“TO SELENA WITH LOVE” IS HOW CHRIS REMEMBERS HIS TEJANO STAR & SELENA GOMEZ SINGS “BIDI BIDI BOM BOM”

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

CLIPS OF SELENA’S “DREAMING OF YOU” AND HER LAST CONCERT IN HOUSTON, TX ARE POSTED THROUGHOUT THIS POST


The new book “To Selena, With Love” reveals intimate details about the late Tejano star’s life, but the book’s author – her widower, Chris Perez – doesn’t consider it a “tell-all” kind of book.
“I thought it should be honest, with dignity. I knew there would be things that would make me feel uncomfortable, but I think I wrote the book with respect,” Perez, 42, said in a recent interview.

SELENA’S LAST CONCERT – PART 1 OF 7 – SHE’S INTRODUCED

Perez says the book, released Tuesday, allows him to share his memories of Selena Quintanilla, who was shot and killed on March 31, 1995, two weeks shy of her 24th birthday. The Mexican-American singer was a sensation in the Tejano world with hits such as “Como la flor,” “Bidi Bidi Bom Bom” and “El chico del apartamento 512.” She was on the verge of crossing over when she was killed by Yolanda Saldivar, the president of her fan club.

SELENA’S CONCERT PART 2 OF 7- AMOR PROHIBIDO

“When Selena died, I suppressed the memories, I boxed them away in order to cope. When I decided to write the book, I opened the box and put it all out. It was a beautiful process. It  was a good thing to revisit and I can’t say I fell in love again because I never stopped loving her,” he said.

SELENA’S CONCERT PART 3 OF 7 – TECHNO CUMBIA

Perez met Selena when he became the lead guitarist for Selena y Los Dinos. It was a band formed by Selena’s father, Abraham Quintanilla Jr., and also featured her siblings Suzette and A.B. Quintanilla.

SELENA’S LAST CONCERT PART 4 OF 7 – NO ME QUEDA MAS

Perez confesses that he feels remorse for not protecting his wife. He wonders if things would have been different had he told someone that Selena told him days before her death that Saldivar had shown her a gun. Perez also addresses rumors, including one that Selena was pregnant at the time of her death (she wasn’t).

SELENA’S LAST CONCERT PART 5 OF 7 – BIDI BIDI BOM BOM

The first part of the book talks about their secret love. Their romance started behind her father’s back, as depicted in the 1997 movie starring Jennifer Lopez, “Selena.” Selena’s father was opposed to their relationship and accused Perez of being with his daughter only for her money. Selena’s father only accepted Perez after the couple eloped in 1992. Perez describes his father-in-law as an admirable person whom he still loves and respects. “We had our differences but I love him and respect him like my own father. As a matter of fact, I just went to his studio the other day and I took my kids to see him. We’re still a family,” he said.

SELENA’S LAST CONCERT PART 6 OF 7 – EL CHICO DEL APARTAMENTO 512

 Perez says that music was really a “business” for Selena; her real passion was fashion. “I have pads and pads of sketches,” he said. “Most of the clothes she wore were her own designs.” After Selena’s death, the guitarist, who lives in San Antonio, struggled to cope with his loss but eventually moved on. He formed The Chris Perez Band, which won a Grammy in 1999. He also married Venessa Villanueva in 2001 and the couple had two kids, but they divorced a few years later.

SELENA’S LAST CONCERT PART 7 OF 7 – COMO LA FLOR – WE LOVE YOU SELENA

Selena Gomez named after the late Queen of Tejano music, Selena Quintanilla, who has been gone for 17 years.

The Disney princess tackled the Mexican pop legend Selena’s “Bidi Bidi Bom Bom”—but can her cover hold a candle to the original? “I’m keeping her name alive,” she said proudly. The new Selena featuring Selena duet, “Bidi Bidi Bom Bom,” from Enamorada de Ti, the upcoming album honoring Quintanilla and boasting other collabos with Samo from Mexican rock band Camila (“Amor Prohibido”), Cristian Castro (“Como La Flor”), Juan Magán (“Enamorada De Ti”), and Don Omar (“Fotos y Recuerdos”).
Selena Gomez tells Abraham Quintanilla, “I’m extremely honored that you thought of me for this. The 73 year old patriarch responded, “I know it’s going to be un éxito.” Enamorada de Ti drops April 3.

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DID COCA-COLA SPAIN LAUNCH AN INSTAGRAM APP ON ANDROID BEFORE INSTAGRAM?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Coca-Cola is known for being one of the first and more innovative social media brands out there.

Coca-Cola was preparing the first app developed by a brand that is inspired on the successful Instagram application. While other brands are still assessing how to use the Instagram in their marketing strategy, Coca Cola Spain has taken the lead and developed its own ‘’parallel’’ photographic and mobile social network.

The beloved app Instagram continues to set a “new trend” in mobile applications and in photo-sharing habits and will probably continue inspiring more and more creative brands.

These screenshots show the app’s menu is very close to the current Instagram layout, with a photo share button in the center that the Coca-Cola app labels as “Felicidad,” Spanish for  happiness. The rest of the menu looks to be an exact match to the functionality of Instagram with one exception, a geolocation tab that shows a user photos around them on a map.

How Do Brands Succeed with Apps?

We know that for branded mobile apps, the success is largely determined by the app centering around something the end user wants to do often, daily if possible. Making the app into a useful tool like the Weather Channel or media companies can do, is a great example of this.

The goal is to become a utility that the end user needs, in order to cement that relationship. You do not just want the app user to download the app, you want them to use it over and over. So, building on top of an already successful app can be a very smart decision for a brand. There is a higher potential for built-in success.

Coca-Cola Spain also looks to be taking a light touch here with the branding. Focusing on their global “happiness” campaign rather than putting the Coca-Cola logo and product images everywhere. Putting the focus on the utility and not the brand’s logo could help it succeed.

(images from Instagramers.com)

Reinvent or Augment?

An important element here is that this app is rumored to be on Android. While the screenshots seems to come from an iPhone, I will assume the story is correct, so maybe the app will launch on both iOS and Android app markets. IF the Spanish app launches on Android, it could be a great opportunity, considering Instagram is not even on Android yet.

The original story quotes this new Coca-Cola app as a “parallel” social network. I am assuming that means the app can read and write to the Instagram API, but that is a little bit of a leap on my part (UPDATE: Phil Gonzalez says it is NOT built on the Instagram API). That would give it an immediate user base to build off of rather than starting from scratch. Many apps have similarly used the Foursquare API to build location apps. But, it seems unlikely that a brand would be one of the first people to access the write API on Instagram. The app could be successful either way.

While, to date, there has not been an app that can push images to Instagram, Fast Company is reporting that this will change today, when Hipstamatic and Instagram announce a photo sharing partnership that allows users to share their images from one app to the other, with attribution. Similar to how you can push updates from Foursquare to Twitter, and it is labeled as such.

Note: Coca-Cola IS on Instagram in at least two countries, Venezuela (cocacolave) and Brazil (cocacola_br).

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THE EXCLUSIVE INTERVIEW WITH SENATOR MARCO RUBIO

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In a Fox News Latino Exclusive interview, Florida Sen. Marco Rubio says he agrees with the 90 percent of Latinos who support the Dream Act -which allows young people who grew up in the U.S. and are in school or the military to become citizens.

In the interview the son of Cuban immigrants told me the proposed law, written by Democrats, would have allowed for “chain migration” of 3 to 4 million of the young people’s relatives. He is reportedly considering proposing a version of the Dream Act that blocks deportation of those young people but does not give them citizenship.

The senator’s uneasy straddle on the Dream Act is similar to his attempt to ride the fence on immigration reform.  He supports tough new laws passed by Republicans in Arizona, Alabama and South Carolina to allow police to demand proof of citizenship – arguably exposing all Latinos to harassment based on racial and ethnic profiling. In that case, the senator said he stands with the Republicans who put the laws in place because local officials are reflecting their constituents’ frustration at the lack of federal action on immigration reform. But he wants the federal government to take the lead. The young senator’s difficult tap dance with the Dream Act and immigration reform is more than one politician’s problem.

Sen. Rubio, the son of Cuban American immigrants, is every Republican’s first choice to be the vice presidential nominee in 2012. His presence on the Republican ticket is potentially a game-changer with Hispanics now the fastest growing segment of American voters and with a large presence in swing states, such as Florida, Nevada and Colorado.

WATCH MARCO RUBIO’S FOX NEWS INTERVIEW

http://video.foxnews.com/v/video-embed.html?video_id=1539051691001&w=466&h=263
Rubio could also help Romney with conservatives because of his ties to the far-right Tea Party.  Rubio is also working with republicans in congress, including Senators in states with large immigrant populations, to write an immigration reform proposal that could win support of a majority of Republicans. The pressure for a Romney-Rubio ticket grew in recent days after former Florida Gov. Jeb Bush endorsed Mitt Romney, the likely Republican nominee, and also went public with his preference for Rubio to be on the GOP ticket. Rubio contributed to political buzz when he quickly followed Bush’s lead with his own endorsement of Romney. “Marco Rubio is living proof that the American dream is still very much alive,” Romney said in a release thanking Rubio for the endorsement.

