IS THERE A HISPANIC MARKETING BOOM?

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I have heard marketers frequently say, “A data-driven decision is always a good decision.” I don’t necessarily agree with that all the time – insights, innovation, and a healthy measure of gut certainly play a large role in my own marketing decisions, along with paying attention to regular data-oriented updates on what’s happening in Denny’s demographics and market segments.

But anyone who says numbers don’t go into marketing is sorely mistaken, particularly large, growing numbers that signify dramatic change and opportunity. Here’s one number where it is very easy to see the obvious opportunity –the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.

I would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population – in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.

***Please note that the Hispanic Blog is always bringing you the latest news and thus this article is from Forbes to continue reading: http://www.forbes.com/sites/francesallen/2012/02/01/hispanic-marketing-boom-the-numbers-tell-the-story/

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