IS DISH DEBUTING UNIVISIÓN NOVELAS?

March 1, 2012 by Jessica Marie Gutierrez Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Dish Debuts Univision Novelas on Latino Package Network is First of Quartet of Cable Services DBS Provider will Launch under New Distribution Pact

Dish Network has rolled out Univision Novelas, the first of four new cable networks being launched by the U.S. Hispanic media leader this spring. Featuring a mix of current and library novelas from Univision’s vast archives, Univision Novelas is now available to DishLatinos customers. The network will be flanked by an online website at http://www.univisiontlnovelas.com for women to connect on issues and topics explored in the novelas and that are close to their hearts. Fans can also engage with the new network on Univision Novelas’ forums , on Twitter via @unitlnovelas and on facebook.com/unitlnovelas.

Novelas’ bow is part of a far-reaching affiliation deal Univision struck with the nation’s No. 3 distributor in January. As part of the agreement, terms of which were not disclosed, Dish will also become the first distributor to carry dedicated sports and news services, Univision Deportes Univision Noticias. Another network sports service, Univision Deportes Dos will be exclusive to Dish subs during 2012. All three of those networks are slated to bow during the first half of the year, according to a Univision spokeswoman.

“We are thrilled to unveil Univision tlnovelas, a network dedicated to the novela phenomenon which has transcended decades and generations as one of the most watched genres on television and continues to have mass appeal across all age groups,” said Jessica Rodriguez, senior vice president of Univision Cable Networks in a statement. “This network will attract the novela fan at all levels, from novela addicts to closet viewers, who for the first time will have access to a replay of the most popular, romantic stories of all time, available at one destination.”

In what will be its fist authenticated partnership, Univision is developing “TV Everywhere” applications for Novelas — and the other services– that will be available to verified Dish subscribers at a later juncture.

“We are pleased to have reached a multi-platform, multi-year agreement with Univision for their newest channels, including their award-winning novelas on this new linear channel, Univision tlnovelas,” noted Dish senior vice president of Programming Dave Shull. “These novelas and thousands of hours of other Univision content will be available on demand on TVs, PCs and mobile devices for our customers.”

Coming out of the gate, the Univision Novela lineup includes:

6:00 p.m. (ET) – “Esmeralda” (Emerald) – Starring Leticia Calderón and novela heart-throb Fernando Colunga, this is a story of switched destinies. Two babies are born, but the obsessive desire for a male heir and a trick of destiny causes their lives to change. The boy who was born in a miserable shack opens his eyes to the opulence of a mansion; and the beautiful little girl who was born to a silken crib takes her first steps inside the corrugated walls of poverty. The little girl, Esmeralda, is born blind, but years later, she meets the boy and they fall in love, but the secrets of the past threaten to keep them apart.

7:00 p.m. – “Palabra de Mujer” (A Woman’s Word) – Starring Edith González, Ludwika Paleta, Yadhira Carrilo and Lidia Avila. Vanesa approaches her friend Delia to help her establish a production company to produce quality programming for women with Fernanda, Paulina, Matilde and Irmita supporting the business venture. The television program they seek to create becomes the motivation that Vanesa needs to rebuild her life after Julian, her husband of 22 years, leaves her for a younger woman. The show they produce, Palabra de Mujer, follows the interconnected lives of these four women from varied social backgrounds in Mexico City and how they leverage their professional success to gain control of their personal lives that have spiraled out of control.

8:00 p.m. – “Yo Amo a Juan Querendón” (I Love Irresistible Juan) – Eduardo Santamarina plays the decidedly un-dashing Juan Querendón. This leading man isn’t rich, isn’t very handsome, and doesn’t dress well, but all the ladies love him for his kind heart and “colorful” ways. Juan holds women in very high esteem. He considers them the most beautiful creatures on the face of the Earth, nature’s masterpiece, to be respected and worshipped like goddesses. As a result, he falls madly in love with them all, and they with him. One misadventure leads to another, but one thing is clear from the start: viewers find Juan Querendón irresistible, too.

FYI THE WOMAN (ANGELICA RIVERA) IS WIFE OF MEXICAN PRESIDENTIAL CANDIDATE PRI PARTY

9:00 p.m. – “Huracan” (Hurricane) – The late Eduardo Palomo and the beautiful Angélica Rivera star in this story set in the beautiful Mexican port of Mazatlán. Helena and Ulises vowed to love each other forever, carving their names on a rock by the sea. They never suspected that because of a juvenile mistake, destiny would drive them apart and change their lives completely.

