THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
GOOGLE PREPS HISPANIC YOU TUBE CHANNEL
photo by Getty Images at Golden Globes
Google’s YouTube has partnered with Colombian actress Sofía Vergara and independent producer and former NBC Chairman Ben Silverman to launch NuevOn, a bilingual, Hispanic-targeted pop culture and celebrity-oriented channel on the video platform. NuevOn, which is expected to launch in April, is among a suite of Hispanic-focused channels that YouTube is rolling out to cater to the growing online Hispanic population. Other properties include channels featuring sports, food and pop-culture content, either in English, in Spanish or bilingual.
NBCUniversal‘s new content destination targets female Hispanic audience
NBCUniversal has combined its Telemundo and iVillage brands to create “iVillage Mujer de Hoy,” a multiplatform, bilingual content destination targeting the female Hispanic audience. The offering will exist online at both iVillage and Telemundo, with highlights on Telemundo’s morning show Levantate.
Beginning in May, Telemundo.com will rebrand its Spanish-language “Mujer de Hoy” channel as “iVillage Mujer de Hoy,” creating both English- and Spanish-language content focusing on food, family and fashion. Jessica Serrano, editor of “iVillage Mujer de Hoy,” will appear on Telemundo’s Levantateto report on topics trending in the female Hispanic audience. Following her appearance, the conversation will continue online at iVillage, Telemundo.com and social media sites including Facebook and Twitter.
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