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OBESITY RATE CLIMBS AMONG MEXICAN-AMERICANS

March 28, 2012 by 3 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Buen provecho

In a recognition of the nation’s surging Hispanic population, federal researchers reported Wednesday that obesity and diabetes rates have climbed for Mexican-American adults just as they have for other people in the USA.

About 40% of Mexican-American adults were obese in 2010, up from about 35% in 2006 and about 21% in 1984, according to new government data.

The rate for Mexican Americans is higher than the overall national average of about 36% of people who are obese, which is roughly 30 or more pounds over a healthy weight. Blacks have the highest obesity rate at almost 50%.

The National Center for Health Statistics, part of the Centers for Disease Control and Prevention, released a special report today on the chronic health conditions and nutrient intake of Mexican-American adults, ages 20 to 74.

The percentage of Mexican-American females (41%) who were obese in 2006 was higher than the percentage of males (29%), the data show. The percentage of Mexican-American adults with diabetes was 14% in 2006, higher than the most recent national average of about 11%. Obesity increases the risk of a number of health conditions including type 2 diabetes, heart disease and several types of cancer.

PHOTO SOURCE: fryhole.com

“Mexican Americans remain among the highest ethnic groups for the prevalence of diabetes and obesity,” says Mark Eberhardt, one of the study’s authors and a CDCepidemiologist.

“The trends in obesity and diabetes among the Mexican-American population are similar to trends in adults in the U.S., increasing over time,” says Cheryl Fryar, lead author of the report, and a health statistician with the CDC.

corn with mayonnaise, lime and chili powder (it's the most amazing food known to mankind)

Claudia Gonzalez, a registered dietitian in Miami and author of Gordito: Doesn’t Mean Healthy, teaches classes on weight loss and controlling diabetes to Mexican Americans. “Many of them don’t realize that a small amount of weight loss could improve their health and diabetes. Many don’t understand the severity of the complications of diabetes.”

The long-term complications of the disease can include heart attacks, blindness, kidney failure, nerve damage and amputations.

The Hispanic population is one of the most rapidly growing ethnic groups, and people of Mexican origin account for the largest portion of the Hispanic population, the CDC report says. By 2050, there will be 132 million Hispanic individuals in the USA, making up 30% of the population, according to projections from the U.S. Census Bureau.

The latest report is based on health data from the National Health and Nutrition Examination Survey, which is considered the gold standard because people actually are weighed and measured. Participants’ blood pressure, cholesterol and blood sugar also are measured. Participants complete questionnaires about their dietary intake. Among the findings:

•About 22% of Mexican-American adults had high blood pressure in 2006. This rate has remained stable over the last few decades. The prevalence increases with age.

•About 20% of Mexican-American adults have high cholesterol. That too has remained stable over the years. Again, the prevalence increases with age.

•The average intake of calories for Mexican-American men was 2,521 in 2006; women, 1,827 calories. Those numbers have increased by several hundred calories each since 1984. These numbers may be low because they are self-reported.

•The percent of calories they ate from carbohydrates increased from about 46% in 1984 to 51% in 2006.

•50% of Mexican-Americans reported having health insurance in 2006, down from 66% in 1984.

READ MORE: USA TODAY

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ENTRAVISION WINS 2 HISPANIC RADIO AWARDS FROM RADIO INK

March 28, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

 

 

 

Entravision Communications Corporation (NYSE: EVC) announced that it was honored with two Medallas de Cortez Awards at the Hispanic Radio Awards hosted by Radio Ink in San Diego. Entravision’s Matt Cardenas, the General Sales Manager for Entravision’s radio cluster in Los Angeles, California, was honored with the “Sales Manager of the Year: Markets 1-25” award and El Gato KDLD-FM and KDLE-FM Los Angeles, California received the “Station of the Year: Markets 1-25” accolade.

 

Cardenas leads national and local advertising for Entravision’s Los Angelesradio stations: Super Estrella 107.1 FM, El Gato 103.1 FM and Jose 97.5 FM. He has been a member of Entravision’s sales team for the past three years.

                                                                                                photo source: Dulce Maria website

“Entravision has a long history of providing the best content to our listeners and, with stations in 47 of the top 50 fastest growing U.S. Hispanic markets, we are well positioned to continue to entertain and inform Hispanic audiences for years to come,” said Jeffery Liberman, President of Entravision’s Radio Division. “We are thrilled to be honored among this prestigious group of Spanish-language broadcasters. Congratulations to Matt and the staff of El Gato 103.1 FM, as well as all of our stations and employees who were nominated this year. We are proud of all of their hard work, dedication and service to our local communities.”

The Medallas de Cortez awards were created by Radio Ink Magazine to recognize outstanding achievements and leadership in the Hispanic radio marketplace. The awards are named after Raoul Cortez, a pioneer in Hispanic radio in America.

The Hispanic Radio Awards were held as part of Radio Ink’s Hispanic Radio Conference, held March 21-22 also in San Diego. Key members of Entravision were present among the prestigious group of speakers and panelists speaking at the event including Jeffrey Liberman, President of Entravision’s Radio Division, Phillip Woodie, President of LER (an Entravision company) and Christopher Moncayo, Vice President and General Manager of Entravision Phoenix properties.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 19 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

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Filed Under: FEATURED ENTERTAINMENT, LATINO ENTERTAINMENT Tagged With: , , , , , , ,

A TOP 20 FORBES MOST PROMISING COMPANY TARGETS HISPANICS

March 28, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

uSamp Announces Specialty Hispanic Panel for Gaining Consumer Insights

uSamp, a leader in providing targeted audiences for global consumer insights, today introduced its proprietary Hispanic panel. The new panel debuts with more than 100,0000 members — the result of creative and effective recruitment efforts — and complements uSamp’s global panel of some 7.5 million respondents. The company made the announcement at Re:think 2012, the Advertising Research Foundation’s Annual Convention and Insights Zone, here through March 28.

The Hispanic population of the United States now exceeds 50 million — roughly 16 percent of all Americans, according to Census Bureau figures — and is projected to have a purchasing power of $1.8 trillion within five years.

“We recognized opportunities in the Hispanic market early on,” said Gregg Lavin, uSamp co-founder and President. “We’ve anticipated the demand, and have carefully built our Hispanic panel to deliver actionable insights to businesses that want to compete successfully in that market. We work continuously to be able to deliver segmented audiences to meet our clients’ needs.”

In developing its Hispanic panel, uSamp studied media consumption trends in the Hispanic market, to determine where panelists are located and how best to reach them via both traditional and new media channels. According to Vivian Acosta, Senior Manager, Multicultural Insights, at uSamp, “Using a variety of rigorous recruitment strategies, we provide the highest quality — and most truly representative — U.S. Hispanic populations for our clients. We enlist national media, online, mobile, social media channels and partnerships to ensure the highest quality and large, representative sample.

“Our business runs on being able to identify and optimize niche markets,” Acosta said. “For example, the distinction between acculturated Hispanics, who are largely assimilated, and unacculturated Hispanics is recognized as an increasingly important demographic variable, on par with such factors as age, occupation and location.

“By building and managing our own proprietary rewards engine, uSamp efficiently ensures that our panelists have the best experience,” she added. Panel members have the option to fully customize their account, specifying language preference and email invitation frequency, and can begin the registration process from their mobile devices.

photo source: Forbes

uSamp (uSamp.com), the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 7.5 million global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve survey authoring, self-survey sampling, and private-label panel management, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked #11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.

For more information, please visit www.uSamp.com/panels

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Filed Under: LATINO MARKETING Tagged With: , , , , , , ,

CUBA TELLS POPE “NO POLITICAL REFORM”

March 28, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

During his visit to Cuba this week, Pope Benedict XVI prayed for people “deprived of freedom.”

But the Pope‘s words are not moving Cuban authorities, who say that there be no political change on the island.

Marino Murillo, Cuba’s economic czar and a vice president on President Raul Castro‘s council of ministers, said that while the country is shaking up its economy, “in Cuba there will not be political reform.”

Murillo’s comments to a room full of journalists covering the papal visit were a quick and categorical response to comments by the pope earlier in the day, when he made a highly symbolic prayer visit to the shrine of the nation’s patron saint.

“I have entrusted to the Mother of God the future of your country, advancing along the ways of renewal and hope, for the greater good of all Cubans,” the pope said at the sanctuary in the little town of El Cobre.

“I have also prayed to the Virgin for the needs of those who suffer, of those who are deprived of freedom, those who are separated from their loved ones or who are undergoing times of difficulty.”

On the second day of his Cuban tour, the pope knelt silently before the Virgin of Charity of Cobre for several minutes, his eyes open and hands clasped.

The crowned, wooden statue just over a foot (35 centimeters) tall stood on a covered table shrouded in blue and white cloth. The 84-year-old pontiff then rose with the help of two Cuban bishops, approached the statue, lit a candle and stood in prayer as a choir sang hymns.

The pope pointedly referred to the Virgin by her popular name, La Mambisa, in a gesture to the many non-Catholics on the island who nonetheless venerate the statue as an Afro-Cuban deity. Mambisa is the word for the Cuban fighters who won independence from Spain at the turn of the last century.

In subtle ways, the pope has acknowledged a lack of faith in what is Latin America’s least Catholic countries, and tried to make his trip appealing to potential believers. The visit is timed for the 400th anniversary of the appearance of the statue of the Virgin to two fishermen and an African slave in Cuba’s Hipe Bay.

Dunia Felipillo, 45, said she was proud to see the pope praying before the Virgin of Charity, even though she herself was not Catholic.

“We all ask favors of la Cachita,” she said, using the Cuban slang for the Virgin, as she watched the ceremony on TV from the lobby of a Santiago hotel.

Benedict’s frequent references to the Virgin are also a way of hitting on something the church shares with Cuba’s nonreligious leaders and his wider audience, in contrast to the church’s positions on divorce and abortion, not to mention his past strong comments against Marxism.

While most Cubans are nominally Catholic, fewer than 10 percent practice the faith.

“I appeal to you to reinvigorate your faith … that you may strive to build a renewed and open society, a better society, one more worthy of humanity,” he said Monday at a Mass in the nearby city of Santiago.

Meanwhile, dissidents on the island were trying to determine the identity of a man who yelled “Down with the Revolution! Down with the dictatorship!” before the Mass. Security agents hustled him away. Video of the incident showed him being slapped by another man wearing the uniform of a first-aid worker, before security agents separated them.

“(We) have not been able to identify by name the young man who pronounced slogans in favor of freedom and against communism,” said a statement from Elizardo Sanchez, head of a group that monitors detentions of government opponents and effectively a spokesman for the dissidents. “(We) call on the Cuban government to identify the person detained by the secret political police and inform on his whereabouts.”

The government has not commented.

Benedict seemed to walk with renewed vigor Tuesday as he greeted officials and clergy after his plane arrived in Havana following a day in eastern Cuba. He had appeared exhausted the previous evening from days of traveling in Mexico.

The pope was to meet with Raul Castro in the afternoon and possibly Fidel Castro, though that had not been confirmed.

Venezuelan President Hugo Chavez, who is in Havana undergoing radiation therapy for cancer, did not ask for an audience but would be welcome to attend Mass in the capital’s Revolution Square on Wednesday, a Vatican spokesman said.

Based on a story by The Associated Press.

Read more: FOX LATINO NEWS

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO POLITICS

HISPANIC TELEVISION IS ON FIRE: WATCH VOXXI’S CLIP ON LATEST NETWORK SET TO GO NATIONAL

March 28, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

MI CASA BROADCASTING: THE EXPLOSIVE LATINO NETWORK FROM HOUSTON, TX WITH MILLIONS OF VIEWERS

VOXXI is the nation’s leading Hispanic Digital News headquartered in Miami with a growing team spanning locations across the United States, Latin America and Europe

Mi Casa Broadcasting Network produces 60 hours of television programming per week featuring breakthrough shows utilizing mixed digital media. It is dedicated and committed to promoting Hispanics and supporting established and upcoming artists.

Jonathan Gwyn is founder and CEO of Mi Casa Broadcasting, which produces English-language shows and operates the mostly English Mi Casa multicast subchannel on Spanish Broadcasting System‘s KTBU Houston.

The channel launched over the AIR in Houston running back to back programming in January 2011.  The broadcast company enriches American Latino viewers on the amazing talent that promises to inspire across the global audience in LATAM. Delivered in English, the programs range from comedy puppet shows and youth education to cage fighting and even arena football.  “MCB Network” is an incredible informational resource of history on American born culture and designed to create a heroic image.

With an uprise of Hispanic and Spanish network booms such as MundoFox CEO Johnathan Gwyn had this to says it is not surprising, Gwyn thinks MundoFox ought to think about airing at least some of its programming in English.

Mi Casa Broadcasting

“I don’t know if there’s room for another Spanish-language network, but I think there’s room for another network,” he said. “The English-language Latino is underserved. They’re consuming their media in English.

“Fox has a very good perception in the Latino community. They have good news. They have the Fox Latino website, which is all in English, and, from what I understand, it’s doing very well.”

Many award winning producers, directors, writers, actors, and musicians have been joining forces with Mi Casa Broadcasting for over a decade to provide content from various regions of The United States. Through the Mi Casa Broadcasting’s Digital TV portal, viewers can call this their home for Latino culture in English, a genre that has long been underutilized in TV/Film.

This TV Network serves as a two way mirror between Latin American culture mixed with the ever-growing Infinite cultures in America.

“MCB Network” strategically captures the Houston, TX audience as it expands its 2.5 million viewer reach in South East Texas. Here viewers can re-discover a sense of pride, an excellent new look at pop-culture featuring high-end modern day pilots, comedies, reality shows, music videos, and feature length films, calling it a gateway for established talent to serve up an experimental style of breakthrough broadcast television from building strong relationships in the industry, a TV network that exemplifies the American dream.

“My children and I are eagerly waiting for this to happen. There isn’t any other place we can see dedicated TV shows, especially if you don’t have cable. You are the first. My friends said they would be awesome not to have to pay for cable and save money watching a network about us. Please keep us updated on all of your events. We want to help!!! Thank you, Mi Casa Broadcasting.”- Janet Rodriguez, fan

“This TV Station combines all Latinos no matter what country they are from. This is the one and only of it’s
kind. We’d hope to see and hear so many people’s stories and lives that otherwise would go untold . Can’t wait for it!!”- Mayra J Leal, Actress

“Mi Casa Broadcasting (MCB Network)” is broadcast on Houston’s KTBU on DTV 55.4 and Phonoscope Cable in the United States, covering over a dozen surrounding counties. Topics covered at the network will also be to interact with audience to develop original series and editorial content to build a brand that gives power to the people, in English language featuring over 17 Latin American cultures.  In addition to “MCB Network” (http://www.micasabroadcasting.com) and Phonoscope Cable (http://phonoscope.com/), will also be distributing across a mobile and broadband platforms in the very near future.

Mi Casa Broadcasting www.micasabroadcasting.com

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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