TELEMUNDO WASHINGTON D.C. NOW AVAILABLE IN HD ON VERIZON FiOS TV

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Telemundo Washington, D.C., is now available on Verizon FiOS TV in high definition for customers in the Washington metropolitan area. Telemundo Washington was the first Spanish-language television station in the nation’s capital to deliver local news in HD.
Telemundo HD can be found on FiOS TV Channel 520 except in Anne Arundel and Howard counties, where it is on Channel 521. Telemundo is already available in standard definition on FiOS TV Channel 20, and on Channel 21 in Anne Arundel and Howard counties.
“We are extremely excited to continue our growth within the Washington, D.C., metro area,” said Nicole Quiroga, station manager of Telemundo Washington. “Thanks to Verizon FiOS, WZDC is able to reach more homes with our innovative and quality local and network programming.”

Michelle Webb, director of content acquisition and programming for Verizon, said: “FiOS TV strives to offer authentic, high-quality programming, including leading Spanish-language channels like Telemundo. We are thrilled to be able to add Telemundo’s HD channel to our lineup for our customers in the Washington, D.C., market, and we are certain that many will take advantage of all of the programming that Telemundo has to offer.”
The station recently expanded its news studios with a state-of-the-art facility, and “Telenoticias Washington,” Telemundo Washington, D.C.’s local news, is celebrating its 10th anniversary this spring. Some of the Telemundo HD programming that FiOS TV customers in the Washington metro area will enjoy includes:

“Telenoticias Washington”– Widely recognized as “La Voz de la Comunidad” (The Voice of the Community), this program continues to be the preferred choice for the Hispanic community in the D.C. metropolitan area, airing Monday through Friday at 6 p.m. and 11 p.m.
Primetime Lineup — Telemundo broadcasts and produces original content in HD, including the new novela “Corazon Valiente,” which premiered March 6, at 9 p.m. “Una Maid en Manhattan” airs at 8 p.m. and “Relaciones Peligrosas” at 10 p.m.
Sports — Telemundo is the home of the 2012 Mexican League Soccer and the CONCACAF Olympic Qualifying Tournament, which takes place March 23 through April 2.
Viewer Favorites — The dating game show “12 Corazones” airs at 2 p.m., the court show “Caso Cerrado” at 4 p.m. and Telemundo’s news magazine, “Al Rojo Vivo,” at 5 p.m.
WZDC HD joins FiOS TV’s broad collection of programming, which offers more than 540 all-digital channels, including more than 140 HD channels and 35,000 monthly video-on-demand titles. Verizon also features a robust Spanish-language offering with FiOS TV’s La Conexion and Spanish Language packages, which feature more than 41 of the most popular Spanish-language channels.

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ALLSTATE: ON TOP 25 LIST OF HISPANIC ADVERTISERS AND ITS “PROTECTION IN SOCCER”

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Allstate Corp. is not only one of the nation’s top 25 largest advertisers in Hispanic media, according to Advertising Age’s, Hispanic Fact Pack 2011. The  insurer has also joined the “Best-in-class” group of companies for allocating over 14.2 percent of its marketing budget in Hispanic Media, per a comprehensive study conducted by Santiago Solutions Group and released by the Association of Hispanic Advertising Agencies (AHAA.)

For the past two years, Allstate has been the presenting sponsor of Sueño MLS, a nationally televised search for the best undiscovered soccer talent in the U.S. Now on its sixth year, the program allows soccer enthusiasts to participate in a national competition that is chronicled every week on Univision Network’s República Deportiva.

Karen Uhler, Allstate Marketing Director of Sponsorships, responded a few questions via email from Portada. An edited excerpt follows.

Portada: How did Allstate’s sponsorship come about?

Karen Uhler: Sueño MLS is now on its sixth year and Allstate has been the presenting sponsor for the past two years. This year, we have added a unique element to the competition with the search of the best youth goalkeeper to win the “Good Hands” award – El Portero Allstate. Allstate has supported soccer fans for six years through the Mexican National Soccer team partnership and supporting Sueño MLS is an extension of our commitment to soccer fans.

P: Why is this program important for an advertiser like Allstate?

KU: At Allstate, we celebrate protection in soccer – and in everyday life – and we’re committed to bringing sports fans closer to the game they love through this initiative. For us it is a perfect fit.

P: Besides soccer and the MLS program, how does Allstate market to US Hispanics?

KU: Allstate recognized the importance of the U.S. Hispanic population early on, and has stayed on top of Hispanic consumer trends and population growth patterns. The company is the official insurance sponsor of the Mexican National Team, as well as Major League Soccer (MLS), and U.S. Men’s and Women’s soccer teams. Allstate also supports New Futuro, an organization that provides free bilingual higher education resources to Hispanic families in their local communities.

P: How important is the U.S. Hispanic market to a company like Allstate?

KU: I would say approximately 30% of our agencies serve customers who are Spanish-preferred. Allstate Agencies are located in communities across the country and serve consumers of all backgrounds based on their preferences. We offer them the opportunity to talk to a live Allstate representative in Spanish 24 hours a day, 7 days a week. Customers can also find information on our products and services on a dedicated, Spanish-language website, miallstate.com, which is not just a translation of allstate.com but was developed based on research and input from Hispanic consumers.

P: What would you say is the most challenging part of marketing insurance to US Hispanics? Is it very different from the messaging to the general market?

KU: Marketing to Hispanics has to go beyond language; it is about needs and expectations. We care about what is important to consumers and develop our products and services with that in mind. We look specifically at how to protect what they have worked so hard for and built for a better future. That is why consumers see our Allstate message wherever they are – in magazines and newspapers, on television, online, on the radio, as they drive – and even through our sports sponsorships like soccer, football, the U.S. Olympic Team, basketball and community sponsorships, like New Futuro.

P: Last year Allstate launched an online awards show featuring some memorable moments on Telemundo telenovelas, how did that go? Is Allstate working on something similar this year?
KU:
 We had a lot of fun working with Telemundo last year with the “Allstate Presents Premios Telemundo Novelas” and Allstate’s Best Mala Suerte (Bad Luck) moment. This year the Premios Telemundo are moving to a national TV broadcast, and we are looking forward to continuing the momentum we built with Telemundo in 2011. Stay tuned.

P: How do you work with your agencies? Do you have a Hispanic agency for creative? Which one for media planning/buying?
KU: Allstate works with its agencies as partners and together we contribute to a common goal:  engage the consumer. Lápiz is our creative agency for U.S. Hispanic and Tapestry is our media planning/buying agency.

READ MORE: PORTADA

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HISPANIC NETWORKS MADE $88 MILLION IN NEW BUSINESS LAST YEAR

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

The race is on to capture the U.S. Hispanic market, with mainstream networks and their Hispanic counterparts battling for primacy. The result is an increasing cross-pollination of programs and a proliferation of networks, with Fox, Lionsgate and NBCU among those joining Hispanic allies to find and produce content aimed at the largest and fastest-growing minority group in the U.S.

New Hispanic channels are emerging, some in Spanish, some in English, in a bid to appeal to a mix of generations and language preferences that can exist under one Latino roof: The latest census reveals that of the 50.5 million Hispanics in the U.S., 30% are Spanish-dominant while the rest are either English-speaking or bilingual.

Broadcast leader Univision is now the clear No. 5 broadcast network (behind the Big Four) while rival Telemundo has been picking up steam.

'Q'Viva'‘Q’Viva’

“The number of networks focused on the Spanish space has increased from around 12 in 2001 to 100 just a month ago,” says Univision networks prexy Cesar Conde, who points out that Univision alone will have a dozen networks by year’s end compared with three last year.

These include Univision’s upcoming news and sports pay TV nets in addition to the telenovela channel now on Dish Network plus the six TuTV pay TV channels, jointly owned with Televisa.

One of the most anticipated new players is MundoFox, a joint venture between Fox Intl. Channels (FIC) and Colombia’s RCN, due to launch in the fall. The new Spanish-lingo network will showcase edgier Colombian telenovelas and look to build on Fox’s success in inserting itself into a market. Meanwhile, Fox and Univision recently bowed Jennifer Lopez and Marc Anthony’s pan-American talent competish “Q’Viva! The Chosen,” while Fox’s “Family Guy” airs on Univision sibling web TeleFutura.

