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Dr Pepper Snapple is trying to put its marketing dollars where it sees the best returns, shifting resources to local from national advertising, onto social media and toward the fast-growing Hispanic demographic, The Wall Street Journal reports. While total dollars spent may rise only slightly, the company says it is getting more impact for its spending. Dr Pepper Snapple expects its sales this year to grow 3%, the low-end of its long-term target.
Dr Pepper Snapple Group, based in Plano, TX, is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. It employs approximately 19,000 people and operates 22 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean.
Read More: http://www.portada-online.com/article.aspx?aid=9227
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The founding of the
LULAC is set apart from its peer organizations in the Hispanic community by its political ideology. The founders of LULAC respected the precepts on which the United States was established, including the writings of the country’s founding fathers, and in an effort to imbue LULAC with the same spirit of purpose and opportunity that is the foundation of American democracy and free enterprise, they praised the nation in well-crafted written statements and speeches. This deference toward the American way of life was done largely, in the beginning, to placate the American public’s suspicion of the organization’s motives and to satisfy the personal beliefs and political preferences of the League’s membership. Officers and members of LULAC were required to take an oath swearing their loyalty to
The founders of LULAC were economic conservatives who viewed racial discrimination, not class domination, as the primary cause of
In the 1960s LULAC councils built more than two dozen housing projects to provide affordable housing to low income families. LULAC and the American GI Forum created SER-Jobs for Progress, the premiere Hispanic employment training program in 1966. Today SER provides employment and training services through more than forty-three employment centers located throughout the United States and Puerto Rico. In 1968 LULAC created the 


















