IS THERE A HISPANIC MARKETING BOOM?

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I have heard marketers frequently say, “A data-driven decision is always a good decision.” I don’t necessarily agree with that all the time – insights, innovation, and a healthy measure of gut certainly play a large role in my own marketing decisions, along with paying attention to regular data-oriented updates on what’s happening in Denny’s demographics and market segments.

But anyone who says numbers don’t go into marketing is sorely mistaken, particularly large, growing numbers that signify dramatic change and opportunity. Here’s one number where it is very easy to see the obvious opportunity –the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.

I would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population – in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.

***Please note that the Hispanic Blog is always bringing you the latest news and thus this article is from Forbes to continue reading: http://www.forbes.com/sites/francesallen/2012/02/01/hispanic-marketing-boom-the-numbers-tell-the-story/

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GET EDUCATED: DO YOU UNDERSTAND WHAT ALL THIS SOPA/PIPA IS ABOUT?

SOPA Resistance Day!

SOPA Resistance Day! (Photo credit: ~C4Chaos)

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Everyone needs to be informed on the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, which would censor the Web. My blog post informs the people of what SOPA / PIPA really are, which in a nutshell is HOLLYWOOD VS the TECHNOLOGY INDUSTRY:

Who supports SOPA/PIPA? The US Chamber of Commerce, the Motion Picture Association of America and the Recording Industry Association of America all have unyielding support of this legislation. SOPA would allow the Justice Department to seek a court order to be served on search engines, Internet providers, and other companies that would force them to make a suspected piratical Web site effectively vanish from the Internet.

The support for SOPA and an earlier version in the Senate called Protect IP is broader than Hollywood. A list of supporters includes the Association of Magazine Media, the National District Attorneys Association, the Romance Writers of America, Eli Lilly and Company, Kate Spade, Pfizer, Ralph Lauren, and a number of labor unions.That list appears on FightOnlineTheft.com, another Chamber project that urges visitors to “tell Congress to act on the rogue sites legislation immediately.” The Web site doesn’t highlight the U.S. Chamber of Commerce by name — instead, it’s described as a project of the Coalition Against Counterfeiting and Piracy, which is in turn organized by the Chamber’s intellectual property center.

“I would assume that the Chamber’s members who support SOPA contribute more than those who are opposing it,” says Ryan Radia, an analyst at the Competitive Enterprise Institute, a free-market think tank in Washington.

Are there free speech implications to SOPA? SOPA’s opponents say so–Laurence Tribe, a high-profile Harvard law professor and author of a treatise titled American Constitutional Law, has argued that SOPA is unconstitutional because, if enacted, “an entire Web site containing tens of thousands of pages could be targeted if only a single page were accused of infringement.

What has the response to this language been? Web sites including Wikimedia (as in, Wikipedia) charged that SOPA is an “Internet blacklist bill” that “would allow corporations, organizations, or the government to order an Internet service provider to block an entire Web site simply due to an allegation that the site posted infringing content.” Tumblr “censored” its users’ content streams, and reported that its users averaged 3.6 calls per second to Congress through the company’s Web site–nearly 90,000 total.

With a bit of HTML from AmericanCensorship.org, a Web site supported by the Free Software Foundation, the Electronic Frontier Foundation, and Public Knowledge, hundreds of Web sites “censored” themselves to protest SOPA. Even Lofgren, from Silicon Valley, has joined the fight-censorship protest.

For their part, the Motion Picture Association of America (MPAA) has been highlighting an analysis it commissioned from First Amendment lawyer Floyd Abrams, a former MPAA attorney, who concluded SOPA is perfectly constitutional.

How would SOPA work? It allows the U.S. attorney general to seek a court order against the targeted offshore Web site that would, in turn, be served on Internet providers in an effort to make the target virtually disappear. It’s kind of an Internet death penalty.

How is SOPA different from the earlier Senate bill called the Protect IP Act? Protect IP targeted only domain name system providers, financial companies, and ad networks–not companies that provide Internet connectivity. Because SOPA is broader, even some companies who liked, or at least weren’t vocally opposed to, the Senate bill aren’t exactly delighted with the House version.

What happens next? In terms of Protect IP, the Senate Judiciary committee has approved it and it’s waiting for a floor vote that has been scheduled for January 24. One hurdle: Sen. Ron Wyden, an Oregon Democrat, has placed a hold on the bill.

During a two-day debate in the House Judiciary committee in mid-December, it became clear that SOPA supporters have a commanding majority on the committee. They’re expected to approve it when Congress returns in 2012.

Where it goes from there is an open question that depends on where the House Republican leadership stands. Because the House’s floor schedule is under the control of the majority party, the decision will largely lie in the hands of House Speaker John Boehner and his lieutenants.

Another possibility is that there could be further House hearings on the security-related implications of SOPA, a move that would delay a final vote. An aide to House Judiciary Chairman Lamar Smith previously told CNET that there’s no indication yet as to any further hearings, but after the committee debate in December, don’t be surprised if it happens.

Interested in Protesting? If you are like me and against SOPA/PIPA, Google has a petition you can sign as part of their “End Piracy, Not Liberty” campaign https://www.google.com/landing/takeaction/. By signing the petition you are urging Congress to vote NO on PIPA and SOPA before it is too late.

Feedback? Now that you have a better understanding on this legislation, what are your thoughts concerning this issue?

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

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If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

“¡SI SOY LATINA AND I AM PROUD OF IT AND I AM BEAUTIFUL!”

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

“Believe in yourself.  Believe you are somebody. Nobody else can do this for us.  We must move into our inner soul and sign our own emancipation proclamation.   Be proud of your heritage.  We don’t have anything to be ashamed of. Somebody told a lie one day and made everything Black <BROWN> ugly and evil … something degrading or sinister.  Let’s get the language right so everyone here may cry out: ‘Yes I’m black <BROWN> and I’m proud and beautiful’” –Dr. Martin Luther King Jr.

“¡SI SOY LATINA AND I AM PROUD OF IT AND I AM BEAUTIFUL!”

CREATOR OF THE HISPANIC BLOG JESSICA MARIE GUTIERREZ

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

ARE YOU THERE VODKA? IT’S ME CHELSEA

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

This past Wednesday, I noticed Chelsea Handler‘s new show was airing on NBC after the Comedy hit, “Whitney.” However, I didn’t realize that it’s based on her book, “Are You There, Vodka? It’s Me, Chelsea.” The book tells stories from her past, and thus NBC got Laura Prepon from that 70’s Show to play Chelsea, while the real Chelsea plays her sister, Sloan. That’s when I remembered that she sent me an autographed copy of her book. Therefore, I thought I would share! She is a very fun person and extremely down to earth. Below is the book & if you scroll down more below that is the autograph.  The name of the new TV Show on NBC is “Are  You There, Chelsea? Very funny show, I enjoyed it 🙂 If you tuned in, please share your comments. Have a fabulous Friday the 13th everyone 🙂

 

 

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

LATINOS WE WERE BORN TO SHINE

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog