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ARE UNIVISION AND DISNEY CREATING A NETWORK?

February 8, 2012 by 3 Comments

THE HISPANIC BLOG CREATED BY JESSICA MARIE GUTIERREZ

HOW UNIVISION & DISNEY UNITE BEFORE THE 2012 ELECTION

MIAMI (AP) — Univision and Disney are in talks to create a 24-hour news channel for Latinos in English, two sources close to the negotiations said Monday.

Both sources declined to go on the record because they were not authorized to speak.

The goal would be to begin broadcasting before the November presidential election. That would give the network plenty of time to provide political coverage geared toward Hispanics, who are considered influential swing voters in states like Florida, New Mexico and Colorado.

Univision is the nation’s largest Spanish-language media company, and it has long prided itself on its Spanish-language content. In recent years, officials have quietly acknowledged that in order to maintain and expand viewership, they need to provide content to second- and third-generation Latinos who speak English as their first language.

Univision officials and ABC News spokesman Jeff Schneider declined to comment on Monday.

The move comes in response to the 2010 census, which showed U.S. born Latinos made up nearly 60 percent of the growth in the nation’s Hispanic population over the last decade.

The proposed deal also reflects the stepped up efforts of mainstream media companies to target Latinos. Fox News added its Fox News Latino website in 2010 and Huffington Post now has an online Huffpost LatinoVoices site. Meanwhile, NBC Universal has increased the cross-pollination between its NBC News division and that of its Spanish language network, Telemundo.

Top Telemundo news anchor Jose Diaz-Balart has anchored NBC News and MSNBC programs. NBC also recently unveiled its NBC Latino tumblr website in English. Univision News also has a tumblr English site, and a small but growing social media presence.

Jorge Plasencia, vice chair of the National Council of La Raza and CEO of the Hispanic marketing firm Republica, which includes Univision among its clients, said he believes that a news channel in English would fulfill a niche.

“There’s nearly 50 million Latinos in the U.S. They do want to know what’s going on in Mexico, Puerto Rico and all over Latin America. The major networks don’t cover that news,” he said. “It’s hard for those networks to go into those issues in depth because they’re trying reach all of America.”

Univision and other Spanish-language networks have provided significant coverage of Latin America for their viewers. Plasencia believes second- and third-generation Latinos are still interested in that coverage, but they want it in English.

For Latinos who live in cities like Los Angeles, New York and Miami that have large Hispanic populations, local broadcasts often have Latino anchors and cover stories that are particularly relevant to the Hispanic community. But the national broadcasts are lagging in that type of coverage, he added.

“That’s why I think this and Huffpost LatinoVoices exist, because there’s an appetite,” Plasencia said.

Last month, SiriusXM’s Cristina Radio channel launched a new all-English political show, hosted by top Democratic and Republican Latina analysts, as well as a bilingual foreign affairs program out of Washington. Other online news sites are continuing to pop up.

Voxxi, a new Hispanic online news magazine, was throwing its launch party Tuesday at the Newseum in Washington, D.C.

Plasencia noted that the controversy over Arizona’s Maricopa County Sheriff Joe Arpaio, over his aggressive efforts to seek out illegal immigrants, has received significant coverage on Spanish-language networks but not so much in English.

“This network will take our issues and make them mainstream because many other people besides Latinos may be watching,” he said.

Roberto Suro, a professor of journalism and public policy at the University of Southern California in Los Angeles, says finding the right audience may be tricky.

“There are several assumptions here. Is there room for another all-news channel? And within the Hispanic market, is there enough demand for an all-news channel?” Suro said.

Already CNN, Fox and MSNB compete in English. CNN en Espanol provides 24 hour coverage in Spanish.

The new channel would reflect the growing trend toward more niche audiences, but he added that the English-speaking Latino market is much more diverse than the Spanish-language market, Suro said.

“There’s a longstanding effort to try and create content for English speaking Latinos,” Suro said. “This is a very broad population segment, and the question is, “what is the identity? Is it heavily Hispanic, all about news about Latinos? Or is it who delivers the news? It’s an elusive brand.”

***Please note this is me simply sharing the story but if you want more info on the story from the Associated Press, then simply click here, thanks http://tampa.cbslocal.com/2012/02/06/univision-disney-look-at-english-news-channel/

____

AP Television Writer Lynn Elber and AP Business Writer Ryan Nakashima in Los Angeles contributed to this report. Copyright 2012 The Associated Press.

