LESS THAN 5% OF POLITICAL TV AD MONEY GOES TO SPANISH-LANGUAGE MEDIA

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

With the negative ads flying in this year’s political campaigns, many voters may be struggling to separate fact from fiction. But some Hispanic Americans would rather hear a few tall tales than, some critics say, be taken for granted. Both Democrats and Republicans say they’ve made the Hispanic vote a priority. But less than 5 percent of all political TV ad money goes to Spanish-language media, according to a study released Monday by the U.S. Hispanic Chamber of Commerce. It’s a matter of respect for some Hispanic leaders, who see the lack of funding as a dismissal of the fastest-growing voting bloc, and one that is expected to play a critical role in November. The campaigns are excluding millions of voters from the political conversation, said Javier Palomarez, president of the Hispanic chamber.

“Like all Americans, Hispanics are perfectly capable of judging negative advertising for what it is,” Palomarez said. “What matters is that campaigns prioritize Hispanic voters in a manner that is equivalent to their ever increasing electoral significance.”

Many Latinos are watching English-language broadcasts and the campaigns should take that into account, but they also should not ignore Spanish-language media, said Arturo Vargas, executive director of National Association of Latino Elected and Appointed Officials. Voters who watch Spanish-language channels are more likely to be naturalized citizens. And naturalized citizens tend to vote in higher percentages than native-born Latinos, who are more likely to take the right to vote for granted, Vargas said.

Some 12 million Hispanics are expected to vote in this year’s election. Their vote is seen as critical in swing states with large Hispanic populations, such as Nevada, Florida and Colorado. Voter turnout is at the forefront of both President Obama’s and GOP nominee Mitt Romney’s efforts to mobilize the Hispanic community.

Just $16 million of the approximately $360 million spent on all campaign television advertising since April has been used in Spanish-language markets through Sept. 25, according to the chamber study, which has been tracking TV ad spending. The study tracked advertising spending in 10 states: Florida, Colorado, Virginia, Nevada, Arizona, California, Illinois, New Mexico, New York and Texas.

In Florida, Hispanics make up about 16 percent of registered voters, yet Spanish-language ads accounted for just 7 percent of the $107 million spent on all political advertising in the state. Miami, one of the nation’s largest Hispanic markets, does better. Candidates and supporters spend about 31 percent of their ad dollars on Spanish-language media trying to woo the largely Cuban, Puerto Rican and Colombian electorate.

Democrats spent nearly twice as much, or more, than Republicans on Spanish-language ads in Florida, Colorado and Texas. Of the 10 states studied, Republicans outspent Democrats only in New York and spent the same amount, which was nothing, in Illinois and Virginia. The advertising markets studied in Virginia did not include the Washington metro area.

Getty Images

The gap in political spending is particularly stark in California, where less than 3 percent of spending is on Spanish-language ads despite Latinos making up nearly 20 percent of registered voters, and in Texas, where less than 6 percent of spending is on Spanish-language ads despite Latinos making up 23 percent of registered voters. Neither state is considered competitive in the presidential contest.

“Television advertising is reality,” said Ken Goldstein, president of Kantar Media’s Campaign Media Analysis Group, which conducted the study. “Campaigns can say they have a bunch of money, but if they’re not advertising then they don’t have a bunch of money. Campaigns can say a state is competitive, but if they’re not advertising there, the state is not competitive. Campaigns can say they want to talk about a particular message, but if they’re not doing it in their paid advertising, they’re not serious.”

In the presidential race, $10 million was spent on Spanish-language TV ads and $158 million spent on English-language ads. Democrats spent more than twice as much as Republicans on Spanish-language ads. The numbers include spending both by parties and so-called “Super” PACs.
Romney released his latest Spanish-language ad, titled “Nuestra Comunidad,” last week featuring the former Massachusetts governor clasping hands with Hispanic supporters and posing for photos with Hispanic children. Republican Puerto Rico Gov. Luis Fortuno, who narrates the video, pledges that Romney can “revive the American dream” for Latino families. The Romney campaign plans to “spend more on Spanish-language advertising” than either John McCain or George W. Bush did in their 2008 and 2000 and 2004 presidential races, according to Romney spokeswoman Andrea Saul.

The Obama campaign said its Hispanic outreach efforts are more about substance than spending and boasted the campaign has been running Spanish-language radio and TV ads since April. The campaign uses many forms of digital communication.

President Obama heps organize a group of kids for a photo outside the Lechonera El Barrio cafe in the Azalea Park neighborhood of Orlando, Fla. The president had stopped to pick up lunch and paused for photos with the children. (David Nakamura/The Washington Post)

“Throughout the campaign, we have used all the tools at our disposal, from innovative advertising to grassroots organizing in the Latino community to promote the president’s record,” said Obama spokeswoman Gabriela Domenzain. Some observers question whether the lack of advertising in Spanish-language markets is because of trends that show more Hispanics tuning in to English-language TV.

Univision and ABC announced this spring that they would partner to build the nation’s first English-language news and information channel for U.S. Hispanics. Based in Miami, the 24-hour channel is expected to begin airing next year.

But Palomarez called it a “gross miscalculation” by any campaign to spend 96 percent of its advertising on English-language markets. He noted that top shows on Univision often rivals the viewership on major English-language networks.“The numbers speak for themselves,” he said.

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MITT ROMNEY’S SUPPORTERS BLAST OBAMA’S SPEECH TO HISPANICS

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

photo source: Gerardo Mora, Getty Images

 Mitt Romney‘s supporters today blasted President Obama’s speech to Hispanic leaders, charging the Democrat with failing Latinos with his policies. “We won’t be fooled by the shell games and the last minute political gimmickry President Obama is playing to distract from his record,” said Rep. Mario Diaz-Balart, R-Fla.

Obama vowed he would continue fighting for a “comprehensive” immigration bill to come out of Congress and talked about ways to improve the economy in his remarks this afternoon at the NALEO conference. Romney spoke to the Hispanic elected and appointed officials, sounding a less-strident tone on immigration than he did during the GOP primaries. Rep. Quico Canseco, R-Texas, said Hispanics have been set back by Obama’s policies. He cited a double-digit unemployment rate and what he called a “staggering” child poverty rate for Latinos as examples.

photo source: flickr

 “The Hispanic community cannot stand for four more years under the current administration in Washington. By electing Mitt Romney in November, we can instead choose a different path and begin the work of turning the economy around for all Americans, especially Hispanics.”

Read More: USA Today

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DID OBAMA AND ROMNEY BOTH COME OUT AS WINNERS AT THE NATIONAL ASSOCIATION OF ELECTED OFFICIALS CONFERENCE?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

A high-profile gathering of Latino public officials turned out to be a win-win for President Obama and Republican Mitt Romney, according to interviews with those who attended. Democrats did not take Obama to task for waiting so long to stop deportations of young illegal immigrants, and Republicans expressed relief at Romney’s presence and softer tone.

“I think people are ready to give both of them, really both of them some pass,” said Ron Garcia, a Republican from Southern California and a member of the board of the National Association of Latino Elected and Appointed Officials. “There’s some time now to digest what the two candidates have to offer.”

photo source: CBS News

The fast-growing Latino community is a pivotal voting bloc in several battleground states, including Florida, Colorado, Nevada, Virginia, North Carolina and Arizona. Obama won two-thirds of the Latino vote in 2008 and is doing even better than that in some polls this year. Analysts estimate that Romney needs to win as much as 40 percent of the Latino vote to win the White House, a goal he is not reaching in several states and one made harder by the tough immigration rhetoric he and other Republican candidates employed during the primaries.

Watch President Obama’s remarks at NALEO.

Obama’s standing with Latinos was reflected in the enthusiastic cheers and multiple standing ovations he received at NALEO. Better yet for him: the only subject that came close to generating as much fervor as his new policy on undocumented youth was his mention of the Affordable Care Act, a toxic subject in much of the country.

President Barack Obama greets supporters at the National Association of Latino Elected and Appointed Officials conference, Friday, June 22, 2012, at the Contemporary Resort at Walt Disney World, in Lake Buena Vista, Fla. President Obama was scheduled to address the crowd later in the day. (Joe Burbank/Orlando Sentinel)

“I was very moved by it,” said Mary Rose Wilcox, a Maricopa County supervisor from Phoenix, Ariz. “I saw a toughness that I had not seen the last time he came to NALEO and I like that a lot, because he has done so much — in terms of not only what he did with the executive decision (on young immigrants) but also with the economy.”

Republican presidential candidate, former Massachusetts Gov. Mitt Romney, holds a baby as he greets attendees at the NALEO (National Association of Latino Elected and Appointed Officials) conference in Orlando, Fla., Thursday, June 21, 2012. (AP Photo/Charles Dharapak)

While Obama had a natural advantage at the conference, Romney benefited from offering his own ideas for immigration reform in front of a polite audience. His proposals, aimed in part at keeping families together and highly educated foreign students in the United States, allowed him to move away from his much-scorned “self-deportation” language and reintroduce himself as a general-election nominee sympathetic to the concerns of Latino voters.

Republican presidential candidate, former Massachusetts Gov. Mitt Romney, holds a baby as he greets attendees at the NALEO (National Association of Latino Elected and Appointed Officials) conference in Orlando, Fla., Thursday, June 21, 2012. (AP Photo/Charles Dharapak)

“I was a little upset with him over some of the harshness with respect to immigration in the past, but what he said today was something I find appealing,” said Juan Zapata, a self-described moderate Republican who chairs the NALEO Education fund. “Softening that rhetoric with regards to immigration will definitely go a long way towards helping Republicans.”
Watch Romney’s remarks in the video (skip to 4:30).
If Romney’s speech was part of the learning process of how to speak to Hispanic voters, “he’s on the right track,” said Longwood, Fla., city councilman Bob Cortes, who is a Republican.
Key to the satisfaction of several Republicans at the conference was a sense that Romney did not outright reject the ideas behind the DREAM Act, legislation that would create a path to citizenship to people brought to the United States illegally as children, if they pursue a college education or military service.

Activists from the Student Immigrant Movement march in support of the DREAM Act. | AP Photo

However, several Democrats — including Obama — pointed to Romney’s emphatic opposition to the DREAM Act during the primary campaign. Many called Romney’s ideas vague and accused him of deliberately avoiding saying whether he would overturn Obama’s new policy of letting young undocumented immigrants apply for temporary deportation reprieves and work permits (Romney said in his speech he would propose comprehensive reform that would “supersede” Obama’s order).

Republican presidential candidate, former Massachusetts Gov. Mitt Romney, speaks at the NALEO (National Association of Latino Elected and Appointed Officials) conference in Orlando, Fla., Thursday, June 21, 2012. (AP Photo/Charles Dharapak) (AP2012)

Many gave Romney credit for appearing at the conference even with the knowledge that the crowd would be largely comprised of Democrats supportive of Obama. “I think he basically showed them that he did care one way or another, he did believe in the Latino vote and that he did believe that immigration is an issue,” said Republican political consultant Esteban Ferreiro. “I think he did what he needed to do within his beliefs.”

Even Democrats like Utah State Senate minority leader Ross Romero said Romney’s intentions seemed sincere, even if his policy proposals were too general. “The fact that he spent 20 minutes, 30 minutes walking the rope line after his speech said to me that he knew he had work to do, he knew that he needed to make those one-on-one connections, and the fact that we were respectful when he was speaking lent for that opportunity,” Romero said.

Read More: CBS News

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IT’S OFFICIAL MITT ROMNEY GETS THE GOP NOMINATION

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

photo source: Getty Images

This is it. Today, Willard Mitt Romney goes where no semi-Mexican Mormon has  gone before. Romney is officially  the Republican nominee for president. Forget presumptive. Forget putative. Forget probable. When Texas  doled out its 155 delegates, that pushed Romney over the 1,144 he needs to  clinch the title, and transform himself from front-runner to official  nominee.

(L.- r.) Jae C. Hong/AP, Carolyn Kaster/AP

The battle between Romney and President  Obama began weeks ago, after it was clear there were no real contenders left to  challenge the former Massachusetts governor. Mitt Romney’s victory in the Texas primary on Tuesday gives him enough delegates to capture the Republican presidential nomination, but he remains some distance from recovering from the damage caused by months of tussling with rivals in his own party.

As Texans cast their ballots, Romney was campaigning in two swing states — Nevada and Colorado — that attest to the consequences of the nomination battle. Both states are home to large populations of Latinos. But Romney’s conservative positioning on immigration during the primaries has helped to spike his unpopularity among Latinos. He attacked rival Rick Perry, for instance, for granting in-state tuition to illegal immigrants.
Romney can afford to lose the Latino vote, but not by the lopsided proportions seen in recent polls. A national survey released last week by NBC, the Wall Street Journal and Telemundo found Obama leading Romney among Latino voters 61% to 27%. Romney has been working to address the issue. Speaking to a Latino audience last week in Washington, he called the failure of schools that educate minority students “the civil rights issue of our time.” Polls have long found education to be a top priority for Latino voters.

Romney’s rightward tilt during the primaries also created problems for him with women. A poll released last week by ABC and the Washington Post showed 51% of female voters support Obama and 44% back Romney. Obama’s reelection campaign has sought to depress Romney’s standing among women by highlighting conservative stands that the former Massachusetts governor took during the primaries, such as his pledge to end public funding of Planned Parenthood and his support for a measure that would let any employer deny birth control coverage to employees based on moral objections.

Steven Senne/AP

After weeks of sparring between Romney and Obama, it’s easy to forget how much pressure Romney faced from his party’s conservative wing during the primaries.

For weeks at a time, Perry, Herman Cain, Newt Gingrich and Rick Santorum each ran ahead of Romney in national polls of Republicans, thanks largely to conservative resistance to Romney, who was perceived as more moderate.
Ultimately, only Santorum, who had a stronger claim than Romney on ideological purity, posed a serious threat, winning 11 contests in states spread across the nation’s heartland. Santorum dropped out of the race last month after losing the Wisconsin primary.
 In the end, it took Romney nearly five months to clinch the nomination with his win in Texas. He needed 58 of the 152 Texas delegates at stake Tuesday to reach the 1,144 needed to clinch the nomination, according to the Associated Press. With no opponents actively campaigning, Romney easily hit the mark.

Photographer: Evan Vucci/AP

“I am honored that Americans across the country have given their support to my candidacy and I am humbled to have won enough delegates to become the Republican Party’s 2012 presidential nominee,” Romney said in a statement Tuesday evening. “Our party has come together with the goal of putting the failures of the last three-and-a-half years behind us.”
Over the next several weeks, Romney will pick up more delegates in the six remaining primaries, including California’s on June 5.

Read More: Chicago Tribune

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WHY HASN’T GEORGE W. BUSH ENDORSED ROMNEY: WATCH MSNBC NEWS CLIP WITH ALICIA MENENDEZ OF NBC LATINO

Romney’s endorsements: Where’s Bush ’43?

AP PHOTOS

MSNBC’s Thomas Roberts speaks with power political panel: Alicia Menendez of NBC Latino, New York Daily News Columnist S.E. Cupp, and USA Today politics reporter Jackie Kucinich.

http://www.msnbc.msn.com/id/32545640

Visit msnbc.com for breaking news, world news, and news about the economy

>>> one person who has been noticeably absent from the romney endorsement circuit, former president bush . a question about g.w. made for an awkward exchange with romney and the parents of the 43rd president.

>> endorsement?

>> no, no.

>> i love that picture of the two presidents, father, son. quite a legacy.

>> we want to bring in our political power panel this morning, political commentate, alista menendez and jackie kucinich. great to have you here. former president g.w. bush after after thought yesterday, also m.i.a. at half a dozen fund-raisers romney ‘s had throughout texas this week. what do you make of the fact that he’s virtually invisible now? is the silence deafening?

>> i think that the bushes are very aware of the fact that their brand at this point is still a bit complicated, that for george w. bush to come forward isn’t necessarily the boon to mitt romney that he wishes it were. the bigger endorsement is the jeb bushendorsement, big regional strength in florida even if doesn’t weigh huge in the primary it’s great in the general.

>> one endorsement the democrats are jumping all over is paul ryan . take a look. a new ad attacking romney and ryan ‘s support for one another. when old mitt claps his hands for the paul ryan plan that’s amaury*

>> when the plan came out i applauded it when paul ryan gives props to old mitt romney ‘s chops that’s amore*

>> entitlement speech was very good.

>> do you think that radio ad is going to be lightning for what’s taking place this love fest between the two, other than that a song in our head for the rest of the day.

>> no. these endorsements don’t mean anything and they especially don’t mean much when they’re delivered both rubio and ryan have given them. those are both great candidates and conservative favorites. but their endorsements were more process driven than about mitt romney . their endorsements were we need to come together, we don’t want to fight on the floor of the convention, not ringing endorsements for mitt romney . i think both of those guys kind of wanted to just get them out of the way.

>> all right. jackie , despite romney ‘s lead in wisconsin there’s a new nbc/marist poll showing him trailing president obama by double digits . the president has 52% support versus romney ‘s 35 and trailing the president in several other battleground polls. do you expect numbers to tighten up as romney begins to wrap up the nomination?

>> i think as we see the campaign go on, they might tighten up a bit. but romney is suffering from is not being able to really gin up a lot of enthusiasm with some of the under pent voters and that’s — he hasn’t been able to pay a lot of attention to them because of the conservative nature of the this race. it will tighten up a about they have find a way to generate enthusiasm to voters on the fence.

>> as we talk about rick santorum , if he does poorly in wisconsin and numbers are fading in pennsylvania what does it mean for his campaign?

>> interesting aspect of that poll that we saw of the nbc/marist poll santorum fares better against obama than romney does. there’s still support out there. he doesn’t have much reason to get out of the race before pennsylvania. so i would imagine he’ll probably stick around.

>> doesn’t rick santorum support president obama more than he supports romney ?

>> santorum?

>> yeah. isn’t he the one that said if i’m not the one, don’t vote for romney , vote forpresident obama .

>> he was trying to say mitt romney and obama have more in common than people think.

>> let’s talk about newt gingrich . sheldon adelson , the billionaire benny factor single-handedly penning checks to the campaign met with romney ‘s backers according to “the washington post .” ed ale donson and his family spent $16 million, that’s a drop in the bucket, a heavy night on the town for that family. jackie , what more does newt gingrich need to do to get the message that this isn’t going his way and he needs to hang it up?

>> i don’t think anyone can make newt get out other than newt. he’s going to stick around. at this point he’s not making a big impact in polls anymore. the frank lynn marginal poll had him at single digits. he can stick around as long as he wants to. he wants to be part of the conversation and whether or not anyone’s paying attention.

>> as we speak of wealthy donors the word that the company at the center of the pink slime controversy involving ammonia-tainted beef by-products headed by a majorromney donor, es this easy pickings for democrats to make a pink slime ad?

>> sure. democrats are focused on the ryan contrast piece. i think that will play much bigger and better with voters than this temporary question of pink slime connecting it to medicare, medicaid, big tax cuts for billionaires and millionaires. that’s what’s going to resonate with voters, not this meat thing.

>> i think alicia’s right. i don’t think the pick slink distraction will have too many legs.

>> ladies, thanks so much. appreciate it.