DO HISPANICS HAVE ANY POLITICAL POWER IN ARIZONA?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Credit AP photo above by Julie Jacobson

Mr. Manuel Ramírez Chávez was born in Michoacán, Mexico, but arrived in the United States when he was eight years old. Fifty-six years later, at the age of 64, he’s finally becoming a citizen. He didn’t do it earlier, he said, “because I’d never seen as much discrimination as (I see) now, so much racism, so much persecution against Hispanics.”

He wants to vote “to make changes here in the state of Arizona.” “If we don’t vote, nothing will change,” Manuel told me at a citizenship drive organized by Mi Familia Vota this past Saturday in Guadalupe, Arizona.

Meanwhile, in Phoenix, the ONE Arizona coalition, made up of eleven nonpartisan organizations dedicated to voter registration, education and mobilization, was training young Latino citizens who aspire to hold public office. The attendees are motivated in large part by the anti-immigrant and generally anti-Hispanic atmosphere seen in Arizona in the wake of the state law SB 1070, attacks on ethnic studies, and the abuses of Sheriff Joe Arpaio.

Norma Alicia Meléndez Arámbula, born in San Francisco, came to Phoenix when she was eight. Now 22, she hopes to become an immigration lawyer, and eventually climb the ladder of public office — with an eye toward an eventual seat in the U.S. Senate.

One of her strongest motivators has been the anti-immigrant climate in Arizona and other parts of the country.
“I’m motivated because many of my relatives are undocumented, many of my friends. I see how they live with the fear of not being able to leave the house, how some people take advantage of their fear. I want to show them that I can represent them, in one way or another, that even though they don’t have papers, there’s a way to resolve things without them having to skulk around like criminals,” Meléndez said.

The New America Leaders Project was founded to be a workshop in leadership for these young people. The project’s founding director, Sayu Bhojwani, told me that there’s a need not just to have immigrants in public office, but immigrants “who reflect the needs and interests of our communities” and who come from the same communities they hope to represent. Since 2010, she said, immigrants are not viewed just as voters who should be mobilized to vote for others, “but as direct participants with a seat at the decision-making table.”

As the Republican primary campaign continues and the candidates continue their march to the far right on immigration, here in Arizona numerous organizations are focusing their efforts on making sure that eligible Hispanics become citizens; that those who are already citizens sign up to vote; and that, in general, Hispanics get involved in the political process at all levels, including as candidates.

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Take, for example, the Mi Familia Vota citizenship drive held last Saturday in the town of Guadalupe. (Guadalupe is located between Tempe and Phoenix, and is one of the towns under the jurisdiction of Sheriff Joe Arpaio.)
Abigail Duarte, state coordinator for Mi Familia Vota, explained that since 2010, amidst the clamor over SB 1070, she’s certainly seen interest in naturalization spike. Mi Familia Vota has had to conduct more citizenship drives than they’d originally scheduled.

“There’s always been a lot of interest in these events, but we’ve definitely seen that this year it’s gone up, since January, and people have started to call us more often.”

The anti-immigrant climate has been a factor. “Many people disagree with what they’re seeing, they feel personally attacked, and they want to make it clear that they’re part of this country, and they’re taking the final step of becoming citizens and voting,” Duarte added.

Osvaldo Ulises Sierra was naturalized last January 27th, and said that his decision had “a lot to do with anti-immigrant politics, because as a citizen you can demand more of your representatives in government, and it gives more security to you and your family.”

He said he won’t be able to vote for any Republican in November because the current frontrunner for the presidential nomination, Mitt Romney, “says one thing one day and another the next.” While President Barack Obama hasn’t kept his promise to promote immigration reform, he’s planning to vote for him “because at least there was a promise, and you hope that he can come around to keeping it. On the other (Republican) side, there’s nothing.”

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Since 2010, in the wake of SB 1070’s passage, ONE Arizona (whose members include Mi Familia Vota, Voto Latino, NALEO, and Promise Arizona) has led efforts to ensure that as many Latinos who are eligible to vote as possible get registered-and that once registered, they turn out to vote, especially “low-propensity” sectors of the Latino voter pool. They succeeded in mobilizing these “low-propensity” Latino voters in the midterm elections in 2010 and in Phoenix’s municipal elections in 2011, which resulted in the election of a Democratic mayor and a second Hispanic, Daniel Valenzuela, on the city council.

“And we’ll keep it up this year. It’s a sustainable process. Phoenix has been a microcosm of what we can achieve and we hope to expand it (to the rest of the state),” said Leticia de la Vara, director of ONE Arizona.

Manuel, for his part, said that all around Arizona people are talking about the need to vote. “They’ve heard the attacks that (Republicans) are making against Hispanics, about putting an electric fence (on the border) and that Romney wants to let the police round everybody up and kick them out.”

He said of Obama that even though he hasn’t kept his promise of reform, “we have to give him another chance because the others (the Republicans) are just attacking us too much.”

Read more: HUFFINGTON POST BY MARIBEL HASTINGS

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HOW VERIZON SCORED A MOVIE CHANNEL TO LURE HISPANICS ASAP

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Verizon (NYSE: VZ) has turned up the pressure on its hunt for a piece of the fast-growing U.S. Hispanic audience, adding Spanish-language movie channel Cine Estelar to its FiOS TV lineup. The deal for the channel expands the FiOS TV Spanish-language offering to more than 175 of the most popular channels available.

The addition of Cine Estelar specifically targets the growing Mexican population in the United States, Verizon said. Cine Estelar, along with Cine Nostalgia, which FiOS added last November, is part of FiOS TV’s La Conexion package–which is now available in all FiOS TV markets.

“New additions to the FiOS TV channel lineup like Cine Estelar help to deliver even more value to our Spanish-language packages, providing consumers with one of the most robust offerings in the market today,” said Michelle Webb, director of content strategy and acquisition for Verizon.

Cine Estelar, a 24-hour-a-day, color movie channel, features box office hits from the Mexican film industry from the ‘60s to date, with 260 premieres a year, 12 different titles every day and 5 new releases each week. Between it and Cine Nostalgia offer more than 3,000 exclusive titles, the largest library of Mexican movies in the world, and a significant feather in Verizon’s cap.
Verizon, of course, isn’t alone in the chase. Pay-TV providers, over-the-top sites Hulu and Netflix, device manufacturers Boxee and Roku, and a swarm of content providers have steadily been increasing their plays to the Hispanic audience.

And, it makes sense. The Hispanic population was the fastest growing segment of the U.S. population during the past decade, accounting for more than half of U.S. population growth between 2000 and 2010, according to the Census Bureau.

It’s grown more than 43 percent to 50.5 million in 2010, and now accounts for nearly one in four people under 18, the Census Bureau reports.

Hulu scored a coup with Univision, for example, in October. It signed the top-five network to a multi-year deal that included hundreds of hours of Spanish-language novelas, variety shows, comedies and reality series from the Univision family of networks to run on Hulu and Hulu Plus.

“We’re really excited about working with Univision to serve the broad Hispanic audience in the U.S., enabling our advertisers to connect with a young, very fast growing part of the population who haven’t yet been able to access a substantial offering of culturally relevant premium Spanish language content online,” said Andy Forssell, SVP of Content Acquisition for Hulu, at the time.

The deal infused Hulu with content and created a new advertising vehicle at the same time.

“The demand for Univision’s content is tremendous and this will be the first time our most popular programming will be available on the Internet,” said Tonia O’Connor, president of distribution sales & marketing at Univision Communications.

Univision Communications’ assets include Univision Network, the most-watched Spanish-language broadcast television network in the country reaching 97 percent of U.S. Hispanic households, as well as an array of other programmers.

Hulu also signed a deal in December with 11 additional Spanish-language content partners for its Hulu Latino programming service. Content from Hulu’s new partners– Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe and Venevision–will start appearing on Hulu and Hulu Plus this year.

AT&T (NYSE: T) since August has offered a multiview option for its Paquete Español offering that allows users to chose from 53 channels, and to watch up to four at once. The programming was the second Spanish-language app made available on U-verse TV.

Time Warner Cable (NYSE: TWC) in November added 37 Spanish-language channels to its app for Apple (Nasdaq: AAPL)’s iPad; Cablevision (NYSE: CVC) in October launched a package that contains 45 Spanish-language channels and more content from Puerto Rico, Cuba and Peru; and YouTube rolled out programming targeting Hispanics with the November launch of three of its first 100-plus promised original channels.
But it’s not just the growth of the Hispanic population that has service providers drooling; it’s the fact, as one recent study points out, that the Hispanic middle class has grown by 80 percent over that past 20 years. Discretionary income among Latinos has almost doubled in the past decade alone to some $72 billion dollars, according to a report from the Tomás Rivera Policy Institute.

That’s a heck of a potential audience for advertisers, especially in a time of increasing viewer fragmentation.

“On average a Spanish channel line-up in any pay-TV platform is of 35 to 45 Spanish channels, and Cine Estelar consistently ranked every week of last year as the No. 1 channel right after main TV networks Univision, Telemundo, Telefutura and Galavision; and Cine Nostalgia ranked among the top 10 Spanish channels,” said Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar. “U.S. Hispanics have direct access to his movie library thanks to multichannel operators Verizon and DirecTV and the distribution continues growing.”

Read more: http://www.fierceiptv.com/story/verizon-ups-ante-woo-hispanic-audience-new-movie-channel-deal/2012-02-28#ixzz1niUoFV

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IS THERE A SCHOOL DISTRICT FORCING LATINOS TO SIGN CONTRACTS STATING THEY ARE IN GANGS?

20120228-110919.jpg photo of Enrique Avila, 14, and 16-year-old brother Mario say school authorities in Gaston County forced them to sign contracts identifying themselves as gang members. (EFE) Photo from Latino FOX News

Gastonia, North Carolina – The U.S. Education Department is investigating a school district in North Carolina for allegedly forcing Hispanic students to sign contracts admitting that they belong to gangs.

At least three Hispanic families confirmed that the local school authorities had accused their kids of being gang members.

Enrique Avila, while a sixth-grader at Bessemer City Middle School, was suspended for 10 days for wearing a rosary that his mother gave him.
Evidently, rosaries are identifying symbols used by certain local gangs.
His brother Mario, then in 10th grade, was also accused by school authorities of having links with the 18 Street gang, and they forced him to sign a contract admitting he was a gang member.

Enrique, now 14, recalled that school authorities said that he had to sign or “we’re going to deport your mom or dad.”

Both students signed the contract without their parents being present.
“How is it possible that they didn’t call and warn me. They forced my sons to sign something without the consent of their parents. They have never had problems and are not gangmembers,” Mario Avila, the boys’ father, told Efe.
A similar situation occurred with the son of Silvia Calixto, Edgar Valentin, whom school authorities also supposed to be a gangmember when last year, at the age of 11, he brought a rosary that his mother had given him to school.

“They took me out of class and the school officials insisted that I belonged to a gang, and said if I didn’t sign the contract they were going to find my mother and deport her to Mexico. I have a little sister and I didn’t want anything to happen to her, and so I agreed and signed it,” Valentin told Efe.
The student said that now the police have him under surveillance, and they continuously check him seeking drugs or weapons, and they blame him for any incident of lack of discipline at the school.

Edgar’s mother, who came to Gastonia seven years ago, said that she feels indignant, since her son was forced to agree that he was a gangmember “when it’s not so” and his situation at school has been “very difficult.”

Byron Martínez, who for the past year has been helping these Hispanic families, told Efe that he learned about the abnormalities when he agreed to be a volunteer for a program and helps young people get out of gangs. That was how he came to know the Ventura family, who is of Honduran origin, in October 2011, when brothers Henry and Bryan faced difficulties at school because of their alleged links with gangs.

Alexandra Ventura, the boys’ mother, who brought her sons to the United States to get them away from gangs in Honduras, told Efe that the problems began when Bryan began going to Bessemer City High School.

“They told me he had to sign the contract or my son could not return to school just because he wore red clothing and gloves. In any case, they expelled him and that day he had to walk five hours to get home,” Ventura told Efe.

She said she did not understand what he signed because the document was in English and although later she was given a copy in Spanish, she did not have an interpreter present, or time to examine it because she got very nervous.

With her other son, Henry, he was marked as a gangmember because he was Bryan’s brother and wore a t-shirt with the signatures of several of his schoolmates.

“I didn’t want Henry to lose a whole year of school like his brother and the contract would serve to help him. I remember that the principal filled in all the information after I signed it and even selected the gang my son (supposedly) belonged to,” Ventura said.

Read more: Story by FOX News Latino

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HOW MUCH IMPACT DO THE SWING STATES HAVE ON THE NEXT ELECTION: WILL THIS AFFECT MITT ROMNEY?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120227-213114.jpg Republican presidential candidate, former Massachusetts Gov. Mitt Romney campaigns at The Hispanic Leadership Network’s Lunch at Doral Golf Resort and Spa in Miami, Fla., Friday, Jan. 27, 2012. (AP Photo/Charles Dharapak)

If there was still any doubt about Mitt Romney’s position on immigration, it was erased last Thursday during the CNN Republican presidential debate in Mesa, Arizona.

The former Michigan governor referred to Arizona’s controversial HB1070 law as “a model” for the nation. The initiative approved in 2010 that cracks down on illegal immigration has been denounced by Hispanic and immigration rights groups as extreme.

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photo is of a Romney double-sided mailer used in South Carolina Image from News Taco

Romney also said that “the right course for America is to drop these lawsuits against Arizona … I’ll also complete the (border) fence. I’ll make sure we have enough border patrol agents to secure the fence and I’ll make sure we have an (employment eligibility federal database) E-Verify system and require employers to check the documents of workers.”

20120227-213331.jpg photo from CNN

Hispanic voters won’t decide Tuesday’s primaries in Arizona and Michigan, because few are registered as Republicans in those states; but it will be an entirely different story during the November presidential elections.

Arizona’s Hispanic voters could give the candidate of either party enough of a margin to win the state in November. According to the Pew Hispanic Center, Arizona has 766,000 eligible Hispanic voters, close to 20% of all eligible voters in the Grand Canyon state.

Making statements that can be perceived as anti-immigrant is risky, according to Jennifer Sevilla-Korn, the executive director of the Hispanic Leadership Network, a center-right advocacy group based in Washington, D.C.

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Photo more campaign material from the Romney campaign http://www.newstaco.com/2012/01/05/romney-uses-anti-immigrant-mailers-to-campaign-in-south-carolina/

“Tone and rhetoric absolutely matter, because the use of language that can be perceived as inflammatory turns the Hispanic community off even if they agree with the candidate on other issues like how to deal with the economy and fiscal responsibility,” Sevilla-Korn said.

Mark Lopez, associate director at the Pew Hispanic Center, said, “Latinos have played a growing and important role in the nation’s presidential elections over the last few election cycles. There are now more than 21 million Hispanics who are eligible to vote, and Latinos reside in some key states.”

According to the U.S. Census, in the 2008 presidential election, Latinos represented 13% of all voters in Colorado, 14% in Nevada, 15% in Florida, and 38% in New Mexico. Those four states will likely be swing states again in 2012. “Even the participation rate among Hispanics in presidential elections has been growing” in those states, says Lopez.

In 2004, former President George W. Bush won more than 40% of the Latino vote. Four years later, 67% of Hispanic voters went for Barack Obama. Experts say anybody getting that kind of support from Latinos next year, whether Democrat or Republican, has a good chance of winning the presidency.

Florida-based political analyst Charles Garcia says he’s confident Latino voters will decide the U.S. presidential election in 2012. He points to states like North Carolina, where the number of registered Hispanic voters has almost doubled to more than 130,000 since the last presidential election.

“President Obama won North Carolina in 2008 by 14,000 votes,” Garcia said. “In 2008 there were 68,000 registered Latino voters and a whopping 84% of them participated in the election.”

According to research done by the CNN Political Team, based on U.S. Census figures there will be 15 swing states in the 2012 presidential elections: Arizona, Colorado, Florida, Indiana, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.

In a tight race, Garcia said, Hispanic voters could be the margin of victory in 12 of the 15 swing states. The reason? The number of eligible Latino voters in those states has grown by more than 700,000 in the last four years.

“So the important message for the Latino community that’s living in one of these 15 swing states is ‘Get off your couch and go register to vote because you’re going to determine the next election’ — and that’s powerful,” Garcia said.

On the Democratic side, Garcia points out, President Obama hasn’t delivered on a promise he made while campaigning: comprehensive immigration reform.

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photo by citizen orange blog

“What he’s done is he has deported 400,000 immigrants a year — a total of 1.2 million so far — and he hasn’t delivered on the Dream Act,” Garcia said. The Dream Act is a bill that would give a path towards citizenship to undocumented young people attending college or serving in the armed forces.

As the GOP primaries play out and as the focus shifts toward the general election in November, Latino voters likely will find themselves more and more the focus of candidates’ attention in those key swing states. Which candidate will get those voters’ attention in the polling booth is a question that will be answered in the weeks and months ahead.

Read More: By Rafael Romo, Senior Latin American Affairs Editor http://inamerica.blogs.cnn.com/2012/02/27/the-latino-vote-a-factor-in-swing-states-come-november/?hpt=hp_c2

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KLEENEX ENGAGES MOM IN HISPANIC-TARGETED CAMPAIGN

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Last winter, Kleenex engaged Hispanic children in the US with its “Los Atrapaestornudos,” or “Sneeze Catchers,” campaign. More recently, the initiative began targeting Hispanic moms.

The bilingual campaign, created by Latin Works, MindShare, Mass Hispanic Marketing, Hispania Public Relations, and Studiocom, was originally focused on getting children to sign up online to be “official sneeze catchers” and persuading parents to buy Kleenex tissues. Children who participated in the campaign could play free games on atrapaestornudos.com and received free gifts.

After concluding the first phase of the initiative, Kleenex and its agency partners decided to focus on getting moms to join the fight against the common cold. Moms who sign up on the campaign website have the chance to win a $100,000 gift card and a year’s supply of Kleenex facial tissues.

Kleenex will also work to attract moms by launching in-store events across the country. It will also add a section to its website devoted to explaining the company’s “Sneeze Shield” technology to moms.

During last year’s initiative, Kleenex saw a one-point market-share increase among Hispanic consumers and a four-point market-share gain in Miami, Los Angeles, San Antonio, and Houston, four key cities for the campaign.

Perhaps by reaching out directly to moms online and in person, the company will see even more of an increase in its campaign for Hispanic consumers.

Read More: http://app.prweekus.com/mobile/pages/apparticle.aspx?pagetypeid=128&articleid=229603

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