SENATOR MENENDEZ, REID AND RUBIO URGE SUPPORT FOR THE CREATION OF THE SMITHSONIAN AMERICAN LATINO MUSEUM

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Bipartisan group of Senators call on the Interior Appropriations Subcommittee to include language supporting the creation of a future Smithsonian American in the Fiscal Year 2013 Interior Appropriations Bill

photo source AP
US Senator Robert Menendez (D-NJ), Chairman of the Senate Democratic Hispanic Task Force, Senate Majority Leader Harry Reid (D-NV), and Senator Marco Rubio (R-FL) sent a bipartisan letter today to the Senate Appropriations Committee Subcommittee on Interior, Environment and Related Agencies requesting that the Committee include language in their Fiscal Year 2013 appropriations bill supporting the creation of a Smithsonian American Latino Museum, Latino programming and outreach through the Smithsonian’s Latino Center, as well as the recommendations ofNational Museum of the American Latino Commission.  The letter signed by 8 members overall, including Senators Harry Reid (D-NV), Marco Rubio (R-FL), Charles Schumer (D-NY), Debbie Stabenow (D-MI), Kirsten Gillibrand (D-NY), Tom Udall (D-NM), and Dean Heller (R-NV), was spearheaded by Senator Menendez (D-NJ), Chair of the Senate Democratic Hispanic Task Force.
“Acknowledging the need for a Smithsonian American Latino Museum is an important step to its creation in the future. It is time for that we officially recognize that the success of this nation could not have been had without the social, economic, political and cultural contributions of Hispanic-Americans. That is why we must not only support the Smithsonian’s Latino Center, but lay the groundwork for a future Smithsonian American Latino Museum that has strong, bipartisan support in both houses of Congress.”

photo source AP

“For centuries, Hispanic-Americans have helped shape the history of Nevada and the country. Latinos have contributed to every facet of our lives and culture, they have spurred progress in our laboratories, playing fields, halls of justice, art, literature and the economy,” Reid said. “It is time for the country to build a place where we can honor a culture and people that are such an integral part of our national identity. Senator Menendez and I are working hard to make the Latino museum a reality.”

                                                                                                        photo source AP

“This will be an enduring monument to people who have found opportunity and refuge in America and strengthened her in return, while also serving as a tribute to this exceptional country which welcomes people and helps them realize their dreams like no other place has ever done in all of human history. With our nation facing major economic and fiscal challenges, it’s important that we also continue encouraging private fundraising efforts to make it a reality.” Said Senator Rubio. photo source AP

In November 2011, US Senator Robert Menendez (D-NJ), Majority Leader Reid (D-NV), US Senator Marco Rubio (R-FL), US Representative Xavier Becerra (D-CA) and US Representative Ileana Ros-Lehtinen (R-FL) introduced bipartisan legislation in the Senate and House of Representatives to authorize the Smithsonian’s Arts and Industries building on the National Mall as the designated location of the Smithsonian American Latino Museum. The authorization of the museum follows the recommendations of the May 2011 report of the bipartisan Commission to Study the Potential Creation of the National Museum of American Latino, a Commission that was established by law in 2008.

CLICK HERE FOR PDF OF SIGNED LETTER 

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WATCH ARTURO VARGAS ON CSPAN DISCUSS VOTER TURNOUT, IMMIGRATION, VOTER OUTREACH AND VOTER ID

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WATCH THE CLIP:
http://www.c-spanvideo.org/videoLibrary/assets/swf/CSPANPlayer.swf?pid=304987-5

Arturo Vargas talked about NALEO’s (National Association of Latino Elected and Appointed Officials) voter turnout projections for the Latino electorate in the 2012 election, and he responded to telephone calls and electronic communications. Topics included immigration issues, NALEO’s voter outreach efforts, and voter identification laws.

Arturo Vargas is the Executive Director of the National Association of Latino Elected and Appointed Officials, a national membership organization of Latino policymakers and their supporters governed by a 25-member Board of Directors.  Arturo also serves as Executive Director of the NALEO Educational Fund, an affiliated national nonprofit organization that strengthens American democracy by promoting the full participation of Latinos in civic life.

The NALEO Educational Fund’s programmatic activities include U.S. citizenship outreach and assistance, civic participation and integration, voter engagement, technical assistance to elected and appointed Latino officials, research on Latino demographic and electoral trends, and policy analysis and advocacy on access to the democratic process.

Arturo is a nationally recognized expert in Latino demographic trends, electoral participation, voting rights, the Census, and redistricting.

Arturo holds a masters degree in Education and a bachelor’s degree in History and Spanish from Stanford University

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HISPANIC TELEVISION IS ON FIRE: WATCH VOXXI’S CLIP ON LATEST NETWORK SET TO GO NATIONAL

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MI CASA BROADCASTING: THE EXPLOSIVE LATINO NETWORK FROM HOUSTON, TX WITH MILLIONS OF VIEWERS

VOXXI is the nation’s leading Hispanic Digital News headquartered in Miami with a growing team spanning locations across the United States, Latin America and Europe

Mi Casa Broadcasting Network produces 60 hours of television programming per week featuring breakthrough shows utilizing mixed digital media. It is dedicated and committed to promoting Hispanics and supporting established and upcoming artists.

Jonathan Gwyn is founder and CEO of Mi Casa Broadcasting, which produces English-language shows and operates the mostly English Mi Casa multicast subchannel on Spanish Broadcasting System‘s KTBU Houston.

The channel launched over the AIR in Houston running back to back programming in January 2011.  The broadcast company enriches American Latino viewers on the amazing talent that promises to inspire across the global audience in LATAM. Delivered in English, the programs range from comedy puppet shows and youth education to cage fighting and even arena football.  “MCB Network” is an incredible informational resource of history on American born culture and designed to create a heroic image.

With an uprise of Hispanic and Spanish network booms such as MundoFox CEO Johnathan Gwyn had this to says it is not surprising, Gwyn thinks MundoFox ought to think about airing at least some of its programming in English.

Mi Casa Broadcasting

“I don’t know if there’s room for another Spanish-language network, but I think there’s room for another network,” he said. “The English-language Latino is underserved. They’re consuming their media in English.

“Fox has a very good perception in the Latino community. They have good news. They have the Fox Latino website, which is all in English, and, from what I understand, it’s doing very well.”

Many award winning producers, directors, writers, actors, and musicians have been joining forces with Mi Casa Broadcasting for over a decade to provide content from various regions of The United States. Through the Mi Casa Broadcasting’s Digital TV portal, viewers can call this their home for Latino culture in English, a genre that has long been underutilized in TV/Film.

This TV Network serves as a two way mirror between Latin American culture mixed with the ever-growing Infinite cultures in America.

“MCB Network” strategically captures the Houston, TX audience as it expands its 2.5 million viewer reach in South East Texas. Here viewers can re-discover a sense of pride, an excellent new look at pop-culture featuring high-end modern day pilots, comedies, reality shows, music videos, and feature length films, calling it a gateway for established talent to serve up an experimental style of breakthrough broadcast television from building strong relationships in the industry, a TV network that exemplifies the American dream.

“My children and I are eagerly waiting for this to happen. There isn’t any other place we can see dedicated TV shows, especially if you don’t have cable. You are the first. My friends said they would be awesome not to have to pay for cable and save money watching a network about us. Please keep us updated on all of your events. We want to help!!! Thank you, Mi Casa Broadcasting.”- Janet Rodriguez, fan

“This TV Station combines all Latinos no matter what country they are from. This is the one and only of it’s
kind. We’d hope to see and hear so many people’s stories and lives that otherwise would go untold . Can’t wait for it!!”- Mayra J Leal, Actress

“Mi Casa Broadcasting (MCB Network)” is broadcast on Houston’s KTBU on DTV 55.4 and Phonoscope Cable in the United States, covering over a dozen surrounding counties. Topics covered at the network will also be to interact with audience to develop original series and editorial content to build a brand that gives power to the people, in English language featuring over 17 Latin American cultures.  In addition to “MCB Network” (http://www.micasabroadcasting.com) and Phonoscope Cable (http://phonoscope.com/), will also be distributing across a mobile and broadband platforms in the very near future.

Mi Casa Broadcasting www.micasabroadcasting.com

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HOW ACCULTURATION AFFECTS TWO GENERATIONS OF HISPANICS

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

According to the study, developed by Yahoo, Mindshare, and Added Value, marketers must understand the nuances between the two generations of Hispanics, and how acculturation affects their preferences. The findings stress the notion of how the majority of the Latino population is second generationAmerican born, and bilingual/English speaking.

ac·cul·tur·a·tion

noun \ə-ˌkəl-chə-ˈrā-shən, a-\

1: cultural modification of an individual, group, or people by adapting to or borrowing traits from another culture; also : a merging of cultures as a result of prolonged contact
2: the process by which a human being acquires the culture of a particular society from infancy

Latinos do nurture ethnicity more than other segments. This is manifested through a series of behaviors like exposing their children to their Latino background, trying to get in touch with their Hispanic identity, feeling very comfortable as it relates to their ethnicity, and being part of activities/traditions that celebrate their heritage.

The Generational Latino Gap

When it comes to generation breakdown, there are some differences that marketers need to consider. Let’s take identity and values, for example.

First-generation Latino behavior is much more influenced by ethnicity. Their Latino background plays a major role when it comes to feelings about their individuality, religion, and values. It also affects how they socialize (neighborhoods, close circle of friends, etc.) and other behaviors (eating habits, celebrations, vacations, etc.). For second-generation Latinos, ethnicity is more about outward expression and bicultural in nature.

Content plays an important yet different role. First-generation Hispanics seek content that is in Spanish language and speaks to their ethnicity for topics like news, entertainment, and food. Second-generation Hispanics are more sensitive to how their ethnicity is portrayed in the media.

Second-generation Latinos have a stronger civic commitment. They care about the role Latinos are playing in today’s American society. They are very involved in discussions about Latinos’ role in the elections, immigration debates, etc. They want to play a major (influential) role and want to make sure that they are taken into consideration.

latino-news-coverage

The Common Thread: Authenticity

For both first- and second-generations, ethnicity is an important part of the past and the present. Both segments agreed: it influences “who I am” and both feel very proud of “how I grew up” as well as “my ethnic identity.”

Ethnicity plays a significant part of the Latino identity. As David Iudica, a bicultural Latino himself, said to me: “I have my feet firmly planted in both worlds, it’s an important part of my identity.”

Overall, it seems that marketers have a long way to go in order to better impact Latino audiences. For different reasons, both first- and second-generations feel they aren’t being represented or spoken to in the right way.

1st-generation

2ndgeneration

This reminds me of a controversy that happened a couple of weeks ago around a proposal to recreate a mural on the walls of the Mission Drive-In Theater in San Antonio, Texas. The images, one of a Mexican sitting asleep against the wall with his sombrero covering his face and another with a stereotypical Mexican posing with a burro, backfired. Sometimes marketers, in trying to connect with Latinos, get hooked with their own stereotypes and generate negative reactions rather than relevance.

The (Right) Approach When Marketing to Latinos

A successful Latino marketing strategy should be built on a common thread: what are the attitudes and behaviors – related to your product category – that bring Latinos together?

A sense of pride, identity, and authenticity (the world I live in) are important for all Latinos.

Authenticity is key. Choosing an authentic Hispanic spokesperson, rather than a well-known spokesperson, is relevant to all Latinos.

Latinos crave ethnic-specific marketing messages, yet portraying an appropriate level of diversity in advertising is critical.

If done right, Hispanics will talk about advertising positively, but they will also be quick to call out negative portrayals.

Messaging should be customized to speak to the individual needs of each generation:

  • For first-generation Hispanics: speak in their language and make sure to authentically represent their ethnicity.
  • For second-generation Hispanics, you need to portray them as part of a bigger whole: represent diversity in general messaging and show how Latinos are influencing the mainstream. Don’t address them simply as Latinos: talk to their whole bicultural identity.

First-generations want Latino content, second-generations want mainstream content but with a Latino flavor.

Authentic Bobbleheads

Will Ferrell’s “Casa de mi Padre” seemed to connect with the Latino audience and is set to be a box office success. But, when it comes to how brands “talk” to Latinos, not all are successful stories. Think of Jaime Jarrin, a Hall of Fame broadcaster, who has not been included in the Dodger’s 50th-anniversary bobbleheads. Jaime is Latino and broadcasts in Spanish and, according to The Los Angeles Times, that’s why he was left out. As the article says, “Jaime Jarrin’s primary language has always been Dodger. It’s a shame that, in this case, the Dodgers seem to be the only ones who don’t understand.”

Ask second-generation Latinos. See if they find this kind of behavior to be authentic.

READ MORE: CLICK Z

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FROM HOUSEWIFE TO POLITICA: WATCH THE EVA LONGORIA INTERVIEW IN HER NEW ROLE AS NATIONAL CO-CHAIR FOR PRESIDENT OBAMA

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

WATCH THE INTERVIEW ON MSNBC CLICK HERE TO WATCH

Actress Eva Longoria talks about her new role as a national co-chair for President Barack Obama’s reelection campaign.

>>> poised to become a deciding factor in key states like colorado, new mexico and nevada, the obama campaign is now deploying some star power to sell its message tolatinos . eva longoria shot to fame playing is gabriel solis on the tv show “desperate housewives” now. she joins me now. so nice to meet you. you were very involved in the last election campaign four years ago. you’re taking a larger role now. what is your main purpose and how do you see yourself being helpful to the candidate?

>> i was asked to be a co-chair. my roles are to engage and mobilize the voters specifically with the latino and women ‘s community. those are two areas of interest i participate in heavily and pretty literate about. i’ll be going to swing states .

FLICKR | IMAGINECUP

>> you know a lot about health carey know. and we in fact, profiled you on nbc nightly news because of what you’re doing with special needs community.

>> yes.

>> but the women ‘s issues, women ‘s health issues have become front and center force of what has happened on the republican side . now in texas, interestingly, governor perry has turned back $35 million for planned parenthood preventive programs, including pap tests and mammograms and texas as you know better than i has i think it’s your home state has the highest number of uninsured women .

>> yeah.

photo source: AP

>> do you think this is going to become a mobilizing force?

>> absolutely. the election is going to be about choice and pretty clear for womenwho’s on their side. there is an attack on women ‘s health care and president obama ‘s policies are the only ones that are going to move the agenda for women ‘s rights. there’s so much dismantling of what we’ve accomplished as women by the right side. so i’m going to be out there and campaigning for him. i think one of the things about the affordable care act that just came out was that the gender rating for women , we’re charged more because we go to the doctors more. the affordable care act will eliminate the gender rating for insurers. women need to be educated on everything that obama has done in his first term regarding their rights and access to health care .

>> now, one of the striking things that is quite noticeable is that there are seven co-chair co-chairs who are latino .

>> that’s not a mistake, you know?

>> that is absolutely targeting 16.3% of the population. mitt romney had this to say after winning puerto rico on his chances of doing very well with hispanic voters.

>> those people who don’t think that latinos need to vote for a republican need to look in puerto rico and see there the conservative principles and latino voters go together and hispanic voters are going to vote for republicans if we stand for something, conservative principles that bring growth and good jobs and rising home values. that’s why we’re going to get latino voters to help us out.

>> now, george bush did very well in his first election with hispanic voters.

2011 Eva Longoria / WhoSay

>> right.

>> and that has gone down.

>> he’s also from the state of texas . .

>> do you think that immigration reform is the issue that has —

AP

>> the clip is interesting. he makes a huge generalization because he won the primary so puerto rico voters, republicans who live in puerto rico voted for him is a huge generalization he’s going to get the latino vote. 63% of latinos in america are mexican-american. there’s central americans and of all the candidates, pitt romney is probably the one on the wrong side of every issue pertaining to latinos , education, the economy. he’s campaigning with — he’s causing the anti- immigration law from arizona a model law for the rest of the country. he’s campaigning with the author of it. that is polarizing to latinos . he wants to veto the d.r.e.a.m. act if he was in office. that is dangerous for our community. obama for me is the only one that understands that the success of the future of america is intricately tied to the success of the hispanic community.

>> there have been many hispanic leaders in the last couple years who have been disappointed in the president for not doing more on immigration reform .

>> its an a problem. reform has been on the national agenda for three administrations.

>> even longer.

[photo source: Judy Eddy/WENN.] via Perez Hilton

>> and it does need to be fixed. it’s broken. nobody wants illegal immigration . the misconception is latinos are for illegal immigration . that is not true. i know there’s disappointment in the latino community but what he has done, what he can do, he’s proposed changes to keep families together. he has reallocated resources from thedepartment of homeland security to focus on deporting criminals, not students. so i think also because the gop primary has been so long, all we’ve heard is attacks on his record and that’s what i’m going to be doing is getting out there and showing the great things about what he’s done in his first term. latinos need to hear it.

WATCH THE INTERVIEW ON MSNBC

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