TR3S PRESENTS THE RICARDO LAGUNA PROJECT

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Tr3s presents the bilingual/bicultural life of Mexican-American BMX pro &

Las Vegas’ ‘most eligible bachelor’ on “The Ricardo Laguna Project”

photo of Ricardo Laguna / photo credit

Wilmer Valderrama & RelativityREAL Executive Produce new docu-series. 

Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announces the premier of the new docu-series The Ricardo Laguna Project under Executive Producers Wilmer Valderrama and RelativityREAL. The new series takes a look inside the outrageously amusing life of bilingual/bicultural BMX star Ricardo Laguna as he attempts to break 3 world records and start his own family business – all while balancing his close knit Latin family and the enticing social scene in Las Vegas. Tr3s will produce eight 30-minute episodes of The Ricardo Laguna Project, which premiers every Wednesday at 9pm (ET), starting March 14th, 2012.

“Ricardo Laguna is a relatable young guy who’s experiencing the same bicultural realities of our audience – striving to stand out, embracing his Hispanic and American ethnicity, conquering new opportunities and keeping his family unit strong,” said Charlie Singer, SVP of Creative & Content for Tr3s. “He is unbelievably passionate about life and will be an incredible role model for our audience.”

“I have a passion for riding and being a part of the community – whether I’m helping kids or building huge dirt jumps at events – and of course I have a lot of fun along the way as it is Vegas, but I’m trying to do it all while building my brand AND in a way that makes my parents proud,” BMX champ Ricardo Laguna. “There aren’t really any Hispanic riders in BMX that give back so I’m hoping I can be a role model to some of the kids out there. All in a day’s work and I can’t wait for the world to see it!”

“When I met Ricardo, I immediately discovered a disarming, charming and inspiring young man with a vision larger than even his whole family expected. I related to him on so many levels. Ricardo and his family remind me and all of us the reason why we move away from our countries and come to America to embark in the search of the American dream,” commented Valderrama.

Moving from La Paz, Mexico to the states at the age of 13 was a struggle but looking back Ricardo merits his familia for his extraordinary bilingual/bicultural experience. Even after turning pro at 21, Ricardo chose to continue living with his parents. Now at 29, he’s left the nest but didn’t stray too far from home or dinner time with family. Ricardo has been riding for more than a decade and holds multiple titles including the Best Latin-American Dirt Jumper in 2004. Since then, the BMX renaissance man has joined the X Games, competed nationwide and mentored youth across the country – all while keeping a steady (and responsible) presence in the Las Vegas social scene.

The Ricardo Laguna Project is produced by RelativityREAL and Myra Santiago, Director of Production for Tr3s: MTV, Musica y Mas. Wilmer Valderrama and RelativityREAL’s Tom Forman, Brad Bishop and David Brown serve as Executive Producers.

Read More: http://nglc.biz/2012/03/05/tr3s-presents-the-bilingualbicultural-life-of-mexican-american-bmx-pro-las-vegas-most-eligible-bachelor-on-the-ricardo-laguna-project/

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Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

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Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

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During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

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Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

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