“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
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Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

Read More: By Eric Talbot VP Brand Solutions of Univision Communications

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WHAT IS PRESIDENT OBAMA DOING TO FIX THE IMMIGRATION SYSTEM?

THE HISPANIC BLOG

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FROM THE WHITE HOUSE

“We are the first nation to be founded for the sake of an idea—the idea that each of us deserves the chance to shape our own destiny. That’s why centuries of pioneers and immigrants have risked everything to come here…The future is ours to win. But to get there, we cannot stand still.”

President Obama is calling for a national conversation on immigration reform that builds a bipartisan consensus to fix our broken immigration system so it works for America’s 21st century economy, but he can’t do it alone. Help bring the debate to your community by hosting a roundtable.

CONTINUE THE CONVERSATION IN YOUR COMMUNITY AND HOST A ROUNDTABLE.

President Obama is calling for a national conversation on immigration reform that builds a bipartisan consensus to fix our broken immigration system so it works for America’s 21st century economy and security needs, but he can’t do it alone. That is why we are asking you and other Americans, including business leaders, faith leaders, law enforcement leaders and all Americans that understand that we cannot continue to live with the broken system the way it is – to continue the conversation in your community by hosting a roundtable.

Step 1:
Download the toolkit. Click on link below.

Step 2:
Tell us about your event using the form to the right.

Step 3:
Tell us how your event went and submit the completed toolkit on the follow up form.

http://m.whitehouse.gov/issues/immigration/roundtables

President Obama recognizes that our current immigration system is broken and he is deeply committed to building a new 21st century immigration system that meets our nation’s important economic and security needs. In his State of the Union Address, the President laid out his vision for winning the future. To secure prosperity for all Americans, we must out-innovate, out-educate, and out-build the rest of the world, and fixing our immigration system plays an important part in that plan. As we work to rebuild our economy, our ability to thrive depends, in part on restoring responsibility and accountability to the immigration system.

President’s Vision for Reform
The President plans to create a 21st century immigration system by:

-Continuing to fulfill the federal government’s responsibility to securing our borders;

-Demanding accountability for businesses that break the law by undermining American workers and exploiting undocumented workers;

-Strengthening our economic competiveness by creating a legal immigration system that reflects our values and diverse needs; and
Requiring responsibility from people who are living in the United States illegally.

-Building on Progress
During the last two years, the Obama Administration has taken important steps to improve our immigration system within the boundaries of existing laws. For example, the Administration has:

—-Dedicated unprecedented resources to secure the border;

—-Made interior and worksite enforcement smarter and more effective; and

—-Worked to improve our legal immigration system.

BLUEPRINT FROM THE WHITE HOUSE

Click to access immigration_blueprint.pdf

ACCORDING TO THE PRESIDENT:

WASHINGTON (Reuters) – President Barack Obama, expressing confidence he will win re-election in November, told a Hispanic audience he would use a second term to seek comprehensive immigration reform.

“My presidency is not over,” Obama said in an interview with Univision Radio when asked about his failure so far to push through an immigration bill. “I’ve got another five years coming up. We’re going to get this done.”

Obama is seeking to shore up support among Hispanic voters, whose strong backing helped him win the White House in 2008. But some in the Latino community are disappointed over the lack of progress toward overhauling the immigration system.

Obama – in an interview broadcast the day before his Thursday trip to Florida, an election battleground state with a large Hispanic population – sought to reassure Latinos he was committed to trying to pass broad immigration reform.

He rejected suggestions that he had broken a campaign promise and put the blame on Republicans in Congress who he said were “unwilling to talk at all about any sensible solutions to this issue.”

“So far, we haven’t seen any of the Republican candidates even support immigration reform,” Obama said, taking aim at his potential opponents in the November 6 election.

The White House hopes that hard-line positions taken by Republican presidential contenders on illegal immigration and border control will help Obama with Hispanic voters in vital swing states like Florida, Nevada and Colorado.

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WHO IS THE HISPANIC ON CELEBRITY APPRENTICE?

THE HISPANIC BLOG

Dayana Mendoza: Ready To Take Charge on The Celebrity Apprentice

The boardroom is about to get spicy.

Miss Universe 2008 Dayana Mendoza will be competing with the likes of Lisa Lampanelli, Debbie Gibson, Penn Jillette, Clay Aiken and Teresa Guidice for the title of The Celebrity Apprentice on the new season premiering this Sunday.

However, fierce competition is nothing new for this Venezuelan beauty.

After beating out hundreds of beautiful women vying for the role of Miss Venezuela in 2007, Mendoza went on to win the coveted role of Miss Universe in 2008.

Donald Trump, who owns The Miss Universe Organization, handpicked Mendoza for the show.

“He’s been a mentor for me, he’s been extremely helpful, and he suggested it would be something great for me to do,” Mendoza said regarding Trump.

Fox News Latino talked with the striking beauty about what we can expect in the 12th season of popular reality show.

In this competition, while the prize may not be a crown, it is something that the winner can share with a lot more people– a $250,000 check to the winner’s charity of choice.

Mendoza says she was ready for this new challenge. “The Miss Universe pageant has definitely taught me how to manage myself when people are trying to kill each other,” she joked.

photo Dayana Mendoza with Jessica Marie Gutierrez creator of the Hispanic Blog

“That’s exactly what happens with the Celebrity Apprentice, we are all fighting for the same goal, although we are all fighting for good,” said the former beauty queen.

Mendoza’s charity is the Latino Commission on AIDS. “I’ve been working with them since the Miss Universe Pageant,” she said.

She says she feels like she can “relate with the part of being a foreigner working in the United States.”

“To hang out with your community, to talk about the same things, in your same language, they made me feel so comfortable, they welcomed me and why wouldn’t I keep working with them when I feel they are my family,” Mendoza said of the organization.

For the first time in Celebrity Apprentice history, there are two Latinas competing for the grand prize, Mendoza and Venezuelan actress Patricia Velasquez.

“I was happy to be there with her, I didn’t know her before the show, but I was lucky to be working with somebody that was really genuine, a hard worker,” but not someone who would “step on anybody’s toes,” Mendoza said.

However someone who was not afraid to step on any toes, amongst other things, was comedian Lisa Lampanelli.

While Mendoza may have a crown she is no Drama Queen. It was comedian Lampanelli who took that title this season by making her mouth “part of her performance” quipped the Venezuelan.

After the Apprentice, Mendoza hopes to keep hosting, something she fell in love with it after hosting the E! Latino show “Relaxed.”

Her advice for anyone looking for success is “appreciating who you really are.” Mendoza said “a lot of people want to be like someone else or look like someone else, its appreciating and loving who you really are” that makes someone stand out.

The new season of The Celebrity Apprentice premieres this Sunday at 9PM EST on NBC.
Read more: http://latino.foxnews.com/latino/entertainment/2012/02/18/dayana-mendoza-ready-to-take-charge-on-celebrity-apprentice/

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WHAT IS HARRY REID SAYING ABOUT HISPANICS?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Conservative Latino leader knocks Harry Reid

photo by the Associate Press

Alfonso Aguilar, a former Bush administration official who now heads the Latino Partnership for Conservative Principles think tank, said he was especially offended by Reid’s suggestion that Rubio was “supposedly” representing all Hispanics – and therefore should have backed Aponte from the start.

“It’s appalling for the Senate Majority Leader and Obama surrogates to question Sen. Rubio’s commitment to the Latino community, and more specifically the Puerto Rican community,” Aguilar wrote in an email. “This blatant attempt at racial identity politics is offensive and condescending to all Latinos.”

“Sen. Reid, based on Sen. Rubio’s initial opposition to the confirmation of Aponte, questions whether Senator is defending ‘Hispanic issues.’ The hypocrisy cannot be more shocking. Wasn’t Reid the man who helped lead the Democrats‘ filibuster of Bush nominee to the federal bench, Miguel Estrada, a Harvard trained and extremely experienced attorney, who was also a Honduran immigrant? Was Reid working against ‘Hispanic issues’ then?” he wrote.

Read More: http://www.politico.com/politico44/2012/02/conservative-latino-leader-knocks-harry-reid-114728.html

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DO HISPANIC LEADERS CARE ABOUT THE ENVIRONMENT?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Why the environment is a Latino issue

photo by CNN: A fruit vendor walks near the Department of Water and Power San Fernando Valley Generating Station in Sun Valley, California.

For Latinos, there is plenty in this budget, especially coming on the heels of the president’s State of the Union speech a couple of weeks ago, to remind us that there is still reason to be hopeful. Obama‘s call for greater income equality on taxes, his focus on job creation, including focusing on key elements of his American Jobs Act (supported by 78% of Latinos), his renewed call for DREAM Act legislation in the State of the Union, and yes, his commitment to environmental and public health protections, as well as for the expansion of a clean energy economy.

More than 150,000 jobs are already out there in the clean car industry — for workers making parts and assembling hybrid and electric cars. And the shift to more advanced vehicles means more opportunity in the coming years.

Read More: http://www.cnn.com/2012/02/15/opinion/cardona-latino-environment/index.html

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