LATINOS DO VOTE: WELCOME TO THE SHIFT AND THE NEW CHAPTER OF THE AMERICAN STORY

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Today America finds itself at a new crossroads – our culture, our country and our companies are changing again. It’s a shift from exclusion to inclusion from borders to bridges; it’s the new chapter of the American story where our country becomes richer. Hispanic babies are being born this very minute and are like knights in shining armor riding in to save the age of the American boomer. We are replenishing a nation with an endless source of passion, hard work and rhythm. So take a breath, take it all in because we are a part of that shift! Latinos are shifting the message and the thinking because we are not just brown but we are white, black, blonde and so much more! We get to see the shift come to life! Welcome to the next big thing; it’s the end of a niche and the birth of what’s next! -2012 Hispanic Voice Town Hall Tour across America

HISPANICS 2012 “WE DO VOTE!”

“THE 2012 HISPANIC VOICE TOWN HALL TOUR WILL DEFINE AN AGENDA FOR HISPANICS IN AMERICA TO HELP US BETTER UNDERSTAND WHY WE MUST PLAY A MORE ACTIVE AND INFLUENTIAL ROLE IN THE REINVENTION OF AMERICA” -FOUNDER GREG LLOPIS

photo source AP

The League of United Latin American Citizens explains how the Latino vote has become a pivotal factor for many political candidates, including the presidency. Estimates from the U.S. Census and the rapid expansion of the population have created a tidal wave of activities aimed at attracting the Hispanic vote across the nation. Even Hollywood gets involved from Rosario Dawson, to Wilmer Valderrama to Eva Longoria are only a few of the actors/actresses getting involved.

photo source Getty Images

Since 1990, 1.5 million Latinos have naturalized. There are 6.6 million registered Latino voters across the nation. In California, Texas, Florida, Illinois and New York, five key electoral states, Latinos have emerged as powerful allies for candidates seeking office. Consider that at 50.5 million, the U.S. Latino population is already larger than the entire population of England and Spain. Latinos are not just large in population size, they have the double distinction of being the youngest and fastest-growing group in the nation.

SALVADOR GUERRERO / SHFWire Brent A. Wilkes, right, of LULAC, and Jose Calderon, left, of the Hispanic Federation are working with Hector Sanchez, of LACLAA, to launch Movimiento Hispano, a website dedicated to increase Latino Voter turnout.

The Hispanic Federation, the Labor Council for Latin American Advancement and the League of United Latin American Citizens announced their joint effort in February called Latinos for Democracy, which focuses on voting in the Latino community. The group has coordinated its efforts in 24 states and use the Movimiento Hispano project’s website to help Latinos stay informed on the latest political news.

photo source AP

Over the past 10 years, the members of LFD have worked with over 2.1 million Latino Trade unionists, 135,000 volunteer members, and over 100 community-based organizations to advance Latino voter mobilization. The Hispanic vote is growing by leaps and bounds. Nearly 10 million Latinos voted in the 2008 Presidential elections – an increase of almost 30% from 2004. And just think about the fact that every year for the next twenty years, 500,000 Hispanics will turn 18 in the United States.

Groups such as the the 2012 Hispanic Voice Town Hall Tour, is a group of Young Latinos ready to to change the story about Hispanics in this country. They’re ready to play a more prominent role in how our community influences policy makers, corporate leaders, and the rest of America. They’re starting to express themselves with a new attitude and a new sense of purpose. They’re excited to use the 2012 Hispanic Voice platform to showcase a new, energized Hispanic voice, a voice that hasn’t yet been fully unleashed. And most importantly, they want results: Less talking, more doing!

Cuauhtemoc “Temo” Figueroa, Obama’s top Latino outreach official, said [Texas] could be taken seriously as a presidential battleground if Democrats could win statewide races there in 2010. “I don’t know if it’s four years or eight years off, but down the road, Texas will be a presidential battleground,” Figueroa said. The reason is demographics. Across the Southwest, Latino voters are increasingly powerful. In Colorado, their share of the vote went from 8% in 2004 to 13% in 2008. Nevada, 10% to 15%. New Mexico, 32% to 41%. Every 30 seconds, a Latino is added to the American population, the fastest rate of any minority group. By 2050, Hispanics will represent 29 percent of the American population. In 2008, Latinos voted 67-31 for Barack Obama. Texas is already 35 percent Hispanic. You can see where this is going. http://www.motherjones.com/mojo/2008/11/when-will-we-see-blue-texas-hispanics-will-decide

