WHICH TV AFFILIATE IS SECURING DISTRIBUTION IN 75% OF U.S. HOUSEHOLDS?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

MundoFox Lines Up Affiliate Deals

MundoFox, the fledgling Spanish-language, general-entertainment network, is off to a fast start on the affiliate front, inking carriage deals covering nearly 40% of U.S. Hispanic households. MundoFox, the joint venture of Fox International Channels and Colombia’s RCN Television Group that is eyeing a fall launch, has secured affiliate deals in 20 DMAs, according to the parties. Deal terms for the service, which was announced in January, were not disclosed.

The initial affiliate list includes flagship KWHY (channel 22) in Los Angeles, the top Latino market in the U.S., which owned by the Meruelo Group and WJAN (channel 41) in Miami (Hispanic DMA No. 3) owned by America CV Group.

Carriage was also secured in San Antonio (7), San Francisco (8), Phoenix (9), Sacramento (11), Fresno (14), Tampa (20), Las Vegas (23), West Palm Beach (28), Bakersfield (31), Monterey (34), Fort Myers (37), Palm Springs (39), Odessa (43), Santa Barbara (45), Lubbock (51), Boise (71), Abilene (78) and San Angelo (92). All affiliates in the top 10 markets are full power stations or are fully distributed in cable and satellite, according to Fox International and RCN Corp.

“Only six weeks have passed since we announced MundoFox, and we have exceeded our expectations by securing affiliate partnerships in many of the key U.S. Hispanic markets,” said Hernan Lopez, president and CEO of Fox International Channels, in a statement. “In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch.”

Distribution agreements in the remaining top 50 Hispanic markets across the country are still being negotiated.
“The positive response and increasing interest by affiliates is a true testament to the goal of MundoFox, which is to fill the gap in Latino entertainment in the U.S. and bring quality content and differentiation from the options currently available to Spanish-speaking viewers,” noted RCN CEO Gabriel Reyes. “We plan on keeping the momentum going in the upcoming months and are confident we’ll be widely distributed prior to our fall launch.”

The joint venture aspires to bring the sensibilities of the Fox broadcast network to Latino audiences, featuring entertainment, sports and news, among other programming formats.
MundoFox plans to integrate programming from a variety of sources into its lineup. Colombian broadcaster RCN Television S.A., the creative force behind the original Betty La Fea (Ugly Betty) and El Capo, will be contributing.

NTN24, RCN’s international, 24-hour channel will offer Spanish-language news, analysis, opinion, sports and entertainment news programs from a Latin point of view.

For its part, Fox International Channels, which has produced weekly dramas combining U.S.-style, character-driven story-telling, plus factual and lifestyle programming.  Fox Deportes will also kick in with its exclusive U.S. Spanish-language rights to the UFC, as well as various soccer tournaments
The service also plans to tap product from Shine Group, Elisabeth Murdoch’s U.K. production company that owns Reveille in the U.S. and which News Corp. purchased last February.

The network also plans to license and commission fare from third-party suppliers.

MundoFox will represent Fox International Channels’ fourth U.S. service, joining Fox Deportes, Utilisima and NatGeo Mundo. Globally, FIC operates 350 channels in 35 nations.

Read More: http://www.multichannel.com/article/481358-MundoFox_Lines_Up_Affiliate_Deals_Reaching_40_of_U_S_Hispanic_Households.php

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

WHAT IS THE FASTEST-GROWING HISPANIC CABLE NETWORK?

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

20120229-200031.jpg

Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

20120229-200717.jpg

During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

20120229-200837.jpg

Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

ROMNEY’S “MODEL” BEHAVIOR: YOU HAVE TO WORK HARD TO OFFEND 50 MILLION LATINOS

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

CONGRESSMAN LUIS GUTIERREZ makes Latinos proud!

20120229-172605.jpg

Watch the video! Thank you Mr. Congressman 4 being a great voice to our Latino community!

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

SXSW’s SOCIAL REVOLUCIÓN NOMINATES GUTIÉRREZ FOR THE MOBILIZER CATEGORY

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

SOUTH BY SOUTHWEST PRESENTS
20120229-150936.jpg

Hola Revolucionario,

20120229-150102.jpg

You have been nominated for The Revolucionario Awards! The awards are taking place as part of The Social Revolución – An interactive movement of Latinos using social media as their platform to create and inspire change.

As a nominee, you have the opportunity to win the Revolucionario Award for The Mobilizer category.

The Mobilizer
An interactive movement of Latinos using social media as their platform to create and inspire change. These ambitious individuals are using hashtags, pixels, and live updates to spread ideas, foster communities, and inspire their worldwide audience into action. These are Latinos with international and local causes using social media as a strategy to mobilize their audience.

Awards will be announced soon and will be presented at The Social Revolución Latino Lounge at SXSWi on March 12, 2012.

Check out your nomination Jessica Marie Gutierrez with The Hispanic Blog, Los Comandantes (the official judges), and The Other Revolucionarios creating and inspiring change.

Congratulations once more and don’t forget to share the news.

¡Que Viva La Revolución

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

IS ALABAMA “LIGHTENING UP” ON HISPANICS?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120228-170254.jpg

On March 1, the ACLU will be in court challenging the constitutionality of both Alabama and Georgia’s discriminatory anti-immigrant laws. Of the five Arizona-inspired laws to pass, only Alabama’s has had significant provisions go into effect. The result: divided communities and devastation to the State’s economy and reputation.

Five months have now passed since those parts of Alabama’s law, H.B. 56, went into effect, and Alabama’s immigrant and Latino communities remain in a state of terror. Although tens of thousands fled Alabama in those first few days and weeks, others have committed to staying in their communities, hoping the legal challenges and basic human decency would prevail. People have held out hoping they would not have to uproot their families and leave their homes, notwithstanding the clear message that they were no longer welcome, at least by those in charge of the State government.Creator of The Hispanic Blog

20120228-171850.jpg

Several realities are missed or ignored by those in favor of coercive policies like H.B. 56, that are meant to force immigrants to “self-deport.” One is the incredible resourcefulness of the community they have targeted. People don’t leave their home countries and travel thousands of miles to escape violence, repression, and grinding poverty without a willingness to endure hardship and to overcome obstacles that would persuade those of less resolute spirit to turn back. Having put down roots in Alabama and made contributions to their local communities, many immigrants are therefore willing to take a wait-and-see approach, and tolerate — at least for a while — outrages that are far out of place in 21st-century America.

Alabama is fertile ground for outrage for anyone with a conscience. Although arrests and detentions of foreign auto executives make headlines, the everyday lived experience of H.B. 56 involves far more commonplace affronts to human dignity. Indignities like being denied water service for six weeks, even while your 9-year-old U.S.-citizen child falls ill for lack of running water in the home; or being told that without a valid Social Security number, you can’t have electricity at your home, receive emergency dental care, take classes at the local community college, or renew your lease — even though you are willing and able to pay just like the next person. Other frequent affronts to human dignity include being told that even though your family qualifies for federal food stamps or emergency medical care, you can’t have those services because the state has decided otherwise; or being warned that if you offer a neighbor a hand by providing a meal or a ride, you could be prosecuted for the new state crime of harboring; or being arrested by local police, not for any crime, but because the officer wants to check your immigration status — and besides, you were standing on the sidewalk for too long anyway.

Not all of these consequences are actually mandated by H.B. 56, but such things happen when you enact a broadly worded law that, in the words of Rep. Micky Hammon, one of its sponsors, “attacks every aspect” of the lives of an entire community, in the hopes that “they will deport themselves.” It signals and gives license to those who think they either can or are now required to discriminate (and it doesn’t help when Rep. Hammon openly uses “Hispanic” and “illegal immigrant” interchangeably).
And so those who look or sound “foreign,” even though they are U.S. citizens, are collateral casualties, looked upon with suspicion and harassed — asked if they have “papers” — when they buy groceries, go to school or a restaurant, or attempt to return a blouse to the local department store.br />
20120228-171127.jpg photo of beyond anti-immigrant Gov Brewer of AZ & Gov Bentley of AL

Some recent reports have noted that amongst the thousands who fled Alabama last fall, some have returned. And it’s true: there has been a slight rebound in some places. Some have decided that even though life is far more difficult in Alabama than other places, it’s still their home. And so they will have faith that the State will come to its collective senses and remedy what has become a colossal self-inflicted injury; we’ve seen some state lawmakers calling for repeal, while others are considering measures that would try and mitigate the law’s widespread harms. Many families are counting on the courts and the compassion of their neighbors (immigrant, Latino, or otherwise) so that they can carry on with the lives they have built in Alabama. In short, despite all evidence to the contrary, some immigrants in Alabama continue to have faith in the American values they have come to respect and love as their own. I just hope their faith is not misplaced.

Read More: ACLU BLOG BY JUSTIN COX

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog