DID COCA-COLA SPAIN LAUNCH AN INSTAGRAM APP ON ANDROID BEFORE INSTAGRAM?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Coca-Cola is known for being one of the first and more innovative social media brands out there.

Coca-Cola was preparing the first app developed by a brand that is inspired on the successful Instagram application. While other brands are still assessing how to use the Instagram in their marketing strategy, Coca Cola Spain has taken the lead and developed its own ‘’parallel’’ photographic and mobile social network.

The beloved app Instagram continues to set a “new trend” in mobile applications and in photo-sharing habits and will probably continue inspiring more and more creative brands.

These screenshots show the app’s menu is very close to the current Instagram layout, with a photo share button in the center that the Coca-Cola app labels as “Felicidad,” Spanish for  happiness. The rest of the menu looks to be an exact match to the functionality of Instagram with one exception, a geolocation tab that shows a user photos around them on a map.

How Do Brands Succeed with Apps?

We know that for branded mobile apps, the success is largely determined by the app centering around something the end user wants to do often, daily if possible. Making the app into a useful tool like the Weather Channel or media companies can do, is a great example of this.

The goal is to become a utility that the end user needs, in order to cement that relationship. You do not just want the app user to download the app, you want them to use it over and over. So, building on top of an already successful app can be a very smart decision for a brand. There is a higher potential for built-in success.

Coca-Cola Spain also looks to be taking a light touch here with the branding. Focusing on their global “happiness” campaign rather than putting the Coca-Cola logo and product images everywhere. Putting the focus on the utility and not the brand’s logo could help it succeed.

(images from Instagramers.com)

Reinvent or Augment?

An important element here is that this app is rumored to be on Android. While the screenshots seems to come from an iPhone, I will assume the story is correct, so maybe the app will launch on both iOS and Android app markets. IF the Spanish app launches on Android, it could be a great opportunity, considering Instagram is not even on Android yet.

The original story quotes this new Coca-Cola app as a “parallel” social network. I am assuming that means the app can read and write to the Instagram API, but that is a little bit of a leap on my part (UPDATE: Phil Gonzalez says it is NOT built on the Instagram API). That would give it an immediate user base to build off of rather than starting from scratch. Many apps have similarly used the Foursquare API to build location apps. But, it seems unlikely that a brand would be one of the first people to access the write API on Instagram. The app could be successful either way.

While, to date, there has not been an app that can push images to Instagram, Fast Company is reporting that this will change today, when Hipstamatic and Instagram announce a photo sharing partnership that allows users to share their images from one app to the other, with attribution. Similar to how you can push updates from Foursquare to Twitter, and it is labeled as such.

Note: Coca-Cola IS on Instagram in at least two countries, Venezuela (cocacolave) and Brazil (cocacola_br).

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HAVE ANY HISPANIC ACTORS WON AN OSCAR IN ANY ACTING CATEGORIES?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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The Academy Awards were revealed as extremely white (94 percent), male (77 percent) and old (median age, 62), the UCLA Chicano Studies Research Center issued a report indicating that Oscar winners seem to reflect the body.

The year 2002 was symbolic when Halle Berry and Denzel Washington won the top acting awards and Sidney Poitier was honored for lifetime achievement.

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In the last ten years, there has not been a winner in the Best Actor or Best Actress category that has been Latino, Asian American, or Native American.

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Javier Bardem is the first Spaniard to be nominated for an Oscar (Best Actor, 2000, for Before Night Falls, lost to Russell Crowe for Gladiator). In 2007, 2007, Bardem acted in No Country for Old Men, and played a sociopathic assassin, Anton Chigurh. For that role, he became the first Spanish actor and Spaniard to win an Academy Award for Best Supporting Actor. He received his third Academy Award nomination, and second Best Actor nomination, for the film Biutiful.

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In 2009, Penelope Cruz became the first Spanish-born actress to win an Oscar by taking the best supporting actress award for her role as tempestuous artist Maria Elena in Woody Allen’s romantic comedy “Vicky Cristina Barcelona.” She was also the first Spanish actress to receive a star at the Hollywood Walk of Fame.

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Oddly enough, Bardem began dating then co-star Penélope Cruz in 2007. According to the Associated Press, the two were married in July 2010 in the Bahamas. On September 14, 2010, it was announced that Cruz was four and a half months pregnant with their first child. The Hollywood Reporter quoted the Spanish magazine ¡Hola! that Cruz gave birth to a boy on January 22, 2011, three days before Bardem received his third Oscar nomination, for his role in Biutiful. The couple’s son is reportedly named Leo Encinas Cruz.

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The Complete List of Latino Academy Award Winners:
1950 José Ferrer Best Actor Cyrano de Bergerac

20120227-154644.jpg in the trailer for Crisis (1950) (image taken from Wikipedia)
Ferrer was a Puerto Rican actor, as well as a theater and film director. He was the first Hispanic actor to win an Academy Award and the only one to win for a lead role.
~1952 Anthony Quinn won Best Supporting Actor for Viva Zapata!
~1956 Anthony Quinn won again for Best Supporting Actor in Lust for Life
Quinn is the first (and only) Mexican-born actor to win two Oscars in the same category
~1961 Rita Moreno West Side Story
Won Best Supporting Actress
~1991 Mercedes Ruehl The Fisher King won Best Supporting Actress and is the first Cuban-American to win an Academy Award
~2000 Benicio del Toro 2000 Best Supporting Actor Traffic
~2007 Javier Bardem won Best Supporting Actor for No Country for Old Men Bardem is the first Spanish (from Spain) actor to win an Academy Award for acting (male or female).
~Bardem is also the first Spanish actor to be nominated twice for acting (male or female).
~2008 Penélope Cruz Vicky Cristina Barcelona Won Best Supporting Actress and is the first Spanish female actor to win

STORY CONTINUED FROM SHOULD THE OSCARS BE DIVERSIFIED?

Oscar winners and nominees of color are less likely than their white peers to receive subsequent nominations. They also make fewer movies per year after their nominations than their Anglo peers do. Moreover, they are more likely to work in television, which is considered lower-status work. From 1990 through 2000, this increased and about 9 percent of the Oscar nominees in the top categories were people of color (Munoz 2002).

Furthermore, from 2002 through 2012, almost 20 percent of nominees were people of color, which is a notable increase.

According to the CSRC Latino Policy and Issues Brief March 2012, the authors’ recommendations:

-Diversify the Academy. Of the Academy’s 43 board of governors members only one is not anglo. A suggestion is to implement a diversity task force.

-Develop young talent of color. The paper states:

Each year Hollywood executives select unknown white male actors (such as Armie Hammer, Chris Hemsworth, and Andrew Garfield) and cast them in big-budget action films and prestige projects, grooming them to become the next Brad Pitt or Tom Cruise. Actors of color are routinely shut out of these game-changing roles.

-Diversify the ranks of Hollywood executives: Currently, there isn’t one minority who’s able to green-light major-studio projects.

Read the CSRC Latino Policy and Issues Brief March 2012 http://www.scribd.com/mobile/documents/82840623/download?commit=Download+Now&secret_password=
All photos were taken from Wire Image and Getty Images

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THIS DAY IN LATINO U.S. HISTORY FEB 2ND

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

TREATY OF GUADALUPE HIDALGO

On this day in 1848 the Treaty of Guadalupe Hidalgo is signed, ending the Mexican-American War (1846-1848). Mexico cedes about half of its territory to the United States, mainly parts of what are now Arizona, California, New Mexico and Texas.

THE WOMAN IN BLUE

On this day in 1620, María Coronel took religious vows in a Franciscan order of nuns who wore an outer cloak of coarse blue cloth over the traditional brown habit. As a nun, now known as María de Jesús de Agreda, she had numerous mystic experiences (more than 500) in which she thought she visited a distant, unknown land. Franciscan authorities determined that the land was eastern New Mexico and far western Texas. Sister María supposedly contacted several Indian cultures, including the Jumanos, and told the natives to seek instruction from the Spanish. Shortly thereafter, some fifty Jumano Indians appeared at the Franciscan convent of old Isleta, south of present Albuquerque, in July 1629 and said that they had been sent to find religious teachers. They already demonstrated rudimentary knowledge of Christianity, and when asked who had instructed them replied, “the Woman in Blue.” A subsequent expedition to the Jumanos, led by Fray Juan de Salas, encountered a large band of Indians in Southwest Texas. The Indians claimed that they had been advised by the Woman in Blue of approaching Christian missionaries. Subsequently, some 2,000 natives presented themselves for baptism and further religious instruction. Two years later, Fray Alonso de Benavides traveled to Spain, where he interviewed María de Jesús at Agreda. Sister María told of her bilocations and acknowledged that she was indeed the Lady in Blue. After she died in 1665, her story was published in Spain. Although she said her last visitation to the New World was in 1631, the legend of her appearances was current until the 1690s. In the 1840s a mysterious woman in blue reportedly traveled the Sabine River valley aiding malaria victims, and her apparition was reported as recently as World War II.

COTTON COMES TO THE RGV

On this day in 1830, business partners John Stryker and James Wiley Magoffin arrived at Matamoros in the sloop Washington. They made port carrying a newly designed cotton gin and several hundred bags of upland cotton seed and set out distributing free seed to landowners in the Rio Grande Valley. Magoffin eventually moved to Chihuahua, but Stryker purchased property along the Rio Grande. Stryker, an agriculturalist, was appointed consul for the port of Goliad (later the port of Matagorda) by President Andrew Jackson in 1835. He bought a league of land in Victoria, where he was living at the time of his death in 1844. His efforts in cotton seed distribution and the introduction of the cotton gin enabled the profitable cotton culture of the Rio Grande Valley. Years later those same cotton fields provided the pathway for the dreaded boll weevil’s entry into the United States.

1923 US signs friendship treaty with Central American countries

1948 President Truman urges congress to adopt a civil rights program

1972 Lefty Gomez selected for Hall of Fame

2002  The wedding of Crown Prince Willem-Alexander of the Netherlands to the Argentinean born Máxima Zorreguieta takes place

2003 Jennifer Lopez starts a three week run at No.1 on the US singles chart with ‘All I Have’

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