You are here: Home / Archives for LATINO MARKETING

PODER HISPANIC EMERGE NETWORKING SERIES WILL KICK OFF IN SAN ANTONIO, TX ON MARCH 22nd

March 21, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

John Davenport / San Antonio Express-News / AP http://www.time.com/time/specials/packages/article/0,28804,2023831_2023829_2025185,00.html #ixzz1plr5hfa1

Poder Magazine Kicks Off Its Annual Emerge Networking Series in San Antonio, Texas

PODER Hispanic magazine, the premier business and lifestyle publication for Hispanic and Latino leaders, kicks off the annual EMERGE business networking series, a unique experience for young Hispanic emerging professionals, in San Antonio, TX on March 22nd. Celebrating its 5th year, the national EMERGE Series will continue to Charlotte (June 14), Chicago (August 16), and Miami (November).  In support of its’ ongoing commitment to empower young emerging Hispanics across the country, Emerge will provide an educational experience with unlimited resources and professional development.

Over 200 San Antonio Hispanic young professionals, entrepreneurs, business and civic leaders are expected to attend the March 22nd EMERGE event. Registration is complimentary and open to the public.  The EMERGE Series in San Antonio, hosted by PODER magazine, will feature a panel discussion by Mayor Julian Castro, the nation’s youngest Hispanic mayor of a Top 50 American City and moderated by Univision’s Brenda Jimenez. The event sponsors include State Farm, Prudential, Cigars International, and supported by ALFHA, SAHCC, as well as Marketwire as the official wire sponsor.

Thursday, March 22, 2012 from 6 p.m. to 10 p.m. Registration will start at 6pm followed by a panel discussion from 7-8pm and a cocktail networking reception from 8-10pm at Hotel Valencia Riverwalk located at 150 East Houston Street, San Antonio, Texas 78205

Register to attend San Antonio EMERGE today! (click here)


About the EMERGE Networking Series

EMERGE (http://emerge.poder360.com/) is a national Hispanic networking series for emerging young professionals that breaks down the traditional barriers of similar events and provides an aggressive and interactive approach to networking by featuring an empowering selection of Latino leaders from across the country to share their experience and roadmap to success. EMERGE is hosted by PODER Hispanic magazine published by Televisa Publishing + Digital, a division of Grupo Televisa, the largest Spanish-language media company in the world. Connect with EMERGE on Facebook and EMERGE Twitter.

About Poder Hispanic:

PODER Hispanic (www.poder360.com) magazine is a bi-monthly publication for Latinos in power—and for those who aspire to be. The magazine was conceived as a vehicle to provide the Hispanic corporate and entrepreneurial communities with valuable and reliable information. As a leading business and lifestyle magazine, PODER Hispanic is written for a global audience of influential senior business executives, political decision-makers and entrepreneurs interested in current events. Connect with Poder Hispanic Facebook and Poder Twitter. 

Media Contacts:

Carolina Copello / Logos PR
SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: FEATURED MARKETING, LATINO MARKETING

HOW MUCH DO HISPANICS SPEND ON MOBILE DEVICES: A WHOPPING $17.6B IN 2012

March 21, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

U.S. Hispanic consumers will spend more than $17.6 billion on mobile devices and over $500 million on mobile apps in 2012, as illustrated in a new Zpryme INFOgraphic, 2012 Hispanic Mobile Consumer Trends (based on a survey and comprehensive analysis of Hispanic residents in the U.S.).

Producing consistent growth in a stagnant U.S. economy has become a chore for companies delivering consumer electronic products and related services in the U.S. To curb sluggish consumer spending, more and more companies have refocused marketing efforts and aggressively pursuing the massive Hispanic market via mobile. Overall, Hispanics are less likely to own a home computer than the overall mainstream – as a result, they turn to mobile devices for all-things-web. According to the Zpryme survey, almost 20 percent of all social media activity by Hispanic consumers occurs on a smartphone with Facebook (79 percent of Hispanics) being the go-to social network. What’s more striking is that according to the same survey, 26 percent of Hispanics click on online advertising about half of the time with 84 percent of all apps consumed in English (only three percent viewed primarily in Spanish).

“Hispanics are not only powering the growth of the mobile device and entertainment industries, they are shaping it. From the purchase of a new Apple iPad to chatting with friends on Facebook, advertisers must understand how to carve brands to be more culturally relevant to the Hispanic mobile consumer”, explained Jason S. Rodriguez, Zpryme CEO and Director of Research.


What’s more, according to Credit Suisse, the leaders in spending on Hispanic marketing have outperformed those firms who have not spent much on Hispanic advertising by 270 basis points in terms of organic sales growth in the United States over the last three years. Association of Hispanic Advertising Agencies offered similar sentiment with companies that consistently devoted more than 25 percent of their advertising budgets to Latino media had seen sustained revenue growth over a five-year period with the top 500 U.S. advertisers dedicated $4.3 billion to targeting Hispanics in 2010 (the most recent year for which numbers are available).

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: FEATURED MARKETING, LATINO MARKETING Tagged With: , , , ,

DID COCA-COLA RACIALLY DISCRIMINATE?

March 19, 2012 by 1 Comment

Coca-Cola responds

Coca-Cola issued a statement saying, “Where discrimination is alleged, we conduct a thorough investigation.” It said it appears one of the plaintiffs was terminated five years ago and “other allegations were addressed and resolved even longer ago. Contrary to the allegations in the lawsuit, our investigation has not uncovered a culture of workplace discrimination. In fact, many minority associates have come forward to strongly disavow the allegations of discrimination contained in the lawsuit.”

“We have investigated, and will continue to investigate, all allegations of discrimination and harassment brought to our attention. We are confident that this matter will be resolved fairly and justly through the judicial system,” Coca-Cola said in the statement

The Coca-Cola Co.’s minority employees work in a “cesspool of racial discrimination,” says a lawsuit filed against a unit of the Atlanta-based beverage company.

David Alvarez et al. vs. Coca-Cola Refreshments USA Inc., which was filed in New York State Supreme Court in Queens on behalf of 16 current and former black and Hispanic workers, charges that an “endemic culture of racism” runs through the company’s management and supervisors at its New York bottling plans in Elmsford and Maspeth, N.Y. The suit was filed Jan. 3, but only publicized last week in the New York Daily News.

The lawsuit charges that the 16 plaintiffs “have suffered from the worst of its ills in terms of biased work assignments and allotment of hours, unfair discipline and retaliation, and a caustic work environment.”

Worst duties, seniority system

It says black and Hispanic workers “are typically assigned to the most undesirable and physically dangerous positions, and to tasks that are outside of their job descriptions.

“Meanwhile, the managers contravene the established seniority system by giving better jobs and more overtime hours to workers with less seniority than minority workers.

“As several of the plaintiffs have found, opportunities for advancement and promotion within the company are routinely biased against minority workers. Finally, the truck drivers among the plaintiffs have had their hours unfairly limited and prevented from working overtime, while white drivers do not have to face these problems,” the lawsuit says.

Claims of retaliation

The lawsuit also charged that plaintiffs who have complained have “faced swift retaliation from the white managers.”

The lawsuit seeks unspecified compensatory, emotional, psychological and punitive damages, lost compensation, front and back pay, injunctive relief, attorneys’ fees and any other damages permitted by law.

Commenting on the lawsuit, plaintiffs attorney Steve A. Morelli of the Law Office of Steven A. Morelli P.C. in Garden City, N.Y., said Coca- Cola’s hostile work environment is “clearly something that needs to be addressed.”

READ MORE: http://www.businessinsurance.com/article/20120319/NEWS07/120319876?tags=|70|75|303

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , ,

WHICH COMPANIES ARE TARGETING HISPANIC CONSUMERS RIGHT NOW?

March 19, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

A summary for, Media Sales Executives, Advertising Agencies and Corporate Marketers to

see what clients are moving into the Hispanic market and/or targeting Hispanic consumers

right now.