In February, a national Fox News Latino poll found that 24 percent of likely Latino voters said they are more likely to vote Republican if Senator Rubio is on the ticket.

But Rubio, on the night he endorsed Romney, insisted to me he will not accept an invitation to run with Romney. I asked him if he might change his mind if Romney and other GOP power brokers tell him that his potential power to attract Latino voters to the Republican ticket will be the difference between winning and losing the White House.

“First of all, these hypothetical questions are dangerous,” he said. “And it isn’t going to be the choice between winning and losing. You know, you don’t win or lose a presidential race on a VP pick. You win or lose on competing visions for the future of our country. “And I think we Republicans have an opportunity to offer a very clear contrast to the direction that [President] Barack Obama has taken and wants to continue to take the U.S. ,” he concluded.

The Fox News Latino poll shows that President Obama now has a job approval rating of 73 percent among Latino voters. None of the candidates running for the Republican nomination, including Mitt Romney, gets more than 14 percent of the Latino vote when facing President Obama.

“If Mitt Romney puts a Hispanic candidate on the ticket, I don’t think Hispanic voters are going to look at that say ‘Oh, yeah!,’ and ignore his stand against the Dream Act,” said Joel Benenson, President Obama’s campaign pollster.  The pollster said Romney’s policies on immigration are hurting him with Hispanics.

In fact, Romney has taken the hardest stand against immigration reform of any of the Republicans, including his famous proposal to have illegal immigrants deport themselves. He also criticized former Sen. Rick Santorum for supporting the nomination of Sonia Sotomayor, the first Latino justice on the Supreme Court. Romney has also gone after Texas Gov. Rick Perry for signing into law an in-state tuition benefit for illegal immigrants seeking an education.

So, does Sen. Rubio think Romney and the GOP vision for America’s economic future has any chance of getting through to Latino voters?

“Absolutely, [it will get to] all the communities in America,” Rubio said. No other community understands “empowerment, upward mobility, better than the Latino community… [it] is the reason why they are here to begin with. And the best system in the world for upward mobility and economic empowerment is the American free enterprise system. I would argue the Democrat’s agenda is undermining [it].”
READ MORE: FOX NEWS LATINO

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WHEN DID POLITICIANS BEGIN TO CAMPAIGN TO HISPANIC VOTERS?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

One of the earliest Spanish-language political ads dates back to 1960, when a young Jackie Kennedy spoke into the camera in Spanish, urging voters to elect her husband, then-Senator John F. Kennedy.
Voten ustedes por el partido Demócrata el día 8 de noviembre,” she said, adding “Que viva Kennedy.” Her husband’s “Viva Kennedy” clubs were some of the first efforts to energize Latino voters in a presidential race.

These days, courting that voting bloc is a must for anyone running for president, or any office in the Southwest. But syndicated columnist Ruben Navarrette, Jr., says too many political operatives are still clueless about this country’s diverse Latino population.

“They feel now obligated to learn about it,” Navarrette said. “But we really are sort of this foreign entity to them, and they are just like walking on the moon trying to figure it out.”

So to get their bearings, campaigns and candidates have historically reached for a few familiar props to help them connect with these voters. The most obvious prop? Mexican food. Though Navarrette says he is sick of campaign events that come with a side of salsa.

“There are a lot of different ways you can relate to me, things we may have in common,” Navarrette said. “You don’t necessarily have to break it down to — ‘you know, you like tacos, I like tacos, let’s have a conversation about tacos’.”

In fact, that brand of superficial campaigning is known as “taco politics.” That is according to Stephen Nuño, a professor of politics and international affairs at Northern Arizona University.

But taco politics can backfire.

“One of the most famous moments was when Gerald Ford ate tamales,” Nuño said. Ford was in front of a Texas crowd in 1976, during the Republican primary. But he didn’t know the tamale’s corn husk wrapping isn’t edible. “So he took a bite out of the tamale with the husk still on it,” Nuño said. “And of course that doesn’t look good, it doesn’t taste good, and it only shows just how distant President Ford was to the Hispanic culture.”

Nearly a half-century later, the current Republican presidential contenders have their share of gaffes under their belts.
Mitt Romney used Fidel Castro’s slogan in a speech to a Cuban American crowd in Miami. Rick Santorum told Puerto Ricans they should speak English if they want to be a state. And there was the time Newt Gingrich seemed to call Spanish the language of the ghetto. “The words I chose to express myself weren’t the best ones,” Gingrich said afterward in a video message delivered in Spanish with a heavy American accent. He explained that he meant to say that English is necessary for progress and success in this country.

”]While criticizing Spanish speakers may be a sure way to lose Latino votes, it’s not clear how effective reaching out to voters in Spanish really is. Stanford University political scientist Gary Segura estimates that around 70 percent of the Hispanic electorate uses English as their main language.

“Even if you advertise in Spanish, that doesn’t necessarily mean you are reaching the preponderance of voters,” Segura said.

Plus, producing ads in Spanish can be risky if campaigns don’t get the wording just right. Because of regional language differences, certain Spanish words can sound innocent to one audience, but obscene to another. Take this ad from Shelley Berkley, a Nevada Democratic congresswoman running for the U.S. Senate. The ad, in Spanish, attacked her Republican opponent, Sen. Dean Heller, on his immigration record.

Her ad said Heller opposed immigration reform and would even deport grandparents and separate children from their mothers—or “hijos de sus madres.” It is subtle, but that phrase unintentionally sounds the same as the Spanish equivalent of ‘S.O.B.’s.’

In a way, most of these examples could be chalked up as cosmetic missteps. But Ruben Navarrette says there is a fundamental problem with how presidential campaigns are reaching out to Latinos.

“The number one reason campaigns are struggling is they need to shut up and listen,” Navarrette said. His advice circles back to the Kennedy family, the pioneers of Latino voter outreach. “Famously in 1968, Bobby Kennedy went before the Mexican-American community and he asked two questions, ‘What do you want, and how can I help?’” Navarrette said. “Think about that for a second. Nobody does that anymore.”

This LA Times photo captures a moment of
friendship between Bobby Kennedy and Chavez
during Chavez's 25-day fast in 1960.

READ MORE: FRONTERA DESK

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AMERICAN IDOL: JLO VS. MINAJ AND LATINO SCOTTY MCCREERY GETS PLATINUM ALBUM

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

(Photos: Frank Micelotta/PictureGroup)

It was the battle of the divas on American Idol Thursday night as Nicki Minaj jokingly took a stab at Jennifer Lopez being the only female superstar judging the popular singing competition. The MC performed her latest single “Starships,” wearing a tiny dress that barely covered her curvaceous figure.

“I want to be a guest judge,” Minaj told American Idol host Ryan Seacrest.

Jennifer Lopez didn’t mind that telling Minaj to “come over.” But it was when Minaj asked “JLO can you scoot over?” that the Bronx diva was quick to mark her territory.

“I don’t think there is enough space for the both of us,” Lopez replied with a smile.

Minaj, a native from Queens was all giggles with Seacrest as he told the audience “Starships” is one of his favorite songs.

“Hello cute thing,” said Seacrest. “There were parts of the performance that were high risk,” he said, in reference to Minaj almost slipping out of her barely-there dress. The rapper avoided having a wardrobe malfunction by toning down her dance moves and opting to pump up the crowd instead, letting her backup dancers do the moving.

Getty Images for 'American Idol'

“Who wants to party right now?” Minaj yelled. The crowd responded with a loud roar.

Last year’s American Idol winner, Puerto Rican singer Scotty McCreery, took the stage and had the fans going wild.

McCreery, whose maternal grandmother is Puerto Rican and lives on the island, performed his latest single “Water Tower Town.”

Getty Images for 'American Idol'

“Feels like it was just yesterday,” McCreery told Seacrest about winning American Idol.

To McCreery’s surprise, Interscope Records executive and mentor on the show, Jimmy Lovine, came out. McCreery was speechless. Lovine handed McCreery a nicely encased platinum album.

“On behalf of Interscope and Universal music studios we’d like to thank Idol and the judges that picked you out of that crowd on the rainy day,” said Lovine.“[He is the] youngest male to have his album hit Billboard’s Top 200,” Lovine added.

Getty Images for 'American Idol'

McCreery, visibly stunned, was all smiles.

To date, McCreery’s freshman album “Clear As Day” is one of the highest selling debuts from an American Idol winner, selling over one million copies in the first three months, The Hollywood Reporter stated. Billboard magazine also named McCreery top new Country artist of the year in 2011. And he won the distinguished “New Artist of the Year” award at the American Country Awards last December. McCreery also became the youngest male singer in music history to open at number one on Billboard’s all-genre chart with his first album. “Clear As Day” stayed at number one for six consecutive weeks.

Read more: FOX LATINO NEWS AND CHECK OUT ALSO FROM FOX LATINO NEWS American Idol Best Latino Moments

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