IS THERE A SCHOOL DISTRICT FORCING LATINOS TO SIGN CONTRACTS STATING THEY ARE IN GANGS?

20120228-110919.jpg photo of Enrique Avila, 14, and 16-year-old brother Mario say school authorities in Gaston County forced them to sign contracts identifying themselves as gang members. (EFE) Photo from Latino FOX News

Gastonia, North Carolina – The U.S. Education Department is investigating a school district in North Carolina for allegedly forcing Hispanic students to sign contracts admitting that they belong to gangs.

At least three Hispanic families confirmed that the local school authorities had accused their kids of being gang members.

Enrique Avila, while a sixth-grader at Bessemer City Middle School, was suspended for 10 days for wearing a rosary that his mother gave him.
Evidently, rosaries are identifying symbols used by certain local gangs.
His brother Mario, then in 10th grade, was also accused by school authorities of having links with the 18 Street gang, and they forced him to sign a contract admitting he was a gang member.

Enrique, now 14, recalled that school authorities said that he had to sign or “we’re going to deport your mom or dad.”

Both students signed the contract without their parents being present.
“How is it possible that they didn’t call and warn me. They forced my sons to sign something without the consent of their parents. They have never had problems and are not gangmembers,” Mario Avila, the boys’ father, told Efe.
A similar situation occurred with the son of Silvia Calixto, Edgar Valentin, whom school authorities also supposed to be a gangmember when last year, at the age of 11, he brought a rosary that his mother had given him to school.

“They took me out of class and the school officials insisted that I belonged to a gang, and said if I didn’t sign the contract they were going to find my mother and deport her to Mexico. I have a little sister and I didn’t want anything to happen to her, and so I agreed and signed it,” Valentin told Efe.
The student said that now the police have him under surveillance, and they continuously check him seeking drugs or weapons, and they blame him for any incident of lack of discipline at the school.

Edgar’s mother, who came to Gastonia seven years ago, said that she feels indignant, since her son was forced to agree that he was a gangmember “when it’s not so” and his situation at school has been “very difficult.”

Byron Martínez, who for the past year has been helping these Hispanic families, told Efe that he learned about the abnormalities when he agreed to be a volunteer for a program and helps young people get out of gangs. That was how he came to know the Ventura family, who is of Honduran origin, in October 2011, when brothers Henry and Bryan faced difficulties at school because of their alleged links with gangs.

Alexandra Ventura, the boys’ mother, who brought her sons to the United States to get them away from gangs in Honduras, told Efe that the problems began when Bryan began going to Bessemer City High School.

“They told me he had to sign the contract or my son could not return to school just because he wore red clothing and gloves. In any case, they expelled him and that day he had to walk five hours to get home,” Ventura told Efe.

She said she did not understand what he signed because the document was in English and although later she was given a copy in Spanish, she did not have an interpreter present, or time to examine it because she got very nervous.

With her other son, Henry, he was marked as a gangmember because he was Bryan’s brother and wore a t-shirt with the signatures of several of his schoolmates.

“I didn’t want Henry to lose a whole year of school like his brother and the contract would serve to help him. I remember that the principal filled in all the information after I signed it and even selected the gang my son (supposedly) belonged to,” Ventura said.

Read more: Story by FOX News Latino

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KLEENEX ENGAGES MOM IN HISPANIC-TARGETED CAMPAIGN

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Last winter, Kleenex engaged Hispanic children in the US with its “Los Atrapaestornudos,” or “Sneeze Catchers,” campaign. More recently, the initiative began targeting Hispanic moms.

The bilingual campaign, created by Latin Works, MindShare, Mass Hispanic Marketing, Hispania Public Relations, and Studiocom, was originally focused on getting children to sign up online to be “official sneeze catchers” and persuading parents to buy Kleenex tissues. Children who participated in the campaign could play free games on atrapaestornudos.com and received free gifts.

After concluding the first phase of the initiative, Kleenex and its agency partners decided to focus on getting moms to join the fight against the common cold. Moms who sign up on the campaign website have the chance to win a $100,000 gift card and a year’s supply of Kleenex facial tissues.

Kleenex will also work to attract moms by launching in-store events across the country. It will also add a section to its website devoted to explaining the company’s “Sneeze Shield” technology to moms.

During last year’s initiative, Kleenex saw a one-point market-share increase among Hispanic consumers and a four-point market-share gain in Miami, Los Angeles, San Antonio, and Houston, four key cities for the campaign.

Perhaps by reaching out directly to moms online and in person, the company will see even more of an increase in its campaign for Hispanic consumers.

Read More: http://app.prweekus.com/mobile/pages/apparticle.aspx?pagetypeid=128&articleid=229603

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CAN PRESIDENT OBAMA WIN THE HISPANIC VOTE?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

20120227-165516.jpg photo by Time Magazine

President Barack Obama told a Hispanic audience that he has “another five years coming up” in his presidency and will use the time to push for an overhaul of the U.S. immigration system.

20120227-164843.jpgPresident Barack Obama walks up the steps of Air Force One at Andrews Air Force Base in Md., Thursday, Feb. 23, 2012. Mr. Obama is heading to Florida to visit the University of Miami and attend several fund-raisers. (AP Photo/Susan Walsh)

“My presidency is not over. I’ve got another five years coming up. We’re going to get this done,” the president said in an interview Wednesday with Univision Radio. The interview came ahead of the president’s trip to Florida Thursday to deliver remarks on energy policy and the economy and to raise money for his re-election campaign.

The Hispanic community has criticized Mr. Obama for doing little to carry out his promise to overhauling the immigration system. They have also taken issue with the Obama administration’s increase in deportations.

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Mr. Obama said Republicans in Congress shoulder most of the blame for the lack of progress in changing the country’s immigration laws.

“Unfortunately, the Republican side, which used to at least give lip service to immigration reform, now they’ve gone completely to a different place, and have shown themselves unwilling to talk at all about any sensible solutions to this issue, and we’re going to have to just keep up the pressure until they act,” he said.

He also criticized Republican presidential candidate Mitt Romney.

“So far, have we haven’t seen any of the Republican candidates even support immigration reform,” the president said. He continued, “In fact, their leading candidate said he would veto even the Dream Act, much less comprehensive immigration reform.”

The Dream Act would grant permanent-resident status to undocumented immigrant students who completed some college or military service. Mr. Romney has called the act a “handout.”

Latinos, who generally lean Democratic, will play a crucial role in the election in states such as Florida and Virginia. Mr. Obama said he doesn’t think the choice for Latinos will be difficult.

READ MORE: Article by the WSJ Blog

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CAN HISPANICS MAKE AN IMPACT ON THE UNITED STATES PRESIDENTIAL ELECTION?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Hispanics are comprised of 16 percent of the U.S. population, just 43 percent of Hispanics are eligible to vote. According to the Pew Demographics report, Latinos have a higher proportion of non-citizens and those under 18-years-of-age. This is spread among many states and diminishes the impact on elections and the Electoral College. In some states, Latinos only comprise of as little as one or two percent of the electorate.

However, in states such as California and Nevada, the demographic effects of the Hispanic and Latino vote can impact the results dramatically. In these states, both political parties will be competing for their votes using the issues that are important to these voters.

The Hispanic population in Florida is the third-largest in the nation with Latinos representing 13.1% of all votes for the state. Candidates will be paying the closest attention to the state of New Mexico that accounts for the largest percentage of Hispanic voters at 39%.

The demographic reality may affect the way both political parties discuss and handle policies that alienate Latinos. However, unless there is a higher proportion of Latinos voting in 2012 could determine which party controls the presidency and both houses of Congress for the next four years.

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
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Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

Read More: By Eric Talbot VP Brand Solutions of Univision Communications

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