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DID OBAMA DECLARE HE WILL PUSH IMMIGRATION THE FIRST YEAR OF HIS NEXT TERM?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Univision interviewed Obama in connection with this weekend’s Summit of the Americas

Topics included democracy promotion, drug trafficking, and race relations.

A protester in Los Angeles, May 1, 2011. photo source Eric Thayer/Getty Images

President Obama says he will push for major immigration legislation if he is re-elected. Obama told Univision he would like to do immigration this year, but Republican opposition is too intense.

“I can promise that I will try to do it in the first year of my second term,” Obama said. “I want to try this year,” he added. “The challenge we’ve got on immigration reform is very simple. I’ve got a majority of Democrats who are prepared to vote for it, and I’ve got no Republicans who are prepared to vote for it.”

 By SAUL LOEB, AFP/Getty Images

Obama supports what he calls a “comprehensive” immigration bill. It involves both tougher border security as well as a pathway to citizenship for illegal immigrants who are already in the U.S. Republicans say the emphasis should be on border protection, and liken citizenship plans to amnesty for lawbreakers. In the Univision interview, Obama took a swipe at one of those Republicans, likely election opponent Mitt Romney.

Said Obama: “We now have a Republican nominee who said that the Arizona laws are a model for the country … these are laws that potentially would allow someone to be stopped and picked up and asked where their citizenship papers are based on an assumption.”

President Barack Obama gestures during an interview with Mario “Don Francisco” Kreutzberger for Univision’s Sabado Gigante in the Rose Garden of the White House, Sept. 21, 2010. (Official White House Photo by Pete Souza)

Republican Party spokesperson Kirsten Kukowski said Obama “promised to tackle immigration reform in his first year and failed.””From immigration to creating jobs and cutting the deficit, President Obama has failed to follow through on his promises to the American people showing his words are more about winning elections than anything else,” she said.

Read More: USA TODAY

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ESPN’S HISPANIC AUDIENCE GROWS BY 15% FAR EXCEEDING THEIR NON-LATINO GROWTH

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

On Wednesday, ESPN released its first Spanish language ad. “Esto es SportsCenter,” the ad reads. The translation: “This is SportsCenter.”

The decision to run a Spanish language ad is a reflection of the company’s growing Latino audience, according to The New York Times.

ESPN’s Hispanic audience increased by 15 percent over the past five years, far exceeding their non-Latino audience growth.

While ESPN is looking to reach this Latino audience, an estimated 60 percent of those viewers watch only their English-language programming, while only 20 percent watch only their Spanish-language ESPN Deportes, according to The New York Times report.

But ESPN, who launched their Spanish language network in 2004, is facing competition for the Latino market. Univision will introduce it’s own sports news channel, Univision Deportes, on Saturday.

Growing Latino audiences have also caught the interest of marketers outside of sports networks. And, it’s not just Spanish speakers they’re after.

In recent months, the booming U.S. Latino population has prompted media outlets to expand English-language programming marketed towards Hispanic audiences.

Fox News launched its own English-language Fox News Latino website. Univision, which recently started an English-language Tumblr, is also allegedly in talks with Disney to create an English-language television network. And NBC, which will soon officially launch NBC Latino, also oversees Telemundo’s cable channel Mun2 which features bilingual programming. And lastly, The Huffington Post, launched its English-language LatinoVoices section last August.

As Latino immigrants assimilated and learned English, many marketers presumed they’d fade quickly into mainstream English language media, advertising executive Roberto Orcitold NPR. But to the surprise of many — a bicultural Latino audience interested in consuming English-language content has emerged quickly in the past few years.

“We take the best of American culture that we came to adopt and love,” Roberto Orciold NPR. “And we keep the best of our culture that we value.”
“And so, you have this hybrid American that is very proud and happy to be an American, but is very proud and happy to have his culture which makes him unique, or her unique,” Orci added.

READ MORE: HUFFINGTON POST

WATCH: SportsCenter’s New Spanish Language Ad

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IS UNIVISION LAUNCHING A CHANNEL JUST FOR SOCCER?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Univision on Saturday will launch a sports channel seeking to attend to the “insatiable appetite” of the Latino audience for soccer, the senior vice president for production at Univision Deportes, David Neal, told Efe.

He said that the Univision audience has “been waiting to be taken care of,” regarding their preference for the main soccer competitions around the world.

“The audiences that the broadcasts of the Copa de Oro and the Copa America had in the summer of 2011, as well as the friendly match between Colombia and Mexico, in February, with 8 million viewers in prime time, tell us that there was a lot of interest in what we’re going to offer,” Neal said.

Univision Deportes will broadcast matches of the Mexican first division, Major League Soccer, the CONCACAF Champions League and matchups between the U.S. and Mexican national teams.

The coverage will also include the 2014 World Cup and the qualifying matches that begin in June.
Univision Deportes decided to focus its programming on soccer, but Neal does not rule out offering other sports with the predicted expansion of the channel.

“We know that soccer is a real passion for our audience, but that doesn’t mean that down the road we won’t have the rights to broadcast other sports,” he said.

Read more: FOX NEWS LATINO

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ENTRAVISION WINS 2 HISPANIC RADIO AWARDS FROM RADIO INK

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

 

 

 

Entravision Communications Corporation (NYSE: EVC) announced that it was honored with two Medallas de Cortez Awards at the Hispanic Radio Awards hosted by Radio Ink in San Diego. Entravision’s Matt Cardenas, the General Sales Manager for Entravision’s radio cluster in Los Angeles, California, was honored with the “Sales Manager of the Year: Markets 1-25” award and El Gato KDLD-FM and KDLE-FM Los Angeles, California received the “Station of the Year: Markets 1-25” accolade.

 

Cardenas leads national and local advertising for Entravision’s Los Angelesradio stations: Super Estrella 107.1 FM, El Gato 103.1 FM and Jose 97.5 FM. He has been a member of Entravision’s sales team for the past three years.

                                                                                                photo source: Dulce Maria website

“Entravision has a long history of providing the best content to our listeners and, with stations in 47 of the top 50 fastest growing U.S. Hispanic markets, we are well positioned to continue to entertain and inform Hispanic audiences for years to come,” said Jeffery Liberman, President of Entravision’s Radio Division. “We are thrilled to be honored among this prestigious group of Spanish-language broadcasters. Congratulations to Matt and the staff of El Gato 103.1 FM, as well as all of our stations and employees who were nominated this year. We are proud of all of their hard work, dedication and service to our local communities.”

The Medallas de Cortez awards were created by Radio Ink Magazine to recognize outstanding achievements and leadership in the Hispanic radio marketplace. The awards are named after Raoul Cortez, a pioneer in Hispanic radio in America.

The Hispanic Radio Awards were held as part of Radio Ink’s Hispanic Radio Conference, held March 21-22 also in San Diego. Key members of Entravision were present among the prestigious group of speakers and panelists speaking at the event including Jeffrey Liberman, President of Entravision’s Radio Division, Phillip Woodie, President of LER (an Entravision company) and Christopher Moncayo, Vice President and General Manager of Entravision Phoenix properties.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 19 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

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