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HOW DOES RICK SANTORUM FEEL ABOUT HISPANIC ISSUES?

February 8, 2012 by 16 Comments

THE HISBANIC BLOG BY JESSICA MARIE GUTIERREZ

RICK SANTORUM: ABOUT HISPANIC ISSUES

Former Pennsylvania Sen. Rick Santorum surprised many during last night’s Iowa Caucus, garnering 24.5 percent or 30,007 votes and coming in a scant 8 votes behind front-runner Mitt Romney, who took in 24.6 percent or 30,015 votes. A relative outsider only a few days ago, the social conservative politician is now one of the leaders in the GOP presidential race. Santorum is known mainly for

his support of family values, his pro-life stance and his opposition to gay marriage, but his record on immigration and other factors of importance to the Latino vote are less well publicized. Fox News Latino has compiled a list of some of issues key to the Hispanic vote and where Santorum stands.

Immigration

Santorum’s immigration policy falls in line with the general, hard-line stance held by most of the GOP hopefuls on the issue.

The son of Italian immigrants, he strongly opposes amnesty for undocumented immigrants, believes building more fencing along the border is an important part of the immigration issue, and also supports making English the official national language.

Santorum voted against establishing a Guest Worker Program with a path to citizenship for undocumented immigrants in 2006, and is also strongly against in-state tuition for undocumented immigrants. He made this clear in the September Fox News – Google Debate in which he attacked Texas Gov. Rick Perry for allowing undocumented immigrants in Texas the right to in-state tuition costs at state schools.

“What Gov. Perry’s done is he provided in-state tuition for illegal immigrants. Maybe that was an attempt to attract the illegal vote–I mean, the Latino voters. But you attract Latino voters by talking about the importance of immigration,” Santorum said.

Border Security:

Santorum is a strong supporter of a fence along the U.S.-Mexico border in the hopes that it will stem the tide of undocumented immigrants entering the country. “What I would say is that first, we build the fence. Number two, we enforce the law, and that is that we don’t allow people who are in this country to work here illegally,” Santorum said during an interview with Greta Van Susteren on Fox News Channel’s “On The Record. “And when we do find people here illegally, and we go through the process of deportation.”

In recent debates Santorum has gone after Texas Gov. Rick Perry for being “soft on immigration” and opposed Perry’s resistance to a border fence. “What we have is a problem of an unsecure border,” Sanotrum said during the TEA Part debate.“Unlike Governor Perry, I believe we need to build more fence…I believe that we need to secure the border using technology and more personnel. And until we build that border, we should neither have storm troopers come in and throw people out of the country nor should we provide amnesty.”

Family Values

Rick Santorum is above all else a Social Conservative. Perhaps, there is no better way of describing the appeal and constituency of the 53-year-old politician.

In a nutshell: “his vision for America is to restore America’s greatness through the promotion of faith, family and freedom,” according to his website.

Santorum, a Catholic, is strongly pro-life, opposes gay marriage, wants to reinstate “Don’t Ask, Don’t Tell” in the military, and believes a two-parent home is the key to a thriving economy. The promotion of these so-called family values is the cornerstone of his campaign, and he has already made it clear it’s a topic he is willing to go toe-to-toe with against President Barack Obama.

“The Obama administration has a set of values,” Santorum said recently to a crowd of a few hundred students and parents at a conservative Christian school in Iowa. “I love it when the left and when the president say, ‘Don’t try to impose your values on us, you folks who hold your Bibles in your hand and cling to your guns.’ They have values too. Our values are based on religion, based on life. Their values are based on a religion of self.”

The father of seven children, Santorum, believes his stance on family values makes him the so called authentic conservative. He spells out his political vision in his book, “It Takes a Family: Conservatism and the Common Good.”

Education

Education has been a touchy issue for Santorum. The former Pennsylvania Senator is best known for introducing in 2001 the so-called “Santorum Ammendment” to the No Child Left Behind Act, which promotes the teaching of intelligent design along alongside scientific theories of evolution in schools.

Santorum has criticized what he calls government “meddling” in education and home schools his seven children. During a recent Fox News/Google debate, Santorum said that it was the parents responsibility to educate their children. “The government has convinced parents that at some point it’s no longer their responsibility. And in fact, they force them, in many respects, to turn their children over to the public education system and wrest control from them and block them out of participation of that,” Santorum said. “That has to change or education will not improve in this country.”

