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DID HISPANIC NEWS TAKE THE SPOTLIGHT

March 6, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

In 2012 Hispanic News Takes the Spotlight

NASA Univision Hispanic Education Campaign (20...

NASA Univision Hispanic Education Campaign (201002230007HQ) (Photo credit: nasa hq photo)

In this election year, the candidates are treating the Univisions and Telemundos of the world the same as they do many English-language networks.

The Hispanic news media clearly are not only playing a significant role in coverage of the primaries, they also have the respect of all the major candidates. The GOP hopefuls seem to be treating Hispanic media on par with their English-language networks, if not going out of their way to be sure they make their points to Hispanic voters.

The major Spanish-language news outlets also has a partner in an English-language outlet, be it CNN and CNN en Espanol, Telemundo and NBC, or Univision and ABC News. Even Fox News Latino–which exists only online and does not have its own TV outlet–is expanding, releasing its first ever poll yesterday.

logo from logopedia

The partnerships have been beneficial:

Hudson says this is the first time in national political elections that CNN en Espanol has been cobranded with CNN and shared in coverage. “It’s the first time that the network has been perceived to be a major asset to English-language CNN,” she says. “We launched our primary coverage last July. Since then we have been doing tagteam coverage with CNN. We cosponsor the debates with CNN and we carry all of them live, translating them into Spanish. And our political analyst, Marisa Cardona, also appears on CNN.”Telemundo’s Falcon says her network’s partnership with NBC News “is extremely important to us, a very valuable asset.” She adds that Telemundo plans to cover every Republican caucus and primary going forward, offering coverage across all of its platforms. She says while extra emphasis will be on covering states with large Hispanic populations, all primaries will be covered. Falcon also says Telemundo will expand Enfoque from a half-hour to an hour in the near future.

Read More: http://www.mediabistro.com/tvnewser/in-2012-hispanic-news-outlets-take-the-spotlight_b115114

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WHICH TV AFFILIATE IS SECURING DISTRIBUTION IN 75% OF U.S. HOUSEHOLDS?

March 6, 2012 by Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

MundoFox Lines Up Affiliate Deals

MundoFox, the fledgling Spanish-language, general-entertainment network, is off to a fast start on the affiliate front, inking carriage deals covering nearly 40% of U.S. Hispanic households. MundoFox, the joint venture of Fox International Channels and Colombia’s RCN Television Group that is eyeing a fall launch, has secured affiliate deals in 20 DMAs, according to the parties. Deal terms for the service, which was announced in January, were not disclosed.

The initial affiliate list includes flagship KWHY (channel 22) in Los Angeles, the top Latino market in the U.S., which owned by the Meruelo Group and WJAN (channel 41) in Miami (Hispanic DMA No. 3) owned by America CV Group.

Carriage was also secured in San Antonio (7), San Francisco (8), Phoenix (9), Sacramento (11), Fresno (14), Tampa (20), Las Vegas (23), West Palm Beach (28), Bakersfield (31), Monterey (34), Fort Myers (37), Palm Springs (39), Odessa (43), Santa Barbara (45), Lubbock (51), Boise (71), Abilene (78) and San Angelo (92). All affiliates in the top 10 markets are full power stations or are fully distributed in cable and satellite, according to Fox International and RCN Corp.

“Only six weeks have passed since we announced MundoFox, and we have exceeded our expectations by securing affiliate partnerships in many of the key U.S. Hispanic markets,” said Hernan Lopez, president and CEO of Fox International Channels, in a statement. “In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch.”

Distribution agreements in the remaining top 50 Hispanic markets across the country are still being negotiated.
“The positive response and increasing interest by affiliates is a true testament to the goal of MundoFox, which is to fill the gap in Latino entertainment in the U.S. and bring quality content and differentiation from the options currently available to Spanish-speaking viewers,” noted RCN CEO Gabriel Reyes. “We plan on keeping the momentum going in the upcoming months and are confident we’ll be widely distributed prior to our fall launch.”

The joint venture aspires to bring the sensibilities of the Fox broadcast network to Latino audiences, featuring entertainment, sports and news, among other programming formats.
MundoFox plans to integrate programming from a variety of sources into its lineup. Colombian broadcaster RCN Television S.A., the creative force behind the original Betty La Fea (Ugly Betty) and El Capo, will be contributing.

NTN24, RCN’s international, 24-hour channel will offer Spanish-language news, analysis, opinion, sports and entertainment news programs from a Latin point of view.

For its part, Fox International Channels, which has produced weekly dramas combining U.S.-style, character-driven story-telling, plus factual and lifestyle programming.  Fox Deportes will also kick in with its exclusive U.S. Spanish-language rights to the UFC, as well as various soccer tournaments
The service also plans to tap product from Shine Group, Elisabeth Murdoch’s U.K. production company that owns Reveille in the U.S. and which News Corp. purchased last February.

The network also plans to license and commission fare from third-party suppliers.

MundoFox will represent Fox International Channels’ fourth U.S. service, joining Fox Deportes, Utilisima and NatGeo Mundo. Globally, FIC operates 350 channels in 35 nations.

Read More: http://www.multichannel.com/article/481358-MundoFox_Lines_Up_Affiliate_Deals_Reaching_40_of_U_S_Hispanic_Households.php

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IS DISH DEBUTING UNIVISIÓN NOVELAS?

March 1, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

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Dish Debuts Univision Novelas on Latino Package Network is First of Quartet of Cable Services DBS Provider will Launch under New Distribution Pact

Dish Network has rolled out Univision Novelas, the first of four new cable networks being launched by the U.S. Hispanic media leader this spring. Featuring a mix of current and library novelas from Univision’s vast archives, Univision Novelas is now available to DishLatinos customers. The network will be flanked by an online website at http://www.univisiontlnovelas.com for women to connect on issues and topics explored in the novelas and that are close to their hearts. Fans can also engage with the new network on Univision Novelas’ forums , on Twitter via @unitlnovelas and on facebook.com/unitlnovelas.
Novelas’ bow is part of a far-reaching affiliation deal Univision struck with the nation’s No. 3 distributor in January. As part of the agreement, terms of which were not disclosed, Dish will also become the first distributor to carry dedicated sports and news services, Univision Deportes Univision Noticias. Another network sports service, Univision Deportes Dos will be exclusive to Dish subs during 2012. All three of those networks are slated to bow during the first half of the year, according to a Univision spokeswoman.
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“We are thrilled to unveil Univision tlnovelas, a network dedicated to the novela phenomenon which has transcended decades and generations as one of the most watched genres on television and continues to have mass appeal across all age groups,” said Jessica Rodriguez, senior vice president of Univision Cable Networks in a statement. “This network will attract the novela fan at all levels, from novela addicts to closet viewers, who for the first time will have access to a replay of the most popular, romantic stories of all time, available at one destination.”

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In what will be its fist authenticated partnership, Univision is developing “TV Everywhere” applications for Novelas — and the other services– that will be available to verified Dish subscribers at a later juncture.

“We are pleased to have reached a multi-platform, multi-year agreement with Univision for their newest channels, including their award-winning novelas on this new linear channel, Univision tlnovelas,” noted Dish senior vice president of Programming Dave Shull. “These novelas and thousands of hours of other Univision content will be available on demand on TVs, PCs and mobile devices for our customers.”

Coming out of the gate, the Univision Novela lineup includes:

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6:00 p.m. (ET) – “Esmeralda” (Emerald) – Starring Leticia Calderón and novela heart-throb Fernando Colunga, this is a story of switched destinies. Two babies are born, but the obsessive desire for a male heir and a trick of destiny causes their lives to change. The boy who was born in a miserable shack opens his eyes to the opulence of a mansion; and the beautiful little girl who was born to a silken crib takes her first steps inside the corrugated walls of poverty. The little girl, Esmeralda, is born blind, but years later, she meets the boy and they fall in love, but the secrets of the past threaten to keep them apart.
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7:00 p.m. – “Palabra de Mujer” (A Woman’s Word) – Starring Edith González, Ludwika Paleta, Yadhira Carrilo and Lidia Avila. Vanesa approaches her friend Delia to help her establish a production company to produce quality programming for women with Fernanda, Paulina, Matilde and Irmita supporting the business venture. The television program they seek to create becomes the motivation that Vanesa needs to rebuild her life after Julian, her husband of 22 years, leaves her for a younger woman. The show they produce, Palabra de Mujer, follows the interconnected lives of these four women from varied social backgrounds in Mexico City and how they leverage their professional success to gain control of their personal lives that have spiraled out of control.
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8:00 p.m. – “Yo Amo a Juan Querendón” (I Love Irresistible Juan) – Eduardo Santamarina plays the decidedly un-dashing Juan Querendón. This leading man isn’t rich, isn’t very handsome, and doesn’t dress well, but all the ladies love him for his kind heart and “colorful” ways. Juan holds women in very high esteem. He considers them the most beautiful creatures on the face of the Earth, nature’s masterpiece, to be respected and worshipped like goddesses. As a result, he falls madly in love with them all, and they with him. One misadventure leads to another, but one thing is clear from the start: viewers find Juan Querendón irresistible, too.
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FYI THE WOMAN (ANGELICA RIVERA) IS WIFE OF MEXICAN PRESIDENTIAL CANDIDATE PRI PARTY

9:00 p.m. – “Huracan” (Hurricane) – The late Eduardo Palomo and the beautiful Angélica Rivera star in this story set in the beautiful Mexican port of Mazatlán. Helena and Ulises vowed to love each other forever, carving their names on a rock by the sea. They never suspected that because of a juvenile mistake, destiny would drive them apart and change their lives completely.
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10:00 p.m. – “Rosa Salvaje” (Wild Rose) – The classic story of a young girl who goes from rags to riches, twice. Rosa marries into a wealthy family, but leaves her husband when she learns that he only married her to spite his sisters and refuses to accept any alimony. To her surprise, Rosa is reunited with her long-lost mother, an upper-class woman, and becomes extremely wealthy. The novela stars Veronica Castro, Guillermo Capetillo, and Laura Zapata.
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11:00 p.m. – “Niña Amada Mía” (My Beloved Little Girl) – Starring Karyme Lozano and the dashing Sergio Goyri. Don Clemente is a rich landowner who has been widowed for some time. When he decides to remarry, the three daughters he has raised since infancy suspect their new stepmother is only after their father’s fortune. Soon all three daughters must make life changing decisions of whether to follow their hearts or obey their loving but strict father’s wishes.

Read More: on Multichannel News

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HOW VERIZON SCORED A MOVIE CHANNEL TO LURE HISPANICS ASAP

February 28, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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Verizon (NYSE: VZ) has turned up the pressure on its hunt for a piece of the fast-growing U.S. Hispanic audience, adding Spanish-language movie channel Cine Estelar to its FiOS TV lineup. The deal for the channel expands the FiOS TV Spanish-language offering to more than 175 of the most popular channels available.

The addition of Cine Estelar specifically targets the growing Mexican population in the United States, Verizon said. Cine Estelar, along with Cine Nostalgia, which FiOS added last November, is part of FiOS TV’s La Conexion package–which is now available in all FiOS TV markets.

“New additions to the FiOS TV channel lineup like Cine Estelar help to deliver even more value to our Spanish-language packages, providing consumers with one of the most robust offerings in the market today,” said Michelle Webb, director of content strategy and acquisition for Verizon.

Cine Estelar, a 24-hour-a-day, color movie channel, features box office hits from the Mexican film industry from the ‘60s to date, with 260 premieres a year, 12 different titles every day and 5 new releases each week. Between it and Cine Nostalgia offer more than 3,000 exclusive titles, the largest library of Mexican movies in the world, and a significant feather in Verizon’s cap.
Verizon, of course, isn’t alone in the chase. Pay-TV providers, over-the-top sites Hulu and Netflix, device manufacturers Boxee and Roku, and a swarm of content providers have steadily been increasing their plays to the Hispanic audience.

And, it makes sense. The Hispanic population was the fastest growing segment of the U.S. population during the past decade, accounting for more than half of U.S. population growth between 2000 and 2010, according to the Census Bureau.

It’s grown more than 43 percent to 50.5 million in 2010, and now accounts for nearly one in four people under 18, the Census Bureau reports.

Hulu scored a coup with Univision, for example, in October. It signed the top-five network to a multi-year deal that included hundreds of hours of Spanish-language novelas, variety shows, comedies and reality series from the Univision family of networks to run on Hulu and Hulu Plus.

“We’re really excited about working with Univision to serve the broad Hispanic audience in the U.S., enabling our advertisers to connect with a young, very fast growing part of the population who haven’t yet been able to access a substantial offering of culturally relevant premium Spanish language content online,” said Andy Forssell, SVP of Content Acquisition for Hulu, at the time.

The deal infused Hulu with content and created a new advertising vehicle at the same time.

“The demand for Univision’s content is tremendous and this will be the first time our most popular programming will be available on the Internet,” said Tonia O’Connor, president of distribution sales & marketing at Univision Communications.

Univision Communications’ assets include Univision Network, the most-watched Spanish-language broadcast television network in the country reaching 97 percent of U.S. Hispanic households, as well as an array of other programmers.

Hulu also signed a deal in December with 11 additional Spanish-language content partners for its Hulu Latino programming service. Content from Hulu’s new partners– Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe and Venevision–will start appearing on Hulu and Hulu Plus this year.

AT&T (NYSE: T) since August has offered a multiview option for its Paquete Español offering that allows users to chose from 53 channels, and to watch up to four at once. The programming was the second Spanish-language app made available on U-verse TV.

Time Warner Cable (NYSE: TWC) in November added 37 Spanish-language channels to its app for Apple (Nasdaq: AAPL)’s iPad; Cablevision (NYSE: CVC) in October launched a package that contains 45 Spanish-language channels and more content from Puerto Rico, Cuba and Peru; and YouTube rolled out programming targeting Hispanics with the November launch of three of its first 100-plus promised original channels.
But it’s not just the growth of the Hispanic population that has service providers drooling; it’s the fact, as one recent study points out, that the Hispanic middle class has grown by 80 percent over that past 20 years. Discretionary income among Latinos has almost doubled in the past decade alone to some $72 billion dollars, according to a report from the Tomás Rivera Policy Institute.

That’s a heck of a potential audience for advertisers, especially in a time of increasing viewer fragmentation.

“On average a Spanish channel line-up in any pay-TV platform is of 35 to 45 Spanish channels, and Cine Estelar consistently ranked every week of last year as the No. 1 channel right after main TV networks Univision, Telemundo, Telefutura and Galavision; and Cine Nostalgia ranked among the top 10 Spanish channels,” said Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar. “U.S. Hispanics have direct access to his movie library thanks to multichannel operators Verizon and DirecTV and the distribution continues growing.”

Read more: http://www.fierceiptv.com/story/verizon-ups-ante-woo-hispanic-audience-new-movie-channel-deal/2012-02-28#ixzz1niUoFV

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

February 26, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ
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Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

Read More: By Eric Talbot VP Brand Solutions of Univision Communications

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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