Driven by some Republicans’ sharp attacks on illegal immigration and — as many Hispanics perceived it, immigrants in general — Latino voters fled the GOP en masse in the midterm elections, then turned on John McCain, as well. He got 31 percent of the Latino vote to the 44 percent that George W. Bush took in 2004, according to exit polls. And it was enough to put much of the West and Southwest out of reach for the Republican Party, to give Florida to the Democrats and to hand Barack Obama the presidency. Now, as Obama moves to solidify his advantage, Republican leaders are sounding the alarm on what could be the party’s most pressing national challenge.

“Viva Bush” signs were prevalent when then-Republican presidential candidate George W. Bush made a campaign stop in Mesilla, New Mexico in 2000. Tracy Greer/Fronteras

JUST BECAUSE THEY SAY WE CAN’T DOESN’T MEAN WE WON’T! IN NOVEMBER OUR VOICE WILL ROAR!

There are hundreds of Latino organizations and/or local chapters taking charge by registering voters and creating an unprecedented Get Out The Vote movement across our nation. Groups such as Voto Latino, National Coucil of la Raza, the Tequila Party, Southwest Voter Registration, etc. and even local groups  like Mi Famila Vota in Las Vegas and Arizona, AACT NOW in South Texas, Teamsters in Chicago, etc. are doing their part to spearhead revolutions this November. The media is leading the public to believe that the Latino vote does not count or that the registrations numbers are down, but the truth is that the Latino vote and voice is powerful and in a few months it will be heard!

The GOP nominee will need a minimum of 35-40% of the Hispanic vote to be competitive in November, and that Marco Rubio offers the best opportunity to get there due to the rapid growth of the Hispanic population in a number of crucial swing states.

Alicia Menendez on MSNBC w/ Ben Monterroso of Mi familia Vota & Frank Donatelli

Hispanic rights activists holding a rally in 2010 at the Teamsters Local 705 hall in Chicago.

Groups such as the non-partisan Mi Familia Vota (My Family Votes) consists of Hispanic families all across Nevada not only working to register voters, but to also turn out the vote in November. Five days a week, about 20 staff members and several volunteers of Mi Familia Vota meet and brainstorm on ways to get the Latino community engaged in the voting process.  For now, they are visiting popular places within the Hispanic community. But in a few months, they will be going to door to door throughout neighborhoods. “We go to their grocery stores. While they are buying tortillas, we are telling them it’s time to vote. They are at the grocery stores.  They are at the 99 cents stores, at the carneceria’s, at the DMV,” said Leo Murrieta with Mi Familia Vota.

CLICK HERE TO WATCH WHAT MI FAMILIA VOTA IS DOING

BELOW IS AN EXAMPLE OF WHAT THE NON-PARTISAN “AACT NOW” IS DOING TO REGISTER VOTERS AND GET OUT THE VOTE IN SOUTH TEXAS. THIS GROUP WAS FOUNDED BY THE REAL ESTATE TYCOON AND BILLIONAIRE FROM MCALLEN, TX.

HISPANICS HAVE REACHED A TURNING POINT, SO JUST BECAUSE THE MEDIA CHOOSES NOT TO FEATURE OUR LATINO MOVEMENT THE REALITY IS THAT IT IS HAPPENING AND WE ARE MOBILIZING! HISPANICS WILL SHOW AMERICA IN 2012 THAT THE SLEEPING GIANT IS AWAKE AND THAT OUR VOICES ARE ROARING. LATINOS WILL NO LONGER BE TAKEN FOR GRANTED…WELCOME TO THE SHIFT…WE ARE THE FUTURE!!!!

2012: THE “MINORITY” VOTE IS ON FIRE

Jealous said the NAACP is the only group outside of the two major political parties with a voter database for all 50 states. Photo credit: Ishton W. Morton

The NAACP has also launched its nationwide drive to register thousands of mostly minority, student and elderly voters before the November 6th, 2012 elections. The organization has chosen the State of Georgia to launch its voter registration push. According to NAACP President Ben Jealous, the nation’s oldest and largest civil rights organization will work harder and smarter to meet the new voting requirements. He framed them as a negative reaction to historic voter turnout in 2008 that led to Barack Obama’s election as the first black U.S. president.

