HOW MUCH IMPACT DO THE SWING STATES HAVE ON THE NEXT ELECTION: WILL THIS AFFECT MITT ROMNEY?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120227-213114.jpg Republican presidential candidate, former Massachusetts Gov. Mitt Romney campaigns at The Hispanic Leadership Network’s Lunch at Doral Golf Resort and Spa in Miami, Fla., Friday, Jan. 27, 2012. (AP Photo/Charles Dharapak)

If there was still any doubt about Mitt Romney’s position on immigration, it was erased last Thursday during the CNN Republican presidential debate in Mesa, Arizona.

The former Michigan governor referred to Arizona’s controversial HB1070 law as “a model” for the nation. The initiative approved in 2010 that cracks down on illegal immigration has been denounced by Hispanic and immigration rights groups as extreme.

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photo is of a Romney double-sided mailer used in South Carolina Image from News Taco

Romney also said that “the right course for America is to drop these lawsuits against Arizona … I’ll also complete the (border) fence. I’ll make sure we have enough border patrol agents to secure the fence and I’ll make sure we have an (employment eligibility federal database) E-Verify system and require employers to check the documents of workers.”

20120227-213331.jpg photo from CNN

Hispanic voters won’t decide Tuesday’s primaries in Arizona and Michigan, because few are registered as Republicans in those states; but it will be an entirely different story during the November presidential elections.

Arizona’s Hispanic voters could give the candidate of either party enough of a margin to win the state in November. According to the Pew Hispanic Center, Arizona has 766,000 eligible Hispanic voters, close to 20% of all eligible voters in the Grand Canyon state.

Making statements that can be perceived as anti-immigrant is risky, according to Jennifer Sevilla-Korn, the executive director of the Hispanic Leadership Network, a center-right advocacy group based in Washington, D.C.

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Photo more campaign material from the Romney campaign http://www.newstaco.com/2012/01/05/romney-uses-anti-immigrant-mailers-to-campaign-in-south-carolina/

“Tone and rhetoric absolutely matter, because the use of language that can be perceived as inflammatory turns the Hispanic community off even if they agree with the candidate on other issues like how to deal with the economy and fiscal responsibility,” Sevilla-Korn said.

Mark Lopez, associate director at the Pew Hispanic Center, said, “Latinos have played a growing and important role in the nation’s presidential elections over the last few election cycles. There are now more than 21 million Hispanics who are eligible to vote, and Latinos reside in some key states.”

According to the U.S. Census, in the 2008 presidential election, Latinos represented 13% of all voters in Colorado, 14% in Nevada, 15% in Florida, and 38% in New Mexico. Those four states will likely be swing states again in 2012. “Even the participation rate among Hispanics in presidential elections has been growing” in those states, says Lopez.

In 2004, former President George W. Bush won more than 40% of the Latino vote. Four years later, 67% of Hispanic voters went for Barack Obama. Experts say anybody getting that kind of support from Latinos next year, whether Democrat or Republican, has a good chance of winning the presidency.

Florida-based political analyst Charles Garcia says he’s confident Latino voters will decide the U.S. presidential election in 2012. He points to states like North Carolina, where the number of registered Hispanic voters has almost doubled to more than 130,000 since the last presidential election.

“President Obama won North Carolina in 2008 by 14,000 votes,” Garcia said. “In 2008 there were 68,000 registered Latino voters and a whopping 84% of them participated in the election.”

According to research done by the CNN Political Team, based on U.S. Census figures there will be 15 swing states in the 2012 presidential elections: Arizona, Colorado, Florida, Indiana, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.

In a tight race, Garcia said, Hispanic voters could be the margin of victory in 12 of the 15 swing states. The reason? The number of eligible Latino voters in those states has grown by more than 700,000 in the last four years.

“So the important message for the Latino community that’s living in one of these 15 swing states is ‘Get off your couch and go register to vote because you’re going to determine the next election’ — and that’s powerful,” Garcia said.

On the Democratic side, Garcia points out, President Obama hasn’t delivered on a promise he made while campaigning: comprehensive immigration reform.

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photo by citizen orange blog

“What he’s done is he has deported 400,000 immigrants a year — a total of 1.2 million so far — and he hasn’t delivered on the Dream Act,” Garcia said. The Dream Act is a bill that would give a path towards citizenship to undocumented young people attending college or serving in the armed forces.

As the GOP primaries play out and as the focus shifts toward the general election in November, Latino voters likely will find themselves more and more the focus of candidates’ attention in those key swing states. Which candidate will get those voters’ attention in the polling booth is a question that will be answered in the weeks and months ahead.

Read More: By Rafael Romo, Senior Latin American Affairs Editor http://inamerica.blogs.cnn.com/2012/02/27/the-latino-vote-a-factor-in-swing-states-come-november/?hpt=hp_c2

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KLEENEX ENGAGES MOM IN HISPANIC-TARGETED CAMPAIGN

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Last winter, Kleenex engaged Hispanic children in the US with its “Los Atrapaestornudos,” or “Sneeze Catchers,” campaign. More recently, the initiative began targeting Hispanic moms.

The bilingual campaign, created by Latin Works, MindShare, Mass Hispanic Marketing, Hispania Public Relations, and Studiocom, was originally focused on getting children to sign up online to be “official sneeze catchers” and persuading parents to buy Kleenex tissues. Children who participated in the campaign could play free games on atrapaestornudos.com and received free gifts.

After concluding the first phase of the initiative, Kleenex and its agency partners decided to focus on getting moms to join the fight against the common cold. Moms who sign up on the campaign website have the chance to win a $100,000 gift card and a year’s supply of Kleenex facial tissues.

Kleenex will also work to attract moms by launching in-store events across the country. It will also add a section to its website devoted to explaining the company’s “Sneeze Shield” technology to moms.

During last year’s initiative, Kleenex saw a one-point market-share increase among Hispanic consumers and a four-point market-share gain in Miami, Los Angeles, San Antonio, and Houston, four key cities for the campaign.

Perhaps by reaching out directly to moms online and in person, the company will see even more of an increase in its campaign for Hispanic consumers.

Read More: http://app.prweekus.com/mobile/pages/apparticle.aspx?pagetypeid=128&articleid=229603

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CAN PRESIDENT OBAMA WIN THE HISPANIC VOTE?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120227-165516.jpg photo by Time Magazine

President Barack Obama told a Hispanic audience that he has “another five years coming up” in his presidency and will use the time to push for an overhaul of the U.S. immigration system.

20120227-164843.jpgPresident Barack Obama walks up the steps of Air Force One at Andrews Air Force Base in Md., Thursday, Feb. 23, 2012. Mr. Obama is heading to Florida to visit the University of Miami and attend several fund-raisers. (AP Photo/Susan Walsh)

“My presidency is not over. I’ve got another five years coming up. We’re going to get this done,” the president said in an interview Wednesday with Univision Radio. The interview came ahead of the president’s trip to Florida Thursday to deliver remarks on energy policy and the economy and to raise money for his re-election campaign.

The Hispanic community has criticized Mr. Obama for doing little to carry out his promise to overhauling the immigration system. They have also taken issue with the Obama administration’s increase in deportations.

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Mr. Obama said Republicans in Congress shoulder most of the blame for the lack of progress in changing the country’s immigration laws.

“Unfortunately, the Republican side, which used to at least give lip service to immigration reform, now they’ve gone completely to a different place, and have shown themselves unwilling to talk at all about any sensible solutions to this issue, and we’re going to have to just keep up the pressure until they act,” he said.

He also criticized Republican presidential candidate Mitt Romney.

“So far, have we haven’t seen any of the Republican candidates even support immigration reform,” the president said. He continued, “In fact, their leading candidate said he would veto even the Dream Act, much less comprehensive immigration reform.”

The Dream Act would grant permanent-resident status to undocumented immigrant students who completed some college or military service. Mr. Romney has called the act a “handout.”

Latinos, who generally lean Democratic, will play a crucial role in the election in states such as Florida and Virginia. Mr. Obama said he doesn’t think the choice for Latinos will be difficult.

READ MORE: Article by the WSJ Blog

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CAN HISPANICS MAKE AN IMPACT ON THE UNITED STATES PRESIDENTIAL ELECTION?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Hispanics are comprised of 16 percent of the U.S. population, just 43 percent of Hispanics are eligible to vote. According to the Pew Demographics report, Latinos have a higher proportion of non-citizens and those under 18-years-of-age. This is spread among many states and diminishes the impact on elections and the Electoral College. In some states, Latinos only comprise of as little as one or two percent of the electorate.

However, in states such as California and Nevada, the demographic effects of the Hispanic and Latino vote can impact the results dramatically. In these states, both political parties will be competing for their votes using the issues that are important to these voters.

The Hispanic population in Florida is the third-largest in the nation with Latinos representing 13.1% of all votes for the state. Candidates will be paying the closest attention to the state of New Mexico that accounts for the largest percentage of Hispanic voters at 39%.

The demographic reality may affect the way both political parties discuss and handle policies that alienate Latinos. However, unless there is a higher proportion of Latinos voting in 2012 could determine which party controls the presidency and both houses of Congress for the next four years.

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HAVE ANY HISPANIC ACTORS WON AN OSCAR IN ANY ACTING CATEGORIES?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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The Academy Awards were revealed as extremely white (94 percent), male (77 percent) and old (median age, 62), the UCLA Chicano Studies Research Center issued a report indicating that Oscar winners seem to reflect the body.

The year 2002 was symbolic when Halle Berry and Denzel Washington won the top acting awards and Sidney Poitier was honored for lifetime achievement.

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In the last ten years, there has not been a winner in the Best Actor or Best Actress category that has been Latino, Asian American, or Native American.

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Javier Bardem is the first Spaniard to be nominated for an Oscar (Best Actor, 2000, for Before Night Falls, lost to Russell Crowe for Gladiator). In 2007, 2007, Bardem acted in No Country for Old Men, and played a sociopathic assassin, Anton Chigurh. For that role, he became the first Spanish actor and Spaniard to win an Academy Award for Best Supporting Actor. He received his third Academy Award nomination, and second Best Actor nomination, for the film Biutiful.

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In 2009, Penelope Cruz became the first Spanish-born actress to win an Oscar by taking the best supporting actress award for her role as tempestuous artist Maria Elena in Woody Allen’s romantic comedy “Vicky Cristina Barcelona.” She was also the first Spanish actress to receive a star at the Hollywood Walk of Fame.

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Oddly enough, Bardem began dating then co-star Penélope Cruz in 2007. According to the Associated Press, the two were married in July 2010 in the Bahamas. On September 14, 2010, it was announced that Cruz was four and a half months pregnant with their first child. The Hollywood Reporter quoted the Spanish magazine ¡Hola! that Cruz gave birth to a boy on January 22, 2011, three days before Bardem received his third Oscar nomination, for his role in Biutiful. The couple’s son is reportedly named Leo Encinas Cruz.

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The Complete List of Latino Academy Award Winners:
1950 José Ferrer Best Actor Cyrano de Bergerac

20120227-154644.jpg in the trailer for Crisis (1950) (image taken from Wikipedia)
Ferrer was a Puerto Rican actor, as well as a theater and film director. He was the first Hispanic actor to win an Academy Award and the only one to win for a lead role.
~1952 Anthony Quinn won Best Supporting Actor for Viva Zapata!
~1956 Anthony Quinn won again for Best Supporting Actor in Lust for Life
Quinn is the first (and only) Mexican-born actor to win two Oscars in the same category
~1961 Rita Moreno West Side Story
Won Best Supporting Actress
~1991 Mercedes Ruehl The Fisher King won Best Supporting Actress and is the first Cuban-American to win an Academy Award
~2000 Benicio del Toro 2000 Best Supporting Actor Traffic
~2007 Javier Bardem won Best Supporting Actor for No Country for Old Men Bardem is the first Spanish (from Spain) actor to win an Academy Award for acting (male or female).
~Bardem is also the first Spanish actor to be nominated twice for acting (male or female).
~2008 Penélope Cruz Vicky Cristina Barcelona Won Best Supporting Actress and is the first Spanish female actor to win

STORY CONTINUED FROM SHOULD THE OSCARS BE DIVERSIFIED?

Oscar winners and nominees of color are less likely than their white peers to receive subsequent nominations. They also make fewer movies per year after their nominations than their Anglo peers do. Moreover, they are more likely to work in television, which is considered lower-status work. From 1990 through 2000, this increased and about 9 percent of the Oscar nominees in the top categories were people of color (Munoz 2002).

Furthermore, from 2002 through 2012, almost 20 percent of nominees were people of color, which is a notable increase.

According to the CSRC Latino Policy and Issues Brief March 2012, the authors’ recommendations:

-Diversify the Academy. Of the Academy’s 43 board of governors members only one is not anglo. A suggestion is to implement a diversity task force.

-Develop young talent of color. The paper states:

Each year Hollywood executives select unknown white male actors (such as Armie Hammer, Chris Hemsworth, and Andrew Garfield) and cast them in big-budget action films and prestige projects, grooming them to become the next Brad Pitt or Tom Cruise. Actors of color are routinely shut out of these game-changing roles.

-Diversify the ranks of Hollywood executives: Currently, there isn’t one minority who’s able to green-light major-studio projects.

Read the CSRC Latino Policy and Issues Brief March 2012 http://www.scribd.com/mobile/documents/82840623/download?commit=Download+Now&secret_password=
All photos were taken from Wire Image and Getty Images

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