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HISPANIC TELEVISION IS ON FIRE: WATCH VOXXI’S CLIP ON LATEST NETWORK SET TO GO NATIONAL

March 28, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

MI CASA BROADCASTING: THE EXPLOSIVE LATINO NETWORK FROM HOUSTON, TX WITH MILLIONS OF VIEWERS

VOXXI is the nation’s leading Hispanic Digital News headquartered in Miami with a growing team spanning locations across the United States, Latin America and Europe

Mi Casa Broadcasting Network produces 60 hours of television programming per week featuring breakthrough shows utilizing mixed digital media. It is dedicated and committed to promoting Hispanics and supporting established and upcoming artists.

Jonathan Gwyn is founder and CEO of Mi Casa Broadcasting, which produces English-language shows and operates the mostly English Mi Casa multicast subchannel on Spanish Broadcasting System‘s KTBU Houston.

The channel launched over the AIR in Houston running back to back programming in January 2011.  The broadcast company enriches American Latino viewers on the amazing talent that promises to inspire across the global audience in LATAM. Delivered in English, the programs range from comedy puppet shows and youth education to cage fighting and even arena football.  “MCB Network” is an incredible informational resource of history on American born culture and designed to create a heroic image.

With an uprise of Hispanic and Spanish network booms such as MundoFox CEO Johnathan Gwyn had this to says it is not surprising, Gwyn thinks MundoFox ought to think about airing at least some of its programming in English.

Mi Casa Broadcasting

“I don’t know if there’s room for another Spanish-language network, but I think there’s room for another network,” he said. “The English-language Latino is underserved. They’re consuming their media in English.

“Fox has a very good perception in the Latino community. They have good news. They have the Fox Latino website, which is all in English, and, from what I understand, it’s doing very well.”

Many award winning producers, directors, writers, actors, and musicians have been joining forces with Mi Casa Broadcasting for over a decade to provide content from various regions of The United States. Through the Mi Casa Broadcasting’s Digital TV portal, viewers can call this their home for Latino culture in English, a genre that has long been underutilized in TV/Film.

This TV Network serves as a two way mirror between Latin American culture mixed with the ever-growing Infinite cultures in America.

“MCB Network” strategically captures the Houston, TX audience as it expands its 2.5 million viewer reach in South East Texas. Here viewers can re-discover a sense of pride, an excellent new look at pop-culture featuring high-end modern day pilots, comedies, reality shows, music videos, and feature length films, calling it a gateway for established talent to serve up an experimental style of breakthrough broadcast television from building strong relationships in the industry, a TV network that exemplifies the American dream.

“My children and I are eagerly waiting for this to happen. There isn’t any other place we can see dedicated TV shows, especially if you don’t have cable. You are the first. My friends said they would be awesome not to have to pay for cable and save money watching a network about us. Please keep us updated on all of your events. We want to help!!! Thank you, Mi Casa Broadcasting.”- Janet Rodriguez, fan

“This TV Station combines all Latinos no matter what country they are from. This is the one and only of it’s
kind. We’d hope to see and hear so many people’s stories and lives that otherwise would go untold . Can’t wait for it!!”- Mayra J Leal, Actress

“Mi Casa Broadcasting (MCB Network)” is broadcast on Houston’s KTBU on DTV 55.4 and Phonoscope Cable in the United States, covering over a dozen surrounding counties. Topics covered at the network will also be to interact with audience to develop original series and editorial content to build a brand that gives power to the people, in English language featuring over 17 Latin American cultures.  In addition to “MCB Network” (http://www.micasabroadcasting.com) and Phonoscope Cable (http://phonoscope.com/), will also be distributing across a mobile and broadband platforms in the very near future.

Mi Casa Broadcasting www.micasabroadcasting.com

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Filed Under: FEATURED STORY, LATINO ENTERTAINMENT Tagged With: , , , , , , , ,

WHAT IS THE FASTEST-GROWING HISPANIC CABLE NETWORK?

February 29, 2012 by Leave a Comment

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

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Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

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During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

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Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

February 26, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
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Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

Read More: By Eric Talbot VP Brand Solutions of Univision Communications

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DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

February 24, 2012 by Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Spanish-language media giant Univision Communications on Friday reported improved fourth-quarter financials and vowed that it will continue to grow despite increased competition.

The privately-held company, led by CEO Randy Falco and chairman Haim Saban, posted a loss of $355.9 million, compared with a loss of $631.9 million in the year-ago period, which had been  dragged down by $452 million in losses and charges related to a legal settlement with Mexican broadcaster, content supplier and investor Grupo Televisa. Restructuring, severance and related charges rose to $9.3 million in the latest period from $4.9 million in the year-ago period. The company also cited an impairment loss of $12.5 million, compared to $8.6 million in the year-ago period.

Adjusted operating income before depreciation and amortization, a measure of profitability that focuses more on operations, increased 6.3 percent to $275.7 million. Revenue in the latest quarter rose 6.9 percent to $616.7 million. The company recorded revenue gains in its television and radio business, but not its interactive unit.

“The release of the 2010 U.S. Census results made 2011 a landmark year for Univision and the entire Hispanic media industry,” said Falco. “The Census results showed that our core audience, which is already one in six Americans, is expected to grow to one in three Americans in 40 years.”

To take advantage of the upside opportunity, “Univision is laying the groundwork for growth, investing in new networks and expanding our digital distribution capabilities to deliver the full value of our exclusive programming partnership with Televisa,” he added. “These efforts are enhancing Univision’s audience engagement, as demonstrated by strong ratings and persistent live viewership – Univision finished the fourth quarter with the highest percentage of live viewers in primetime compared to the major broadcast networks.”

On a conference call, Univision executives explained the significance of having the highest concentration of live viewers in the key 18-49 demo in primetime. Of Univision’s audience in that demo, 94 percent watch live, compared with 79 percent at NBC, 76 percent at  ABC and 75 percent at CBS and Fox, the company said.

Spanish-language media has been in transition as the latest Census has cast a spotlight on the sector, and other media and entertainment companies are eyeing opportunities to take advantage, Falco told analysts. “Now, every media executive wakes up thinking of two great growth opportunities – Hispanic and digital media,” he said.

However, Univision has an advantage as it has focused on this space for more than half a century, “and we are far and away the best at it,” Falco said. “We have built up a rare trust and loyalty with our audience.”

But the company won’t rest on its laurels, he emphasized, saying “it pays to be ahead of the curve.” Importantly, Falco said that “we also have the relevant content U.S. Hispanics crave,”  calling Univision’s exclusive access to Televisa content “a huge competitive advantage.”

Asked about rep0rts that Univision has discussed an English-language joint venture with ABC News, executives declined to comment on Friday.

Management touted the outlook for the political advertising season though, saying Univision is spending millions to launch its political sales force.

Read More: http://www.realclearpolitics.com/news/ap/politics/2012/Feb/24/dems_drop_several_claims_in_lawsuit_over_wis__maps.html

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DOES UNIVISION HAVE MORE YOUNG VIEWERS THAN ENGLISH-LANGUAGE TV?

February 11, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ : YOUR HISPANIC NEWS

Univision News Attracts More Younger Viewers Than English-Language

Competition in January, Growing Audience Year-Over-Year

Recently, Univision has enhanced its news presence, including state-of-the-art sets for all editions of its newscasts, “Noticiero Univision”; Sunday morning public affairs show, “Al Punto” (To the Point); and newsmagazine program, “Aquí y Ahora” (Here and Now). It has also expanded and launched several social media and interactive initiatives, including a new Noticias Univisionapp for the iPhone, iPod touch and Android platforms.

In January 2012, “Noticiero Univision”:

  • Attracted 2.1 million Total Viewers 2+, 434,000 Adults 18-34, 977,000 Adults 18-49 and 1.0 million Adults 25-54.
  • Drew in a much younger, more engaged and highly unduplicated audience than its English-Language broadcast evening news counterparts:
    • A Generation Younger: 44 years old vs. 62 years old.
    • Tuned In Longer: “Noticiero Univision” (16 minutes), “ABC World News Tonight” (14 minutes), “CBS Evening News” (14 minutes) and “NBC Nightly News” (15 minutes) among Adults 18-49.
    • Unduplicated Audience: Over 90% of “Noticiero Univision’s” Adult 18-49 audience did not watch any of the English-Language broadcast evening news programming.
  • Averaged significantly more Hispanic viewers than the combined audienceof “ABC World News Tonight,” “CBS Evening News” and “NBCNightly News”
    • Two times more Total Viewers 2+ (2,086,000 vs. 942,000)
    • Nearly three times more Adults 18-34 (431,000 vs. 155,000)
    • Nearly three times more Adults 18-49 (965,000 vs. 337,000)
    • Two times more Adults 25-54 (989,000 vs. 411,0000)

Among Bilingual Hispanic Viewers:

Univision’s Jorge Ramos and Maria Elena Salinas on the new Noticiero Univision set (Photo: Business Wire)Multimedia Gallery URL

“Noticiero Univision” delivered 55% more Viewers 2+ than the combined audience of ABC, CBS and NBC’s evening newscasts (930,000 vs. 601,000).

“Noticiero Univision” ranked as the No. 1 broadcast evening news program with twice as many viewers as the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” among Adults 18-34 (195,000 vs. 86,000), Adults 18-49 (433,000 vs. 202,000) and Adults 25-54 (416,000 vs. 246,000).

Noticiero Univision” delivered significantly more younger viewers aged 18 to 34 than the evening news on English-language broadcast television:

  • Six times more than “ABC World News Tonight” (195,000 vs. 30,000)
  • Ten times more than “CBS Evening News” (195,000 vs. 19,000)
  • Five times more than “NBC Nightly News” (195,000 vs. 37,000)

Univision’s Sunday morning public affairs program “Al Punto” delivered two times more Adults 18-49 (186,000 vs. 91,000) than the combined audience of the English-language broadcast programs (ABC’s “This Week,” CBS’ “Face The Nation,” NBC “Meet The Press” and “FOX News Sunday.”)

Univision’s late night news program “Noticiero Univision: Edicion Nocturna” averaged three to four times more viewers than ABC’s “Nightline”:

  • Three times more Viewers 2+ (706,000 vs. 191,000)
  • Four times more Adult 18-49 viewers (346,000 vs. 87,000)
  • Three times more Adult 25-54 viewers (338,000 vs. 97,000)
  • Four times more Adult 18-34 viewers (154,000 vs. 36,000)

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Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , ,
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