Referencing the 2008 election he continued to say “Were we students of history, we would’ve expected that night, when everybody was celebrating, that we needed to be preparing for what we’re dealing with right now. We saw the largest most diverse presidential electorate this country has ever seen.

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@me.com.

God Bless and make it a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

NEW MEXICO CELEBRATES ITS CENTENNIAL AND GETS A RARE LOOK AT HISTORICAL DOCUMENTS AND ITS 1910 CONSTITUTION

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In honor of the State’s Centennial year, the State Records Center and Archives will host an Open House on May 2, 2012, to commemorate the drafting and adoption of the 1910 New Mexico Constitution. The public will be able to view the Constitution and other important documents of statehood. Concurrent with the Open House, the Office of the State Historian will host an exhibit, New Mexico’s Cultural Landscapes, by photographer Sharon Stewart.

You could find automobiles on the streets in many a New Mexico town back in 1912, and yet it was just as likely you’d see a cowboy ride his horse up to a restaurant to get a bite to eat. The railroad, the telegraph and the telephone brought progress, news and visitors. “We were rural and poor, but New Mexico wasn’t disconnected from the nation,” Rick Hendricks, state historian, said Wednesday. New Mexico cemented its connection in 1912 by attaining statehood and effectively creating a state government based on its own constitution, a goal that was a good 60 years in the making.

“Morley’s Map of New Mexico” Compiled from the Latest Government surveys and other reliable surveys. Ent. Acc. of Congress in the Year 1873 by Harry Whigham and G.A. Bushnell in the Office of the Librarian of Congress, Washington, D.C.

“A fair public school education is due every child and is of the utmost importance not only to the individual but to the welfare of the state.” photo source: NM History

Delayed and foiled over the years by, among other measures, bad timing, racism, anti-Catholic bias, Manifest Destiny, the untimely death of a statehood-supporting president (Zachary Taylor) and opposition by a neighboring territory, the 24-article constitution was finally adopted by a Constitutional Convention in November 1910, ratified by the people a year later and made law in January 1912.

Dedication: To the men of New Mexico who have fought the hard fight for statehood and to those who formed the constitution of the Great New State of New Mexico this book is dedicated.                               photo source: NM History

The original state constitution, normally locked up in a climate-controlled vault, went on display alongside a number of other historical documents on Wednesday — for one afternoon only — at the State Records Center and Archives on Camino Carlos Rey near Cerrillos Road.

“People should have the opportunity to see historical documents we have in the archives,” Hendricks said Wednesday at the records center, noting that usually only historians can request access to the original constitutional document.

Hendricks and New Mexico Supreme Court Justice Charles Daniels both gave short presentations regarding the creation and importance of the state constitution during a noon opening ceremony. Among the visitors were David and Mary Darling of Albuquerque. Her grandfather, Sen. William Dennis Murray, was one of 69 state lawmakers who signed the constitution. Her husband’s grandfather, who ran a newspaper in Deming, was good friends with Murray.

New Mexico State Constitutional Convention, Santa Fe, NM 1910 photo source: NM History

“He ran a general store in Central New Mexico and opened the Murray Hotel in Silver City,” Mary Darling said of her grandfather. “I was such a child when he died; he didn’t speak about the constitution. Later, I read about him and realized he did a lot more important things for this state than I was aware of.”

General Stephen Kearny photo source: Son of the South

The history of the constitution, as far as this exhibit is concerned, dates back to 1846, after Gen. Stephen Watts Kearny declared New Mexico an American Territory at the outset of the Mexican-American War. The exhibit includes Kearny’s proclamation, which asks the Spanish-speaking residents of the city of Santa Fe not to take up arms against the American military, as well as Juan Bautista Vigil y Alarid’s Spanish translation of that proclamation. Vigil y Alarid was the last Mexican governor of the territory of New Mexico.

photo source: NM HIstory

Jerry Vigil of Albuquerque, who said he is a descendent of Vigil y Alarid, was reading over that document at the state records building Wednesday. “These documents are wonderful,” he said. “This [proclamation] makes me very honored.” He said he was aware of his ancestor’s role in state history, but said he was not aware of this specific document. The state constitution — which in some ways mirrors the Constitution of the United States while also including provisions preserving the ethnic and cultural diversity within the state — “still speaks to who we are today,” Vigil said, though he acknowledged there always has been an undercurrent of racial divide within the territory.