10:00 p.m. – “Rosa Salvaje” (Wild Rose) – The classic story of a young girl who goes from rags to riches, twice. Rosa marries into a wealthy family, but leaves her husband when she learns that he only married her to spite his sisters and refuses to accept any alimony. To her surprise, Rosa is reunited with her long-lost mother, an upper-class woman, and becomes extremely wealthy. The novela stars Veronica Castro, Guillermo Capetillo, and Laura Zapata.

11:00 p.m. – “Niña Amada Mía” (My Beloved Little Girl) – Starring Karyme Lozano and the dashing Sergio Goyri. Don Clemente is a rich landowner who has been widowed for some time. When he decides to remarry, the three daughters he has raised since infancy suspect their new stepmother is only after their father’s fortune. Soon all three daughters must make life changing decisions of whether to follow their hearts or obey their loving but strict father’s wishes.

HOW VERIZON SCORED A MOVIE CHANNEL TO LURE HISPANICS ASAP

February 28, 2012 by Jessica Marie Gutierrez 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Verizon (NYSE: VZ) has turned up the pressure on its hunt for a piece of the fast-growing U.S. Hispanic audience, adding Spanish-language movie channel Cine Estelar to its FiOS TV lineup. The deal for the channel expands the FiOS TV Spanish-language offering to more than 175 of the most popular channels available.

The addition of Cine Estelar specifically targets the growing Mexican population in the United States, Verizon said. Cine Estelar, along with Cine Nostalgia, which FiOS added last November, is part of FiOS TV’s La Conexion package–which is now available in all FiOS TV markets.

“New additions to the FiOS TV channel lineup like Cine Estelar help to deliver even more value to our Spanish-language packages, providing consumers with one of the most robust offerings in the market today,” said Michelle Webb, director of content strategy and acquisition for Verizon.

Cine Estelar, a 24-hour-a-day, color movie channel, features box office hits from the Mexican film industry from the ‘60s to date, with 260 premieres a year, 12 different titles every day and 5 new releases each week. Between it and Cine Nostalgia offer more than 3,000 exclusive titles, the largest library of Mexican movies in the world, and a significant feather in Verizon’s cap.
Verizon, of course, isn’t alone in the chase. Pay-TV providers, over-the-top sites Hulu and Netflix, device manufacturers Boxee and Roku, and a swarm of content providers have steadily been increasing their plays to the Hispanic audience.

And, it makes sense. The Hispanic population was the fastest growing segment of the U.S. population during the past decade, accounting for more than half of U.S. population growth between 2000 and 2010, according to the Census Bureau.

It’s grown more than 43 percent to 50.5 million in 2010, and now accounts for nearly one in four people under 18, the Census Bureau reports.

Hulu scored a coup with Univision, for example, in October. It signed the top-five network to a multi-year deal that included hundreds of hours of Spanish-language novelas, variety shows, comedies and reality series from the Univision family of networks to run on Hulu and Hulu Plus.

“We’re really excited about working with Univision to serve the broad Hispanic audience in the U.S., enabling our advertisers to connect with a young, very fast growing part of the population who haven’t yet been able to access a substantial offering of culturally relevant premium Spanish language content online,” said Andy Forssell, SVP of Content Acquisition for Hulu, at the time.

The deal infused Hulu with content and created a new advertising vehicle at the same time.

“The demand for Univision’s content is tremendous and this will be the first time our most popular programming will be available on the Internet,” said Tonia O’Connor, president of distribution sales & marketing at Univision Communications.

Univision Communications’ assets include Univision Network, the most-watched Spanish-language broadcast television network in the country reaching 97 percent of U.S. Hispanic households, as well as an array of other programmers.

Hulu also signed a deal in December with 11 additional Spanish-language content partners for its Hulu Latino programming service. Content from Hulu’s new partners– Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe and Venevision–will start appearing on Hulu and Hulu Plus this year.

AT&T (NYSE: T) since August has offered a multiview option for its Paquete Español offering that allows users to chose from 53 channels, and to watch up to four at once. The programming was the second Spanish-language app made available on U-verse TV.

Time Warner Cable (NYSE: TWC) in November added 37 Spanish-language channels to its app for Apple (Nasdaq: AAPL)’s iPad; Cablevision (NYSE: CVC) in October launched a package that contains 45 Spanish-language channels and more content from Puerto Rico, Cuba and Peru; and YouTube rolled out programming targeting Hispanics with the November launch of three of its first 100-plus promised original channels.
But it’s not just the growth of the Hispanic population that has service providers drooling; it’s the fact, as one recent study points out, that the Hispanic middle class has grown by 80 percent over that past 20 years. Discretionary income among Latinos has almost doubled in the past decade alone to some $72 billion dollars, according to a report from the Tomás Rivera Policy Institute.

