Latino advocate Morrow dies at age 34

Warren Morrow, an advocate for Latino businesses who founded a Clive company that helps credit unions attract Hispanic members, died early Wednesday, his wife, Christina Fernandez-Morrow, said.

Morrow, a graduate of Grinnell College, was chief executive of Coopera Consulting, a firm built on the belief that by targeting Latino customers, financial institutions can both make money and help improve quality of life for the population.

He died suddenly Wednesday morning, just as his efforts in Iowa and around the country were beginning to bear fruit. A valve in his heart malfunctioned and his heart stopped, his wife said. He was 34.

Morrow was born in Mexico City to an American father and Mexican mother, and moved to Tucson, Ariz., in elementary school. His mother, a well-educated woman, struggled with the transition to American life and felt she had to work her way up from the bottom, leaving a strong impression on Morrow as he went off to college.

While at Grinnell, he founded a nonprofit called the Latino Leadership Project to help young Hispanics go to college. He eventually realized that the problem he was trying to address was at its root caused by financial instability in the Latino community. For instance, his wife said, a young Latino might forgo college to work and help pay the family’s bills.

“I came to realize that the disparity in education was a symptom of a larger problem,” Warren Morrow told the Register in 2011. “The root issues are the disparities in access to assets, access to wealth, economic stability in the household.”

Read More: http://www.desmoinesregister.com/article/20120216/BUSINESS/302160052/1030/BUSINESS01/?odyssey=nav%7Chead

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