WHICH CABLE CHANNEL RANKED NUMBER ONE AMONG HISPANICS IN THE U.S.?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Cine Mexico dominates Hispanic audiences in U.S.

Mexican-themed entertainment seems to have caught fire for U.S. Hispanic TV viewers. Cine Mexicano has entered 2012 ranked the No. 1 Hispanic channel on AT&T U-verse, according to the Rentrak household TV ratings, coming in ahead of ESPN DEPORTES.

“Cine Mexicano has consistently ranked among the top five Hispanic networks for the last 12 months according to Rentrak,” said Albert Estrada, SVP of marketing and business development at Olympusat, which controls a number of owned and operated Hispanic networks: Gran Cine, LaTele Novela, !Sorpresa! and CubaPlay in addition to Specialty Networks FUNimation Channel, Parables and Untamed Sports.. “This ranking underscores the fact that there is a strong market for highly targeted programming for the U.S. Hispanic market.”

Cine Mexicano, as its name suggests, offers original productions and contemporary Mexican films for Hispanics living in the U.S., focusing in on that country’s unique set of cultural themes. The Spanish-language channel features commercial-free offerings that include romance, dramas, comedy, rancheras, action and thrillers.

“By staying true to our core demographic and understanding its affection for Mexican-themed entertainment, Cine Mexicano has become very popular among Hispanics subscribing to multi-channel video services,” Estrada said.

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WHAT IS THE FASTEST-GROWING HISPANIC CABLE NETWORK?

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

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Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

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During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

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Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

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