That’s a heck of a potential audience for advertisers, especially in a time of increasing viewer fragmentation.

“On average a Spanish channel line-up in any pay-TV platform is of 35 to 45 Spanish channels, and Cine Estelar consistently ranked every week of last year as the No. 1 channel right after main TV networks Univision, Telemundo, Telefutura and Galavision; and Cine Nostalgia ranked among the top 10 Spanish channels,” said Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar. “U.S. Hispanics have direct access to his movie library thanks to multichannel operators Verizon and DirecTV and the distribution continues growing.”

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Filed Under: LATINO MARKETING Tagged With: Apple, Cablevision, Hulu, Spanish language, Time Warner Cable, United States, Univision, Verizon

“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

February 26, 2012 by Jessica Marie Gutierrez 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

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Filed Under: LATINO MARKETING Tagged With: English-Language, Google, healthcare, healthcare marketers, hispanic, HISPANIC MARKETING, public relations, Race and ethnicity in the United States Census, SALUD, Spanish language, Spanish language healthcare terms, Spanish language on-line healthcare queries, Univision, Univision Communications

DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

February 24, 2012 by Jessica Marie Gutierrez Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Spanish-language media giant Univision Communications on Friday reported improved fourth-quarter financials and vowed that it will continue to grow despite increased competition.

The privately-held company, led by CEO Randy Falco and chairman Haim Saban, posted a loss of $355.9 million, compared with a loss of $631.9 million in the year-ago period, which had been dragged down by $452 million in losses and charges related to a legal settlement with Mexican broadcaster, content supplier and investor Grupo Televisa. Restructuring, severance and related charges rose to $9.3 million in the latest period from $4.9 million in the year-ago period. The company also cited an impairment loss of $12.5 million, compared to $8.6 million in the year-ago period.

Adjusted operating income before depreciation and amortization, a measure of profitability that focuses more on operations, increased 6.3 percent to $275.7 million. Revenue in the latest quarter rose 6.9 percent to $616.7 million. The company recorded revenue gains in its television and radio business, but not its interactive unit.

“The release of the 2010 U.S. Census results made 2011 a landmark year for Univision and the entire Hispanic media industry,” said Falco. “The Census results showed that our core audience, which is already one in six Americans, is expected to grow to one in three Americans in 40 years.”

To take advantage of the upside opportunity, “Univision is laying the groundwork for growth, investing in new networks and expanding our digital distribution capabilities to deliver the full value of our exclusive programming partnership with Televisa,” he added. “These efforts are enhancing Univision’s audience engagement, as demonstrated by strong ratings and persistent live viewership – Univision finished the fourth quarter with the highest percentage of live viewers in primetime compared to the major broadcast networks.”

On a conference call, Univision executives explained the significance of having the highest concentration of live viewers in the key 18-49 demo in primetime. Of Univision’s audience in that demo, 94 percent watch live, compared with 79 percent at NBC, 76 percent at ABC and 75 percent at CBS and Fox, the company said.

Spanish-language media has been in transition as the latest Census has cast a spotlight on the sector, and other media and entertainment companies are eyeing opportunities to take advantage, Falco told analysts. “Now, every media executive wakes up thinking of two great growth opportunities – Hispanic and digital media,” he said.

However, Univision has an advantage as it has focused on this space for more than half a century, “and we are far and away the best at it,” Falco said. “We have built up a rare trust and loyalty with our audience.”

But the company won’t rest on its laurels, he emphasized, saying “it pays to be ahead of the curve.” Importantly, Falco said that “we also have the relevant content U.S. Hispanics crave,” calling Univision’s exclusive access to Televisa content “a huge competitive advantage.”

Asked about rep0rts that Univision has discussed an English-language joint venture with ABC News, executives declined to comment on Friday.

Management touted the outlook for the political advertising season though, saying Univision is spending millions to launch its political sales force.

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Filed Under: LATINO MARKETING Tagged With: English-Language, Haim Saban, Hispanic and Latino Americans, hispanic blog, influential, Influential Access, Jess Marie, JESSICA MARIE GUTIERREZ, Race and ethnicity in the United States Census, Randy Falco, Spanish language, Televisa, transforming ordinary, Univision

ARE LATINOS A “SLEEPING GIANT?”

