WHO ARE THE TOP EIGHT LATINO CELEBRITIES OF 2012?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

The list with The World’s Most Powerful Latino Celebrities:

1. Jennifer Lopez, Actress, Musician

2. Lionel Messi, Athlete

3. Cameron Diaz, Actress

4. Gisele Bundchen, Supermodel

5. Alex Rodriguez, Athlete

6. Sofia Vergara, Actress

7. Eva Longoria, Actress

8. Adriana Lima, Supermodel 

The story of population growth in the United States is a story about  Latinos reshaping our landscape. Over the past decade, they have  accounted for 56% of America’s growth, now reaching 16% of the  population, or more than 50 million citizens, even surpassing  African-Americans to become the country’s biggest minority group.  Latinos are certainly making their voices and preferences heard.
Such a phenomenon can also be seen in the showbiz world, as we’re  finally starting to see a positive shift in the portrayal of Latinos in  Hollywood. Cultural stereotypes are giving way to cultural authenticity.  As a result, New Generation Latinos, also known as NGLs, are making  waves and changing the conversation. They’re influencing traditional  media and making Latinos the biggest and fastest growing users of online  and interactive technology, mobile devices, and social media.
“Together, Latino celebrities have over 600 million followers on Facebook  and Twitter,” says Juan Proaño, the President and Co-Founder of Plus  Three, a social media and technology company for political and  non-profit organizations. “That is an extraordinary fan base that is  larger than the population of the United States, Spain, and Brazil  combined. With the celebrities adding at least ten thousand new  followers each day, the power of Latinos in social media is vast and  expanding.”
Latinos are now arguably the most important consumer group to  marketers and media companies. Their current buying power of $1  trillion is expected to hit $1.5 trillion in the next five years, according to a new Nielsen report. Mainstream  media is tapping in. ABC News and Univision News have recently  announced plans to launch a 24-hour channel targeting the Latino  audience. The as-yet unnamed, all-English channel will be the first of  its kind, ABC News President Ben Sherwood said in a letter to his staff.
And how about all the new stars being recruited to reach that audience. Eight of the members on Forbes’ recently released Celebrity 100 list are Latinos. Their combined earnings totaled $245 million, including the number one in the ranking, the omnipresent Jennifer Lopez. Born to Puerto Rican parents, Lopez jumped a surprising 50 places from last year’s list that measures power by earnings, media visibility and social media popularity.
A great deal of that plunge can be credited to Lopez’ acceptance  within the Latino community. In 2010, the singer landed a judge’s chair  on American Idol, one of the most popular shows among Latinos. The job  gave Lopez a platform to promote her music and turn her image around. In  the meantime, she also kept busy working on yet another talent  competition show, Univision’s Q’Viva: The Chosen, which was watched by  2.2 million viewers on its debut in January, according to Nielsen  estimates, giving the network a 37% increase in its time slot compared  to average viewership over the previous weeks.
Another case of success among Latinos is that of Colombian actress Sofia Vergara, who plays the loud wife with the tight tops and high heels on ABC‘s  top-rated sitcom Modern Family. Although feelings are mixed about  whether Vergara is a role model for Latino women or if she’s just  helping to perpetuate a stereotype, the truth is that you can’t escape  her these days. Besides her TV gig, Vergara can also be seen in ads for Diet Pepsi and Cover Girl cosmetics, not to mention her clothing line with KMart that earned the actress a seven-figure advance.
In America, as goes the culture, so goes the politics. Several reports have emerged on the importance of the minority vote for this year’s presidential election. Republican presidential candidate Mitt Romney was criticized by various media outlets and political pundits for failing to reach out Latino voters. Meanwhile President Barack Obama is supported by 69% of them, according to an NBC News/Wall Street Journal poll. Latinos have produced the world’s most powerful celebrity.

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FROM HOUSEWIFE TO POLITICA: WATCH THE EVA LONGORIA INTERVIEW IN HER NEW ROLE AS NATIONAL CO-CHAIR FOR PRESIDENT OBAMA

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

WATCH THE INTERVIEW ON MSNBC CLICK HERE TO WATCH

Actress Eva Longoria talks about her new role as a national co-chair for President Barack Obama’s reelection campaign.

>>> poised to become a deciding factor in key states like colorado, new mexico and nevada, the obama campaign is now deploying some star power to sell its message tolatinos . eva longoria shot to fame playing is gabriel solis on the tv show “desperate housewives” now. she joins me now. so nice to meet you. you were very involved in the last election campaign four years ago. you’re taking a larger role now. what is your main purpose and how do you see yourself being helpful to the candidate?

>> i was asked to be a co-chair. my roles are to engage and mobilize the voters specifically with the latino and women ‘s community. those are two areas of interest i participate in heavily and pretty literate about. i’ll be going to swing states .

FLICKR | IMAGINECUP

>> you know a lot about health carey know. and we in fact, profiled you on nbc nightly news because of what you’re doing with special needs community.

>> yes.

>> but the women ‘s issues, women ‘s health issues have become front and center force of what has happened on the republican side . now in texas, interestingly, governor perry has turned back $35 million for planned parenthood preventive programs, including pap tests and mammograms and texas as you know better than i has i think it’s your home state has the highest number of uninsured women .

>> yeah.

photo source: AP

>> do you think this is going to become a mobilizing force?

>> absolutely. the election is going to be about choice and pretty clear for womenwho’s on their side. there is an attack on women ‘s health care and president obama ‘s policies are the only ones that are going to move the agenda for women ‘s rights. there’s so much dismantling of what we’ve accomplished as women by the right side. so i’m going to be out there and campaigning for him. i think one of the things about the affordable care act that just came out was that the gender rating for women , we’re charged more because we go to the doctors more. the affordable care act will eliminate the gender rating for insurers. women need to be educated on everything that obama has done in his first term regarding their rights and access to health care .

>> now, one of the striking things that is quite noticeable is that there are seven co-chair co-chairs who are latino .

>> that’s not a mistake, you know?

>> that is absolutely targeting 16.3% of the population. mitt romney had this to say after winning puerto rico on his chances of doing very well with hispanic voters.

>> those people who don’t think that latinos need to vote for a republican need to look in puerto rico and see there the conservative principles and latino voters go together and hispanic voters are going to vote for republicans if we stand for something, conservative principles that bring growth and good jobs and rising home values. that’s why we’re going to get latino voters to help us out.

>> now, george bush did very well in his first election with hispanic voters.

2011 Eva Longoria / WhoSay

>> right.

>> and that has gone down.

>> he’s also from the state of texas . .

>> do you think that immigration reform is the issue that has —

AP

>> the clip is interesting. he makes a huge generalization because he won the primary so puerto rico voters, republicans who live in puerto rico voted for him is a huge generalization he’s going to get the latino vote. 63% of latinos in america are mexican-american. there’s central americans and of all the candidates, pitt romney is probably the one on the wrong side of every issue pertaining to latinos , education, the economy. he’s campaigning with — he’s causing the anti- immigration law from arizona a model law for the rest of the country. he’s campaigning with the author of it. that is polarizing to latinos . he wants to veto the d.r.e.a.m. act if he was in office. that is dangerous for our community. obama for me is the only one that understands that the success of the future of america is intricately tied to the success of the hispanic community.

>> there have been many hispanic leaders in the last couple years who have been disappointed in the president for not doing more on immigration reform .

>> its an a problem. reform has been on the national agenda for three administrations.

>> even longer.

[photo source: Judy Eddy/WENN.] via Perez Hilton

>> and it does need to be fixed. it’s broken. nobody wants illegal immigration . the misconception is latinos are for illegal immigration . that is not true. i know there’s disappointment in the latino community but what he has done, what he can do, he’s proposed changes to keep families together. he has reallocated resources from thedepartment of homeland security to focus on deporting criminals, not students. so i think also because the gop primary has been so long, all we’ve heard is attacks on his record and that’s what i’m going to be doing is getting out there and showing the great things about what he’s done in his first term. latinos need to hear it.

WATCH THE INTERVIEW ON MSNBC

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WHICH LEADING HISPANICS WILL ADVISE PRESIDENT OBAMA ON LATINO VOTE?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Prominent Hispanics from across the United States, including Los Angeles Mayor Antonio Villaraigosa, Texas Rep. Charles A. González and actress Eva Longoria, are among a group of 35 individuals who will advise Barack Obama in his bid for re-election in November, the president’s campaign team said Wednesday in a statement.

This group of national “co-chairs” of Obama’s 2012 campaign will “serve as ambassadors for the president, advise the campaign on key issues, and help engage and mobilize voters in all 50 states,” the statement said.

They include leading Latinos such as the mayor of San Antonio, Julian Castro; the executive secretary-treasurer of the Los Angeles County Federation of Labor, AFL-CIO, Maria Elena Durazo; Texas Congressman Charles A. González; the U.S. transportation secretary from 1993-1997 and U.S. energy secretary from 1997-1998, Federico Peña; and actress Eva Longoria.

Other co-chairs of the president’s re-election campaign will include Bill Daley, who served as Obama’s chief of staff from January 2011 to January 2012; Chicago Mayor Rahm Emanuel; and author and president of the John F. Kennedy Library Foundation, Caroline Kennedy.

“The president’s national co-chairs will be tremendous assets on the ground as we build the biggest grassroots campaign in history,” Obama’s campaign manager, Jim Messina, said in the statement.

“They each share the president’s vision for a future where every American can have a fair shot at success, where hard work pays off and responsibility is rewarded.”

The co-chairs “are proud of the president’s record and leadership in rebuilding the economy after the worst economic crisis in generations,” the campaign statement said.

Read more: http://latino.foxnews.com/latino/politics/2012/02/22/hispanic-leaders-to-advise-obama-on-re-election-bid/

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