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IS UNIVISION LAUNCHING A CHANNEL JUST FOR SOCCER?

April 4, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Univision on Saturday will launch a sports channel seeking to attend to the “insatiable appetite” of the Latino audience for soccer, the senior vice president for production at Univision Deportes, David Neal, told Efe.

He said that the Univision audience has “been waiting to be taken care of,” regarding their preference for the main soccer competitions around the world.

“The audiences that the broadcasts of the Copa de Oro and the Copa America had in the summer of 2011, as well as the friendly match between Colombia and Mexico, in February, with 8 million viewers in prime time, tell us that there was a lot of interest in what we’re going to offer,” Neal said.

Univision Deportes will broadcast matches of the Mexican first division, Major League Soccer, the CONCACAF Champions League and matchups between the U.S. and Mexican national teams.

The coverage will also include the 2014 World Cup and the qualifying matches that begin in June.
Univision Deportes decided to focus its programming on soccer, but Neal does not rule out offering other sports with the predicted expansion of the channel.

“We know that soccer is a real passion for our audience, but that doesn’t mean that down the road we won’t have the rights to broadcast other sports,” he said.

Read more: FOX NEWS LATINO

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DID SESAME STREET REACH OUT TO A LATINO PROFESSOR ON ADVICE ABOUT HOW TO REACH OUT TO HISPANICS?

April 4, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Jamie Naidoo, an assistant professor in UA's School of Library and Information Studies, got a call from 'Sesame Street' in early February to assist the show in reaching out to the growing Latino population in the United States.

A University of Alabama professor recently received the rare honor of being asked for advice by none other than the curators of “Sesame Street.”

Jamie Naidoo, an assistant professor in UA’s School of Library and Information Studies, got a call from the legendary children’s TV show in early February to assist the show in reaching out to the growing Latino population in the United States.

Naidoo’s research interests focus on the representation of minority populations in print and non-print media for children and young adults.

He directs the National Latino Children’s Literature Conference, which he co-developed in 2007, and also runs “Imagínense Libros!”, a review blog of Latino children’s and young adult literature.

Rocio Galarza, the show’s senior director of content planning and design for outreach, emailed Naidoo after reading some of his research and his blog.

Naidoo said he didn’t believe the initial email was real.

Jamie Campbell Naidoo (Alabama), 2009-2010 SIG Co-Chair.

“I mean, why would ‘the’ ‘Sesame Street’ be contacting me?” Naidoo said in an email interview. “Once reality set in, I could barely contain my excitement. … I grew up watching ‘Sesame Street’ as a kid and never imagined that one day I would actually go there.“Although I didn’t get to meet Bert, Cookie Monster or Grover, I did get to meet some of the creative masterminds behind them.”

Naidoo was one of four consultants “Sesame Street” contacted in order to discuss how to incorporate authentic, accurate portrayals of Latin cultures into the show’s many properties including its television programs, websites, books and toys.

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WHAT IS PAMPERS® DOING FOR HISPANIC MOMS: LEARN ABOUT “MI MILAGRO. NUESTRA HERENCIA”

April 4, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Pampers®, the diaper brand committed to making a difference for Latino parents and babies right from the start, today debuted its new online initiative Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers‘ Latino Facebook page (Facebook.com/PampersLatino).

“With one in four babies born in the U.S. being Hispanic, we understand how important it is to provide moms with ongoing support through programs that speak to their everyday needs”

The Mi milagro. Nuestra herencia. Interactive Forum

The forum offers Hispanic consumers the opportunity to connect with the Pampers Latino community and share personal baby care tips, cultural traditions or special memories from their childhood. The online forum celebrates and supports parents in their quest to raise their little miracles in the American experience while encouraging them to protect their Hispanic cultural pride and traditions.

To commemorate the debut of the online initiative, Pampers is encouraging Hispanic consumers to honor their little miracles’ culture by logging on to the Pampers Latino Facebook page and visiting the special Mi milagro. Nuestra herencia. heritage tab (located on the top of the screen); to participate in weekly giveaways for a chance to win customized Pampers’ body suit featuring the names of several Latin American countries of origin.

Beginning today, fans will get the chance to participate in weekly cultural body suit drawings’. One lucky family will even be selected at random to win the ultimate grand prize – a vacation to visit a Latin American country to reconnect with their cultural roots1. The promotion ends May 31, 2012.

“At Pampers, we recognize the need to honor the uniqueness of Latinos living in the U.S., American parenting and the cultural duality that they encounter with their little miracles,” added Olmo. “Whether a parent is from Mexico, El Salvador or Puerto Rico, we want to be the brand that supports Latino parents in preserving their Hispanic cultural roots while they strike a balance to embracing their American lifestyle and journey with their little miracles.”

For more information on Pampers’ Mi milagro. Nuestra herencia., please visit www.facebook.com/PampersLatino.

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DID COCA-COLA SPAIN LAUNCH AN INSTAGRAM APP ON ANDROID BEFORE INSTAGRAM?

March 30, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Coca-Cola is known for being one of the first and more innovative social media brands out there.

