>>> poised to become a deciding factor in key states like colorado, new mexico and nevada, the obama campaign is now deploying some star power to sell its message tolatinos . eva longoria shot to fame playing is gabriel solis on the tv show “desperate housewives” now. she joins me now. so nice to meet you. you were very involved in the last election campaign four years ago. you’re taking a larger role now. what is your main purpose and how do you see yourself being helpful to the candidate?

>> i was asked to be a co-chair. my roles are to engage and mobilize the voters specifically with the latino and women ‘s community. those are two areas of interest i participate in heavily and pretty literate about. i’ll be going to swing states .

FLICKR | IMAGINECUP

>> you know a lot about health carey know. and we in fact, profiled you on nbc nightly news because of what you’re doing with special needs community.

>> yes.

>> but the women ‘s issues, women ‘s health issues have become front and center force of what has happened on the republican side . now in texas, interestingly, governor perry has turned back $35 million for planned parenthood preventive programs, including pap tests and mammograms and texas as you know better than i has i think it’s your home state has the highest number of uninsured women .

>> yeah.

photo source: AP

>> do you think this is going to become a mobilizing force?

>> absolutely. the election is going to be about choice and pretty clear for womenwho’s on their side. there is an attack on women ‘s health care and president obama ‘s policies are the only ones that are going to move the agenda for women ‘s rights. there’s so much dismantling of what we’ve accomplished as women by the right side. so i’m going to be out there and campaigning for him. i think one of the things about the affordable care act that just came out was that the gender rating for women , we’re charged more because we go to the doctors more. the affordable care act will eliminate the gender rating for insurers. women need to be educated on everything that obama has done in his first term regarding their rights and access to health care .

>> now, one of the striking things that is quite noticeable is that there are seven co-chair co-chairs who are latino .

>> that’s not a mistake, you know?

http://fotos.starmedia.com/2012/02/eva-longoria-critica-a-mitt-romney-136512.html

>> that is absolutely targeting 16.3% of the population. mitt romney had this to say after winning puerto rico on his chances of doing very well with hispanic voters.

>> those people who don’t think that latinos need to vote for a republican need to look in puerto rico and see there the conservative principles and latino voters go together and hispanic voters are going to vote for republicans if we stand for something, conservative principles that bring growth and good jobs and rising home values. that’s why we’re going to get latino voters to help us out.

>> now, george bush did very well in his first election with hispanic voters.

2011 Eva Longoria / WhoSay

>> right.

>> and that has gone down.

>> he’s also from the state of texas . .

>> do you think that immigration reform is the issue that has —

AP

>> the clip is interesting. he makes a huge generalization because he won the primary so puerto rico voters, republicans who live in puerto rico voted for him is a huge generalization he’s going to get the latino vote. 63% of latinos in america are mexican-american. there’s central americans and of all the candidates, pitt romney is probably the one on the wrong side of every issue pertaining to latinos , education, the economy. he’s campaigning with — he’s causing the anti- immigration law from arizona a model law for the rest of the country. he’s campaigning with the author of it. that is polarizing to latinos . he wants to veto the d.r.e.a.m. act if he was in office. that is dangerous for our community. obama for me is the only one that understands that the success of the future of america is intricately tied to the success of the hispanic community.

>> there have been many hispanic leaders in the last couple years who have been disappointed in the president for not doing more on immigration reform .

>> its an a problem. reform has been on the national agenda for three administrations.

>> even longer.

[photo source: Judy Eddy/WENN.] via Perez Hilton

>> and it does need to be fixed. it’s broken. nobody wants illegal immigration . the misconception is latinos are for illegal immigration . that is not true. i know there’s disappointment in the latino community but what he has done, what he can do, he’s proposed changes to keep families together. he has reallocated resources from thedepartment of homeland security to focus on deporting criminals, not students. so i think also because the gop primary has been so long, all we’ve heard is attacks on his record and that’s what i’m going to be doing is getting out there and showing the great things about what he’s done in his first term. latinos need to hear it.

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