  • Post Foods-XL Alliance
    Post Food’s has announced that XL Alliance will be its new advertising agency-of-record in support of Honey Bunches of Oats Hispanic marketing, the Bradington Herald reports. The New York and Denver-based agency will work in collaboration with their current media agency, MV42, Mediavest Multicultural. “We have a strong commitment to the growth of the Post business,” said Tony Shurman, Post Marketing Director. “XL Alliance has the right framework and is a great marketing partner to help continue the positive momentum we have achieved within the multicultural community.” In its new role, XL will evolve its incumbent assignment as Hispanic digital and social media marketing agency to include advertising, cross-channel planning and shopper marketing for Honey Bunches of Oats.Liliana Gil, cofounder and Managing Partner of XL Alliance; an executive who departed from Johnson & Johnson three years ago to join partners Enrique Arbelaez, Manny Fields and Armando Martin as cofounders of the agency.  In addition to Post Foods, XL serves a roster of clients that includes Kroger Co., Valeant Pharmaceuticals, Diageo, among others.
  • American Heart Association – Interlex
    The American Heart Association is working with Interlex to conduct branding, awareness and attitudinal research to develop a new positioning strategy for the American Stroke Association Brand. “For the past few months we’ve been deep into the research phase, conducting both quantitative and qualitative studies across General, African American, Asian American, Hispanic, South Asian, and Native American segments,” said Interlex President and CEO Rudy Ruiz. The goal, according to Ruiz, is to help the Association build a brand platform and communications strategy which is universally appealing and multicultural at the core. “This is a national initiative,” said Ruiz. “The American Heart Association/American Stroke Association is very committed to improving the health of all Americans. And since minority segments are often disproportionately impacted by stroke, it is very important that they reach these audiences in meaningful, motivational ways.”The San Antonio-based shop joins the Ad Council, Grey Worldwide, and Omnicom’s Cone Communications on the AHA/ASA roster of agencies.
  • Yahoo! En español – Toyota Prius
    Yahoo! en Español launched a new blog, “Vida Ecologica” sponsored by Toyota Prius v, presenting tips on how to live an environmentally-conscious life.
  • American Airlines – Q’VIVA
    American Airlines and Q’VIVA! The Chosen have teamed up with the show’s producers to offer fans a chance to win a unique VIP experience to attend a live Q’VIVA! performance in the United States.
  • Walt Disney Records
    Walt Disney Records will be releasing two Song & Story titles and a collection of Disney Princess songs in Spanish for the very first time.  The label will also release the Spanish language digital soundtracks for Beauty and the Beast and The Lion King.  All five albums will be released tomorrow March 20, 2012 wherever music is sold, digitally and physically. “We’re thrilled to offer Spanish-speaking families an additional way to experience the magic of Disney music in their native language,” says Cathleen Taff, SVP/GM, Disney Music Group.
  • Pepsi NEXT
    Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a new beverage which intends to be a game changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. “We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing.
    Promotions around the launch will include:
    – A Walmart sampling program hitting 800 Walmart Supercenter stores across the country, beginning March 26 through the end of April. Consumers can visit facebook.com/pepsinext to find the nearest Walmart store for their risk-free trial of Pepsi NEXT.
    – In-market sampling for consumers to try Pepsi NEXT for free across 40+ cities nationwide between the end of March and August 2012.
    – A TV ad spot, created by TBWA/Chiat/Day, featuring an excited young couple recording their first interaction with Pepsi NEXT, meanwhile missing the “unbelievable acts” of their baby in the background, from dancing to handstands. This 30-second spot will begin airing nationwide on March 26 on prime-time and cable networks, and will be complemented with online and radio advertising.
    – A digital application on facebook.com/pepsinext inviting users to “taste” Pepsi NEXT online.
    – Targeted and relevant Hispanic advertising and grassroots marketing.

READ MORE: PORTADA NEWS

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , ,

UNITED AIRLINES RENEWS PARTNERSHIP WITH NAT’L ASSOCIATION OF HISPANIC JOURNALISTS

March 19, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

United Airlines announced that it has renewed its partnership with the National Association of Hispanic Journalists (NAHJ). United will be the official airline of special events for the organization in 2012.

“United is proud to continue its support of the NAHJ,” said John Slater, United’s vice president of sales – Americas. “We applaud the NAHJ’s dedication to the recognition and professional advancement of Hispanics in the news industry and are pleased to facilitate the organization’s events around the country.”

The United-NAHJ partnership includes support for seven events: the 2012 NAHJ Hall of Fame Gala during the UNITY Convention, August 1-4, in Las Vegas – the nation’s largest gathering of minority journalists; the NAHJ 23rd Annual Scholarship Benefit in the fall; and five NAHJ regional events to take place in Albuquerque, Los Angeles, New York, Chicago and Washington, D.C.

Postcard from event that happened September 2011

“We are grateful to United for its generous support of NAHJ at a time when news coverage of the growing Latino community has never been more crucial,” said Michele Salcedo, NAHJ president. “Although many companies are rethinking their commitment to diversity, United has chosen to continue our longstanding relationship that began with Continental Airlines. We not only thank them, we applaud them.”

Continental began its support of the NAHJ in 2005.

SOURCE United Continental Holdings, Inc.

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , ,
«Previous Page
Next Page»