UNIVISION & THE SOCIAL REVOLUCIÓN TEAM UP: GUTIÉRREZ NOMINATED FOR MOBILIZER AWARD

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Univision News Teams Up With The Social Revolucion at SXSW Interactive

First Official Latino Event Features Live Music and Digital Activations

This year, South by Southwest (SXSW) Interactive goes Urban Latin Contemporary with a Latino Lounge, After Party and Revolucionario Awards, Monday, March 12, 4p.m. to 1a.m. at Carlos Santana’s Maria Maria. As part of its commitment to serving Latinos across platforms and creating interactive experiences, Univision News has teamed up with The Social Revolución to be the title sponsor of the first official Latino event at SXSW Interactive Festival. In addition to partaking in the Latino Lounge, Revolucionario Awards and After Party, Univision News will bring the latest coverage of the event and all the happenings at SXSWi.

“We are experiencing some of the most interesting transformations of our time, where content consumption is ubiquitous and our nation faces a new American reality,” said Fernando Rodriguez-Vila, Univision News editor. “And we are thrilled to have our Univision News team be a part of the ‘social revolución,’ while continuing to lead the efforts of engaging communities across platforms and during live events.”

The Social Revolución is an interactive movement of Latinos using social media as their platform to create and inspire change. Premiering as the first official Latino event at 2012 SXSWi, The Social Revolución features The Latino Lounge, Revolucionario Awards, and After Party all taking place at Maria Maria. Univision’s award-winning News division is committed to informing the country’s fastest growing segment across all media platforms, including TV, Radio and Interactive. Hispanics count with the latest and most relevant content that impact the community through its network and local programs; online and mobile coverage via Univision News Tumblr,UnivisionNews.tumblr.com/ and UnivisionNoticias.com as well as the latest updates in English via @UnivisionNews, and on facebook.com/UnivisionNews, and in Spanish via @UniNoticias and facebook.com/univisionnoticias.

THE CREATOR OF THE HISPANIC BLOG JESSICA MARIE GUTIERREZ WAS

NOMINATED FOR THE MOBILIZER AWARD!

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Hola Revolucionario,

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You have been nominated for The Revolucionario Awards! The awards are taking place as part of The Social Revolución – An interactive movement of Latinos using social media as their platform to create and inspire change.

As a nominee, you have the opportunity to win the Revolucionario Award for The Mobilizer category.

The Mobilizer
An interactive movement of Latinos using social media as their platform to create and inspire change. These ambitious individuals are using hashtags, pixels, and live updates to spread ideas, foster communities, and inspire their worldwide audience into action. These are Latinos with international and local causes using social media as a strategy to mobilize their audience.

Awards will be announced soon and will be presented at The Social Revolución Latino Lounge at SXSWi on March 12, 2012.

Check out your nomination Jessica Marie Gutierrez with The Hispanic BlogLos Comandantes (the official judges), and The Other Revolucionarios creating and inspiring change.

Congratulations once more and don’t forget to share the news.

¡Que Viva La Revolución

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WHY SHOULD COMPANIES INVEST IN HISPANIC MARKETING?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

More Hispanics in College Will Add to Consumer Spending Growth

Higher Education Leads to Higher Income

A study by the Pew Hispanic Center shows that there was a 24% increase in Hispanic college enrollment between 2009 and 2010. This exceeds the population increase among the Hispanic 18-24 demographic (7%) over the same period, which indicates a trend in strides in educational awareness among the Hispanic community.

Growing Hispanic Education Level

Record High School Completion & College Enrollment

Hispanic high school completion reached a record 73% in 2010, up 3% from the year prior. Additionally, strides to move these kids from high school to college have paid off: 44% of those Hispanic students completing high school are going on to college, up from 39% in 2009.

What This Means for Marketers

With college graduates on average earning 1.5 times more than those with only a high school degree, these trends put the Hispanic youth catching up with their non Hispanic counterparts not only in terms of educational attainment but also in terms of income level. US Hispanic consumer spending is on track to reach $1.4 trillion by 2014, and with continuing increases in income levels among these young Latinos, real levels could outpace these projections. Marketers should be looking to include Hispanic marketing strategies into their annual plans in order to capture this growing population’s loyalty and purchases.

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READ MORE: http://evolucioncreativemarketing.com/more-hispanics-in-college-will-add-to-consumer-spending-growth/

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WHY ARE HISPANICS RALLYING AGAINST BANK OF AMERICA?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Hispanic Community Rallies Against Bank of America‘s Attack on Minority Business

Members of the Chicago-area Hispanic community are sending a loud and clear message to Bank of America officials: stop the unjust attacks on Illinois’ third largest minority-owned business that have placed more than 1,400 jobs in jeopardy.
Bank of America has taken extreme and unprecedented measures to intimidate and put the Hillside- and Downers Grove- based direct mail and financial marketing company out of business, which would result in 1,400 lost jobs, nearly 1,000 of which are held by Hispanics.
VMark workers as well as elected and business officials and community activists are asking BOA to serve the very taxpayers who helped bail out the banking giant by working with the company to resolve the matter and ensure the employment of thousands of local residents and the economic health of the community.
“This is simply unacceptable,” said State Sen. Kimberly A. Lightford (4th District), who represents the district where the Hillside facility is located. “I’m not going to stand by and watch Bank of America victimize minority communities. These hard-working employees and their families are being punished for failed corporate boardroom policies.”
Some of VMark’s owners, who are the minority shareholders in the company, defaulted years ago on $39 million in loan guarantees unrelated to the company. But while the owners have sought to fulfill all of their obligations during the past year, BOA has curiously refused their offers and is now leveraging that debt to put the company out of business. Meanwhile, VMark is currently pursuing other legal avenues to remain in business and retain jobs.
“We’re here to show Bank of America that we’re not going to let them ruin a successful business that serves as a lifeline to thousands of local Chicago and suburban families,” said State Sen. Martin Sandoval (12th District), whose district is home to many VMark employees. “We cannot let the big corporate banks turn their backs on a successful company and the Hispanic community when working families are struggling to make ends meet.”
VMark supporters noted that the issue comes on the heels of the U.S. Justice Department‘s recent order that Bank of America pay $335 million to settle claims that its subsidiary Countrywide discriminated against minority borrowers. It was charged with hiking interest rates and fees for more than 200,000 African-American and Hispanic borrowers who qualified for lower rates. The fees and interest rates were higher than those of non-Hispanic white borrowers.
Cook County Commissioner Jeff Tobolski, whose 16th District includes VMark’s Hillside facility, was hopeful the two sides could work something out to retain the jobs.
“These workers serve on the front lines and help drive growth of the company and the region,” Tobolski said. “Through no fault of their own, they stand to lose their jobs and benefits, which impact families and the overall economic health of Cook County. We need to do all we can to create a business friendly environment in the county to not only retain existing jobs but attract new ones and spur economic growth.”
VMark has been a valued member of the corporate and Hispanic community since 1974, when it started as a magazine subscription service. Since that time, VMark has expanded to include eight separate companies that service a diverse client base.
“VMark is an anchor of the Hispanic community and a true American success story, growing and thriving as a small business that contributes to the overall financial health of the Chicago area,” said Chicago Ald. George A. Cardenas (12th Ward). “Bank of America needs to resolve this matter so VMark can continue to operate and families can keep their jobs and survive.”
Nilda Esparza, Executive Director of the Little Village Chamber of Commerce, noted that VMark plays a vital role in the Hispanic community.
“Minority owned-businesses are among the fastest growing segment of new business and job creation among small businesses,” Esparza said. “Companies like VMark create jobs and opportunities in the Latino Community. As a fellow minority group, we stand with VMark and their employees in the hopes they are able to reach an amicable resolution that allows them to continue to prosper and generate jobs in Illinois.”

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DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Spanish-language media giant Univision Communications on Friday reported improved fourth-quarter financials and vowed that it will continue to grow despite increased competition.

The privately-held company, led by CEO Randy Falco and chairman Haim Saban, posted a loss of $355.9 million, compared with a loss of $631.9 million in the year-ago period, which had been  dragged down by $452 million in losses and charges related to a legal settlement with Mexican broadcaster, content supplier and investor Grupo Televisa. Restructuring, severance and related charges rose to $9.3 million in the latest period from $4.9 million in the year-ago period. The company also cited an impairment loss of $12.5 million, compared to $8.6 million in the year-ago period.

Adjusted operating income before depreciation and amortization, a measure of profitability that focuses more on operations, increased 6.3 percent to $275.7 million. Revenue in the latest quarter rose 6.9 percent to $616.7 million. The company recorded revenue gains in its television and radio business, but not its interactive unit.

“The release of the 2010 U.S. Census results made 2011 a landmark year for Univision and the entire Hispanic media industry,” said Falco. “The Census results showed that our core audience, which is already one in six Americans, is expected to grow to one in three Americans in 40 years.”

To take advantage of the upside opportunity, “Univision is laying the groundwork for growth, investing in new networks and expanding our digital distribution capabilities to deliver the full value of our exclusive programming partnership with Televisa,” he added. “These efforts are enhancing Univision’s audience engagement, as demonstrated by strong ratings and persistent live viewership – Univision finished the fourth quarter with the highest percentage of live viewers in primetime compared to the major broadcast networks.”

On a conference call, Univision executives explained the significance of having the highest concentration of live viewers in the key 18-49 demo in primetime. Of Univision’s audience in that demo, 94 percent watch live, compared with 79 percent at NBC, 76 percent at  ABC and 75 percent at CBS and Fox, the company said.

Spanish-language media has been in transition as the latest Census has cast a spotlight on the sector, and other media and entertainment companies are eyeing opportunities to take advantage, Falco told analysts. “Now, every media executive wakes up thinking of two great growth opportunities – Hispanic and digital media,” he said.

However, Univision has an advantage as it has focused on this space for more than half a century, “and we are far and away the best at it,” Falco said. “We have built up a rare trust and loyalty with our audience.”

But the company won’t rest on its laurels, he emphasized, saying “it pays to be ahead of the curve.” Importantly, Falco said that “we also have the relevant content U.S. Hispanics crave,”  calling Univision’s exclusive access to Televisa content “a huge competitive advantage.”

Asked about rep0rts that Univision has discussed an English-language joint venture with ABC News, executives declined to comment on Friday.

Management touted the outlook for the political advertising season though, saying Univision is spending millions to launch its political sales force.

Read More: http://www.realclearpolitics.com/news/ap/politics/2012/Feb/24/dems_drop_several_claims_in_lawsuit_over_wis__maps.html

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WHAT IS PRESIDENT OBAMA DOING TO FIX THE IMMIGRATION SYSTEM?

THE HISPANIC BLOG

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FROM THE WHITE HOUSE

“We are the first nation to be founded for the sake of an idea—the idea that each of us deserves the chance to shape our own destiny. That’s why centuries of pioneers and immigrants have risked everything to come here…The future is ours to win. But to get there, we cannot stand still.”

President Obama is calling for a national conversation on immigration reform that builds a bipartisan consensus to fix our broken immigration system so it works for America’s 21st century economy, but he can’t do it alone. Help bring the debate to your community by hosting a roundtable.

CONTINUE THE CONVERSATION IN YOUR COMMUNITY AND HOST A ROUNDTABLE.

President Obama is calling for a national conversation on immigration reform that builds a bipartisan consensus to fix our broken immigration system so it works for America’s 21st century economy and security needs, but he can’t do it alone. That is why we are asking you and other Americans, including business leaders, faith leaders, law enforcement leaders and all Americans that understand that we cannot continue to live with the broken system the way it is – to continue the conversation in your community by hosting a roundtable.

Step 1:
Download the toolkit. Click on link below.

Step 2:
Tell us about your event using the form to the right.

Step 3:
Tell us how your event went and submit the completed toolkit on the follow up form.

http://m.whitehouse.gov/issues/immigration/roundtables

President Obama recognizes that our current immigration system is broken and he is deeply committed to building a new 21st century immigration system that meets our nation’s important economic and security needs. In his State of the Union Address, the President laid out his vision for winning the future. To secure prosperity for all Americans, we must out-innovate, out-educate, and out-build the rest of the world, and fixing our immigration system plays an important part in that plan. As we work to rebuild our economy, our ability to thrive depends, in part on restoring responsibility and accountability to the immigration system.

President’s Vision for Reform
The President plans to create a 21st century immigration system by:

-Continuing to fulfill the federal government’s responsibility to securing our borders;

-Demanding accountability for businesses that break the law by undermining American workers and exploiting undocumented workers;

-Strengthening our economic competiveness by creating a legal immigration system that reflects our values and diverse needs; and
Requiring responsibility from people who are living in the United States illegally.

-Building on Progress
During the last two years, the Obama Administration has taken important steps to improve our immigration system within the boundaries of existing laws. For example, the Administration has:

—-Dedicated unprecedented resources to secure the border;

—-Made interior and worksite enforcement smarter and more effective; and

—-Worked to improve our legal immigration system.

BLUEPRINT FROM THE WHITE HOUSE
http://m.whitehouse.gov/sites/default/files/rss_viewer/immigration_blueprint.pdf

ACCORDING TO THE PRESIDENT:

WASHINGTON (Reuters) – President Barack Obama, expressing confidence he will win re-election in November, told a Hispanic audience he would use a second term to seek comprehensive immigration reform.

“My presidency is not over,” Obama said in an interview with Univision Radio when asked about his failure so far to push through an immigration bill. “I’ve got another five years coming up. We’re going to get this done.”

Obama is seeking to shore up support among Hispanic voters, whose strong backing helped him win the White House in 2008. But some in the Latino community are disappointed over the lack of progress toward overhauling the immigration system.

Obama – in an interview broadcast the day before his Thursday trip to Florida, an election battleground state with a large Hispanic population – sought to reassure Latinos he was committed to trying to pass broad immigration reform.

He rejected suggestions that he had broken a campaign promise and put the blame on Republicans in Congress who he said were “unwilling to talk at all about any sensible solutions to this issue.”

“So far, we haven’t seen any of the Republican candidates even support immigration reform,” Obama said, taking aim at his potential opponents in the November 6 election.

The White House hopes that hard-line positions taken by Republican presidential contenders on illegal immigration and border control will help Obama with Hispanic voters in vital swing states like Florida, Nevada and Colorado.

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God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog