You are here: Home / Archives for Facebook

HOW MUCH DO HISPANICS SPEND ON MOBILE DEVICES: A WHOPPING $17.6B IN 2012

March 21, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

U.S. Hispanic consumers will spend more than $17.6 billion on mobile devices and over $500 million on mobile apps in 2012, as illustrated in a new Zpryme INFOgraphic, 2012 Hispanic Mobile Consumer Trends (based on a survey and comprehensive analysis of Hispanic residents in the U.S.).

Producing consistent growth in a stagnant U.S. economy has become a chore for companies delivering consumer electronic products and related services in the U.S. To curb sluggish consumer spending, more and more companies have refocused marketing efforts and aggressively pursuing the massive Hispanic market via mobile. Overall, Hispanics are less likely to own a home computer than the overall mainstream – as a result, they turn to mobile devices for all-things-web. According to the Zpryme survey, almost 20 percent of all social media activity by Hispanic consumers occurs on a smartphone with Facebook (79 percent of Hispanics) being the go-to social network. What’s more striking is that according to the same survey, 26 percent of Hispanics click on online advertising about half of the time with 84 percent of all apps consumed in English (only three percent viewed primarily in Spanish).

“Hispanics are not only powering the growth of the mobile device and entertainment industries, they are shaping it. From the purchase of a new Apple iPad to chatting with friends on Facebook, advertisers must understand how to carve brands to be more culturally relevant to the Hispanic mobile consumer”, explained Jason S. Rodriguez, Zpryme CEO and Director of Research.


What’s more, according to Credit Suisse, the leaders in spending on Hispanic marketing have outperformed those firms who have not spent much on Hispanic advertising by 270 basis points in terms of organic sales growth in the United States over the last three years. Association of Hispanic Advertising Agencies offered similar sentiment with companies that consistently devoted more than 25 percent of their advertising budgets to Latino media had seen sustained revenue growth over a five-year period with the top 500 U.S. advertisers dedicated $4.3 billion to targeting Hispanics in 2010 (the most recent year for which numbers are available).

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: FEATURED MARKETING, LATINO MARKETING Tagged With: , , , ,

IS THERE A HISPANIC MARKETING BOOM?

February 6, 2012 by 1 Comment
Português: Capa do ebook Facebook Marketing

Image via Wikipedia

I have heard marketers frequently say, “A data-driven decision is always a good decision.” I don’t necessarily agree with that all the time – insights, innovation, and a healthy measure of gut certainly play a large role in my own marketing decisions, along with paying attention to regular data-oriented updates on what’s happening in Denny’s demographics and market segments.

But anyone who says numbers don’t go into marketing is sorely mistaken, particularly large, growing numbers that signify dramatic change and opportunity. Here’s one number where it is very easy to see the obvious opportunity –the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.

I would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population – in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.

***Please note that the Hispanic Blog is always bringing you the latest news and thus this article is from Forbes to continue reading: http://www.forbes.com/sites/francesallen/2012/02/01/hispanic-marketing-boom-the-numbers-tell-the-story/

FRIENDS IF YOU LIKE MY BLOG PLEASE MAKE SURE YOU SIGN UP FOR IT ON THE TOP RIGHT. ADDITIONALLY, PLEASE LIKE ME ON FACEBOOK AND FOLLOW ME ON TWITTER! THIS WOULD MEAN THE WORLD TO ME SINCERELY! MOREOVER, IF YOU ARE A BUSINESS OR A CORPORATION THAT NEEDS MARKETING, PUBLIC RELATIONS, EVENT MARKETING OR SOCIAL MEDIA, PLEASE EMAIL ME AT jessica@influentialaccess.com FOR A QUOTE OR FREE CONSULTATION. I WILL GET BACK TO YOU WITHIN THE NEXT 48 HOURS.

THANK YOU SO MUCH FOR YOUR SUPPORT! YOU ARE AMAZING! MAY YOU HAVE A FABULOUS WEEK :-) GOD BLESS!

powered by Influential Access the creator of “The Hispanic Blog”

 

 

(function() {
var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
po.src = ‘https://apis.google.com/js/plusone.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
})();

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , , , ,

HOW DO YOU RESEARCH PRODUCTS THAT YOU ARE GOING TO BUY?

February 6, 2012 by Leave a Comment
English: Detail on Elmira Coca-Cola Bottling P...

Image via Wikipedia

The Hispanic Blog

How do you research products and services that are for you personally? Great, now tell me about your company’s Marketing Strategy? Are you a “Change Agent?”

(1) 86% of people skip TV commercials.

(2) 46% decline in tech Trade Show spending

(3) 44% of Direct Mail is never opened

(SOURCE: EPA.GOV)

WORLDWIDE THERE ARE 88 BILLION SEARCHES PER MONTH ON GOOGLE: 3 BILLION PER DAY; 121 MILLION PER HOUR; 2 MILLION PER MINUTE AND 34K PER SECOND. (SOURCE: SEARCH ENGINE LAND)

Just last night in the Final 3 minutes of the Super Bowl Twitter reported that there were 10,000 tweets per second. Furthermore, 57% of Internet users search the web everyday; 46% of those daily searches are to get information on products or services; and 20% of monthly Google users are for local businesses. (Source Google)

MARKETERS HAVE SHIFTED THEIR BUDGETS AWAY FROM “INTERRUPTION ADVERTISING” AND IN TWO YEARS THEY HAVE DOUBLED THEIR BUDGET FOR SOCIAL MEDIA. RANKING HIGH ON SEARCH ENGINES IS NO LONGER OPTIONAL, IT’S CRITICAL.

You may be asking yourself can’t a business simply buy ads and put them on Google, Yahoo, Bing and/or even Facebook? Unfortunately, 70% of the links “search users” click on are ORGANIC (or NOT PAID ADVERTISEMENTS)! If you go to any website, you will see the edges inundated with ads, then the search results Google shows you are organic. This means that the results Google put up on the first page was due to the articles and/or videos being the most popular and/or visited sites for the search criteria you entered. Therefore, a social media expert can implement a strategy that will get your corporation or small business on the organic Top 3 list. If you still believe you don’t need to hire a social media expert, then I will leave you with this:

  • 70% of the links “search users” click on are organic.
  • 60% of all organic clicks go to the top three organic search results.
  • 75% never scroll past the first page on Google.

Additionally, here are some more facts for you:

  • US Internet users spend 3 times more on blogs and social network than on email.
  • 2/3 of US Internet users regularly use a social network.
  • For the young ones (12-17), their email usage dropped by 59%.

FACT: SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION THAT HAS OVERCOME EVERY INDUSTRY. BOTTOM LINE, IF GOOGLE CAN’T FIND YOU, NEITHER WILL ANYONE ELSE!

There is a reason why Coca-Cola put so much money and effort into making their Social Media strategy over the top phenomenal. Coca-Cola is known to always be one step ahead of the game and for that I commend you Coca-Cola! Here are a couple of pictures that were tweeted last night 🙂


FYI IF YOU LIKE MY BLOG PLEASE MAKE SURE YOU SIGN UP AND PLEASE LIKE ME ON FACEBOOK AND FOLLOW ME ON TWITTER! ADDITIONALLY, IF YOU ARE A BUSINESS THAT NEEDS MARKETING, PUBLIC RELATIONS, EVENT MARKETING OR SOCIAL MEDIA, PLEASE EMAIL ME AT jessica@influentialaccess.com.

THANK YOU SO MUCH FOR YOUR SUPPORT! YOU ARE AMAZING AND MAY YOU BE BLESSED WITH A FABULOUS WEEK 🙂 GOD BLESS!

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , ,
«Previous Page