THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ : YOUR HISPANIC NEWS

Univision News Attracts More Younger Viewers Than English-Language

Competition in January, Growing Audience Year-Over-Year

Recently, Univision has enhanced its news presence, including state-of-the-art sets for all editions of its newscasts, “Noticiero Univision”; Sunday morning public affairs show, “Al Punto” (To the Point); and newsmagazine program, “Aquí y Ahora” (Here and Now). It has also expanded and launched several social media and interactive initiatives, including a new Noticias Univisionapp for the iPhone, iPod touch and Android platforms.

In January 2012, “Noticiero Univision”:

• Attracted 2.1 million Total Viewers 2+, 434,000 Adults 18-34, 977,000 Adults 18-49 and 1.0 million Adults 25-54.
• Drew in a much younger, more engaged and highly unduplicated audience than its English-Language broadcast evening news counterparts:
  • A Generation Younger: 44 years old vs. 62 years old.
  • Tuned In Longer: “Noticiero Univision” (16 minutes), “ABC World News Tonight” (14 minutes), “CBS Evening News” (14 minutes) and “NBC Nightly News” (15 minutes) among Adults 18-49.
  • Unduplicated Audience: Over 90% of “Noticiero Univision’s” Adult 18-49 audience did not watch any of the English-Language broadcast evening news programming.

• Averaged significantly more Hispanic viewers than the combined audienceof “ABC World News Tonight,” “CBS Evening News” and “NBCNightly News”
  • Two times more Total Viewers 2+ (2,086,000 vs. 942,000)
  • Nearly three times more Adults 18-34 (431,000 vs. 155,000)
  • Nearly three times more Adults 18-49 (965,000 vs. 337,000)
  • Two times more Adults 25-54 (989,000 vs. 411,0000)

Among Bilingual Hispanic Viewers:

Univision’s Jorge Ramos and Maria Elena Salinas on the new Noticiero Univision set (Photo: Business Wire)Multimedia Gallery URL

“Noticiero Univision” delivered 55% more Viewers 2+ than the combined audience of ABC, CBS and NBC’s evening newscasts (930,000 vs. 601,000).

“Noticiero Univision” ranked as the No. 1 broadcast evening news program with twice as many viewers as the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” among Adults 18-34 (195,000 vs. 86,000), Adults 18-49 (433,000 vs. 202,000) and Adults 25-54 (416,000 vs. 246,000).

Noticiero Univision” delivered significantly more younger viewers aged 18 to 34 than the evening news on English-language broadcast television:

• Six times more than “ABC World News Tonight” (195,000 vs. 30,000)
• Ten times more than “CBS Evening News” (195,000 vs. 19,000)
• Five times more than “NBC Nightly News” (195,000 vs. 37,000)

Univision’s Sunday morning public affairs program “Al Punto” delivered two times more Adults 18-49 (186,000 vs. 91,000) than the combined audience of the English-language broadcast programs (ABC’s “This Week,” CBS’ “Face The Nation,” NBC “Meet The Press” and “FOX News Sunday.”)

Univision’s late night news program “Noticiero Univision: Edicion Nocturna” averaged three to four times more viewers than ABC’s “Nightline”:

• Three times more Viewers 2+ (706,000 vs. 191,000)
• Four times more Adult 18-49 viewers (346,000 vs. 87,000)
• Three times more Adult 25-54 viewers (338,000 vs. 97,000)
• Four times more Adult 18-34 viewers (154,000 vs. 36,000)

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