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WHY ARE SO MANY NETWORKS TEAMING UP WITH HISPANICS?

February 22, 2012 by 1 Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120222-090328.jpgPhotos: AP and Getty Images

Cable operator Comcast yesterday agreed to carry two new Hispanic-run TV cable channels, joining a growing march of media heavyweights targeting not just the $1.2 billion in advertising spent on Spanish network TV but on growing their slice of the $60 billion now spent with mainstream TV.
Earlier this month, market leader Univision tied up with Disney-ABC to launch an English language 24-hour news channel.

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In January, News Corp. said it would launch Spanish language MundoFox, a new broadcast network in the fall.
And that’s on top of several Hispanic spin-offs that currently exist, ranging from MTV’s Tr3s to ESPN Deportes.
Brad Adgate, senior vice president and research chief at Horizon Media, notes, “The latest Census says one out of every six people is Hispanic. You can’t ignore it. We are already seeing the trend of the white minority in some states.”

SNL Kagan estimates that Univision generated $825 million in ad revenue in 2011 while NBCUniversal’s Telemundo raked in $329 million — not including retransmission fees, which are an additional source of revenue.
Hispanics number 50 million, or 16.3 percent of the nation’s population, but the Census Bureau says that by 2040, Hispanics will make up 50 percent.
Hispanic spending power is expected to grow to more than $1.5 trillion by 2015, according to the University of Georgia’s Selig Center, or 15 percent of America’s total buying power.
Trend lines already make for shocking ratings reports.

On Friday evenings, Univision ranks behind only Fox in the advertiser-craved 18-49 year old demographic, with a 1.6 rating.

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The network is making inroads on other nights, too, and beats NBC on Thursdays this TV season with a 1.7 average rating, or 2.2 million viewers. NBC has an average rating of 1.6.
Run by former NBCUniversal TV President Randy Falco, Univision crows that it is beating NBC on one out of every two nights this season in primetime.

“Spy Kids” director Robert Rodriguez is fronting one of the new Comcast-backed channels. Called El Rey, it is scheduled to launch in January 2014.
Rodriguez said Madison Avenue has been welcoming of the idea, since it targets young, second-generation viewers who are influenced equally by American and Latino culture.
Rodriguez underscored the extent to which media companies want to get into the game.

“Comcast set [subscription fees] at a good rate so we don’t have to accept a lot less from everyone else,” he said, while declining to discuss the distribution fees guaranteed by Comcast.

The cable company was ordered by the Federal Communications Commission to increase its commitment to multicultural programming as part of its deal to buy NBCUniversal.
Negotiations will begin with other providers, said Rodriguez. “They gave us a leg up to help us get subscription fees,” he added. Comcast’s other Hispanic-themed channel is BabyFirst Americas.

Read More: http://m.nypost.com/p/news/business/hot_for_hispanics_e8OpxjvJTwwsxTsRqlPV2M

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DID COMCAST CREATE A HISPANIC NETWORK?

February 21, 2012 by 6 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Magic Johnson, Sean "Diddy" Combs and Robert Rodriguez are among the stars receiving their own channel from Comcast.

COMCAST ANNOUNCES NEW NETWORKS WITH MAGIC JOHNSON, SEAN

COMBS, ROBERT RODRIGUEZ

PHILADELPHIA, PA – February 21, 2012 – Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the world’s leading media, entertainment and communications companies, today announced it has selected four new minority-owned independent networks to be broadly distributed on Comcast Cable systems between April 2012 and January 2014. After a thorough evaluation of more than 100 proposals, Comcast selected four networks ― two of which are majority African-American owned and two that are majority American Hispanic owned and operated and programmed in English.

“We are thrilled to work with such talented individuals to launch these new networks that will bring exciting and fresh content to consumers,” said David L. Cohen, Executive Vice President, Comcast Corporation. “Comcast is committed to delivering programming that reflects the interests of our customers, and we look forward to integrating these great networks into our rich programming line-up.”

African-American Category:

Photo: Magic Johnson. Credit: Al Seib / Los Angeles Times

· Aspire: Spearheaded by Entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with GMC TV, Aspire is dedicated to delivering enlightening, entertaining and positive programming to African-Americans families, including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. Aspire will celebrate the successes, achievements and accomplishments of the African-American community and create new opportunities for the next generation of African-American visionaries. The network will launch by summer 2012.

“Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations. Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture. I’m most excited about Aspire creating opportunities for the new voices, new visions and the next generation of storytellers,” said Earvin “Magic” Johnson.

Mario Anzuoni/Reuters Sean “Diddy” Combs at a concert.

· REVOLT: Proposed by superstar and entrepreneur Sean “Diddy” Combs and MTV veteran Andy Schuon, this network is designed to have programming inspired by music and pop culture, including music videos, live performances, music news, and interviews and will incorporate social media interaction for music artists and fans. The network has entered into an agreement to launch in 2013.

“REVOLT is the first channel created entirely from the ground up in this new era of social media” said Sean “Diddy” Combs. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history. REVOLT will also be immediate, like today’s social networks. We know it was a highly competitive process and we want to thank Comcast for this opportunity to truly change television with REVOLT.”

Hispanic Category:

· El Rey: Proposed by legendary Hollywood director Robert Rodriguez and FactoryMade Ventures executives John Fogelman and Cristina Patwa, this network is designed to be an action-packed, general entertainment network in English for Latino and general audiences that includes a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy, and sports programming. The El Rey network will include programming that features Hispanic producers, celebrities and public figures. The network has entered into an agreement to launch by January 2014.

“This partnership with Comcast signals an important moment for the Latino community in this country – we are passionate about creating a wildly entertaining destination that we can be proud of by appealing to both Latino and mass market audiences,” said Robert Rodriguez and CEO of FactoryMade Ventures John Fogelman. “We engineered El Rey to address a burgeoning opportunity to deliver unique, high-quality and compelling content to a hard-to-reach demographic and are excited to bring more opportunities to generations of talent, storytellers and dreamers through this special partnership.”

· BabyFirst Americas: Proposed by Spanish language television veteran Constantino “Said” Schwarz, this network is designed for infants, very young children, and their parents, and emphasizes the importance of early development of verbal, math and motor skills. The network has entered into an agreement to launch by April 2012.

“We are thrilled to partner with Comcast and commend them for recognizing the importance of quality education for young children,” remarked Constantino “Said” Schwarz, CEO and Chairman BabyFirst Americas. “BabyFirst Americas aims to bring the essential academic building blocks for Kindergarten readiness into the home, making it accessible for families all across the U.S.”

Comcast made a series of voluntary public interest commitments in connection with the NBCUniversal transaction, one of which is to launch 10 new independently owned and operated networks over the next eight years. Of the 10 networks, four will be majority African-American owned, two will be majority American Latino owned, two will be operated by American Latino programmers, and two will provide additional independent programming. Ultimately, each of the 10 networks will be added on select Comcast systems as part of the digital basic tier of service.

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Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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WAS THE CREATOR OF THE HISPANIC BLOG ALSO A MAGAZINE EDITOR: A VIDEO FEATURING MISS USA SHOOTING THE COVER OF CHI MAGAZINE

February 18, 2012 by 3 Comments

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WHO IS THE CREATOR OF THE HISPANIC BLOG: A VIDEO CLIP OF GUTIERREZ’S PAST WORK EXCLUSIVELY WITH CELEBRITIES

February 18, 2012 by Leave a Comment

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WHY YOUNG HISPANICS MAY NOT BE GETTING OUT THE VOTE IN 2012?

February 17, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

WHY YOUNG HISPANICS MAY NOT BE GETTING OUT THE VOTE IN 2012?

In some ways, the upswing in youth political engagement that corresponded with the 2008 election resembled something of a movement more than it was electoral politics as usual. The enthusiasm and interest that the campaign generated among young people recalled the social movements of the 1960s and 1970s that were oriented around civil rights and the antiwar movement and were led primarily by young people in the days when 18-year-olds were unable to participate in electoral politics.

SOURCE: Flickr / OFA : Latino voters represented 8 percent of voters in the 2010 midterm elections, a number that remained the same as the 2008 presidential elections. Above, Latinos for Obama volunteers campaign in Nevada during the 2008 general election.

Already, many in the Latino community are predicting a downturn in Latino youth participation in the 2012 campaign. Considering that a good number of Latino youth who worked tirelessly for Obama’s election were undocumented, and they were the ones who walked neighborhoods, handed out campaign flyers, urged their neighbors to vote and made phone calls on his behalf, it doesn’t seem likely that these same youth will turn out like they did before given the Obama administration’s record on deportations.

Obama’s first three years have been marked by a record number of deportations of illegal immigrants — nearly 1.2 million, according to U.S. Immigration and Customs Enforcement. Deportations totaled 1.6 million during the entire eight years of George W. Bush‘s presidency. Obama received 67 percent of the Latino vote in 2008 when he defeated Republican Sen. John McCain of Arizona. Latino voters also helped provide the winning margin in the swing states of Nevada, Colorado and New Mexico, which could again be important in another close election. Although Texas has voted solidly Republican in recent presidential contests, Obama has enjoyed financial and political support from San Antonio, the Lower Rio Grande Valley and Houston, where the Latino population is increasing.

SOURCE: AP/David Zalubowski: Twin sisters Judith, left, and Maira Garcia make telephone calls to voters from the headquarters of Mi Familia Vota in southwest Denver on Friday, November 3, 2006, encouraging voters to head to the polls to vote in Colorado’s general election that year.

To advance Obama’s standing with Latinos, the White House has organized policy “summits” for administration officials and Hispanic leaders in key states and communities to discuss initiatives on education, job training and health care. The meetings will be held in Texas, Arizona, Florida and Ohio, the White House said. One is scheduled March 9 at Café College in San Antonio, an inner-city resource center designed to help minority students pursue higher education. Mayor Julián Castro, who will participate in the summit, praised the president for addressing concerns that Republican hopefuls have not.

“It’s clear that the Hispanic community has grown tremendously both in population and voters,” Castro said during an interview arranged by the White House before the president’s State of the Union speech. “It benefits the entire nation, particularly the Hispanic community, for issues important to Hispanics to be addressed,” Castro said.

In fairness, the Obama administration has implemented several changes to immigration enforcement policies and procedures with mixed results of success, as seen through the eyes of the Latino community. To say there continues to be disillusionment among Latino youth would be an understatement. Yet, it doesn’t mean that they want to see any of the current GOP candidates win either. What it does mean is that these same youth who were so enthusiastic about the “hope for change” in 2008 don’t see that happening in 2012. Unless something significant comes out of the White House that benefits Latino undocumented youth before November, that delivers on that hope that was promised four years ago, it looks like the Obama campaign will be on its own.

 

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If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

 

God Bless and may you have a fabulous day!

 

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

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