DID WILL FERRELL’S ‘CASA DE MI PADRE’ GROSS IN THE TOP 10 DURING A TEST RUN OF 382 THEATERS: CASHING IT AT #9 GROSSING $2.2 MILL

March 19, 2012 by Jessica Marie Gutierrez Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

The film, also starring Genesis Rodriguez, Diego Luna and Gael Garcia Bernal, played primarily to Hispanic audiences

Will Ferrell‘s quirky subtitled indie comedy Casa de Mi Padre made a strong showing among Hispanic moviegoers as it opened in select markets across the country, grossing an estimated $2.2 million from 382 theaters to crack the top 10 chart and come in No. 9. The film’s location average was $5,759.

photo source: Lionsgate, Inc. Diego Luna

The Spanish-language film, also starring Genesis Rodriguez, Diego Luna and Gael Garcia Bernal, was released by Lionsgate under its Pantelion Films label, a joint-venture between the studio and Televisa. While most Pantelion titles open only in Hispanic markets, Casa de Mi Padre also debuted in such cities as Boston and Seattle, hoping to capitalize on Ferrell’s star status. According to exit data, 68 percent of the overall audience was Hispanic, while 51 percent were male.

photo source Lionsgate, Inc Genesis Rodriguez and Will Ferrell

“This movie is unique and different,” said Lionsgate’s distribution honcho David Spitz. “It’s a modern-day spaghetti Western.” Nala Films and Ferrell’s Gary Sanchez production banner made Casa de Mi Padre for roughly $6 million; the pic was later acquired by Lionsgate. Written by Funny or Die’s Andrew Steele, the comedy was directed by former Saturday Night Live writer Matt Piedmont. In the film, Ferrell goes to war with a drug lord in order to save his father’s Mexican ranch.

photo source Lionsgate, Inc. Gael Garcia Bernal

CASA DE MI PADRE SOUNDTRACK BY CHRISTINA AGUILERA

SOUNDTRACK FROM CHRISTINA AGUILERA

WHO IS GENESIS RODRIGUEZ FROM WILL FERRELL’S “CASA DE MI PADRE?”

March 19, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

March 14, 2012: Actress Genesis Rodríguez arrives at the premiere of Pantelion Films “Casa de mi Padre” at the Chinese Theater in Hollywood, Calif. (Getty)

By the time she turned 21, Genesis Rodriguez had already starred in several highly-rated telenovelas and could have easily settled into a long and comfortable career. But instead, when the Miami-born actress had fulfilled her contract with Telemundo, she did what countless other actresses had done before her: moved to Los Angeles to break into movies.

photo source Genesis Rodriguez :: Todd Williamson/WireImage

“I took a huge risk by walking away from a steady paycheck to chase a dream,” she says. “But I had always wanted to act in Hollywood films. I didn’t care if I was going to be stuck playing Girl No. 2. Apart from being Hispanic, I’m also bi-cultural. I consider myself as American as a cheeseburger. So I wanted to give it a shot.”

Three years and one guest-stint on HBO’s “Entourage” later, Rodriguez fulfilled her dream. In January, she appeared as an acrobatic thief alongside Jamie Bell in the thriller “Man on a Ledge.” Now she’s starring in the comedy “Casa de mi Padre” as Sonia, the young beauty who wins the heart of a noble Mexican played by Will Ferrell.

“I heard about the movie during a meeting with my agent, and I thought it was a brilliant idea: Will playing a Mexican in a Spanish-language movie? It was genius!” she says. Although she didn’t really think she had any chance of landing the role, she snagged an audition and had the part a week later.“During the audition, Will kept laughing when played our scenes, and I didn’t know if that was good or bad, because I was trying to be dead-serious,” she says. “And he literally couldn’t get his lines out because he was laughing so hard. It’s very surreal when you’re starting out as an actor and someone like Will Ferrell validates you. It’s the best stamp of approval I could hope for.”

photo source Lionsgate, Inc.

“Casa de mi Padre” – which opens Friday and also features a hilarious cameo by her famous father, singer Jose Luis “El Puma” Rodriguez – is the first of three major films the actress has completed. In May, she will be part of the ensemble cast of “What to Expect When You’re Expecting,” a comedy about pregnancy starring Jennifer Lopez, Cameron Diaz and Anna Kendrick. Next year comes “Last Stand,” in which she plays an FBI agent who teams up with a small-town sheriff (played by Arnold Schwarzenegger) to hunt down a drug kingpin.

photo source Lionsgate, Inc.

Not bad for an actress who was initially told she would get nowhere without changing her name.

“Everyone had a problem with ‘Genesis,'” she says. “They said it made me sound like a stripper! And they didn’t like the Rodriguez, either. But you know what? This is the name I was born with, and I want to keep it. And I’m so happy that so far, it’s been working.”

WHO ARE THE BIGGEST-SPENDING RETAILERS IN THE HISPANIC MARKET?

March 19, 2012 by Jessica Marie Gutierrez 3 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

No one lives the “total market” — the term used to describe the blending of the general and multicultural markets — like Walmart.

Last month Gisel Ruiz was elevated to exec VP-chief operating officer at Walmart, and Rosalind G. “Roz” Brewer was named president-CEO of Sam’s Club, becoming the first woman and the first African-American to hold the CEO title at a Walmart unit. Ms. Brewer’s successor as president of one of Walmart’s three U.S. regions is Hispanic.

Walmart is also serious about diversity in its agencies, according to Steven Wolfe Pereira, who has a dual role as exec VP ofMediaVest and managing director of MV42, MediaVest’s multicultural unit on the retailer’s account. “Ten percent of all Walmarts are in Texas, 6% in Florida, 4% in Illinois and 5% in California,” said Mr. Pereira, emphasizing that one-quarter of the stores are in heavily Hispanic states.

Walmart still works with the first U.S. Hispanic agency it hired 17 years ago, Lopez Negrete Communications. The independent survived Walmart’s review, started in 2005, in which it fired all its general-market agencies.

Lopez Negrete gets not just a seat at the table, but a good one. Tony Rogers, Walmart’s senior VP-brand marketing and advertising, said at the Association of National Advertisers‘ multicultural marketing conference in November that the company planned to “blow up” its multicultural marketing budget, moving the money out of that silo and into the individual business units.

About 80 of Lopez Negrete’s 200 staffers are involved with the Walmart business, and one works out of its Bentonville, Ark., headquarters. The agency now deals more with individual category leads. Walmart’s Hispanic Center of Excellence functions primarily as a consultant, which shifts more of the responsibility for growing Walmart’s multicultural business to Lopez Negrete.

The agency, for example, plunged into the humorous “Every Cart Tells a Story” TV campaign developed by the Martin Agency, Walmart’s general-market shop. Spots always start with items at the checkout counter, then cuts to how they’re used at home. One item is always incongruous. Lopez Negrete’s “Tea Time” includes a tea pot, a princess dress, cookies — and mouthwash. At home, a little girl entertains her father with a tea party, until he realizes that she has filled the teapot with water from the toilet (hence the mouthwash).

There are subtly different general-market and Spanish-language spots. The dad in the former version is goofier; in the latter he has more interaction with the daughter. The mouthwash brand is Listerine in the English version, Scope for Hispanics.

Walmart is the biggest-spending retailer in the Hispanic market, and No. 15 among all advertisers in Spanish-language media, at $66.6 million in 2010, according to Ad Age’s Hispanic Fact Pack. Sears Holding Co., which includes Kmart and Sears, is No. 19 with $53.9 million spent in 2010, followed by Target Corp. at No. 27 with $40.3 million. Kohl’s spent $14.8 million.

Some of the discounters focus their efforts on collections with Latino celebrities. Kohl’s rolled out clothing lines with Jennifer Lopez and Marc Anthony last year. It also sponsors their TV show, “Q’Viva! The Chosen,” which airs on both Spanish-language Univision and Fox.

Kmart is linking with Colombian-born Sofia Vergara of hit comedy “Modern Family.” Kmart launched Sofia Vergara lines of apparel, footwear, accessories and jewelry last fall, with TV and print ads in English and Spanish by PMH. A campaign featuring Ms. Vergara is expected midyear. “The general market and the multicultural market have merged,” said Mr. Stein. “She’s relevant to both.”

The four retailers aren’t big on Spanish-language websites or Facebook pages, although Kmart does have a Spanish-language web presence.

Kmart is continuing last year’s Kmart Latina Smart platform, built around a group of blogueras that has brought in more than 26,000 Facebook fans. And Sears Holding, which includes both Kmart and Sears, is a founding sponsor along with General Mills, General Motors‘ Chevy brand and Procter & Gamble of Mamas Latinas, a site for Hispanic moms started by CaféMom in late January and run by Lucia Ballas-Traynor, the former publisher of People en Español magazine. Kmart has built out a style and fashion area, and is running ads throughout the site for the Sofia Vergara collection and Kmart’s layaway program.

WHICH CABLE CHANNEL RANKED NUMBER ONE AMONG HISPANICS IN THE U.S.?

March 11, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Cine Mexico dominates Hispanic audiences in U.S.

Mexican-themed entertainment seems to have caught fire for U.S. Hispanic TV viewers. Cine Mexicano has entered 2012 ranked the No. 1 Hispanic channel on AT&T U-verse, according to the Rentrak household TV ratings, coming in ahead of ESPN DEPORTES.

“Cine Mexicano has consistently ranked among the top five Hispanic networks for the last 12 months according to Rentrak,” said Albert Estrada, SVP of marketing and business development at Olympusat, which controls a number of owned and operated Hispanic networks: Gran Cine, LaTele Novela, !Sorpresa! and CubaPlay in addition to Specialty Networks FUNimation Channel, Parables and Untamed Sports.. “This ranking underscores the fact that there is a strong market for highly targeted programming for the U.S. Hispanic market.”

Cine Mexicano, as its name suggests, offers original productions and contemporary Mexican films for Hispanics living in the U.S., focusing in on that country’s unique set of cultural themes. The Spanish-language channel features commercial-free offerings that include romance, dramas, comedy, rancheras, action and thrillers.

“By staying true to our core demographic and understanding its affection for Mexican-themed entertainment, Cine Mexicano has become very popular among Hispanics subscribing to multi-channel video services,” Estrada said.

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PREVIEWS OF SAN DIEGO’S LATINO AND BURNING MAN FILM FESTS

March 7, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Previews of San Diego’s Latino and Burning Man film fests

Juan of the Dead Photo from San Diego City Beat

Considering San Diego’s proximity to the border, I’ve always found it strange that there aren’t more Spanish-language films screened here. You can find Bollywood films on a regular basis, and Horton Plaza has a semi-regular Filipino film series. But aside from the San Diego Latino Film Festival, almost no one shows movies for the area’s enormous Spanish-speaking population.

That’s too bad. The good news, though, is that there’ll be a massive influx of Spanish-language films when SDLFF kicks off its 19th season on Thursday, March 8. More than 150 films will be screened throughout the 11-day fest, including the Cuban film Juan of the Dead, which is a nice blend of Romero (social commentary) and Shaun of the Dead (seriously funny). I’ve seen several other films that’ll be screened as part of this year’s festival, including the horror flick El Paramo, which finds a squad of Colombian soldiers in a military compound that’s seen some supernatural hard times, and Sal, a film I really enjoyed, about a young Spanish screenwriter who lands in a real-life Western when he visits a remote Chilean town to do research, only to be mistaken for a local badass and targeted by a slew of bad guys. Like the previous two films, it’s clever, sharply written and well-made.

There’s also a bunch of documentaries, including Reportero, which looks at journalism in Tijuana, as well as shorts, animation, family films and the annual CineGay, as well as celebrity appearances and parties. Your best bet is to throw down for a festival pass, but individual tickets are available, as well. SDLFF runs through Sunday, March 18, at UltraStar Mission Valley.

The San Diego Burning Man Film Festival is also happening this week. This one-day event, featuring films about the art circus in the wasteland, kicks off on Saturday, March 10, at the Victory Theater (2558 Imperial Ave.) in Logan Heights. It runs from 11 a.m. to midnight, with five different programs that cost $10 apiece, but you can buy a whole-day pass for $40—and then find some funky spider robot to take you down there.

Opening

A Thousand Words: It’s a safe bet that when they originally scheduled this Eddie Murphy comedy to open, he was still slated to host the Oscars.

Coriolanus: Ralph Fiennes stars in his own directorial debut as the former champion of Rome who’s sworn to avenge himself upon the city.

Crazy Horse: Legendary documentarian Frederick Wiseman takes his cameras to Paris’ most famous strip club.
Friends With Kids: Adam Scott and Jennifer Westfeldt, who also directed, play best friends who decide to have a kid together while keeping their relationship platonic.

John Carter: This epic 3-D sci-fi adventure stars Taylor Kitsch (Friday Night Lights) as a Civil War veteran transported to Mars. It’s directed by Andrew Stanton, who also made Finding Nemo and Wall*E, but it’s much more traditional than either of those.

Let the Bullets Fly: Wen Jiang’s latest historical action flick pits him against Chow Yun-Fat. The film lives up to its title.

Silent House: Elizabeth Olsen is in a lakeside house trapped by something scary.

Unofficially Yours: This rom-com is the latest in Horton Plaza’s Filipino film series.

We Need to Talk About Kevin: It’s tragic that Tilda Swinton didn’t get an Oscar nomination; she’s amazing as the mother of a bad kid who does some terrible things at his school. See our review here.

One Time Only

The Lie: Joshua Leonard stars in his own directorial debut as a 30-something parent whose marriage is starting to fade. Screens at 6:30 p.m. Wednesday, March 7, at the Central Library, Downtown. Free.

Avatar: Not as awesome in 2-D. Screens at 8 p.m. Wednesday, March 7, at The Pearl Hotel in Point Loma. Free.
Poetry: An aging Korean woman in the early stages of Alzheimer’s enrolls in a poetry course to help her face the shame of uncovering a nasty crime in the family. Part of the Coming of Age film series, it screens at 6 p.m. Thursday, March 8, at the Museum of Photographic Arts in Balboa Park.

The Philadelphia Story: Tough call for Katharine Hepburn: Cary Grant or James Stewart. Screens at 7 p.m. Thursday, March 8, at Reading Cinemas Town Square in Clairemont.

Granito: How to Nail a Dictator: Director Pamela Yates turns her lens on Guatemala for another look at that nation’s troubled past. Screens at 8 p.m. Thursday, March 8, at The Loft at UCSD.

The Ballad of Cable Hogue: The Library’s Sam Peckinpah series continues with this western comedy, starring Jason Robards as a hobo who accidentally discovers a way to get rich in the middle of the desert. Screens at 2:30 p.m. Friday, March 9, at the Central Library, Downtown. Free.

Donnie Darko: So good and so weird. Jake Gyllenhaal is a teen who can sort of see the past, or the future, or something, and has recurring visions of a 6-foot-tall rabbit. Screens at midnight, Friday and Saturday, March 9 and 10, at the Ken Cinema.

Citizen Kane: The best movie ever made? Screens at 7 p.m. Saturday, March 10, and Tuesday, March 13, at Reading Gaslamp Cinemas.

The Mark of Zorro: Did you just love The Artist? Believe it or not, all movies used to be silent, including this one, which is accompanied by a pipe organist. Screens at 8 p.m. Saturday, March 10, at Copley Symphony Hall, Downtown.

Living Without Money: Documentary about a 68-year-old German woman who quit using money almost 15 years ago. Screens at 6:30 p.m. Monday, March 12, at the Central Library, Downtown.

Top Hat: Fred Astaire accidentally wakes up Ginger Rogers with his tap dancing. Romantic misunderstandings ensue. Screens at 7 p.m. Monday, March 12, at Reading Cinemas Town Square in Clairemont.

Mountains That Take Wing: Angela Davis and Yuri Kochiyama: This discussion between the two activists, shot in 2009, screens at 7 p.m. Tuesday, March 13, at the WorldBeat Cultural Center in Balboa Park.

The Bodyguard: FilmOut pays tribute to Whitney Houston at 7 p.m. Wednesday, March 14, at the Birch North Park Theatre.

Ferris Bueller’s Day Off: Matthew Broderick’s Bueller-inspired Super Bowl commercial was one of the better ones. Screens at 8 p.m. Wednesday, March 14, at The Pearl Hotel in Point Loma. Free.

Now Playing

Project X: Todd Phillips, the guy behind Old School and The Hangover, produces this R-rated teen comedy about a monster party that totally turns into every parent’s worst nightmare.

Coral Reef Adventures: Skip the SCUBA lessons and go underwater in this gorgeous IMAX film screening at the Reuben H. Fleet Science Center in Balboa Park.

Dr. Seuss’ The Lorax: Let’s hope the voice talents of Zac Efron and Taylor Swift don’t overshadow the good Doctor’s environmental message.

Everest: Plenty of people get killed trying to scale the world’s tallest mountain. But you can do it on Fridays from the comfort of the IMAX theater at the Reuben H. Fleet Science Center in Balboa Park.

In Darkness: Oscar-nominated Polish film about a sewer-maintenance man who hides a group of Jews during WWII.
Lewis & Clark: Great Journey West: Call it the original American road trip, screening Fridays in the IMAX theater at the Reuben H. Fleet Science Center in Balboa Park.

Rampart: The first time Oren Moverman made a movie (The Messenger), Woody Harrelson got an Oscar nomination. Here, Harrelson shines as a bad cop in Moverman’s second feature, which was co-written by James Ellroy, a guy who knows a thing or two about writing about bad cops.

Secret of the Cardboard Rocket: Two kids build a rocket in their garage and end up in outer space in this IMAX film screening Saturday mornings in March at the Reuben H. Fleet Science Center in Balboa Park.

Tim and Eric’s Billion Dollar Movie: Based on the Adult Swim show, Tim and Eric are forced to skip town when they totally blow the billion bucks they were given to make a movie. Ends March 8 at the Ken Cinema.

Thin Ice: Greg Kinnear and Alan Arkin reunite for this twisty little crime comedy that’s like a weird cross between Fargo and Little Miss Sunshine.

Act of Valor: Navy SEALS go after a bunch of brown-skinned guys who have kidnapped a CIA agent. The movie stars real-life SEALS, so it’s worth wondering if it’s an action movie or a recruitment video.

Chico & Rita: A surprise entry in the Best Animated Film Oscar field, it tells the story of a young piano player (Chico) and a gorgeous singer (Rita) whose pursuit of their dreams and each other sends them from Havana to Vegas to Hollywood to Paris in the 1940s and ’50s. Ends March 8 at La Jolla Village Cinemas.

Gone: Two years earlier, Amanda Seyfriend’s character escaped from a nasty kidnapper. Now he’s got her sister, and she’s not happy about it.

Tyler Perry’s Good Deeds: Depending upon your point of view, his good deeds may not include making movies.
Wanderlust: After Paul Rudd is laid off, he and Jennifer Aniston leave New York, only to end up on a commune with the likes of Justin Theroux, Alan Alda and Malin Akerman.

Ghost Rider: Spirit of Vengeance: Man, Nicolas Cage must really need the money.

The Secret World of Arrietty: Legendary animator Hayao Miyazaki wrote the screenplay for this anime take on The Borrowers.

This Means War: Chris Pine and Tom Hardy are secret-agent best friends who face off against each other when they both fall for Reese Witherspoon while trying to capture a Eurotrash terrorist. It’s as stupid as it sounds, but everyone is so good-looking and charming that you might be willing to overlook that.

Journey 2: Mysterious Island: Sort of a sequel to Journey to the Center of the Earth, in that it’s an adaptation of a Jules Verne book made family-friendly and in 3-D.

Pina: Wim Wenders directed this film about dance legend Pina Bausch. Don’t miss it, and make sure you see it in 3-D.

Safe House: Young CIA buck Ryan Reynolds must team up with wily veteran Denzel Washington to kill a bunch of bad guys.

The Vow: After Rachel McAdams loses her memory in a car crash, husband Channing Tatum has to make her fall in love with him again.

Black Holes: The Other Side of Infinity: Liam Neeson narrates this IMAX film, screening at the Reuben H. Fleet Science Center in Balboa Park.

Chronicle: Three Seattle high-schoolers discover that in order to enjoy their newfound superpowers, they have to face the dark side.

The Woman in Black: Daniel Radcliffe tries to break out of the Harry Potter mold with this PG-13 horror movie.
The Grey: Liam Neeson, who somehow became an action star in the last few years, is the lead in Joe Carnahan’s film about a group of Alaskan oil workers trying to survive a pack of wolves after a plane crash.

Extremely Loud and Incredibly Close: Stephen Daldry’s new film about an awkward little boy whose father, Tom Hanks, died in the World Trade Center on 9/11, will polarize audiences, who’ll either experience an intense emotional connection or find it sentimental and exploitative.

A Separation: Lovely Iranian movie about a couple going through a divorce who have to endure that country’s labyrinthine legal system when their housekeeper is injured. Just won the Golden Globe for Best Foreign Language Film.

The Iron Lady: Not even Meryl Streep can solve the problems faced by this ham-handed biopic.

Rescue: This IMAX movie looks at first-responders across the globe and includes footage shot during the 2010 Haiti earthquake. It screens at the Reuben H. Fleet Science Center in Balboa Park.

The Artist: This silent film about a silent-film star (Jean Dujardin) whose world begins to collapse as the talkies take over is a fully realized vision and a legitimate Best Picture contender.

The Girl with the Dragon Tattoo: Now with more English! David Fincher’s reboot is far slicker than the Swedish original, but not, perhaps, particularly necessary.

Tinker, Tailor, Soldier, Spy: Gary Oldman is great as George Smiley, the semi-retired British spy brought back in to unmask a traitor during the Cold War, but the entire exercise is probably too slow for American audiences.

War Horse: Spielberg’s other big holiday film is about a horse that’s taken from the boy who raised him, serves as an officer’s mount in WWI and ends up seeing action from opposite trenches.

Hugo: Hell hath apparently frozen over—Martin Scorsese has made a 3-D PG family film.

My Week with Marilyn: Eddie Redmayne is Colin Clark, an assistant to Sir Laurence Olivier (Kenneth Branagh), who has to manage his boss’ relationship with Marilyn Monroe (Michelle Williams) during a production of The Prince and the Showgirl.

The Descendants: Alexander Payne’s first film since Sideways is more straightforward than his previous work, but just as rewarding. George Clooney’s terrific as Matt King, a father trying to reconnect with his daughters after his wife’s injured in an accident.

Midnight in Paris: Woody Allen’s most charming film in years stars Owen Wilson as a Jazz Age-infatuated screenwriter and aspiring novelist who ends up hanging with the likes of Hemingway and Fitzgerald.

Born to be Wild 3-D: Despite sounding like yet another animated animal movie, this is an IMAX film about baby elephants and orangutans and the people who love them. Oh, and it’s narrated by Morgan Freeman. Collective sigh for the baby monkeys, please.

The Rocky Horror Picture Show: The camp classic continues its ongoing run, Fridays at midnight at La Paloma Theatre in Encinitas.

DID WILL FERRELL’S ‘CASA DE MI PADRE’ GROSS IN THE TOP 10 DURING A TEST RUN OF 382 THEATERS: CASHING IT AT #9 GROSSING $2.2 MILL

The film, also starring Genesis Rodriguez, Diego Luna and Gael Garcia Bernal, played primarily to Hispanic audiences

CASA DE MI PADRE SOUNDTRACK BY CHRISTINA AGUILERA

WHO IS GENESIS RODRIGUEZ FROM WILL FERRELL’S “CASA DE MI PADRE?”

Not bad for an actress who was initially told she would get nowhere without changing her name.

“Everyone had a problem with ‘Genesis,'” she says. “They said it made me sound like a stripper! And they didn’t like the Rodriguez, either. But you know what? This is the name I was born with, and I want to keep it. And I’m so happy that so far, it’s been working.”

WHO ARE THE BIGGEST-SPENDING RETAILERS IN THE HISPANIC MARKET?

WHICH CABLE CHANNEL RANKED NUMBER ONE AMONG HISPANICS IN THE U.S.?

Cine Mexico dominates Hispanic audiences in U.S.

PREVIEWS OF SAN DIEGO’S LATINO AND BURNING MAN FILM FESTS

Previews of San Diego’s Latino and Burning Man film fests

Read More: San Diego City Beat

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DID WILL FERRELL’S ‘CASA DE MI PADRE’ GROSS IN THE TOP 10 DURING A TEST RUN OF 382 THEATERS: CASHING IT AT #9 GROSSING $2.2 MILL

The film, also starring Genesis Rodriguez, Diego Luna and Gael Garcia Bernal, played primarily to Hispanic audiences

CASA DE MI PADRE SOUNDTRACK BY CHRISTINA AGUILERA

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WHO IS GENESIS RODRIGUEZ FROM WILL FERRELL’S “CASA DE MI PADRE?”

Not bad for an actress who was initially told she would get nowhere without changing her name.

“Everyone had a problem with ‘Genesis,'” she says. “They said it made me sound like a stripper! And they didn’t like the Rodriguez, either. But you know what? This is the name I was born with, and I want to keep it. And I’m so happy that so far, it’s been working.”

Share this:

WHO ARE THE BIGGEST-SPENDING RETAILERS IN THE HISPANIC MARKET?

Share this:

WHICH CABLE CHANNEL RANKED NUMBER ONE AMONG HISPANICS IN THE U.S.?

Cine Mexico dominates Hispanic audiences in U.S.

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PREVIEWS OF SAN DIEGO’S LATINO AND BURNING MAN FILM FESTS

Previews of San Diego’s Latino and Burning Man film fests

Read More: San Diego City Beat

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