On Wednesday, ESPN released its first Spanish language ad. “Esto es SportsCenter,” the ad reads. The translation: “This is SportsCenter.”

The decision to run a Spanish language ad is a reflection of the company’s growing Latino audience, according to The New York Times.

ESPN’s Hispanic audience increased by 15 percent over the past five years, far exceeding their non-Latino audience growth.

While ESPN is looking to reach this Latino audience, an estimated 60 percent of those viewers watch only their English-language programming, while only 20 percent watch only their Spanish-language ESPN Deportes, according to The New York Times report.

But ESPN, who launched their Spanish language network in 2004, is facing competition for the Latino market. Univision will introduce it’s own sports news channel, Univision Deportes, on Saturday.

Growing Latino audiences have also caught the interest of marketers outside of sports networks. And, it’s not just Spanish speakers they’re after.

In recent months, the booming U.S. Latino population has prompted media outlets to expand English-language programming marketed towards Hispanic audiences.

Fox News launched its own English-language Fox News Latino website. Univision, which recently started an English-language Tumblr, is also allegedly in talks with Disney to create an English-language television network. And NBC, which will soon officially launch NBC Latino, also oversees Telemundo’s cable channel Mun2 which features bilingual programming. And lastly, The Huffington Post, launched its English-language LatinoVoices section last August.

As Latino immigrants assimilated and learned English, many marketers presumed they’d fade quickly into mainstream English language media, advertising executive Roberto Orcitold NPR. But to the surprise of many — a bicultural Latino audience interested in consuming English-language content has emerged quickly in the past few years.

“We take the best of American culture that we came to adopt and love,” Roberto Orciold NPR. “And we keep the best of our culture that we value.”
“And so, you have this hybrid American that is very proud and happy to be an American, but is very proud and happy to have his culture which makes him unique, or her unique,” Orci added.


WATCH: SportsCenter’s New Spanish Language Ad

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  1. Hello to all of you. I am a political blogger and post to many of the sites here in the U.S. I am also a Republican but have been, for many years a Democrat. When Barack Obama became president, I changes once I saw what he was about. I tell you these things for your own good. So many people in the U.S. are either in a state of serious denial or they just do not want to know the truth. First of all, I know that many Mexicans, whites and blacks will support Obama simple because he is black. Many others will support him because they believe he will give them everything they want. I guess those are valid reasons to the person they belong to. I do know this however, Obama is a devout Muslim and believes in Allah. He does not believe in God. He is anti-American, pro-socialist and practices the trick he learned by studying Saul Alinsky’s book on organizing a society. If you vote for Obama, you are voting for a man who is without God, a man who will give you what you want, for a short time only. The man has lied from day one and has an administration that is bent on racial divide and hate. That is the way he will re-organize society…racial hatred and division in his attempt to make the US into a marxist nation. Do not fall for the deceits of this man. Do not vote for him. You are a part of the American society and I am sure you want the very same things I and millions of other Americans want….less taxes, better chances for ourselves and our children, health and hoped for prosperity. We do not want a country this is based on Islam and we do not want a president who is Islamc from birth.

    • Thank you for your comment as I do believe everyone is entitled 2 their opinion and can appreciate that you are making the effort to be politically involved. That is definitely commendable, however “for healthy debate’s sake,” I would like to point out that I am a Christian and President Obama has always declared he is a Christian. He went to the same Christian church for 20 years & for his inauguration even had the Lincoln Bible especially chosen.

      On the other hand, let’s just say that you are right & he has been lying to everyone & is this undercover Muslim. If we review history, in Judaism, one prays to the God of Abraham, Isaac & Jacob. In Christianity, one also prays to the God of Abraham Isaac & Jacob only we now do it in the name of Jesus who is the Divine Son of God. The Islam religion also branched off of Judaism and also prays to the God of Abraham, however they don’t believe there is the God of Isaac and the God of Jacob because then that is stating that the Jews are the chosen ones which they do not believe. Ishmael was also the son of Abraham and thus they also believe that they are also chosen. Therefore, they believe in the God of Abraham but choose to use the Arabic word Allah because they feel it is pure where as the English word God can be misused.

      For example, God + s = Gods If you add ‘S’ to God, it becomes Gods that is plural of God. Allah is one and singular there is no plural of Allah. Same with godfather, godmother, etc., therefore because they feel it is more sacred they use the word “Allah.” Just as the Jews used the tetragrammaton YHWH which is supposed to be the equivalent to “Yahweh.” Remember the term was removed because they did not feel worthy enough to use God’s personal name that they began associating him to “Elohim”, “Adonai,” “El Shaddai” etc. The word “Addonai” Translators often render YHWH as a word meaning “Lord”, e.g., Greek Κυριος, Latin Dominus, and following that, English “the LORD”, Welsh Arglwydd, etc.

      Therefore, the Muslim religion believes in the God of Abraham very much. The terrorists have been Muslim but it is not fair of us to judge an entire religion based on the acts of a few bad seeds. If we classify every Muslim as a terrorist, then isn’t that being “UnAmerican” of us?

      Now, let’s look at Romney’s religion. He is a Mormon and they consider themselves to be under the Christian umbrella. However, the reason there is so much controversy with their religion being associated to Christianity is because a Christian believes in the teachings of Christ and that He is in fact the Divine Son of God. However, Mormons believe Christ existed, but they do not believe Jesus Christ was the Messiah & the Divine Son of God. Rather they believe that each of us has a god-like spirit that can cause us to be somewhat divine, so when Jesus performed miracles it was not because He was divine rather it was because He knew how to utilize that “divine” human spirit within all of us. Therefore, like the Mormons, Muslims also believe that Jesus existed but that He was not the Divine Son of God. However, the Muslims are biblical in the sense that they do not believe we have a divine human spirit rather they believe Jesus was a prophet God used and go as far as even believing that Jesus Christ was indeed born of Immaculate Conception.

      Therefore if President Obama were in fact Muslim, then both Romney and him have religions with the same core belief…there is only one God; the God of Abraham and Jesus was just a man not the Son of God.

      Additionally, the majority of Latinos side with President Obama not because he’s black but because he is addressing the issues Latinos believe in & are important to them. On the other hand Romney has been on the opposite side of every issue that is important to Hispanics.

      This blog does not endorse either candidate or either party; we simply provide facts, information & resources that pertain to the Hispanic community.

      I believe it is very important to be involved politically and therefore I thank you & appreciate your comment. God bless!

  2. myspanishtranslator says:

    Reblogged this on My Spanish Translator.

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