Castro will discuss the newfound clout of Hispanic voters and how they influence government policy and the marketplace, according to a news release from AHAA: The Voice of Hispanic Marketing. Representatives from the Democratic and Republican parties will then engage in a point-counterpoint session regarding strategies for winning over Hispanic voters. The youngest mayor of a major American City, Castro, 37, was first elected mayor in 2009, and made Time magazine’s 40 Under 40 list the next year. His efforts at making San Antonio a leader in the new energy economy helped spur the Milken Institute to rank San Antonio as the nation’s top-performing local economy. Among his accomplishments as mayor are Café College, offering guidance for test preparation, financial aid and college admissions to any student in the San Antonio region, and revitalizing the city’s underserved East Side with the Decade of Downtown initiative, according to his website. Castro is known to be quick on his feet. When House Judiciary Committee chairman Bob Goodlatte, R-Va., referred to a path to citizenship for undocumented immigrants as “extreme,” Castro quipped, “I don’t see that as an extreme option. The extreme would be open borders.”

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LESS THAN 5% OF POLITICAL TV AD MONEY GOES TO SPANISH-LANGUAGE MEDIA

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With the negative ads flying in this year’s political campaigns, many voters may be struggling to separate fact from fiction. But some Hispanic Americans would rather hear a few tall tales than, some critics say, be taken for granted. Both Democrats and Republicans say they’ve made the Hispanic vote a priority. But less than 5 percent of all political TV ad money goes to Spanish-language media, according to a study released Monday by the U.S. Hispanic Chamber of Commerce. It’s a matter of respect for some Hispanic leaders, who see the lack of funding as a dismissal of the fastest-growing voting bloc, and one that is expected to play a critical role in November. The campaigns are excluding millions of voters from the political conversation, said Javier Palomarez, president of the Hispanic chamber.

“Like all Americans, Hispanics are perfectly capable of judging negative advertising for what it is,” Palomarez said. “What matters is that campaigns prioritize Hispanic voters in a manner that is equivalent to their ever increasing electoral significance.”

Many Latinos are watching English-language broadcasts and the campaigns should take that into account, but they also should not ignore Spanish-language media, said Arturo Vargas, executive director of National Association of Latino Elected and Appointed Officials. Voters who watch Spanish-language channels are more likely to be naturalized citizens. And naturalized citizens tend to vote in higher percentages than native-born Latinos, who are more likely to take the right to vote for granted, Vargas said.

Some 12 million Hispanics are expected to vote in this year’s election. Their vote is seen as critical in swing states with large Hispanic populations, such as Nevada, Florida and Colorado. Voter turnout is at the forefront of both President Obama’s and GOP nominee Mitt Romney’s efforts to mobilize the Hispanic community.

Just $16 million of the approximately $360 million spent on all campaign television advertising since April has been used in Spanish-language markets through Sept. 25, according to the chamber study, which has been tracking TV ad spending. The study tracked advertising spending in 10 states: Florida, Colorado, Virginia, Nevada, Arizona, California, Illinois, New Mexico, New York and Texas.

In Florida, Hispanics make up about 16 percent of registered voters, yet Spanish-language ads accounted for just 7 percent of the $107 million spent on all political advertising in the state. Miami, one of the nation’s largest Hispanic markets, does better. Candidates and supporters spend about 31 percent of their ad dollars on Spanish-language media trying to woo the largely Cuban, Puerto Rican and Colombian electorate.

Democrats spent nearly twice as much, or more, than Republicans on Spanish-language ads in Florida, Colorado and Texas. Of the 10 states studied, Republicans outspent Democrats only in New York and spent the same amount, which was nothing, in Illinois and Virginia. The advertising markets studied in Virginia did not include the Washington metro area.

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The gap in political spending is particularly stark in California, where less than 3 percent of spending is on Spanish-language ads despite Latinos making up nearly 20 percent of registered voters, and in Texas, where less than 6 percent of spending is on Spanish-language ads despite Latinos making up 23 percent of registered voters. Neither state is considered competitive in the presidential contest.

“Television advertising is reality,” said Ken Goldstein, president of Kantar Media’s Campaign Media Analysis Group, which conducted the study. “Campaigns can say they have a bunch of money, but if they’re not advertising then they don’t have a bunch of money. Campaigns can say a state is competitive, but if they’re not advertising there, the state is not competitive. Campaigns can say they want to talk about a particular message, but if they’re not doing it in their paid advertising, they’re not serious.”

In the presidential race, $10 million was spent on Spanish-language TV ads and $158 million spent on English-language ads. Democrats spent more than twice as much as Republicans on Spanish-language ads. The numbers include spending both by parties and so-called “Super” PACs.
Romney released his latest Spanish-language ad, titled “Nuestra Comunidad,” last week featuring the former Massachusetts governor clasping hands with Hispanic supporters and posing for photos with Hispanic children. Republican Puerto Rico Gov. Luis Fortuno, who narrates the video, pledges that Romney can “revive the American dream” for Latino families. The Romney campaign plans to “spend more on Spanish-language advertising” than either John McCain or George W. Bush did in their 2008 and 2000 and 2004 presidential races, according to Romney spokeswoman Andrea Saul.

The Obama campaign said its Hispanic outreach efforts are more about substance than spending and boasted the campaign has been running Spanish-language radio and TV ads since April. The campaign uses many forms of digital communication.

President Obama heps organize a group of kids for a photo outside the Lechonera El Barrio cafe in the Azalea Park neighborhood of Orlando, Fla. The president had stopped to pick up lunch and paused for photos with the children. (David Nakamura/The Washington Post)

“Throughout the campaign, we have used all the tools at our disposal, from innovative advertising to grassroots organizing in the Latino community to promote the president’s record,” said Obama spokeswoman Gabriela Domenzain. Some observers question whether the lack of advertising in Spanish-language markets is because of trends that show more Hispanics tuning in to English-language TV.

Univision and ABC announced this spring that they would partner to build the nation’s first English-language news and information channel for U.S. Hispanics. Based in Miami, the 24-hour channel is expected to begin airing next year.

But Palomarez called it a “gross miscalculation” by any campaign to spend 96 percent of its advertising on English-language markets. He noted that top shows on Univision often rivals the viewership on major English-language networks.“The numbers speak for themselves,” he said.

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STATE FARM® JLO AND THE ENRIQUE IGLESIAS SWEEPSTAKES

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State Farm is working with Enrique Iglesias and Jennifer Lopez to bring you the “State Farm® JLO & Enrique Sweepstakes.” The sweepstakes is an extension of the Enrique Iglesias & Jennifer Lopez Tour that began on July 14, 2012 and hits nearly 20 cities. State Farm will bring one lucky winner to a better state by offering them a trip to Miami to attend a VIP concert and give them the opportunity to meet Jennifer Lopez and Enrique Iglesias.  Known for their spectacular and engaging stage shows, both Enrique and Jennifer plan to give fans the ultimate summer concert experience. You can follow all the action on Twitter at #EnriqueJLOTour.

My best friends had the opportunity to attend the concert in Washington DC and theynot only loved it but had the most amazing experience! I am jealous that they were able to attend such an incredible event with two LATINO ICONS!!! If you happen to attend, check out the State Farm booths at each concert on the tour, they are setup with different activities going on.  At one of the booths you can enter to win the VIP TRIP TO MIAMI, so make sure to swing by and enter if you’re at the show. Who wouldn’t love to meet JLO and Enrique????

If you can’t make it to one of the shows don’t worry, check out the State Farm Latino Facebook Page and you can enter there as well.  The sweepstakes began July 20th and ends August 20th  so make sure to enter soon so you don’t miss this great opportunity!

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WHO ARE THE TOP LATINO CELEBRITIES ON SOCIAL MEDIA?

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Latino celebrities are dominating the social media space one tweet and status update at a time. According to Forbes, Latino celebrities have a total of 600 million followers on Twitter and Facebook combined.

Shakira:50 million Facebookfans16 million Twitter followers

photo source: justjared.buzznet.com

 

As we previously reported, Shakira recently hit a record of over 50 million fans on Facebook, and there are plenty of other Latino celebrities that are following the social media trend including, Jennifer Lopez, Jessica Alba, and Juanes.

Jennifer Lopez:
12 million Facebook fans
7 million Twitter followers
photo source: Getty Images

The report states that the large virtual fan base is another testament of our power as a rapidly growing demographic with an estimated $1 trillion dollar market power. “With the celebrities adding at least ten thousand new followers each  day, the power of Latinos in social media is vast and expanding,” said Juan Proaño, the President and Co-Founder of the social media and technology firm, Plus Three.

To find out the Top 10 who are followed in Social Media click here. (FYI they are not in order)

Read More: Latina Magazine

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

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