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WHAT IS PAMPERS® DOING FOR HISPANIC MOMS: LEARN ABOUT “MI MILAGRO. NUESTRA HERENCIA”

April 4, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Pampers®, the diaper brand committed to making a difference for Latino parents and babies right from the start, today debuted its new online initiative Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers‘ Latino Facebook page (Facebook.com/PampersLatino).

“With one in four babies born in the U.S. being Hispanic, we understand how important it is to provide moms with ongoing support through programs that speak to their everyday needs”

The Mi milagro. Nuestra herencia. Interactive Forum

The forum offers Hispanic consumers the opportunity to connect with the Pampers Latino community and share personal baby care tips, cultural traditions or special memories from their childhood. The online forum celebrates and supports parents in their quest to raise their little miracles in the American experience while encouraging them to protect their Hispanic cultural pride and traditions.

To commemorate the debut of the online initiative, Pampers is encouraging Hispanic consumers to honor their little miracles’ culture by logging on to the Pampers Latino Facebook page and visiting the special Mi milagro. Nuestra herencia. heritage tab (located on the top of the screen); to participate in weekly giveaways for a chance to win customized Pampers’ body suit featuring the names of several Latin American countries of origin.

Beginning today, fans will get the chance to participate in weekly cultural body suit drawings’. One lucky family will even be selected at random to win the ultimate grand prize – a vacation to visit a Latin American country to reconnect with their cultural roots1. The promotion ends May 31, 2012.

“At Pampers, we recognize the need to honor the uniqueness of Latinos living in the U.S., American parenting and the cultural duality that they encounter with their little miracles,” added Olmo. “Whether a parent is from Mexico, El Salvador or Puerto Rico, we want to be the brand that supports Latino parents in preserving their Hispanic cultural roots while they strike a balance to embracing their American lifestyle and journey with their little miracles.”

For more information on Pampers’ Mi milagro. Nuestra herencia., please visit www.facebook.com/PampersLatino.

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SENATOR MENENDEZ, REID AND RUBIO URGE SUPPORT FOR THE CREATION OF THE SMITHSONIAN AMERICAN LATINO MUSEUM

March 31, 2012 by Leave a Comment
THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Bipartisan group of Senators call on the Interior Appropriations Subcommittee to include language supporting the creation of a future Smithsonian American in the Fiscal Year 2013 Interior Appropriations Bill

photo source AP
US Senator Robert Menendez (D-NJ), Chairman of the Senate Democratic Hispanic Task Force, Senate Majority Leader Harry Reid (D-NV), and Senator Marco Rubio (R-FL) sent a bipartisan letter today to the Senate Appropriations Committee Subcommittee on Interior, Environment and Related Agencies requesting that the Committee include language in their Fiscal Year 2013 appropriations bill supporting the creation of a Smithsonian American Latino Museum, Latino programming and outreach through the Smithsonian’s Latino Center, as well as the recommendations ofNational Museum of the American Latino Commission.  The letter signed by 8 members overall, including Senators Harry Reid (D-NV), Marco Rubio (R-FL), Charles Schumer (D-NY), Debbie Stabenow (D-MI), Kirsten Gillibrand (D-NY), Tom Udall (D-NM), and Dean Heller (R-NV), was spearheaded by Senator Menendez (D-NJ), Chair of the Senate Democratic Hispanic Task Force.
“Acknowledging the need for a Smithsonian American Latino Museum is an important step to its creation in the future. It is time for that we officially recognize that the success of this nation could not have been had without the social, economic, political and cultural contributions of Hispanic-Americans. That is why we must not only support the Smithsonian’s Latino Center, but lay the groundwork for a future Smithsonian American Latino Museum that has strong, bipartisan support in both houses of Congress.”

photo source AP

“For centuries, Hispanic-Americans have helped shape the history of Nevada and the country. Latinos have contributed to every facet of our lives and culture, they have spurred progress in our laboratories, playing fields, halls of justice, art, literature and the economy,” Reid said. “It is time for the country to build a place where we can honor a culture and people that are such an integral part of our national identity. Senator Menendez and I are working hard to make the Latino museum a reality.”

                                                                                                        photo source AP

“This will be an enduring monument to people who have found opportunity and refuge in America and strengthened her in return, while also serving as a tribute to this exceptional country which welcomes people and helps them realize their dreams like no other place has ever done in all of human history. With our nation facing major economic and fiscal challenges, it’s important that we also continue encouraging private fundraising efforts to make it a reality.” Said Senator Rubio. photo source AP

In November 2011, US Senator Robert Menendez (D-NJ), Majority Leader Reid (D-NV), US Senator Marco Rubio (R-FL), US Representative Xavier Becerra (D-CA) and US Representative Ileana Ros-Lehtinen (R-FL) introduced bipartisan legislation in the Senate and House of Representatives to authorize the Smithsonian’s Arts and Industries building on the National Mall as the designated location of the Smithsonian American Latino Museum. The authorization of the museum follows the recommendations of the May 2011 report of the bipartisan Commission to Study the Potential Creation of the National Museum of American Latino, a Commission that was established by law in 2008.

CLICK HERE FOR PDF OF SIGNED LETTER 

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THE EXCLUSIVE INTERVIEW WITH SENATOR MARCO RUBIO

March 30, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In a Fox News Latino Exclusive interview, Florida Sen. Marco Rubio says he agrees with the 90 percent of Latinos who support the Dream Act -which allows young people who grew up in the U.S. and are in school or the military to become citizens.

In the interview the son of Cuban immigrants told me the proposed law, written by Democrats, would have allowed for “chain migration” of 3 to 4 million of the young people’s relatives. He is reportedly considering proposing a version of the Dream Act that blocks deportation of those young people but does not give them citizenship.

The senator’s uneasy straddle on the Dream Act is similar to his attempt to ride the fence on immigration reform.  He supports tough new laws passed by Republicans in Arizona, Alabama and South Carolina to allow police to demand proof of citizenship – arguably exposing all Latinos to harassment based on racial and ethnic profiling. In that case, the senator said he stands with the Republicans who put the laws in place because local officials are reflecting their constituents’ frustration at the lack of federal action on immigration reform. But he wants the federal government to take the lead. The young senator’s difficult tap dance with the Dream Act and immigration reform is more than one politician’s problem.

Sen. Rubio, the son of Cuban American immigrants, is every Republican’s first choice to be the vice presidential nominee in 2012. His presence on the Republican ticket is potentially a game-changer with Hispanics now the fastest growing segment of American voters and with a large presence in swing states, such as Florida, Nevada and Colorado.

WATCH MARCO RUBIO’S FOX NEWS INTERVIEW

http://video.foxnews.com/v/video-embed.html?video_id=1539051691001&w=466&h=263
Rubio could also help Romney with conservatives because of his ties to the far-right Tea Party.  Rubio is also working with republicans in congress, including Senators in states with large immigrant populations, to write an immigration reform proposal that could win support of a majority of Republicans. The pressure for a Romney-Rubio ticket grew in recent days after former Florida Gov. Jeb Bush endorsed Mitt Romney, the likely Republican nominee, and also went public with his preference for Rubio to be on the GOP ticket. Rubio contributed to political buzz when he quickly followed Bush’s lead with his own endorsement of Romney. “Marco Rubio is living proof that the American dream is still very much alive,” Romney said in a release thanking Rubio for the endorsement.

In February, a national Fox News Latino poll found that 24 percent of likely Latino voters said they are more likely to vote Republican if Senator Rubio is on the ticket.

But Rubio, on the night he endorsed Romney, insisted to me he will not accept an invitation to run with Romney. I asked him if he might change his mind if Romney and other GOP power brokers tell him that his potential power to attract Latino voters to the Republican ticket will be the difference between winning and losing the White House.

“First of all, these hypothetical questions are dangerous,” he said. “And it isn’t going to be the choice between winning and losing. You know, you don’t win or lose a presidential race on a VP pick. You win or lose on competing visions for the future of our country. “And I think we Republicans have an opportunity to offer a very clear contrast to the direction that [President] Barack Obama has taken and wants to continue to take the U.S. ,” he concluded.

The Fox News Latino poll shows that President Obama now has a job approval rating of 73 percent among Latino voters. None of the candidates running for the Republican nomination, including Mitt Romney, gets more than 14 percent of the Latino vote when facing President Obama.

“If Mitt Romney puts a Hispanic candidate on the ticket, I don’t think Hispanic voters are going to look at that say ‘Oh, yeah!,’ and ignore his stand against the Dream Act,” said Joel Benenson, President Obama’s campaign pollster.  The pollster said Romney’s policies on immigration are hurting him with Hispanics.

In fact, Romney has taken the hardest stand against immigration reform of any of the Republicans, including his famous proposal to have illegal immigrants deport themselves. He also criticized former Sen. Rick Santorum for supporting the nomination of Sonia Sotomayor, the first Latino justice on the Supreme Court. Romney has also gone after Texas Gov. Rick Perry for signing into law an in-state tuition benefit for illegal immigrants seeking an education.

So, does Sen. Rubio think Romney and the GOP vision for America’s economic future has any chance of getting through to Latino voters?

“Absolutely, [it will get to] all the communities in America,” Rubio said. No other community understands “empowerment, upward mobility, better than the Latino community… [it] is the reason why they are here to begin with. And the best system in the world for upward mobility and economic empowerment is the American free enterprise system. I would argue the Democrat’s agenda is undermining [it].”
READ MORE: FOX NEWS LATINO

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Filed Under: LATINO POLITICS Tagged With: , , , , , , ,

WHEN DID POLITICIANS BEGIN TO CAMPAIGN TO HISPANIC VOTERS?

March 30, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

One of the earliest Spanish-language political ads dates back to 1960, when a young Jackie Kennedy spoke into the camera in Spanish, urging voters to elect her husband, then-Senator John F. Kennedy.
“Voten ustedes por el partido Demócrata el día 8 de noviembre,” she said, adding “Que viva Kennedy.” Her husband’s “Viva Kennedy” clubs were some of the first efforts to energize Latino voters in a presidential race.

These days, courting that voting bloc is a must for anyone running for president, or any office in the Southwest. But syndicated columnist Ruben Navarrette, Jr., says too many political operatives are still clueless about this country’s diverse Latino population.

“They feel now obligated to learn about it,” Navarrette said. “But we really are sort of this foreign entity to them, and they are just like walking on the moon trying to figure it out.”

So to get their bearings, campaigns and candidates have historically reached for a few familiar props to help them connect with these voters. The most obvious prop? Mexican food. Though Navarrette says he is sick of campaign events that come with a side of salsa.

“There are a lot of different ways you can relate to me, things we may have in common,” Navarrette said. “You don’t necessarily have to break it down to — ‘you know, you like tacos, I like tacos, let’s have a conversation about tacos’.”

In fact, that brand of superficial campaigning is known as “taco politics.” That is according to Stephen Nuño, a professor of politics and international affairs at Northern Arizona University.

But taco politics can backfire.

“One of the most famous moments was when Gerald Ford ate tamales,” Nuño said. Ford was in front of a Texas crowd in 1976, during the Republican primary. But he didn’t know the tamale’s corn husk wrapping isn’t edible. “So he took a bite out of the tamale with the husk still on it,” Nuño said. “And of course that doesn’t look good, it doesn’t taste good, and it only shows just how distant President Ford was to the Hispanic culture.”

Nearly a half-century later, the current Republican presidential contenders have their share of gaffes under their belts.
Mitt Romney used Fidel Castro’s slogan in a speech to a Cuban American crowd in Miami. Rick Santorum told Puerto Ricans they should speak English if they want to be a state. And there was the time Newt Gingrich seemed to call Spanish the language of the ghetto. “The words I chose to express myself weren’t the best ones,” Gingrich said afterward in a video message delivered in Spanish with a heavy American accent. He explained that he meant to say that English is necessary for progress and success in this country.

”]While criticizing Spanish speakers may be a sure way to lose Latino votes, it’s not clear how effective reaching out to voters in Spanish really is. Stanford University political scientist Gary Segura estimates that around 70 percent of the Hispanic electorate uses English as their main language.

“Even if you advertise in Spanish, that doesn’t necessarily mean you are reaching the preponderance of voters,” Segura said.

Plus, producing ads in Spanish can be risky if campaigns don’t get the wording just right. Because of regional language differences, certain Spanish words can sound innocent to one audience, but obscene to another. Take this ad from Shelley Berkley, a Nevada Democratic congresswoman running for the U.S. Senate. The ad, in Spanish, attacked her Republican opponent, Sen. Dean Heller, on his immigration record.

Her ad said Heller opposed immigration reform and would even deport grandparents and separate children from their mothers—or “hijos de sus madres.” It is subtle, but that phrase unintentionally sounds the same as the Spanish equivalent of ‘S.O.B.’s.’

In a way, most of these examples could be chalked up as cosmetic missteps. But Ruben Navarrette says there is a fundamental problem with how presidential campaigns are reaching out to Latinos.

“The number one reason campaigns are struggling is they need to shut up and listen,” Navarrette said. His advice circles back to the Kennedy family, the pioneers of Latino voter outreach. “Famously in 1968, Bobby Kennedy went before the Mexican-American community and he asked two questions, ‘What do you want, and how can I help?’” Navarrette said. “Think about that for a second. Nobody does that anymore.”

This LA Times photo captures a moment of
friendship between Bobby Kennedy and Chavez
during Chavez's 25-day fast in 1960.

READ MORE: FRONTERA DESK

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WHAT IS THE GOP BACKED DREAM ACT?

March 30, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Sen. Marco Rubio (R-FL) has made it clear he wants to push for a GOP-backed DREAM Act that would give undocumented students legal status — but not citizenship — and now Republicans hope to use this watered-down version of the bill to win support from Latino voters. Sens. Jon Kyl (R-AZ) and Kay Bailey Hutchison (R-TX) are also working on a bill like this, which is being kept under wraps and is expected to be unveiled if or when Mitt Romney wins the GOP presidential nomination.

Rubio told The Hill that he has nothing to announce about a non-citizenship DREAM Act, but said, “We’re working toward that and hopefully very soon.” While Rubio, Kyl, and Hutchinson are supposedly prepping a Republican plan, it’s worth noting that the original DREAM Act — to provide citizenship to undocumented students if they meet certain requirements — was a bipartisan plan that had support from GOP Sens. Orrin Hatch (UT) and John McCain (AZ).

Now if Rubio introduces the legal-status-only plan, it will likely be little more than posturing and doubtful to make it far because Republicans like Rep. Lamar Smith (TX), chairman of the House Judiciary Committee, are categorically opposed to the DREAM Act and it is doubtful Democrats would support creating a permanent underclass of immigrants. Senate Majority Leader Harry Reid pointed out that Republicans have already opposed this measure too, which would impose a class system for immigrants:

At an event on Capitol Hill, Reid cautioned that if Republicans offer a new DREAM Act, it will be a watered-down version of the bill most Republicans opposed when it came up for a vote last year. […]

[G]roups that advocate for immigrants are skeptical of reforms that fail to grant a path to citizenship.

“Any proposal that is put on the table as to the fate of these children, who are in all consideration American, should be measured by what place they’re going to have in our society,” said Clarissa Martinez, director of immigration at the National Council of La Raza.

Martinez said creating “a class of nation-less people” would not be good for the country.

Earlier this month in an interview with Geraldo Rivera, Rubio teetered between his opposition to the current DREAM Act, which would provide citizenship, and trying to lay out a plan that would appeal to Latinos. “You can legalize someone’s status in this country with a significant amount of certainty about their future without placing them on a path toward citizenship,” he argued.

But his plan would force potentially millions of undocumented students to become non-voting residents of their home country if they were only given legal status in the U.S. After the extremely anti-immigrant views that the Republican presidential candidates have staked out during the primaries, a plan to create a system of second-class citizenship is not likely to be what Latino voters are looking for from the Republican party.

READ MORE: THINK PROGRESS

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