February 22, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG NY JESSICA MARIE GUTIERREZ

Mainstream media and politicians have sold Latinos short for decades. (Flickr: Beverly & Pack)

I can remember back to 1980 when President Carter was running for reelection against a list of Republican candidates, including Ronald Reagan. Ruben Bonilla, the then-National President of the League of United Latin American Citizens (LULAC) was being encouraged to endorse the president’s campaign. He backed Carter, but Reagan went on to win easily.

This common, apparently benign scenario, has played out for decades but it’s representative of the underlying problem when it comes to how media and politicians treat Latinos.
From 1980 to the mid-1990s, Latino voters were always referred to as the “sleeping giant.” Our population growth has constantly risen at a rapid pace, thus many in politics and the media have recognized the potential political strength of the Latino community and politicians desired the endorsements of top Latino officials.

But at the same time, the disturbing reality is that we have not yet realized that potential at the ballot box. We continue to have a very young population and we have experienced a great deal of obstacles to voting because of state and local barriers. Instead of addressing these issues head on, politicians and the media have just rolled with the punches. Presidential candidates have made lightweight political overtures to Latinos in nearly every election. And the media only gives scant coverage to Latino issues.

How did this happen?

Every four years, beginning in 1980, I would read the traditional “sleeping giant” article in virtually every major newspaper in the country. It was telling that in non-election years, most media in those days seldom focused much attention on Latino politics or policy concerns. Despite our population growth and political aspirations, one would seldom see a Latino or Latina on any of the established political talk shows, such as Meet the Press. Heck, we were overjoyed if we were simply able to make the nightly news on ABC, CBS, or NBC.

Then, the Spanish International Network (SIN) opened its Washington, D.C. office and we were as close to media nirvana we would ever get. SIN would cover the work of Latinos in D.C. and throughout the nation. SIN would become Univision and through those years, the every-four-year syndrome on the “sleeping giant” changed. We began to see more articles and attention, but at the same time there was little depth and dimension to this coverage. We still weren’t at the tables of the evening news and we didn’t have many Latino reporters, but at least the frequency of attention was growing.

Over the last fifteen years, Univision has become a major player in U.S. media and has helped draw attention to Latino and Latino issues in this country. However, it appears one of the downsides of this development has been that the English-language media has abdicated coverage of Latinos to Latino-centric outlets.

Mainstream media spouts their hypocritical interest in the “Latino vote” and community interests. But they have become quite adept at having non-Latinos speak for Latinos on issues that “you have to be there” in order to provide an honest and informed perspective. But what’s the problem? They mention us, they eat our food, some of the their best friends are Latino, and after all they know our concerns better than we do.

I asked a distinguished Latino journalist recently why the media was completely ignoring Romney, Santorum, and Gingrich campaigns and their outreach to the Latino community since Florida. Despite the caucuses in Nevada and Colorado, and the Arizona primary coming up next week, there was no discussion of how Latinos were being courted or ignored by the campaigns.

The journalist responded that the media’s assumption is that, in a GOP primary, the lion’s share of Latino voters will come out of Florida, where Cuban-Americans live, and not elsewhere. The media thinks Latino Republicans and their minds doesn’t leap to Colorado, Arizona, or New Mexico — even though these states could play a decisive role in the primary and general elections.

With the largest number of Latinos in history expected to vote in 2012 and the constant questions about the importance of the Latino vote during the past 19 Republican presidential candidate debates, one would have thought that, this time around, the interest would be more intense.

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Filed Under: LATINO POLITICS Tagged With: Florida, Hispanic and Latino Americans, JESSICA MARIE GUTIERREZ, latino, Race and ethnicity in the United States Census, Ronald Reagan, SIN, Univision

IS DISH DEBUTING UNIVISIÓN NOVELAS?

Dish Debuts Univision Novelas on Latino Package Network is First of Quartet of Cable Services DBS Provider will Launch under New Distribution Pact

Coming out of the gate, the Univision Novela lineup includes:

HOW VERIZON SCORED A MOVIE CHANNEL TO LURE HISPANICS ASAP

“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

ARE LATINOS A “SLEEPING GIANT?”

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IS DISH DEBUTING UNIVISIÓN NOVELAS?

Dish Debuts Univision Novelas on Latino Package Network is First of Quartet of Cable Services DBS Provider will Launch under New Distribution Pact

Coming out of the gate, the Univision Novela lineup includes:

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HOW VERIZON SCORED A MOVIE CHANNEL TO LURE HISPANICS ASAP

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

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DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

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ARE LATINOS A “SLEEPING GIANT?”

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REGISTER TO VOTE

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