Univision on Saturday will launch a sports channel seeking to attend to the “insatiable appetite” of the Latino audience for soccer, the senior vice president for production at Univision Deportes, David Neal, told Efe.
He said that the Univision audience has “been waiting to be taken care of,” regarding their preference for the main soccer competitions around the world.
“The audiences that the broadcasts of the Copa de Oro and the Copa America had in the summer of 2011, as well as the friendly match between Colombia and Mexico, in February, with 8 million viewers in prime time, tell us that there was a lot of interest in what we’re going to offer,” Neal said.
The coverage will also include the 2014 World Cup and the qualifying matches that begin in June.
Univision Deportes decided to focus its programming on soccer, but Neal does not rule out offering other sports with the predicted expansion of the channel.
“We know that soccer is a real passion for our audience, but that doesn’t mean that down the road we won’t have the rights to broadcast other sports,” he said.
Read more: FOX NEWS LATINO
SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!
Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME
If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at firstname.lastname@example.org.
God Bless and may you have a fabulous day!
powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog