On Wednesday, ESPN released its first Spanish language ad. “Esto es SportsCenter,” the ad reads. The translation: “This is SportsCenter.”

The decision to run a Spanish language ad is a reflection of the company’s growing Latino audience, according to The New York Times.

ESPN’s Hispanic audience increased by 15 percent over the past five years, far exceeding their non-Latino audience growth.

While ESPN is looking to reach this Latino audience, an estimated 60 percent of those viewers watch only their English-language programming, while only 20 percent watch only their Spanish-language ESPN Deportes, according to The New York Times report.

But ESPN, who launched their Spanish language network in 2004, is facing competition for the Latino market. Univision will introduce it’s own sports news channel, Univision Deportes, on Saturday.

Growing Latino audiences have also caught the interest of marketers outside of sports networks. And, it’s not just Spanish speakers they’re after.

In recent months, the booming U.S. Latino population has prompted media outlets to expand English-language programming marketed towards Hispanic audiences.

Fox News launched its own English-language Fox News Latino website. Univision, which recently started an English-language Tumblr, is also allegedly in talks with Disney to create an English-language television network. And NBC, which will soon officially launch NBC Latino, also oversees Telemundo’s cable channel Mun2 which features bilingual programming. And lastly, The Huffington Post, launched its English-language LatinoVoices section last August.

As Latino immigrants assimilated and learned English, many marketers presumed they’d fade quickly into mainstream English language media, advertising executive Roberto Orcitold NPR. But to the surprise of many — a bicultural Latino audience interested in consuming English-language content has emerged quickly in the past few years.

“We take the best of American culture that we came to adopt and love,” Roberto Orciold NPR. “And we keep the best of our culture that we value.”
“And so, you have this hybrid American that is very proud and happy to be an American, but is very proud and happy to have his culture which makes him unique, or her unique,” Orci added.


WATCH: SportsCenter’s New Spanish Language Ad

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Manhattan State Senator Says He’ll Challenge Rangel

Adriano Espaillat, a Democratic state senator who represents Washington Heights, announced on Monday that he would run against Representative Charles B. Rangel, ending months of speculation over his potential candidacy and setting the stage for a campaign that could test the strength of Latino influence in the district.

Mr. Espaillat, the first Dominican-American to serve in the State Legislature, was elected to the Assembly in 1996 and won a seat in the State Senate two years ago, with an endorsement from Mr. Rangel, a Democrat. If Mr. Espaillat wins, he will be the first person of Dominican descent to be elected to Congress.

The district’s lines have been redrawn by a federal judge as part of the decennial redistricting process, altering its demographics. The new district, which includes most of Harlem, Washington Heights and a slice of the Bronx, is about 55 percent Hispanic, compared with 45 percent in the old boundaries, according to Steven Romalewski of the City University Mapping Service at the Center for Urban Research. About 27 percent of the district’s voters are black. Mr. Rangel’s mother was black, and his father was Puerto Rican.

photo source: Getty Images

It will be a formidable challenge for Mr. Espaillat, 57, to overcome the longtime electoral strength of Mr. Rangel, 81, particularly given that the primary, on June 26, is likely to be a low-turnout event in which candidates with strong get-out-the-vote operations will have an advantage.

But Mr. Espaillat may benefit from Mr. Rangel’s recent ethics problems; Mr. Rangel and his campaign recently agreed to pay $23,000 for misusing a rent-stabilized apartment as a campaign office, and Mr. Rangel was censured in 2010 after the House Ethics Committee found him guilty of 11 counts of ethical violations, including failure to pay taxes, improper solicitation of fund-raising donations and failure to accurately report his personal income.

Adriano Espaillat (Photo: NY1)

“I believe that the people of the 13th Congressional District are searching for leadership with bold, new ideas in Washington, D.C.,” Mr. Espaillat said in a statement. “I intend to conduct a vigorous campaign that will allow a full debate on the future of our city and state. Together, we can make history and bring real change that uplifts our communities and builds a stronger New York and a stronger country.”

Mr. Rangel’s campaign responded to Mr. Espaillat’s announcement by reaffirming in a statement the congressman’s commitment to the office.

“The congressman is running to serve another full term in Congress because he firmly believes, as he did 21 times before, that he is the best candidate to make a difference in the community,” the statement said.

Mr. Rangel, a founding member of the Congressional Black Caucus, said last week that speculation that he was hoping to win one more election to be able to hand off the seat to a preferred successor was untrue. “I am not in this race so I could politically manipulate the system,” he said. “I intend to serve my entire term.”

(Photo: Jonathan Ernst/Landov)

In addition to Mr. Espaillat, two other challengers say they will run in the Democratic primary: Clyde Williams, the former national political director for the Democratic National Committee, and Joyce Johnson, a former local Democratic district leader.


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The richest man in the world is Mexican telecoms magnate Carlos Slim at the equivalent of $69 billion U.S. dollars.  In second place is Bill Gates with $61 billion, followed by Warren Buffet at $44 billion.  Europe’s richest man, Frenchman Bernard Arnault is #4 with $41 billion, while Amancio Ortega of Spain has $37.5 billion.  Larry Ellison has $36 billion, while Brazil’s Eike Batista has $30 billion.  In the #8 position is Sweden’s Stefan Persson with $26 billion.  Li Ka-Shing of Hong Kong has $25.5 billion, and #10 is Karl Albrecht of Germany with $25.4 billion. Carlos Slim and family are worth $69 billion. The man, known as “King Midas” or “The Engineer,” really made it into the big leagues back in 1990 when he bought Telmex, which now controls about 80% of Mexico’s landlines. Slim also has Telcel which controls about 70% of the Mexican cellular phone market and América Móvil, Latin America’s biggest wireless provider, with over 200 million customers. Last year he started Minera Frisco, a mining company. Slim has a bank, an airline, department stores, restaurants and music outlets. Slim sells insurance, auto parts, and ceramic tile. The Mexican government pays Slim to construct roads, water treatment plants, petroleum platforms, etc. Slim also owns part of the New York Times. And, his latest high-profile venture is the launching of an Internet TV network featuring his friend Larry King, known as

Henry Romero / Reuters

  • Ricardo Salinas Pliego and family are worth $17.4 billion. Salinas Pliego runs the Grupo Elektra retailer (which he inherited) and TV Azteca network (which he started). Banco Azteca, part of the Elektra chain, serves mostly low-income clients. Ricardo Salinas Pliego controls Mexico’s second largest broadcaster, TV Azteca. But by far the largest chunk of his fortune–$15.3 billion worth– lies with home electronics retailer Grupo Elektra, which has a finance arm that makes loans to customers, including very low-income ones. Elektra’s stock has more than doubled in the past year, pushing Salinas’ fortune up by $9.2 billion; Elektra revenue grew 19% in peso terms in 2011 to $4.1 billion. Analysts point to a very small float as one reason for the large increase in value of Elektra’s share price; an equity swap with UBS and a new place on the benchmark IPC Mexican stock index further reduced supply and drove share prices higher. In mid 2010, Salinas took his financially troubled Mexican wireless carrier Iusacell private; he owned 75%. He struck a deal in 2011 to sell a 50% stake of Iusacell to competing Mexican TV broadcaster Televisa for $1.6 billion, but in February 2012 the Mexican national competition commission vetoed the plan. Televisa and Iusacell are appealing. It’s all part of the ongoing telecom battle with Carlos Slim, whose company Telcel controls 70% of the Mexican mobile market; Iusacell has a mere 4% market share. Salinas’ Azteca Foundation is active in promoting youth orchestras across Mexico.

  • Alberto Bailleres and family are worth $16.5 billion. Bailleres is chairman of metallurgical giant Industrias Peñoles, Bailleres has stock in the luxury department store El Palacio de Hierro, Grupo Nacional Provincial insurance company, investment firm Grupo Profuturo, and serves on the board of bottling company Femsa. Bailleres also has a 100-yard long yacht called The Mayan Queen IV. Alberto Bailleres chairs Mexico’s second largest mining company, Industrias Penoles, one of the world’s largest silver miners. Thanks in part to higher prices for precious metals, as well as to the opening of his El Saucito silver and gold mine in Zacatecas, Bailleres’s fortune is up $4.6 billion since last year on a steep rise in the share price of Industrias Penoles; his 69% stake in the company accounts for $13.4 billion of his fortune. He also chairs department store chain Grupo Palacio de Hierro, insurance company Grupo Nacional Provincial, and pension fund manager Grupo Profuturo. Plus Bailleres owns a stake in Coke bottler Femsa. He is reportedly a patron of bullfighting.

    Alberto Bailleres presidente grupo BAL, durante la inaguraci n de la mina Saucito, en Fresnillo, Zacatecas. (NOTIMEX/FOTO/JOS LUIS SALMER N/JLS/POL/Newscom)

  •  Mining and lumber magnate German Larea Motta Velasco  is CEO of mining company Grupo México. Larea and family have a net worth of $14.2 billion dollars. Grupo Mexico also includes Mexico’s biggest railroad company Ferromex. Larea is also owner of the Cinemex movie chain. German Larrea still reigns as Mexico’s media-shy copper king. Mexico’s largest copper producer, Grupo Mexico, had another stellar year, revenue-wise. But with stock prices slightly down, Larrea and his family, who control 51% of the mining conglomerate–saw their fortune drop by $1.8 billion. Grupo Mexico is currently fighting a Delaware court decision that it overvalued shares of its copper subsidiary in a 2005 merger deal. The conglomerate has had trouble with labor at its Mexican mines; the former Cananea mine, now called Buenavista, near the U.S. border was shut for nearly four years by a strike. Meanwhile, President and Chairman of the Board German Larrea remains elusive, avoiding journalists and photographers.
  • Jeronimo Arango and family  are worth $4 billion. Arango’s family business was the Bodega Aurrera supermarket chain, part of Grupo Cifra, which sold out to Wal-Mart and became Wal-Mart de México (Walmex), netting the family a couple of billion. The Arangos also own real estate. Jeronimo Arango’s art collection includes pieces by El Greco and Goya, some of which he has donated to the Prado Museum in Madrid. Arango also serves on the Prado board of trustees. Jeronimo Arango, with brothers Manuel and Placido, shares a fortune gained from selling their stake in retailer Cifra to Wal-Mart’s Mexican arm in 1997. Jeronimo is said to live a quiet life in Los Angeles. Manuel, a real estate developer, also founded the Mexican Center for Philanthropy and, in 2011, called on businesses to donate at least one percent of their profits to charity. Placido collects art and has owned a chain of restaurants
  • Emilio Azcarraga Jean is worth $2 billion. Azcarraga runs Grupo Televisa, with its TV channel, telenovela production, radio, satellite, Internet, publishing, gambling and discount airline. Emilio Azcarraga is the chief executive of powerhouse Mexican TV broadcaster Televisa, which has recently begun producing English-language programming. Azcarraga and his would-be business partner Ricardo Salinas Pliego, of TV Azteca, continue an ongoing Mexican media battle with Carlos Slim Helu, Mexico’s richest man. Last year Azcarraga’s Televisa struck a deal to buy a 50% stake in Salinas’ mobile phone company, Iusacell, for $1.6 billion. In early February Mexico’s Federal Competition Commission vetoed the deal, a move widely viewed as stinking of politics; Televisa and Iusacell are appealing. Slim’s phone companies Telmex and Telcel as well as retailers belonging to Grupo Carso pulled their advertising from Televisa in 2011 after Televisa increased ad rates by 20%. Televisa said the increase came because the Slim companies did not participate in “upfront” ad buying for the year. Meanwhile, Azcarraga is nudging into Slim’s hold on telephony in Mexico by offering bundled Internet, phone and cable TV through Televisa’s cable TV unit.
  • Roberto Gonzalez Barrera is founder and executive of Gruma, which is the world’s biggest maker of tortillas. (Gruma brands include Mission and Maseca.) Most of his money, though, is from his part of the Banorte. The bank’s stock went up in 2011, putting Gonzalez Barrera back on the billionaires’ list after being off it for more than a decade. This magnate is worth $1.9 billion, and that is from his stock alone, not that of his family as are many of these valuations. Roberto Gonzalez Barrera founded and runs Gruma, the world’s largest tortilla maker; brand names include Mission, Guerrero and Maseca. U.S. agricultural commodities powerhouse Archer Daniels Midland is a 23% shareholder. The majority of Gonzalez Barrera’s wealth, however, comes from his stake in Banorte, a successful Mexican bank that earlier in its history was owned by the Mexican government. In 2011, he returned to the billionaires list after a hiatus of more than a decade, based on the strength of Banorte’s stock. This valuation includes his shares alone, and not those of his children.

    Roberto González Barrera, presidente de GRUMA.

  • Carlos Hank Rhon and family  in the world and are worth $1.4 billion and on the Forbes billionaires list for the first time. His family owns over 90% of Grupo Financiero Interacciones, which in turn controls Banco Interacciones. The Hank family also has Grupo Hermes (which includes Hermes Infraestructura) and a transportation company. Carlos Hank Rhon makes the billionaires list for the first time, thanks in large part to his family’s 93.4% holding of Grupo Financiero Interacciones, currently worth close to $800 million. The group controls Banco Interacciones, an integrated financial services firm and investment bank in Mexico. The Hank family also fully controls Grupo Hermes; its Hermes Infraestructura arm builds just about every type of major infrastructure: bridges, roads, hydroelectric plants. In the past several years, the Hank family has been developing Playa Mujeres, a new luxury tourist destination in Cancun. The family also has a transportation business.
  • Roberto Hernandez Ramirez is worth $1.3 billion. Hernandez was CEO of Banamex when that bank sold out to Citigroup, and he remained on Citigroup’s board until 2009. Now he’s on the board of Televisa and owns part of a Brazilian company. Roberto Hernandez Ramirez, the former chief executive of Banamex, reaped an estimated $2 billion windfall when Citigroup bought the Mexican bank in 2001. Hernandez remained on the Citigroup board until 2009; he is currently a board member of Mexican broadcaster Televisa. He has a small investment in Brazilian consumer goods company Hypermarcas (run by billionaire Joao Alves de Queiroz Filho). Hernandez has created two foundations intended to preserve the environment and Mayan cultural heritage and is on the board of the Nature Conservancy.

    (Foto: Gilberto Contreras)

  • Joaquin Guzman Loera, known as “el Chapo” (Shorty), is the chief of the Sinaloa drug cartel. The estimated net worth of this narco baron is $1 billion. The inclusion of Guzman on the list has been criticized, but he is a billionaire. Joaquin Guzman, known as “El Chapo,” is a criminal and the leader of the illegal drug smuggling Sinaloa cartel, responsible for an estimated 25% of the illegal drugs trafficked from Mexico into the U.S. Guzman is believed by drug experts to be spending more money to defend the cartel than in previous years due to stepped up enforcement efforts by the Mexican government, and has expanded cartel operations to Central America, particularly Guatemala. But authorities are closing in: December 2011 brought the arrest of a top Sinaloa lieutenant, quickly followed in February by the capture of the leader of the cartel’s armed wing. Circumstances must be less than cozy in the mountains where El Chapo hides out; in August, the drug lord reportedly sent his 22-year-old wife to Los Angeles County to give birth to the couple’s twin daughters. 

    STR/AFP/Getty Images

  • Alfredo Harp Helu is Carlos Slim’s first cousin. Harp and family are worth $1 billion. Harp was running Banamex when the company cashed in by selling out to Citigroup in 2001, and now owns the Diablos Rojos baseball team in Mexico City, and he is the principal shareholder of the Grupo Marti gym and sporting goods store. The bulk of Alfredo Harp Helu’s fortune comes from the 2001 sale of Mexican bank Banamex to Citigroup. Harp was the bank’s former head and a significant shareholder. He currently chairs publicly traded Grupo Marti, which owns a chain of sporting goods retailers. Harp is the principal shareholder. He is also a cousin of Carlos Slim Helu, Mexico’s richest man. A baseball fan, he owns the Diablos Rojos (Red Devils) Mexican team. In 1994, Harp Helu was kidnapped and held for several months.

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Despite Low Latino Migration, GOP Candidates Still Rely On Enforcement

English: The "fighting Medinas of Rio Gra...

Image via Wikipedia: The Fighting Medinas of the Rio Grande, Puerto Rico and Brooklyn source Undaunted Courage Mexican American Patriots of WWII

As the immigration debate heats up in the Republican campaign, some experts argue that immigration rates are actually cooling down.

“The Mexican immigration boom of the 1990s and early 2000s is unlikely to be repeated ever again,” Shannon K. O’Neil, an expert on Latin American studies at the Council on Foreign Relations, wrote last week.

Despite all indications that new migration is not the problem it once was, GOP candidates carry on with the politically amenable “more border enforcement” mantra while remaining vague on the harder question: What do we do with the 11.2 million undocumented immigrants already here?

Doug Massey, head of the Princeton’s Mexican Migration Project, says that for the first time in decades, Latino migration has actually reached a net zero.

“For the first time in 60 years, the net traffic has gone to zero and is probably a little bit negative,” he said in an interview with the New York Times.

After a rapid immigration spike, experts still debate what factors contributed to the fast decline in Latino immigration in recent years. O’Neil of the Council on Foreign Relation says that increased economic prosperity in Mexico, shrinking Mexican families, and increased criminal activities on the border are among the reasons given for the swift fall. Some also attribute lower immigration rates to new tougher border patrol strategies and higher deportation rates. However, the dip seems to have started far before the nation’s harsher state immigration laws (like those in Alabama and Arizona) came into effect.

Despite the immigration decline, Latino population increased 43 percent between 2000 and 2010, according to Census data — making Latinos America’s largest minority group. And for the first time since the 1970’s, native births account for the majority of Mexican-American population growth. In a study released in 2009, the Pew Hispanic Center concluded that one of every four children born in the U.S. today is of Hispanic heritage.

As immigration rates fell, Republican candidates ratcheted up their anti-immigrant talk, pledging aggressive measures to secure the border.

Herman Cain suggested installing an electrified fence and placing armed troops with “real bullets” on the border and Michele Bachmann called for “a secure double fence.”

Rick Santorum said in a September debate that, “until we build that border, we should neither have storm troopers come in and throw people out of the country nor should we provide amnesty.”

He said “we’ll have that discussion” of what do with the 11.2 million after a wall across the entire border is built.

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