20120222-090328.jpgPhotos: AP and Getty Images

Cable operator Comcast yesterday agreed to carry two new Hispanic-run TV cable channels, joining a growing march of media heavyweights targeting not just the $1.2 billion in advertising spent on Spanish network TV but on growing their slice of the $60 billion now spent with mainstream TV.
Earlier this month, market leader Univision tied up with Disney-ABC to launch an English language 24-hour news channel.


In January, News Corp. said it would launch Spanish language MundoFox, a new broadcast network in the fall.
And that’s on top of several Hispanic spin-offs that currently exist, ranging from MTV’s Tr3s to ESPN Deportes.
Brad Adgate, senior vice president and research chief at Horizon Media, notes, “The latest Census says one out of every six people is Hispanic. You can’t ignore it. We are already seeing the trend of the white minority in some states.”

SNL Kagan estimates that Univision generated $825 million in ad revenue in 2011 while NBCUniversal’s Telemundo raked in $329 million — not including retransmission fees, which are an additional source of revenue.
Hispanics number 50 million, or 16.3 percent of the nation’s population, but the Census Bureau says that by 2040, Hispanics will make up 50 percent.
Hispanic spending power is expected to grow to more than $1.5 trillion by 2015, according to the University of Georgia’s Selig Center, or 15 percent of America’s total buying power.
Trend lines already make for shocking ratings reports.

On Friday evenings, Univision ranks behind only Fox in the advertiser-craved 18-49 year old demographic, with a 1.6 rating.


The network is making inroads on other nights, too, and beats NBC on Thursdays this TV season with a 1.7 average rating, or 2.2 million viewers. NBC has an average rating of 1.6.
Run by former NBCUniversal TV President Randy Falco, Univision crows that it is beating NBC on one out of every two nights this season in primetime.

“Spy Kids” director Robert Rodriguez is fronting one of the new Comcast-backed channels. Called El Rey, it is scheduled to launch in January 2014.
Rodriguez said Madison Avenue has been welcoming of the idea, since it targets young, second-generation viewers who are influenced equally by American and Latino culture.
Rodriguez underscored the extent to which media companies want to get into the game.

“Comcast set [subscription fees] at a good rate so we don’t have to accept a lot less from everyone else,” he said, while declining to discuss the distribution fees guaranteed by Comcast.

The cable company was ordered by the Federal Communications Commission to increase its commitment to multicultural programming as part of its deal to buy NBCUniversal.
Negotiations will begin with other providers, said Rodriguez. “They gave us a leg up to help us get subscription fees,” he added. Comcast’s other Hispanic-themed channel is BabyFirst Americas.

Read More: http://m.nypost.com/p/news/business/hot_for_hispanics_e8OpxjvJTwwsxTsRqlPV2M

Thank you for reading my post. Please make sure to SUBSCRIBE to my blog on the upper right hand side and make sure to leave me a comment and give me some feedback. Is there something you want me to write about that I may have not covered? Is there another topic you’d love for me to explore and write about? Whatever it is don’t be shy SUBSCRIBE – COMMENT – LIKE ME AND FOLLOW ME! If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com. God Bless and have a fabulous day!

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!


If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog


  1. La respuesta: “Si!” Hispanic media is enjoying huge revenue and profit growth, and it will only get better into the future. Demographic trends look great for this vital portion of the US economy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: