HOW MUCH DO HISPANICS SPEND ON MOBILE DEVICES: A WHOPPING $17.6B IN 2012

March 21, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

U.S. Hispanic consumers will spend more than $17.6 billion on mobile devices and over $500 million on mobile apps in 2012, as illustrated in a new Zpryme INFOgraphic, 2012 Hispanic Mobile Consumer Trends (based on a survey and comprehensive analysis of Hispanic residents in the U.S.).

Producing consistent growth in a stagnant U.S. economy has become a chore for companies delivering consumer electronic products and related services in the U.S. To curb sluggish consumer spending, more and more companies have refocused marketing efforts and aggressively pursuing the massive Hispanic market via mobile. Overall, Hispanics are less likely to own a home computer than the overall mainstream – as a result, they turn to mobile devices for all-things-web. According to the Zpryme survey, almost 20 percent of all social media activity by Hispanic consumers occurs on a smartphone with Facebook (79 percent of Hispanics) being the go-to social network. What’s more striking is that according to the same survey, 26 percent of Hispanics click on online advertising about half of the time with 84 percent of all apps consumed in English (only three percent viewed primarily in Spanish).

“Hispanics are not only powering the growth of the mobile device and entertainment industries, they are shaping it. From the purchase of a new Apple iPad to chatting with friends on Facebook, advertisers must understand how to carve brands to be more culturally relevant to the Hispanic mobile consumer”, explained Jason S. Rodriguez, Zpryme CEO and Director of Research.

What’s more, according to Credit Suisse, the leaders in spending on Hispanic marketing have outperformed those firms who have not spent much on Hispanic advertising by 270 basis points in terms of organic sales growth in the United States over the last three years. Association of Hispanic Advertising Agencies offered similar sentiment with companies that consistently devoted more than 25 percent of their advertising budgets to Latino media had seen sustained revenue growth over a five-year period with the top 500 U.S. advertisers dedicated $4.3 billion to targeting Hispanics in 2010 (the most recent year for which numbers are available).

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Filed Under: FEATURED MARKETING, LATINO MARKETING Tagged With: Credit Suisse, Facebook, JESSICA MARIE GUTIERREZ, social media, United States

DID COCA-COLA RACIALLY DISCRIMINATE?

March 19, 2012 by Jessica Marie Gutierrez 1 Comment

Coca-Cola responds

Coca-Cola issued a statement saying, “Where discrimination is alleged, we conduct a thorough investigation.” It said it appears one of the plaintiffs was terminated five years ago and “other allegations were addressed and resolved even longer ago. Contrary to the allegations in the lawsuit, our investigation has not uncovered a culture of workplace discrimination. In fact, many minority associates have come forward to strongly disavow the allegations of discrimination contained in the lawsuit.”

“We have investigated, and will continue to investigate, all allegations of discrimination and harassment brought to our attention. We are confident that this matter will be resolved fairly and justly through the judicial system,” Coca-Cola said in the statement

The Coca-Cola Co.’s minority employees work in a “cesspool of racial discrimination,” says a lawsuit filed against a unit of the Atlanta-based beverage company.

David Alvarez et al. vs. Coca-Cola Refreshments USA Inc., which was filed in New York State Supreme Court in Queens on behalf of 16 current and former black and Hispanic workers, charges that an “endemic culture of racism” runs through the company’s management and supervisors at its New York bottling plans in Elmsford and Maspeth, N.Y. The suit was filed Jan. 3, but only publicized last week in the New York Daily News.

The lawsuit charges that the 16 plaintiffs “have suffered from the worst of its ills in terms of biased work assignments and allotment of hours, unfair discipline and retaliation, and a caustic work environment.”

Worst duties, seniority system

It says black and Hispanic workers “are typically assigned to the most undesirable and physically dangerous positions, and to tasks that are outside of their job descriptions.

“Meanwhile, the managers contravene the established seniority system by giving better jobs and more overtime hours to workers with less seniority than minority workers.

“As several of the plaintiffs have found, opportunities for advancement and promotion within the company are routinely biased against minority workers. Finally, the truck drivers among the plaintiffs have had their hours unfairly limited and prevented from working overtime, while white drivers do not have to face these problems,” the lawsuit says.

Claims of retaliation

The lawsuit also charged that plaintiffs who have complained have “faced swift retaliation from the white managers.”

The lawsuit seeks unspecified compensatory, emotional, psychological and punitive damages, lost compensation, front and back pay, injunctive relief, attorneys’ fees and any other damages permitted by law.

Commenting on the lawsuit, plaintiffs attorney Steve A. Morelli of the Law Office of Steven A. Morelli P.C. in Garden City, N.Y., said Coca- Cola’s hostile work environment is “clearly something that needs to be addressed.”

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Filed Under: LATINO MARKETING Tagged With: Coca-Cola, Daily News, Elmsford New York, Lawsuit, New York, Plaintiff, public relations, Race and ethnicity in the United States Census

IS SERGIO MARTINEZ EYEING WBC BELT AFTER SUNDAY’S VICTORY?

March 19, 2012 by Jessica Marie Gutierrez Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

After taking out Mack The Knife, Argentine boxer Sergio Martinez has his eyes on a middleweight belt.

In a fight dubbed “Get Your Irish Up” on St. Patrick’s night, Martinez dominated Matthew Macklin in an action-packed bout and stopped him after 11 rounds. Macklin, an Englishman whose parents are Irish, was the clear favorite of the crowd at the Theater at Madison Square Garden, but Martinez was clearly the better fighter.

While no major belts were at stake because of sanctioning issues, Martinez kept his reputation as the top middleweight in the world with a late surge. He decked the game but outmatched Macklin twice near the end of the 11th round, then Macklin’s corner asked referee Eddie Cotton to stop it before the 12th round began.

“It was the right thing to stop the fight,” Martinez said. “He will now have a tomorrow. He would not have had a tomorrow if they continued the fight.”

Martinez now is 49-2-2 with 28 knockouts. He struggled early and even had his glove touch the canvas for a knockdown in the seventh round after Macklin connected with an overhand right.

But that was Macklin’s final big punch as he fell to 28-4 and ended the fight on his stool, the blood from cuts on his face having stained his green trunks.

Now, Martinez wants one of the official championships; he had the WBC belt stripped early in 2011 without ever losing it in the ring. He targeted Julio Cesar Chavez Jr. as the logical opponent.

“I want the belt. Chavez has the belt,” he said. “I want a fight with the champion. I won it inside the ring, they took it, and I want to win it in the ring (again).”

In the Garden ring Saturday night, in the final four rounds Martinez was at his best, looking nothing like a 37-year-old fighter as he bloodied Macklin.

The 4,671 person crowd featured a rooting section for Martinez waving Argentine flags that was dwarfed by the green-clad Macklin supporters.

Macklin’s fans vigorously sang the Ireland national anthem, then were invigorated by Macklin’s strong early showing.

But Martinez’s experience began to show in the eighth round, and the bout never was close after that.

“It was about being a mature boxer. It was winning on his mistakes,” said Martinez, who like Macklin weighed 158 pounds.

“The better man won tonight. I thought it was a close fight up until the last few rounds when he pulled away,” Macklin said.

Macklin was ahead on one scorecard until Martinez closed him out. Through eight rounds, though, he was ahead on all three cards.

“I lost my shape a bit,” Macklin said. “I think I proved where I belong tonight and that is in the top two or three. I don’t think too many could give him this tough a fight.”

Martinez’s left-handed stance didn’t bother Macklin early, but when Martinez began connecting with lefty leads, it gave Macklin trouble. And after the quick but undamaging knockdown in the seventh, Martinez rallied with three straight sharp lefts to Macklin’s face.

By the 10th round, Macklin lost all pretense of attacking. He was holding on, trying to be defensive, and Martinez pounced.

In the 11th, Martinez carved up his opponent with a succession of lefts, and both knockdowns came on mammoth lefts.

“I knew he couldn’t handle that,” Martinez said.

Based on Reporting By the Associated Press

WILL ROMNEY HELP GOVERNOR LUIS FORTUñO PUSH FOR PUERTO RICO TO BECOME A STATE?

March 19, 2012 by Jessica Marie Gutierrez 4 Comments

SOURCE AP/LATINO FOX NEWS http://latino.foxnews.com/latino/news/2012/03/19/puerto-rico-primary-gives-push-to-luis-fortunos-statehood-bid/

The most important issue for Gov. Luis Fortuño during Puerto Rico’s GOP primary may not be at the top of the list for most Latinos, but Mitt Romney hopes his endorsement will help win Latino voters.

Fortuño is pushing for Puerto Rico to become a state—and he sees Romney as an ally.

The former Massachusetts governor sympathizes more openly with Puerto Rico’s pro-statehood camp than his GOP competitors. While Romney’s top rival, Rick Santorum, called on Wednesday for Puerto Rico to adopt English as the island’s official language as a condition for becoming a state, Romney says Puerto Rico should be admitted to the union without such a condition if its citizens decide to vote to join in a referendum scheduled for Nov. 6.

“It just makes sense,” Fortuño told Fox News. “We have been part of the United States since 1898. Natural-born citizens since 1917. Our men and women have served in greater numbers than most states since then. And I believe that it’s the right thing to do in the 21st century, to allow almost 4 million American citizens to express our will and then to work with the White House and hopefully President Romney to address this issue.”

President Barack Obama does not have an official position on Puerto Rico’s status, saying he will respect the decision of the island’s voters.

Only voters affiliated with the Fortuño’s conservative New Progressive Party were permitted to cast ballots in the island’s Republican primary this year – a requirement that obligated pro-Republican Puerto Ricans to declare their support for statehood.

With the combined benefit of Fortuño’s endorsement and Santorum’s gaffes with the local press, Romney cruised to an easy victory, taking some 83 percent of the vote and all of the 20 delegates up for grabs. About 130,000 Puerto Ricans cast votes in Sunday’s primary, according to the Associated Press.

The victory emboldened Romney, who polls poorly among Latinos nationally.

“Those people who don’t think that Latinos will vote for a Republican need to take a look in Puerto Rico,” Romney said. “I intend to become our nominee and I intend to get Latino voters to vote for a Republican.”

A Fox News Latino poll found only 14 percent of likely Hispanic voters favored Romney in a head-to-head race with Obama.

SUMMARY

Puerto Rico Primary By the Numbers

83 percent of vote reported

VOTES PERCENT

Romney 98,375 83%

Santorum 9,524 8%

Gingrich 2,431 2%

Paul 1,452 1%
Read more: LATINO FOX NEWS

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Filed Under: LATINO POLITICS Tagged With: Barack Obama, Luis Fortuño, Mitt Romney, Puerto Rico, Republican, Rick Santorum, Romney, United States

FROM HOUSEWIFE TO POLITICA: WATCH THE EVA LONGORIA INTERVIEW IN HER NEW ROLE AS NATIONAL CO-CHAIR FOR PRESIDENT OBAMA

March 19, 2012 by Jessica Marie Gutierrez 3 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

WATCH THE INTERVIEW ON MSNBC CLICK HERE TO WATCH

Actress Eva Longoria talks about her new role as a national co-chair for President Barack Obama’s reelection campaign.

>>> poised to become a deciding factor in key states like colorado, new mexico and nevada, the obama campaign is now deploying some star power to sell its message tolatinos . eva longoria shot to fame playing is gabriel solis on the tv show “desperate housewives” now. she joins me now. so nice to meet you. you were very involved in the last election campaign four years ago. you’re taking a larger role now. what is your main purpose and how do you see yourself being helpful to the candidate?

>> i was asked to be a co-chair. my roles are to engage and mobilize the voters specifically with the latino and women ‘s community. those are two areas of interest i participate in heavily and pretty literate about. i’ll be going to swing states .

FLICKR | IMAGINECUP

>> you know a lot about health carey know. and we in fact, profiled you on nbc nightly news because of what you’re doing with special needs community.

>> yes.

>> but the women ‘s issues, women ‘s health issues have become front and center force of what has happened on the republican side . now in texas, interestingly, governor perry has turned back $35 million for planned parenthood preventive programs, including pap tests and mammograms and texas as you know better than i has i think it’s your home state has the highest number of uninsured women .

>> yeah.

photo source: AP

>> do you think this is going to become a mobilizing force?

>> absolutely. the election is going to be about choice and pretty clear for womenwho’s on their side. there is an attack on women ‘s health care and president obama ‘s policies are the only ones that are going to move the agenda for women ‘s rights. there’s so much dismantling of what we’ve accomplished as women by the right side. so i’m going to be out there and campaigning for him. i think one of the things about the affordable care act that just came out was that the gender rating for women , we’re charged more because we go to the doctors more. the affordable care act will eliminate the gender rating for insurers. women need to be educated on everything that obama has done in his first term regarding their rights and access to health care .

>> now, one of the striking things that is quite noticeable is that there are seven co-chair co-chairs who are latino .

>> that’s not a mistake, you know?

http://fotos.starmedia.com/2012/02/eva-longoria-critica-a-mitt-romney-136512.html

>> that is absolutely targeting 16.3% of the population. mitt romney had this to say after winning puerto rico on his chances of doing very well with hispanic voters.

>> those people who don’t think that latinos need to vote for a republican need to look in puerto rico and see there the conservative principles and latino voters go together and hispanic voters are going to vote for republicans if we stand for something, conservative principles that bring growth and good jobs and rising home values. that’s why we’re going to get latino voters to help us out.

>> now, george bush did very well in his first election with hispanic voters.

2011 Eva Longoria / WhoSay

>> right.

>> and that has gone down.

>> he’s also from the state of texas . .

>> do you think that immigration reform is the issue that has —

>> the clip is interesting. he makes a huge generalization because he won the primary so puerto rico voters, republicans who live in puerto rico voted for him is a huge generalization he’s going to get the latino vote. 63% of latinos in america are mexican-american. there’s central americans and of all the candidates, pitt romney is probably the one on the wrong side of every issue pertaining to latinos , education, the economy. he’s campaigning with — he’s causing the anti- immigration law from arizona a model law for the rest of the country. he’s campaigning with the author of it. that is polarizing to latinos . he wants to veto the d.r.e.a.m. act if he was in office. that is dangerous for our community. obama for me is the only one that understands that the success of the future of america is intricately tied to the success of the hispanic community.

>> there have been many hispanic leaders in the last couple years who have been disappointed in the president for not doing more on immigration reform .

>> its an a problem. reform has been on the national agenda for three administrations.

>> even longer.

[photo source: Judy Eddy/WENN.] via Perez Hilton

>> and it does need to be fixed. it’s broken. nobody wants illegal immigration . the misconception is latinos are for illegal immigration . that is not true. i know there’s disappointment in the latino community but what he has done, what he can do, he’s proposed changes to keep families together. he has reallocated resources from thedepartment of homeland security to focus on deporting criminals, not students. so i think also because the gop primary has been so long, all we’ve heard is attacks on his record and that’s what i’m going to be doing is getting out there and showing the great things about what he’s done in his first term. latinos need to hear it.

WATCH THE INTERVIEW ON MSNBC

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Filed Under: LATINO POLITICS Tagged With: Associated Press, Barack Obama, Desperate Housewives, Eva Longoria, Getty Images, hispanic, Hispanic and Latino Americans, JESSICA MARIE, MSNBC, Republican, Texas, United States, Women's rights

DID COCA-COLA RACIALLY DISCRIMINATE?

Coca-Cola responds