Cine Mexico dominates Hispanic audiences in U.S.
Mexican-themed entertainment seems to have caught fire for U.S. Hispanic TV viewers. Cine Mexicano has entered 2012 ranked the No. 1 Hispanic channel on AT&T U-verse, according to the Rentrak household TV ratings, coming in ahead of ESPN DEPORTES.
“Cine Mexicano has consistently ranked among the top five Hispanic networks for the last 12 months according to Rentrak,” said Albert Estrada, SVP of marketing and business development at Olympusat, which controls a number of owned and operated Hispanic networks: Gran Cine, LaTele Novela, !Sorpresa! and CubaPlay in addition to Specialty Networks FUNimation Channel, Parables and Untamed Sports.. “This ranking underscores the fact that there is a strong market for highly targeted programming for the U.S. Hispanic market.”
Cine Mexicano, as its name suggests, offers original productions and contemporary Mexican films for Hispanics living in the U.S., focusing in on that country’s unique set of cultural themes. The Spanish-language channel features commercial-free offerings that include romance, dramas, comedy, rancheras, action and thrillers.
“By staying true to our core demographic and understanding its affection for Mexican-themed entertainment, Cine Mexicano has become very popular among Hispanics subscribing to multi-channel video services,” Estrada said.
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