The Reunion of the Constitutional Convention of 1910 photo source: NM HIstory

The exhibit showcases the many abortive attempts by state leaders to draw up and ratify a state constitution in 1850, 1866, 1872 and 1889. In 1906, the state came closing to having both a constitution and statehood when its residents were given the chance to vote to become part of the United States as the state of Arizona (which would have enveloped New Mexico in that case).

“That was then, this is now!”

“New Mexicans voted 2-to-1 for it, and Arizona voted 5-to-1 against it … primarily because of our ethnic diversity,” Daniels said in his remarks to the crowd. “Our Hispanic population concerned the people of Arizona. … There was a fear we wouldn’t quite be Americans.”

He praised the original constitution as a document that tried to preserve the culture, language and civil rights of New Mexicans, noting that one of the early provisions included ensuring the teaching of both Spanish and English in the public-school system.He noted that amendments to the constitution must be approved by three-quarters of both of the state’s legislative bodies — as well as state voters. Still, in the past 100 years, there have been more than 160 amendments.

photo source: NM State University

“It’s a surprising number considering how difficult it is to do,” Hendricks noted. “Yes, it’s been changed. But it hasn’t been thrown out.”

Read More: Chicago Tribune Learn More: New Mexico History

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me.

God Bless and make it a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

WHO IS NEW MEXICO’S RISING STAR: GOVERNOR SUSANA MARTINEZ AND HER ULTIMATE IMMIGRANT STORY

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

New Mexico Gov. Susana Martinez is the ultimate immigrant success story: Two generations after her Mexican grandparents arrived in the U.S., she became the nation’s first Latina governor.

And with an overall approval rating of 66 percent of New Mexicans after more than a year in office, she is arguably the most popular Republican governor in the country.

But that popularity doesn’t always translate among Hispanics, a group that in New Mexico makes up nearly half of the population.

One issue that makes many of the state’s Latino voters seethe is their governor’s stance on driver’s licenses and illegal immigrants. In her 2010 campaign, Martinez promised to repeal a law that makes New Mexico one of only three states in the country where illegal immigrants can get a driver’s license.

Gubernatorial candidate Susana Martinez is greeted by supporters Saturday during a rally in Santa Fe. - Luis Sánchez Saturno/The New Mexican

At a speech in Albuquerque last year, Martinez said getting rid of the law is a matter of public safety.

“We have thousands of individuals who come to our state from not just Mexico, but all over the world in order to gain that very valuable ID,” she said.

A bill to repeal the driver’s license law has failed three times in the state legislature, and some critics charge that Martinez’s support of that bill is really part of a long-term political strategy.

“Why she is introducing policies that are divisive to the Latino community, we could only guess that it’s for political gain,” says Adrian Pedroza, who works with Hispanic neighborhoods in Albuquerque as the director of a local nonprofit.

‘Well, I’ll Be. I’m A Republican.’

Martinez, 52, is often touted as a possible 2012 Republican vice presidential nominee, although she has said she would decline any offer.

Martinez grew up in a family of Democrats in a bilingual household in El Paso, Texas, just blocks from the border with Mexico. At 18, she worked in her father’s business as a revolver-carrying security guard outside a bingo hall.

She graduated from law school and later considered entering politics. That’s when some Republican friends took her out to dinner. It’s a story she often shares publicly.

“We talked about values; we talked about where we stood in reference to how the economy was going; we talked about welfare as being a hand up and not a way of life; we talked about the freedoms, the Second Amendment,” she says. “And I remember walking out of there and getting in the car with my husband, Chuck, and saying, ‘Well, I’ll be. I’m a Republican.’ “

Shortly after that, she ran for and was elected district attorney in the southern New Mexico county of Dona Ana.

Bringing In Latino Voters

New Mexico is considered a swing state that tends to lean in favor of Democrats, but the February Rasmussen poll shows Martinez enjoys broad support, even among Democrats, with whom her approval rating tops 50 percent. Among Hispanics in the state, 58 percent approve of the job she is doing, but 33 percent noted they “strongly disapprove” of her job performance — the highest of any group polled.

“I think because she is a Hispanic woman, she gets criticized more,” says Cindy Retana, an El Paso school principal and Martinez’s younger cousin. Retana says Martinez is being singled out for criticism because of her ethnic background. “She’s seen as forgetting where you come from, not being supportive of immigrants, which is absolutely the farthest thing from the truth.”

photo from the LA Times Blog

Martinez has said she is proud of her Mexican heritage, but she faces the same burning question as other high-profile Hispanic Republicans, like Nevada Gov. Brian Sandoval and Florida Sen. Marco Rubio: Can she make the party more appealing to Latino voters nationwide?

Forty-nine percent of Florida voters approved of Rubio's job performance. | AP Photo

That remains to be seen, but what is certain is that the GOP faces an uphill battle. Another February poll of likely Hispanic voters nationwide, conducted by Fox News Latino, shows President Obama leading either Mitt Romney or Rick Santorum by about a five-to-one margin in a prospective matchup.

The same poll found that 18 percent of respondents said they would be more likely to vote for the Republican nominee if Martinez was the vice presidential choice. When Rubio was the vice presidential candidate, that number jumped to 24 percent.

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

LIGHTS, CAMERA, ACTION: CALLING FOR “LIGHT SKINNED HISPANICS”

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Casting call asking for "Caucasian or light skinned Hispanic" extras in New Mexico's tourism campaignCasting call asking for “Caucasian or light skinned Hispanic” extras in New Mexico’s tourism campaign. (On Location Casting, Facebook Inc. / March 23, 2012)
New Mexico was planning to celebrate its statehood centennial by inviting tourists to come experience the state’s rich culture, take in its extraordinary views and have epic outdoor adventures.

But the Land of Enchantment‘s promotion hit a snag, raising questions about who exactly is being represented in the celebration — and reviving  historical insecurities.

It all started when the New Mexico Department of Tourism began planning  a $2-million marketing campaign to attract outsiders to the state, which  had observed its statehood centennial Jan. 6.

The department had learned that the state ranked 38th in a poll ranking tourists’ preferred destinations — and wanted to do something about that.

“We really want to move that needle up,” said Veronica Valencia, director of marketing and communications for the department.

Focus groups in Chicago and Los Angeles assessed the public’s perception of New Mexico, and “the feedback was that it was a dry, barren wasteland with nothing to do,” Valencia said. “So [the state] set on a course to change this misconception.”

Austin, Texas-based marketing agency Vendor Inc. was hired in January to handle the campaign, titled “Adventures Steeped in Rich Culture.” The agency soon contracted with On Location Casting to assign roles in the ad, which was to be filmed in March.

Soon a casting call went out on Facebook seeking “Caucasian or light-skinned Hispanic” people.

The specificity of that call has caused quite a stir, prompting a critical editorial last week in the Santa Fe New Mexican and an even harsher reaction from the state’s Democratic Party chairman.

“Hearing that term brings to mind a vision of casting agents holding up paper bags next to people’s faces to ensure they can pass,” the New Mexican wrote. “We don’t know, of course, who made it into the shoot and how New Mexico will be presented to the world once the campaign is unveiled. But really, light-skinned only? What were they thinking?”

The request seemed ironically appropriate to at least one historian, who noted the territory’s long-ago efforts to attract more light-skinned residents.

“New Mexico’s population in the 1900 census was 70% Nuevomexicanos [today called Hispanic] and 7% American Indian. In the quest for statehood, each group followed many of their traditions in language, dress, religion… all of which alarmed a few hardcore opponents of statehood in the U.S. Congress,” David Holtby, a research scholar of regional studies at the University of New Mexico, wrote in an email to The Times.

Perhaps New Mexico could have been celebrating more than 100 years of statehood by now if it could have proved to Congress that a significant percentage of light-skinned people inhabited the area at the time.

Holtby added: “Now we have the newest ‘tourism message’ being revised to ‘lighten’ the color of people. This can be seen as an example of a throw-back to racial bias of a century ago.”

The hubbub, however, is all an unfortunate misconception, Valencia said.

“We were casting for the role of ‘tourist,’ ” she said. “It was never our intention to make any of this about race. It was more to focus on the experiences and adventures that someone could have in New Mexico rather than the background of the people having them.”

Valencia said the concept for the shoot came from a collaborative effort between the state, Vendor Inc. and On Location Casting, but the specific wording for the casting call was developed by people in the industry, she said.

Tina Kerr, a casting director for On Location Casting, said the request was filed by Vendor Inc. That company didn’t respond to repeated attempts for comment.

“We believe that people from all backgrounds visit New Mexico and it is not a place for any one type of visitor,” Valencia said.

The first ads will be launched April 16 in regional markets near New Mexico, and the state is developing more spots.

This time, Valencia said, industry standards will be shunned when casting the next adventurer.

Read More: LA TIMES

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

WHICH PR NEWSWIRE SERVICE DO HISPANICS TURN TO?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120229-141508.jpg

With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.

“Our commitment to fostering key strategic partnerships and increasing our membership continue to be significant goals for the organization in 2012,” said Delia L. Lopez, HPRA-LA president. “Building on our history and on our principle of serving as a resource to PR professionals, HPRA-LA will continue to be a platform for advancement and enrichment for those in Hispanic PR and those seeking expertise in the Hispanic market.”

HPRA-LA executive board members include:

Delia L. Lopez (President): bilingual Communications Consultant with more than 12 years of experience in the field of strategic public relations, having worked with large national and regional brands, and specializing in the Hispanic market.

Jacqueline Quintanilla Aker (Vice President): senior vice president, Health & Multicultural Marketing at Edelman, has more than 12 years of experience leading award-winning campaigns for LIVESTRONG®, the California Department of Alcohol & Drug Programs and Nestle®.

Leslie Smith (Secretary): senior vice president of Business Development and Marketing, Leslie is responsible for all new business opportunities at New American Dimensions, a Los Angeles based Marketing Research and Consulting Firm that focuses on multicultural research.

Hilda Delgado (Treasurer): Western Region communications director for Coca-Cola Refreshments where she oversees and implements internal and external communications and public affairs campaigns for California, Nevada, Arizona, New Mexico and Hawai’i.

HPRA-LA also welcomes the following board committee chairs:

Programs – Chalena Cadenas, Academy of Motion Picture Arts & Sciences

Marketing – Mariluz Gonzalez, Vesper Public Relations

Social Media Integration – Jose Xicohtencatl, Edelman

Membership – Chuck Sifuentes, PR Consultant

National Chapters – Stephen Chavez, Chavez Marketing & Communications

Scholarship/College Outreach – Denisse Montalvan, Ketchum

In addition, HPRA-LA is strengthening its leadership with the addition of Oralia Michel, President of OMAGEN Marketing & PR, as senior advisor. Michel’s 30-year career in Hispanic marketing will provide expertise and thought leadership to expand programs and resources to Hispanic PR professionals. Michel, a seasoned PR practitioner and former journalist, believes the tenets of journalism are core skills that all communicators would be well served to embrace and practice, while keeping a pulse on the ever changing technology that makes marketing communications an exciting and always evolving profession.

“Public relations and marketing communications continue to evolve making our industry ever energizing,” says Michel. “Augmenting and forging new partnerships will enable HPRA to provide our members with the best learning from the best minds. Our members’ insights are also highly valuable and we will drive thought leadership that better serves the Hispanic market. In this era of integration, strategic messaging capabilities will continue to be king and we must be the leaders in delivering the right messages via the best channels.”

A large initiative this year for the board is the Association’s partnership with Hispanicize. Now in its third year, Hispanicize will be held in Miami on April 10-13, 2012. PR-focused sessions at the conference will spotlight HPRA 2011 PRemio award-winning programs/case studies from some of the nation’s most renowned multicultural PR professionals. The annual event focuses on Latino trends and brings trendsetters together in PR, social media, entertainment, marketing and media. More details and information about Hispanicize is available on the HPRA website.

For more information on HPRA-LA, Hispanicize and to become a member, visit our website at http://www.hpra-usa.org and like us on Facebook/HPRA USA.

About Hispanic Public Relations Association (HPRA):

Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for those seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs and hosts one of the industry’s most anticipated events: the PRemio Campaign of the Year Awards and Scholarship Gala in the fall. To date, HPRA has awarded a quarter million dollars to college and university students of Latino descent pursuing careers in communications. With a solid record of achievement and a committed membership, HPRA continually strives to increase the value of public relations as the industry increasingly gains clout and expands. For more information please visit www.hpra-usa.org.

Read more: from PR Newswire.

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog