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WHAT IS PAMPERS® DOING FOR HISPANIC MOMS: LEARN ABOUT “MI MILAGRO. NUESTRA HERENCIA”

April 4, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Pampers®, the diaper brand committed to making a difference for Latino parents and babies right from the start, today debuted its new online initiative Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers‘ Latino Facebook page (Facebook.com/PampersLatino).

“With one in four babies born in the U.S. being Hispanic, we understand how important it is to provide moms with ongoing support through programs that speak to their everyday needs”

The Mi milagro. Nuestra herencia. Interactive Forum

The forum offers Hispanic consumers the opportunity to connect with the Pampers Latino community and share personal baby care tips, cultural traditions or special memories from their childhood. The online forum celebrates and supports parents in their quest to raise their little miracles in the American experience while encouraging them to protect their Hispanic cultural pride and traditions.

To commemorate the debut of the online initiative, Pampers is encouraging Hispanic consumers to honor their little miracles’ culture by logging on to the Pampers Latino Facebook page and visiting the special Mi milagro. Nuestra herencia. heritage tab (located on the top of the screen); to participate in weekly giveaways for a chance to win customized Pampers’ body suit featuring the names of several Latin American countries of origin.

Beginning today, fans will get the chance to participate in weekly cultural body suit drawings’. One lucky family will even be selected at random to win the ultimate grand prize – a vacation to visit a Latin American country to reconnect with their cultural roots1. The promotion ends May 31, 2012.

“At Pampers, we recognize the need to honor the uniqueness of Latinos living in the U.S., American parenting and the cultural duality that they encounter with their little miracles,” added Olmo. “Whether a parent is from Mexico, El Salvador or Puerto Rico, we want to be the brand that supports Latino parents in preserving their Hispanic cultural roots while they strike a balance to embracing their American lifestyle and journey with their little miracles.”

For more information on Pampers’ Mi milagro. Nuestra herencia., please visit www.facebook.com/PampersLatino.

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Filed Under: FEATURED MARKETING, LATINO MARKETING Tagged With: , , , , , , , , , , , , , , ,

CESAR CHAVEZ DAY: REMEMBERING A HISPANIC LEGEND AND ICONIC SAYING “SI SE PUEDE…YES WE CAN”

March 31, 2012 by 2 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

When Barack Obama campaigned to be the nation’s 44th president, he used the simple mantra, “Yes We Can” — a translation of civil rights leader Cesar Chavez‘s chant, “Si se puede.”Nearly four years after the presidential election, Obama’s paying homage to the man whose words helped him win office, decreeing Saturday, March 31st of 2012, the 85th anniversary of the civil rights icon’s birthday, Cesar Chavez Day.

This LA Times photo captures a moment of
friendship between Bobby Kennedy and Chavez
during Chavez's 25-day fast in 1960.

The civil rights leader, who fought for fair wages and humane treatment for California’s farm workers in California, championed principles of nonviolence through boycotts, fasts, and marches. In conjunction with Dolores Huerta, Chavez founded the United Farm Workers of America, an organization devoted to defending the rights of farmhands and field workers across the country.
Earlier this week, the White House honored ten local leaders who “exemplify Cesar Chavez’s core values,” inviting the activists, farmworkers, and professors to speak at a panel called, “Champions of Change,” hosted by HuffPost LatinoVoices blogger, Viviana Hurtado.

On March 10th, 1968, Cesar Chavez breaks his 25-day fast by accepting bread from Senator Robert Kennedy, Delano, California.
Left to right: Helen Chavez, Robert Kennedy, Cesar Chavez Photographer: Richard Darby

One of those “champions” was Rogelio Lona, a a farm worker, activist, and community organizer who worked in the fields of California for more than 47 years.
Unbearable working conditions lead Lona to join UFW in 1972.  “We were treated as slaves, we did not have any representation in society, we were discriminated against and there were neither benefits nor labor protections,” Lona wrote in a blog on the White House website. Lona said that he accepted the award on behalf of all of those working in America’s fields, and was adamant that he will never be done fighting. “Rogelio, the struggle will never end, we must always be prepared,” Lona recalls Chavez telling him.

Senator Edward (Ted) Kennedy and Cesar Chavez address the audience at an unknown meeting, possibly on the floor of the United States Senate.

Many of the panelists that spoke on Thursday focused on the importance of placing Cesar Chavez’s legacy in a modern context. A few of the activists said Cesar Chavez’s words should be remembered in the fight for comprehensive immigration reform, the Dream Act, and the on-going struggle to end harsh state immigration laws like those in Arizona and Alabama.

Activists in Tucson, Arizona say that Chavez’s fight against discrimination is especially alive in their city. After the Tucson Unified School District (TUSD) banned the city’s Mexican-American studies program, organizers say that the annual Cesar Chavez march would no longer be held at a local high school because of further censorship from the school district.

According to Laura Dent, an organizer of the Arizona Cesar Chavez Holiday Coalition, the TUSD stipulated that there could be no mention to the elimination of Tucson’s Mexican-American studies program in order for it to be held at Pueblo High Magnet School, where it has been held for more than a decade.
“So the Chavez Coalition decided that with that kind of level of censorship, we would just move the staging area of the event,” Dent told NPR.

Viviana Hurtado, the moderator of the White House’s commemorative panel, told The Huffington Post that she was able to chat briefly with Cesar Chavez’s son about what advice his father would give us in a modern context.

Cesar Chavez, co-founder of the United Farm Workers Union,
with McGovern for President supporters ("Grassroot McGoverners" in the language of the time) marching from the Civic Center to Union Square in San Francisco against Proposition 22 which forbade secondary boycotts.
Fall, 1972.

According to Hurtado, Chavez’s son believes his father would say, “Don’t just be frustrated with the situation ahead of you. Get up and do something. Take action.”

Read More: HUFFINGTON POST

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Filed Under: LATINO HISTORY Tagged With: , , , , , , , ,

THE EXCLUSIVE INTERVIEW WITH SENATOR MARCO RUBIO

March 30, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In a Fox News Latino Exclusive interview, Florida Sen. Marco Rubio says he agrees with the 90 percent of Latinos who support the Dream Act -which allows young people who grew up in the U.S. and are in school or the military to become citizens.

In the interview the son of Cuban immigrants told me the proposed law, written by Democrats, would have allowed for “chain migration” of 3 to 4 million of the young people’s relatives. He is reportedly considering proposing a version of the Dream Act that blocks deportation of those young people but does not give them citizenship.

The senator’s uneasy straddle on the Dream Act is similar to his attempt to ride the fence on immigration reform.  He supports tough new laws passed by Republicans in Arizona, Alabama and South Carolina to allow police to demand proof of citizenship – arguably exposing all Latinos to harassment based on racial and ethnic profiling. In that case, the senator said he stands with the Republicans who put the laws in place because local officials are reflecting their constituents’ frustration at the lack of federal action on immigration reform. But he wants the federal government to take the lead. The young senator’s difficult tap dance with the Dream Act and immigration reform is more than one politician’s problem.

Sen. Rubio, the son of Cuban American immigrants, is every Republican’s first choice to be the vice presidential nominee in 2012. His presence on the Republican ticket is potentially a game-changer with Hispanics now the fastest growing segment of American voters and with a large presence in swing states, such as Florida, Nevada and Colorado.

WATCH MARCO RUBIO’S FOX NEWS INTERVIEW

http://video.foxnews.com/v/video-embed.html?video_id=1539051691001&w=466&h=263
Rubio could also help Romney with conservatives because of his ties to the far-right Tea Party.  Rubio is also working with republicans in congress, including Senators in states with large immigrant populations, to write an immigration reform proposal that could win support of a majority of Republicans. The pressure for a Romney-Rubio ticket grew in recent days after former Florida Gov. Jeb Bush endorsed Mitt Romney, the likely Republican nominee, and also went public with his preference for Rubio to be on the GOP ticket. Rubio contributed to political buzz when he quickly followed Bush’s lead with his own endorsement of Romney. “Marco Rubio is living proof that the American dream is still very much alive,” Romney said in a release thanking Rubio for the endorsement.

In February, a national Fox News Latino poll found that 24 percent of likely Latino voters said they are more likely to vote Republican if Senator Rubio is on the ticket.

But Rubio, on the night he endorsed Romney, insisted to me he will not accept an invitation to run with Romney. I asked him if he might change his mind if Romney and other GOP power brokers tell him that his potential power to attract Latino voters to the Republican ticket will be the difference between winning and losing the White House.

“First of all, these hypothetical questions are dangerous,” he said. “And it isn’t going to be the choice between winning and losing. You know, you don’t win or lose a presidential race on a VP pick. You win or lose on competing visions for the future of our country. “And I think we Republicans have an opportunity to offer a very clear contrast to the direction that [President] Barack Obama has taken and wants to continue to take the U.S. ,” he concluded.

The Fox News Latino poll shows that President Obama now has a job approval rating of 73 percent among Latino voters. None of the candidates running for the Republican nomination, including Mitt Romney, gets more than 14 percent of the Latino vote when facing President Obama.

“If Mitt Romney puts a Hispanic candidate on the ticket, I don’t think Hispanic voters are going to look at that say ‘Oh, yeah!,’ and ignore his stand against the Dream Act,” said Joel Benenson, President Obama’s campaign pollster.  The pollster said Romney’s policies on immigration are hurting him with Hispanics.

In fact, Romney has taken the hardest stand against immigration reform of any of the Republicans, including his famous proposal to have illegal immigrants deport themselves. He also criticized former Sen. Rick Santorum for supporting the nomination of Sonia Sotomayor, the first Latino justice on the Supreme Court. Romney has also gone after Texas Gov. Rick Perry for signing into law an in-state tuition benefit for illegal immigrants seeking an education.

So, does Sen. Rubio think Romney and the GOP vision for America’s economic future has any chance of getting through to Latino voters?

“Absolutely, [it will get to] all the communities in America,” Rubio said. No other community understands “empowerment, upward mobility, better than the Latino community… [it] is the reason why they are here to begin with. And the best system in the world for upward mobility and economic empowerment is the American free enterprise system. I would argue the Democrat’s agenda is undermining [it].”
READ MORE: FOX NEWS LATINO

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Filed Under: LATINO POLITICS Tagged With: , , , , , , ,

WHEN HOUSING MARKET REBOUNDS HISPANIC BUYERS WILL PLAY A MAJOR ROLE

March 30, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

When the housing market finally rebounds, Hispanic buyers will play a major role, according to a new report. Hispanics purchased 288,000 homes in the third quarter of 2011, accounting for more than half of the increase in owner-occupied homes in the U.S. during that period. Furthermore, the group is expected to account for 40 percent of the estimated 12 million new households expected to be created over the next 10 years. That’s according to a recent report by the National Association of Hispanic Real Estate Professionals (NAHREP). It’s a trend that will be driven by demographics, with Hispanics not only representing an increasing share of the U.S. population but a dramatically expanded share of the wealth as well.

“Despite recent losses suffered by Hispanics during the housing crisis, young Latino families that were unaffected by foreclosure or lost home values, are ready to enter the market,” said Carmen Mercado, president of the 20,000-member group. “When they do, they will have an exponential impact on housing sales.”

Increasing share of population, economy

The report notes that Hispanics have accounted for nearly half (44 percent) of U.S. population growth over the past three decades, and accounted for more than half of the real growth in the U.S. consumer economy from 2008 to 2011. It says that Latinos filled 60 percent of the 2.3 million jobs the U.S. economy added in 2011 and are expected to account for 74 percent of the growth in the nation’s labor force in this decade.
That’s partly driven by population – from 2000 to 2001, non-Hispanic whites in the U.S. had only 1.1 live births for every death, while Hispanics had 8.9 births for every death. Hispanics are also seeing higher levels of educational and professional attainment – high school graduation rates have been rising over the past decade, and nearly one-third of young Hispanics (32 percent) were enrolled in college in 2010, up from 22 percent in 2000.

Fastest household growth of any group

“New household growth will be substantially greater for Hispanics than for any other demographic group in the country,” said David Stevens, president of the Mortgage Banker‘s Association. “The need to recognize the most critical variables in housing type, price range, affordability, and mortgage product terms will be critical for all housing stakeholders — from lenders and realtors to policy makers — in order to ensure that the homeownership needs of Hispanics and other Americans are met.”
The study reports that Hispanics continue to have a strong desire to own their own home despite the housing crash still being a fresh memory and the uncertain state of the economy, with two-thirds of Hispanic renters saying expressing high aspirations for home ownerships.
READ MORE: MORTGAGE LOAN

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WASHINGTON POST WRITERS GROUP NAVARRETTE SPEAKS OUT AGAINST HARSH TREATMENT FROM BOTH PARTIES

March 30, 2012 by 2 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Ruben Navarrette is greeted Thursday by Blanca Zavala at the Martin Regional Library before giving a lecture. JAMES GIBBARD/Tulsa World

Columnist Ruben Navarrette tore into both political parties Thursday evening for their treatment of Latinos. Navarrette is a nationally syndicated columnist with The Washington Post Writers Group and writes twice-weekly columns. His work appears on the Tulsa World‘s editorial pages. He spoke to a crowd of about 80 people at the Martin Regional Library on Thursday and discussed the mixed messages Latino people receive. On one hand, people of Hispanic ethnicity are growing at the most rapid pace of any minority group, he noted. Projections indicate that Hispanics will represent 25 percent of the U.S. population by 2030 and one-third of the population by 2050.

“But I don’t feel very powerful,” Navarrette said. “We are taken for granted by one party and written off by another.”

Navarrette criticized President Barack Obama for his inaction on pushing for congressional immigration reforms with the same fervor he did for health care and mortgage reforms. The record-high deportations under the Obama administration raised the most ire with him.

“My beef with Obama is not deporting people, but it’s the way he’s doing it that is deceitful,” he said. Navarrette pointed to the federal Secure Communities program, which deputizes local law enforcement officers to enforce federal immigration laws. He said that has led to the deportations of more than 1.2 million people under the Obama presidency, most of whom were picked up for minor infractions such as speeding or drinking violations. He said local police agencies do not understand the nuances of immigration law.

He said the federal programs, along with tougher state laws, lead to racial profiling of Mexican immigrants. “Politicians want to blend all people with a badge into Border Patrol agents,” he said. “There are a lot of things local police do well and know what to do, but they don’t know how to enforce immigration laws. That is beyond their pay grade. It’s not what they learn in police academies.”

Navarrette said the approach to immigration and words used by Republican leaders are embraced by racist people. “I’m not saying you are one, but I’m saying you are speaking a language that appeals to racists,” he said. “It doesn’t make you a bad person, but it makes you an opportunist.”

Navarrette, a graduate of Harvard College and Harvard’s John F. Kennedy School of Government, stressed the need for people to find factual information from trusted news sources for advocacy and informed voting.

“Read the paper – even if on your iPad,” he said. “Listen to radio; seek information; challenge your allies. Be informed.” Navarrette said the fear of immigrants is not a new story for the United States, starting with Ben Franklin’s opposition to Germans settling in Pennsylvania at the country’s founding. “It’s not a question of pushing people out but of bringing people together,” he said. “Always think about the promise we have, not the fear. Every challenge we have, there is an answer. We have to focus on the positive and build on that.”

READ MORE: TULSA WORLD

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Filed Under: LATINO POLITICS Tagged With: , , , , , , ,
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