HOW TO SOLVE ILLEGAL IMMIGRATION?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

SOURCE: AP/Charles Rex Arbogast

An Opinion On How to Solve Illegal Immigration. What is Your Opinion and Would

This Be Enough? You Be the Judge and Leave a Comment!

Of all the issues Congress confronts, the most solvable and the one that would do the most to help our nation grow and prosper — with the possible exception of energy — is immigration reform.

We are a nation that has always drawn much of its strength from having people come here and add to the energy and prosperity of the country. The immigrants who have chosen to make the difficult and challenging choice to move to America have often been some of the most productive citizens of the countries they left behind.

They are, by nature, driven people who were willing to take the risk of pulling up roots and moving. As a result, the United States has, for the most part, gotten the benefit of talented and committed citizens who have raised our culture and our standard of living.

Our national policy should continue to encourage immigration. This is why we need an immigration policy that deals with the reality of our times and continues to reinvigorate our nation by bringing in new people.

Yet for reasons purely political and counterproductive, a reasonable immigration policy has been sidetracked by the desire of both Democratic and Republican officeholders and candidates to score points with groups that have no interest in effective policy but simply have single-issue concerns that have turned into non-debatable hyperbole.

It is not rocket science to know how to set up an effective immigration policy. The parameters are clear. The policy needs to encourage legal immigration that helps our nation prosper.

There are five steps to doing it:

• First, we need to secure the borders. Although progress has been made, the border with Mexico where most illegal immigrants cross is still not secure. It is inexcusable that the resources and technology needed to stop the flow are not in place. All it takes is funding and commitment.

• Second, there needs to be an effective and friendly guest-worker program. This allows people who need work to come here where there are jobs not being done by Americans.

• Third, once we have an effective guest-worker program, there needs to be a dramatic increase in surveillance and prosecution of businesses that employ people who are not here legally. There should be a significant price to pay for an employer that exploits people and encourages people to enter the country illegally.

• Fourth, there needs to be a new regime for attracting talented people to come here and stay here. We should say to the best and the brightest around the world that if they wish to come to America, we are interested in having them come. If they are already studying here, we are interested in having them stay. Instead, we say the opposite.

As Bill Gates says, every time he hires a talented individual from another country to work here it benefits America two ways. First, the individual usually ends up being a center around whom jobs are created, and second, it keeps him or her from being an overseas competitor.

• Fifth, we need to deal in a humane and reasonable way with the millions of people who are already here illegally. If they have acted inappropriately while here, then we should send them back to their native lands, but obviously that would be a small number of people.

We cannot deport millions of people, most of whom are hardworking and living quiet, orderly lives. We also cannot allow them, as a result of their illegal entry, to become citizens. This would violate the basic premise of following the rule of law that is a key standard of citizenship.

But there is a logical, fair and reasonable resolution to this conundrum. It is to allow these people, after they have agreed to some reasonable action, either through community service or fines, to compensate for their violation of the law when they entered the country to obtain a “blue card.” This blue card would give them legal status but not citizenship.

(I would add that for those that are undocumented under the age of 18 or are now older but came when they were under the age of 18 should not be penalized. -JMG)

It is time to push aside those in the political arena who wish to use immigration primarily as an election tool and do not seek or tolerate rational action. It is time to move forward with a policy that will make us more competitive, add to our economy and our culture and continue to lift our nation and give us the unique strength that comes from being a country built on the character of the people who immigrate here.

Judd Gregg is a former governor and three-term senator from New Hampshire who served as chairman and ranking member of the Senate Budget Committee and as ranking member of the Senate Appropriations subcommittee on Foreign Operations. He also is an international adviser to Goldman Sachs.

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Read More: http://thehill.com/opinion/columnists/judd-gregg/214011-opinion-how-to-solve-illegal-immigration

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WHY SHOULD COMPANIES INVEST IN HISPANIC MARKETING?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

More Hispanics in College Will Add to Consumer Spending Growth

Higher Education Leads to Higher Income

A study by the Pew Hispanic Center shows that there was a 24% increase in Hispanic college enrollment between 2009 and 2010. This exceeds the population increase among the Hispanic 18-24 demographic (7%) over the same period, which indicates a trend in strides in educational awareness among the Hispanic community.

Growing Hispanic Education Level

Record High School Completion & College Enrollment

Hispanic high school completion reached a record 73% in 2010, up 3% from the year prior. Additionally, strides to move these kids from high school to college have paid off: 44% of those Hispanic students completing high school are going on to college, up from 39% in 2009.

What This Means for Marketers

With college graduates on average earning 1.5 times more than those with only a high school degree, these trends put the Hispanic youth catching up with their non Hispanic counterparts not only in terms of educational attainment but also in terms of income level. US Hispanic consumer spending is on track to reach $1.4 trillion by 2014, and with continuing increases in income levels among these young Latinos, real levels could outpace these projections. Marketers should be looking to include Hispanic marketing strategies into their annual plans in order to capture this growing population’s loyalty and purchases.

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READ MORE: http://evolucioncreativemarketing.com/more-hispanics-in-college-will-add-to-consumer-spending-growth/

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WHICH TV AFFILIATE IS SECURING DISTRIBUTION IN 75% OF U.S. HOUSEHOLDS?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

MundoFox Lines Up Affiliate Deals

MundoFox, the fledgling Spanish-language, general-entertainment network, is off to a fast start on the affiliate front, inking carriage deals covering nearly 40% of U.S. Hispanic households. MundoFox, the joint venture of Fox International Channels and Colombia’s RCN Television Group that is eyeing a fall launch, has secured affiliate deals in 20 DMAs, according to the parties. Deal terms for the service, which was announced in January, were not disclosed.

The initial affiliate list includes flagship KWHY (channel 22) in Los Angeles, the top Latino market in the U.S., which owned by the Meruelo Group and WJAN (channel 41) in Miami (Hispanic DMA No. 3) owned by America CV Group.

Carriage was also secured in San Antonio (7), San Francisco (8), Phoenix (9), Sacramento (11), Fresno (14), Tampa (20), Las Vegas (23), West Palm Beach (28), Bakersfield (31), Monterey (34), Fort Myers (37), Palm Springs (39), Odessa (43), Santa Barbara (45), Lubbock (51), Boise (71), Abilene (78) and San Angelo (92). All affiliates in the top 10 markets are full power stations or are fully distributed in cable and satellite, according to Fox International and RCN Corp.

“Only six weeks have passed since we announced MundoFox, and we have exceeded our expectations by securing affiliate partnerships in many of the key U.S. Hispanic markets,” said Hernan Lopez, president and CEO of Fox International Channels, in a statement. “In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch.”

Distribution agreements in the remaining top 50 Hispanic markets across the country are still being negotiated.
“The positive response and increasing interest by affiliates is a true testament to the goal of MundoFox, which is to fill the gap in Latino entertainment in the U.S. and bring quality content and differentiation from the options currently available to Spanish-speaking viewers,” noted RCN CEO Gabriel Reyes. “We plan on keeping the momentum going in the upcoming months and are confident we’ll be widely distributed prior to our fall launch.”

The joint venture aspires to bring the sensibilities of the Fox broadcast network to Latino audiences, featuring entertainment, sports and news, among other programming formats.
MundoFox plans to integrate programming from a variety of sources into its lineup. Colombian broadcaster RCN Television S.A., the creative force behind the original Betty La Fea (Ugly Betty) and El Capo, will be contributing.

NTN24, RCN’s international, 24-hour channel will offer Spanish-language news, analysis, opinion, sports and entertainment news programs from a Latin point of view.

For its part, Fox International Channels, which has produced weekly dramas combining U.S.-style, character-driven story-telling, plus factual and lifestyle programming.  Fox Deportes will also kick in with its exclusive U.S. Spanish-language rights to the UFC, as well as various soccer tournaments
The service also plans to tap product from Shine Group, Elisabeth Murdoch’s U.K. production company that owns Reveille in the U.S. and which News Corp. purchased last February.

The network also plans to license and commission fare from third-party suppliers.

MundoFox will represent Fox International Channels’ fourth U.S. service, joining Fox Deportes, Utilisima and NatGeo Mundo. Globally, FIC operates 350 channels in 35 nations.

Read More: http://www.multichannel.com/article/481358-MundoFox_Lines_Up_Affiliate_Deals_Reaching_40_of_U_S_Hispanic_Households.php

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WHICH PR NEWSWIRE SERVICE DO HISPANICS TURN TO?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.

“Our commitment to fostering key strategic partnerships and increasing our membership continue to be significant goals for the organization in 2012,” said Delia L. Lopez, HPRA-LA president. “Building on our history and on our principle of serving as a resource to PR professionals, HPRA-LA will continue to be a platform for advancement and enrichment for those in Hispanic PR and those seeking expertise in the Hispanic market.”

HPRA-LA executive board members include:

Delia L. Lopez (President): bilingual Communications Consultant with more than 12 years of experience in the field of strategic public relations, having worked with large national and regional brands, and specializing in the Hispanic market.

Jacqueline Quintanilla Aker (Vice President): senior vice president, Health & Multicultural Marketing at Edelman, has more than 12 years of experience leading award-winning campaigns for LIVESTRONG®, the California Department of Alcohol & Drug Programs and Nestle®.

Leslie Smith (Secretary): senior vice president of Business Development and Marketing, Leslie is responsible for all new business opportunities at New American Dimensions, a Los Angeles based Marketing Research and Consulting Firm that focuses on multicultural research.

Hilda Delgado (Treasurer): Western Region communications director for Coca-Cola Refreshments where she oversees and implements internal and external communications and public affairs campaigns for California, Nevada, Arizona, New Mexico and Hawai’i.

HPRA-LA also welcomes the following board committee chairs:

Programs – Chalena Cadenas, Academy of Motion Picture Arts & Sciences

Marketing – Mariluz Gonzalez, Vesper Public Relations

Social Media Integration – Jose Xicohtencatl, Edelman

Membership – Chuck Sifuentes, PR Consultant

National Chapters – Stephen Chavez, Chavez Marketing & Communications

Scholarship/College Outreach – Denisse Montalvan, Ketchum

In addition, HPRA-LA is strengthening its leadership with the addition of Oralia Michel, President of OMAGEN Marketing & PR, as senior advisor. Michel’s 30-year career in Hispanic marketing will provide expertise and thought leadership to expand programs and resources to Hispanic PR professionals. Michel, a seasoned PR practitioner and former journalist, believes the tenets of journalism are core skills that all communicators would be well served to embrace and practice, while keeping a pulse on the ever changing technology that makes marketing communications an exciting and always evolving profession.

“Public relations and marketing communications continue to evolve making our industry ever energizing,” says Michel. “Augmenting and forging new partnerships will enable HPRA to provide our members with the best learning from the best minds. Our members’ insights are also highly valuable and we will drive thought leadership that better serves the Hispanic market. In this era of integration, strategic messaging capabilities will continue to be king and we must be the leaders in delivering the right messages via the best channels.”

A large initiative this year for the board is the Association’s partnership with Hispanicize. Now in its third year, Hispanicize will be held in Miami on April 10-13, 2012. PR-focused sessions at the conference will spotlight HPRA 2011 PRemio award-winning programs/case studies from some of the nation’s most renowned multicultural PR professionals. The annual event focuses on Latino trends and brings trendsetters together in PR, social media, entertainment, marketing and media. More details and information about Hispanicize is available on the HPRA website.

For more information on HPRA-LA, Hispanicize and to become a member, visit our website at http://www.hpra-usa.org and like us on Facebook/HPRA USA.

About Hispanic Public Relations Association (HPRA):

Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for those seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs and hosts one of the industry’s most anticipated events: the PRemio Campaign of the Year Awards and Scholarship Gala in the fall. To date, HPRA has awarded a quarter million dollars to college and university students of Latino descent pursuing careers in communications. With a solid record of achievement and a committed membership, HPRA continually strives to increase the value of public relations as the industry increasingly gains clout and expands. For more information please visit www.hpra-usa.org.

Read more: from PR Newswire.

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KLEENEX ENGAGES MOM IN HISPANIC-TARGETED CAMPAIGN

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Last winter, Kleenex engaged Hispanic children in the US with its “Los Atrapaestornudos,” or “Sneeze Catchers,” campaign. More recently, the initiative began targeting Hispanic moms.

The bilingual campaign, created by Latin Works, MindShare, Mass Hispanic Marketing, Hispania Public Relations, and Studiocom, was originally focused on getting children to sign up online to be “official sneeze catchers” and persuading parents to buy Kleenex tissues. Children who participated in the campaign could play free games on atrapaestornudos.com and received free gifts.

After concluding the first phase of the initiative, Kleenex and its agency partners decided to focus on getting moms to join the fight against the common cold. Moms who sign up on the campaign website have the chance to win a $100,000 gift card and a year’s supply of Kleenex facial tissues.

Kleenex will also work to attract moms by launching in-store events across the country. It will also add a section to its website devoted to explaining the company’s “Sneeze Shield” technology to moms.

During last year’s initiative, Kleenex saw a one-point market-share increase among Hispanic consumers and a four-point market-share gain in Miami, Los Angeles, San Antonio, and Houston, four key cities for the campaign.

Perhaps by reaching out directly to moms online and in person, the company will see even more of an increase in its campaign for Hispanic consumers.

Read More: http://app.prweekus.com/mobile/pages/apparticle.aspx?pagetypeid=128&articleid=229603

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