Coca-Cola was preparing the first app developed by a brand that is inspired on the successful Instagram application. While other brands are still assessing how to use the Instagram in their marketing strategy, Coca Cola Spain has taken the lead and developed its own ‘’parallel’’ photographic and mobile social network.

The beloved app Instagram continues to set a “new trend” in mobile applications and in photo-sharing habits and will probably continue inspiring more and more creative brands.

These screenshots show the app’s menu is very close to the current Instagram layout, with a photo share button in the center that the Coca-Cola app labels as “Felicidad,” Spanish for  happiness. The rest of the menu looks to be an exact match to the functionality of Instagram with one exception, a geolocation tab that shows a user photos around them on a map.

How Do Brands Succeed with Apps?

We know that for branded mobile apps, the success is largely determined by the app centering around something the end user wants to do often, daily if possible. Making the app into a useful tool like the Weather Channel or media companies can do, is a great example of this.

The goal is to become a utility that the end user needs, in order to cement that relationship. You do not just want the app user to download the app, you want them to use it over and over. So, building on top of an already successful app can be a very smart decision for a brand. There is a higher potential for built-in success.

Coca-Cola Spain also looks to be taking a light touch here with the branding. Focusing on their global “happiness” campaign rather than putting the Coca-Cola logo and product images everywhere. Putting the focus on the utility and not the brand’s logo could help it succeed.

(images from Instagramers.com)

Reinvent or Augment?

An important element here is that this app is rumored to be on Android. While the screenshots seems to come from an iPhone, I will assume the story is correct, so maybe the app will launch on both iOS and Android app markets. IF the Spanish app launches on Android, it could be a great opportunity, considering Instagram is not even on Android yet.

The original story quotes this new Coca-Cola app as a “parallel” social network. I am assuming that means the app can read and write to the Instagram API, but that is a little bit of a leap on my part (UPDATE: Phil Gonzalez says it is NOT built on the Instagram API). That would give it an immediate user base to build off of rather than starting from scratch. Many apps have similarly used the Foursquare API to build location apps. But, it seems unlikely that a brand would be one of the first people to access the write API on Instagram. The app could be successful either way.

While, to date, there has not been an app that can push images to Instagram, Fast Company is reporting that this will change today, when Hipstamatic and Instagram announce a photo sharing partnership that allows users to share their images from one app to the other, with attribution. Similar to how you can push updates from Foursquare to Twitter, and it is labeled as such.

Note: Coca-Cola IS on Instagram in at least two countries, Venezuela (cocacolave) and Brazil (cocacola_br).

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TELEMUNDO WASHINGTON D.C. NOW AVAILABLE IN HD ON VERIZON FiOS TV

March 30, 2012 by 5 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Telemundo Washington, D.C., is now available on Verizon FiOS TV in high definition for customers in the Washington metropolitan area. Telemundo Washington was the first Spanish-language television station in the nation’s capital to deliver local news in HD.
Telemundo HD can be found on FiOS TV Channel 520 except in Anne Arundel and Howard counties, where it is on Channel 521. Telemundo is already available in standard definition on FiOS TV Channel 20, and on Channel 21 in Anne Arundel and Howard counties.
“We are extremely excited to continue our growth within the Washington, D.C., metro area,” said Nicole Quiroga, station manager of Telemundo Washington. “Thanks to Verizon FiOS, WZDC is able to reach more homes with our innovative and quality local and network programming.”

Michelle Webb, director of content acquisition and programming for Verizon, said: “FiOS TV strives to offer authentic, high-quality programming, including leading Spanish-language channels like Telemundo. We are thrilled to be able to add Telemundo’s HD channel to our lineup for our customers in the Washington, D.C., market, and we are certain that many will take advantage of all of the programming that Telemundo has to offer.”
The station recently expanded its news studios with a state-of-the-art facility, and “Telenoticias Washington,” Telemundo Washington, D.C.’s local news, is celebrating its 10th anniversary this spring. Some of the Telemundo HD programming that FiOS TV customers in the Washington metro area will enjoy includes:

“Telenoticias Washington”– Widely recognized as “La Voz de la Comunidad” (The Voice of the Community), this program continues to be the preferred choice for the Hispanic community in the D.C. metropolitan area, airing Monday through Friday at 6 p.m. and 11 p.m.
Primetime Lineup — Telemundo broadcasts and produces original content in HD, including the new novela “Corazon Valiente,” which premiered March 6, at 9 p.m. “Una Maid en Manhattan” airs at 8 p.m. and “Relaciones Peligrosas” at 10 p.m.
Sports — Telemundo is the home of the 2012 Mexican League Soccer and the CONCACAF Olympic Qualifying Tournament, which takes place March 23 through April 2.
Viewer Favorites — The dating game show “12 Corazones” airs at 2 p.m., the court show “Caso Cerrado” at 4 p.m. and Telemundo’s news magazine, “Al Rojo Vivo,” at 5 p.m.
WZDC HD joins FiOS TV’s broad collection of programming, which offers more than 540 all-digital channels, including more than 140 HD channels and 35,000 monthly video-on-demand titles. Verizon also features a robust Spanish-language offering with FiOS TV’s La Conexion and Spanish Language packages, which feature more than 41 of the most popular Spanish-language channels.

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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