***PLEASE NOTE I TOOK THIS INFORMATION FROM FOX NEWS LATINO AND ORIGINAL ARTICLE MAY BE SEEN ON THEIR PAGE.
Read more: http://latino.foxnews.com/latino/politics/2012/01/04/iowas-surprise-where-rick-santorum-stands-on-latino-issues/#ixzz1lm234HdZ

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IS THERE A HISPANIC MARKETING BOOM?

February 6, 2012 by 1 Comment
Português: Capa do ebook Facebook Marketing

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I have heard marketers frequently say, “A data-driven decision is always a good decision.” I don’t necessarily agree with that all the time – insights, innovation, and a healthy measure of gut certainly play a large role in my own marketing decisions, along with paying attention to regular data-oriented updates on what’s happening in Denny’s demographics and market segments.

But anyone who says numbers don’t go into marketing is sorely mistaken, particularly large, growing numbers that signify dramatic change and opportunity. Here’s one number where it is very easy to see the obvious opportunity –the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.

I would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population – in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.

***Please note that the Hispanic Blog is always bringing you the latest news and thus this article is from Forbes to continue reading: http://www.forbes.com/sites/francesallen/2012/02/01/hispanic-marketing-boom-the-numbers-tell-the-story/

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WHAT IS MITT ROMNEY’S POSITION ON HISPANIC ISSUES? IS HE REALLY A RACIST OR IS HE SIMPLY ENFORCING THE LAW?

February 6, 2012 by 5 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ speaking at CPAC in Washington D.C. on Februar...

MITT ROMNEY’S POSITION ON HISPANIC ISSUES
The Iowa Caucus proved one thing for certain: Mitt Romney is still the GOP candidate to beat. While Rick Santorum rode a stunning surge in the caucus, Romney still came out first (if only by eight votes). The former Massachusetts governor has run a highly disciplined and well-oiled campaign that, though solid, has yet to catch fire with the GOP primary voting public. From his stance on gun control, to his positions on health care and immigration, Romney has drawn criticism from both the right and the left for supporting radically different policies at different moments of his political life. Fox News Latino has compiled a list of some issues key to the Hispanic vote and where Mitt Romney stands:

Immigration

Romney’s stance toward immigration can be described as evolving. He has been criticized for changing his mind on what to do about undocumented immigrants living in the U.S., sometimes arguing for a path to citizenship and at other times calling that amnesty. In a 2006 interview with Bloomberg, Romney sat in the middle saying “we need to begin a process of registering those people, some being returned and some beginning the process of applying for citizenship and establishing legal status.”

Currently, however, Romney strongly opposes any any immigration reform that leads to a path to legal status or citizenship, regardless of how long an undocumented immigrant has spent living in the country, whether they have American citizen family members or dependents, and their behavior and accomplishments.

Over the weekend while campaigning in Iowa, Romney also said that he strongly opposed the DREAM Act –proposed legislation that would legalize the status of people brought to the country as minors and were either attending college or enlisted in the military– and would veto any legislation that gives “dreamers” a path to citizenship. While he said before that he opposed the legislation, the comment made on Saturday was the first time he explicitly said that he would veto it.

Like many of this fellow GOP hopefuls, Romney is also opposed to the idea of sanctuary cities –localities that refuse to share local police information with a federal immigration database.

Border Security

Romney is in the camp that believes that Islamist extremist groups are using Mexico and the rest of Latin America as a staging ground for attacks on the United States. “We have, right now, Hezbollah, which is working throughout Latin America, in Venezuela, in Mexico, throughout Latin America, which poses a very significant and imminent threat to the United States of America,” he said during a recent debate.

Romney ties the idea of border security to the immigration and is a supporter of a fence between the U.S. and Mexico. He’s also a proponent of the government’s E-Verfiy system, which makes employers certify that their workers are legally allowed to work in the U.S. “I am in favor of building a fence and having a secure border. I am in favor of electronic verification system. The big debate is those who have already came here illegally,” Romney said back in 2007, according to IowaPolitics.com.

Economy

In September of last year Romney introduced his economic plan that argues the best way to revive the economy is to get the government to stay out of the way of corporations. The Bain Capital co-founder highlighted overhauling federal tax, regulatory, trade and energy policies and also took tough stances on China and labor unions. His plan wants to increase trade, energy production, human capital, and labor flexibility.

“It is at once a deeply conservative return to policies that have served our nation well and a highly ambitious departure from the policies of our current leadership. In short, it is a plan to get America back to work,” Romney’s website said:

Healthcare

Romney said that if he was elected he would immediately work to repeal the national healthcare legislation passed in 2010,also known as Obamacare, and replace it with market-based reforms. He said that this would empower states and individuals and reduce health care costs.

As Massachusetts governor, Romney signed into law a private, market-based reform that ensures the state’s citizens will have health insurance and in 2007 he revealed his national health care plan that would allow states to choose individual health care plans for their fellow citizens.

Speaking specifically about Obamcare, Romney has said that it “is unhealthy for America. It raises taxes, slashes the more private side of Medicare, installs price controls, and puts a new federal bureaucracy in charge of health care. It will create a new entitlement even as the ones we already have are bankrupt. For these reasons and more, the act should be repealed. That campaign begins today,” he said, according to Forbes.

Romney acknowledges that his plan is not perfect, but highlighted that it received bipartisan support, while Obama’s plan had no Democratic backing.

Read more: http://latino.foxnews.com/latino/politics/2012/01/04/mitt-romney-and-latino-vote/

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God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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HOW DO YOU RESEARCH PRODUCTS THAT YOU ARE GOING TO BUY?

February 6, 2012 by Leave a Comment
English: Detail on Elmira Coca-Cola Bottling P...

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The Hispanic Blog

How do you research products and services that are for you personally? Great, now tell me about your company’s Marketing Strategy? Are you a “Change Agent?”

(1) 86% of people skip TV commercials.

(2) 46% decline in tech Trade Show spending

(3) 44% of Direct Mail is never opened

(SOURCE: EPA.GOV)

WORLDWIDE THERE ARE 88 BILLION SEARCHES PER MONTH ON GOOGLE: 3 BILLION PER DAY; 121 MILLION PER HOUR; 2 MILLION PER MINUTE AND 34K PER SECOND. (SOURCE: SEARCH ENGINE LAND)

Just last night in the Final 3 minutes of the Super Bowl Twitter reported that there were 10,000 tweets per second. Furthermore, 57% of Internet users search the web everyday; 46% of those daily searches are to get information on products or services; and 20% of monthly Google users are for local businesses. (Source Google)

MARKETERS HAVE SHIFTED THEIR BUDGETS AWAY FROM “INTERRUPTION ADVERTISING” AND IN TWO YEARS THEY HAVE DOUBLED THEIR BUDGET FOR SOCIAL MEDIA. RANKING HIGH ON SEARCH ENGINES IS NO LONGER OPTIONAL, IT’S CRITICAL.

You may be asking yourself can’t a business simply buy ads and put them on Google, Yahoo, Bing and/or even Facebook? Unfortunately, 70% of the links “search users” click on are ORGANIC (or NOT PAID ADVERTISEMENTS)! If you go to any website, you will see the edges inundated with ads, then the search results Google shows you are organic. This means that the results Google put up on the first page was due to the articles and/or videos being the most popular and/or visited sites for the search criteria you entered. Therefore, a social media expert can implement a strategy that will get your corporation or small business on the organic Top 3 list. If you still believe you don’t need to hire a social media expert, then I will leave you with this:

  • 70% of the links “search users” click on are organic.
  • 60% of all organic clicks go to the top three organic search results.
  • 75% never scroll past the first page on Google.

Additionally, here are some more facts for you:

  • US Internet users spend 3 times more on blogs and social network than on email.
  • 2/3 of US Internet users regularly use a social network.
  • For the young ones (12-17), their email usage dropped by 59%.

FACT: SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION THAT HAS OVERCOME EVERY INDUSTRY. BOTTOM LINE, IF GOOGLE CAN’T FIND YOU, NEITHER WILL ANYONE ELSE!

There is a reason why Coca-Cola put so much money and effort into making their Social Media strategy over the top phenomenal. Coca-Cola is known to always be one step ahead of the game and for that I commend you Coca-Cola! Here are a couple of pictures that were tweeted last night 🙂


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THANK YOU SO MUCH FOR YOUR SUPPORT! YOU ARE AMAZING AND MAY YOU BE BLESSED WITH A FABULOUS WEEK 🙂 GOD BLESS!

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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