HOW DO YOU RESEARCH PRODUCTS THAT YOU ARE GOING TO BUY?

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The Hispanic Blog

How do you research products and services that are for you personally? Great, now tell me about your company’s Marketing Strategy? Are you a “Change Agent?”

(1) 86% of people skip TV commercials.

(2) 46% decline in tech Trade Show spending

(3) 44% of Direct Mail is never opened

(SOURCE: EPA.GOV)

WORLDWIDE THERE ARE 88 BILLION SEARCHES PER MONTH ON GOOGLE: 3 BILLION PER DAY; 121 MILLION PER HOUR; 2 MILLION PER MINUTE AND 34K PER SECOND. (SOURCE: SEARCH ENGINE LAND)

Just last night in the Final 3 minutes of the Super Bowl Twitter reported that there were 10,000 tweets per second. Furthermore, 57% of Internet users search the web everyday; 46% of those daily searches are to get information on products or services; and 20% of monthly Google users are for local businesses. (Source Google)

MARKETERS HAVE SHIFTED THEIR BUDGETS AWAY FROM “INTERRUPTION ADVERTISING” AND IN TWO YEARS THEY HAVE DOUBLED THEIR BUDGET FOR SOCIAL MEDIA. RANKING HIGH ON SEARCH ENGINES IS NO LONGER OPTIONAL, IT’S CRITICAL.

You may be asking yourself can’t a business simply buy ads and put them on Google, Yahoo, Bing and/or even Facebook? Unfortunately, 70% of the links “search users” click on are ORGANIC (or NOT PAID ADVERTISEMENTS)! If you go to any website, you will see the edges inundated with ads, then the search results Google shows you are organic. This means that the results Google put up on the first page was due to the articles and/or videos being the most popular and/or visited sites for the search criteria you entered. Therefore, a social media expert can implement a strategy that will get your corporation or small business on the organic Top 3 list. If you still believe you don’t need to hire a social media expert, then I will leave you with this:

• 70% of the links “search users” click on are organic.
• 60% of all organic clicks go to the top three organic search results.
• 75% never scroll past the first page on Google.

Additionally, here are some more facts for you:

• US Internet users spend 3 times more on blogs and social network than on email.
• 2/3 of US Internet users regularly use a social network.
• For the young ones (12-17), their email usage dropped by 59%.

FACT: SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION THAT HAS OVERCOME EVERY INDUSTRY. BOTTOM LINE, IF GOOGLE CAN’T FIND YOU, NEITHER WILL ANYONE ELSE!

There is a reason why Coca-Cola put so much money and effort into making their Social Media strategy over the top phenomenal. Coca-Cola is known to always be one step ahead of the game and for that I commend you Coca-Cola! Here are a couple of pictures that were tweeted last night 🙂

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God Bless and may you have a fabulous day!

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