Elsewhere, sister networks NBC and Telemundo share talent and resources in the exec ranks as well as on-air.

In the 2011-12 upfront season, an estimated $88 million of new business came to Spanish-Language TV, with Telemundo taking more than half (55%) of the new business, according to Lauren Zalaznick, chairman of NBCUniversal entertainment, digital networks and integrated media.

GUTIERREZ (CREATOR OF THE HISPANIC BLOG) WITH CESAR CONDE PRESIDENT OF UNIVISION

“The reported 2011/2012 upfront numbers were $1.75 billion for Univision, and $400 million for Telemundo, up 20% from the 2010/2011 upfront,” says Antonio Ruiz, partner-communications planning at leading Hispanic ad agency, the Vidal Partnership. Telemundo and its youth-skewed bicultural cable sibling Mun2 delivered more than 20% growth year-to-year, marking their best upfront season ever.

“Our Hispanic strategy is not limited to Telemundo (or Mun2) alone,” says Zalaznick, who points out that NBCUniversal’s theme parks, studio, cable and broadcast networks, digital assets and Comcast’s leading position among cablers in the U.S. allows the company to collectively reach 93% of all Hispanics. She adds that landing the Spanish-language U.S. rights to World Cup Soccer matches in 2018 and 2022 would not have happened without the joint efforts of NBC Sports and Telemundo Deportes.

NBCU parent Comcast has begun to fulfill its pledge to launch 10 independently owned channels on its cable systems over the next eight years. Of these, four will have Hispanic ownership.

Leading the initial pack is young-male-skewed El Rey from Latino helmer Robert Rodriguez and partners John Fogelman and Cristina Patwa of FactoryMade Ventures.

“When Fogelman approached me with the idea for this channel, I immediately said yes,” says Rodriguez. He’s building soundstages on his 25-acre property in Austin for the English-language channel, which will include animation, music, reality, scripted shows, movies, docus and sports programming.

“The key is to make it universal; I want viewers to watch it because it’s cool, not Latino,” adds Rodriguez.

Another upcoming Latino-owned Comcast network is BabyFirst Americas from Spanish-lingo TV exec Constantino “Said” Schwarz, which is slated to launch by April.

Meanwhile, Lionsgate and Mexican partner Televisa have expanded their joint film venture, Pantelion Films, onto the smallscreen as well. (Over the March 16-18 weekend, Pantelion scored big at the B.O. with “Casa de mi Padre,” which nabbed $2.4 million on 382 screens.) The partnership will include English-lingo format adaptations of TV content from Televisa’s library, and the development of scripted and unscripted English-language original programming.

The companies have set up a hefty development fund to enable them to attract top showrunners and talent for an average output of six to eight projects a year, including the sitcom spinoff of Pantelion’s debut pic, “From Prada to Nada”; “Badlands,” a scripted drama at ABC based on Televisa hit telenovela “Soy tu Duena“; Televisa’s drama skein “Terminales” for ABC Family; and “Teresa,” based on another Televisa telenovela.

Univision, an erstwhile strictly Spanish-language network, recently began providing English close-captioning for its primetime block of telenovelas and other programs, including long-running variety show “Sabado Gigante.” The network is a ratings winner, especially among adults 18-34, where its season average is double struggling English-language broadcaster CW (1.6 vs. 0.8) and is now within shouting distance of ABC, CBS and NBC. (No. 2 Hispanic-language net Telemundo has been offering English closed captions in its primetime block since 2004.)

“Forty-two of the top 50 shows are already watched by bilinguals on Univision,” says Conde.

But U.S.-partnered players aren’t the only ones gearing up to deliver Latino shows to the U.S.: Venezuela’s RCTV, once the oldest and most dominant broadcaster in Venezuela until president Hugo Chavez shuttered it for allegedly inciting rebellion, revived its production capabilities in October, keenly aware of the growing interest in Latino-themed stories.

RCTV Intl. head Jorge Granier is opening a Los Angeles office and has been meeting with showrunners and talent agencies to package English-language versions of RCTV telenovelas selected from its trove of 300 titles.

Latin America’s wealth of talent, formats, stories and programming innovations has not been fully tapped in the U.S., says Joshua Mintz, exec VP of Telemundo Studios, which is churning out six to seven telenovelas a year, mainly in Miami. Mintz points to ABC’s hit adaptation of Colombia’s “Ugly Betty” and, most recently, Fox Television Studios plans for an English-lingo version of “La Reina del Sur,” Telemundo’s biggest hit telenovela.

“If the U.S. TV industry needs new stories to tell, it doesn’t need to look any further than Latin America,” Granier says.”

READ MORE: VARIETY

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WHAT DID VICE PRESIDENT BIDEN DO IN MEXICO AND HONDURAS?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Vice President Biden interviews with Telemundo, Univisión, and CNN en Español

Vice President Biden interviewed with Telemundo, Univisión and CNN en Español this week after returning from a visit to Mexico and Honduras as part of the administration’s sustained, high-level engagement with the Americas. The Vice President’s visit comes in advance of the President’s participation in the Summit of the Americas this April in Colombia, which will focus on leveraging Hemispheric connections and partnerships to improve the lives of people throughout the region.

In addition to discussing his visit, the Vice President talked about the DREAM Act, immigration reform, and what it meant to him to visit the Basilica of Our Lady of Guadalupe – one of the most visited Roman Catholic sites in the world and the most holy Roman Catholic site in Mexico.

Both Telemundo and Univision will air larger portions of the interview on their Sunday shows Enfoque and Al Punto so tune in, but here are clips of the interviews they have already run.

Take a look at the Vice President’s comments to Jose Diaz Balart from Telmundo: On the DREAM ActOn his visit to the Basilica

To see the Vice President’s interview with CNN en Español: Click Here

For an excerpt of the Vice President’s comments to Maria Elena Salinas from Univisión: Click Here

To read more about the Vice President’s trip to Mexico and Honduras Click Here, and for a blog post on his visit to the Basilica of Our Lady of Guadalupe Click Here.

See a slideshow of the Vice President’s triphere.

READ MORE: From Luis Miranda the White House Director of Hispanic Media

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DID HISPANIC NEWS TAKE THE SPOTLIGHT

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In 2012 Hispanic News Takes the Spotlight

NASA Univision Hispanic Education Campaign (20...

NASA Univision Hispanic Education Campaign (201002230007HQ) (Photo credit: nasa hq photo)

In this election year, the candidates are treating the Univisions and Telemundos of the world the same as they do many English-language networks.

The Hispanic news media clearly are not only playing a significant role in coverage of the primaries, they also have the respect of all the major candidates. The GOP hopefuls seem to be treating Hispanic media on par with their English-language networks, if not going out of their way to be sure they make their points to Hispanic voters.

The major Spanish-language news outlets also has a partner in an English-language outlet, be it CNN and CNN en Espanol, Telemundo and NBC, or Univision and ABC News. Even Fox News Latino–which exists only online and does not have its own TV outlet–is expanding, releasing its first ever poll yesterday.

logo from logopedia

The partnerships have been beneficial:

Hudson says this is the first time in national political elections that CNN en Espanol has been cobranded with CNN and shared in coverage. “It’s the first time that the network has been perceived to be a major asset to English-language CNN,” she says. “We launched our primary coverage last July. Since then we have been doing tagteam coverage with CNN. We cosponsor the debates with CNN and we carry all of them live, translating them into Spanish. And our political analyst, Marisa Cardona, also appears on CNN.”Telemundo’s Falcon says her network’s partnership with NBC News “is extremely important to us, a very valuable asset.” She adds that Telemundo plans to cover every Republican caucus and primary going forward, offering coverage across all of its platforms. She says while extra emphasis will be on covering states with large Hispanic populations, all primaries will be covered. Falcon also says Telemundo will expand Enfoque from a half-hour to an hour in the near future.

Read More: http://www.mediabistro.com/tvnewser/in-2012-hispanic-news-outlets-take-the-spotlight_b115114

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