WHY SHOULD COMPANIES INVEST IN HISPANIC MARKETING?

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

More Hispanics in College Will Add to Consumer Spending Growth

Higher Education Leads to Higher Income

A study by the Pew Hispanic Center shows that there was a 24% increase in Hispanic college enrollment between 2009 and 2010. This exceeds the population increase among the Hispanic 18-24 demographic (7%) over the same period, which indicates a trend in strides in educational awareness among the Hispanic community.

Growing Hispanic Education Level

Record High School Completion & College Enrollment

Hispanic high school completion reached a record 73% in 2010, up 3% from the year prior. Additionally, strides to move these kids from high school to college have paid off: 44% of those Hispanic students completing high school are going on to college, up from 39% in 2009.

What This Means for Marketers

With college graduates on average earning 1.5 times more than those with only a high school degree, these trends put the Hispanic youth catching up with their non Hispanic counterparts not only in terms of educational attainment but also in terms of income level. US Hispanic consumer spending is on track to reach $1.4 trillion by 2014, and with continuing increases in income levels among these young Latinos, real levels could outpace these projections. Marketers should be looking to include Hispanic marketing strategies into their annual plans in order to capture this growing population’s loyalty and purchases.

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READ MORE: http://evolucioncreativemarketing.com/more-hispanics-in-college-will-add-to-consumer-spending-growth/

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JUNOT DIAZ: THE PULITZER PRIZE WINNER AND OPRAH ENDORSED LATINO ICON RELEASES A NEW BOOK

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

‘Oscar Wao’ author Junot Diaz announces new book

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Image Credit: Pascal Perich. Portfolio design by Neon Sky

It’s been five years since Junot Díaz’s first novel The Brief Wondrous Life of Oscar Wao and more than 15 since his first book of short stories Drown. Oscar Wao was a literary sensation upon its release in 2007, topping several year-end best lists and racking up major prizes, including the Pulitzer.

20120301-004518.jpg Image from Central Square Theater Blog – Junot Diaz

Díaz returns to the short story form and focuses on the topic of love in This Is How You Lose Her, scheduled for a Sept. 11 release.

20120301-005704.jpg Pulitzer Prize Winning Author Junot Diaz with Gutierrez at Fenway Park

A description from Riverhead books:

The stories in This Is How You Lose Her, by turns hilarious and devastating, raucous and tender, lay bare the infinite longing and inevitable weaknesses of our all-too-human hearts. They capture the heat of new passion, the recklessness with which we betray what we most treasure, and the torture we go through – “the begging, the crawling over glass, the crying” – to try to mend what we’ve broken beyond repair. They recall the echoes that intimacy leaves behind, even where we thought we did not care. They teach us the catechism of affections: that the faithlessness of the fathers is visited upon the children; that what we do unto our exes is inevitably done in turn unto us; and that loving thy neighbor as thyself is a commandment more safely honored on platonic than erotic terms. Most of all, these stories remind us that the habit of passion always triumphs over experience, and that “love, when it hits us for real, has a half-life of forever.”

Read More: ENTERTAINMENT WEEKLY BY STEPHEN LEE

Read about Junot Diaz on OPRAH

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WHAT IS THE FASTEST-GROWING HISPANIC CABLE NETWORK?

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

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Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

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During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

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Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

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ROMNEY’S “MODEL” BEHAVIOR: YOU HAVE TO WORK HARD TO OFFEND 50 MILLION LATINOS

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

CONGRESSMAN LUIS GUTIERREZ makes Latinos proud!

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Watch the video! Thank you Mr. Congressman 4 being a great voice to our Latino community!

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

IS ALABAMA “LIGHTENING UP” ON HISPANICS?

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

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On March 1, the ACLU will be in court challenging the constitutionality of both Alabama and Georgia’s discriminatory anti-immigrant laws. Of the five Arizona-inspired laws to pass, only Alabama’s has had significant provisions go into effect. The result: divided communities and devastation to the State’s economy and reputation.

Five months have now passed since those parts of Alabama’s law, H.B. 56, went into effect, and Alabama’s immigrant and Latino communities remain in a state of terror. Although tens of thousands fled Alabama in those first few days and weeks, others have committed to staying in their communities, hoping the legal challenges and basic human decency would prevail. People have held out hoping they would not have to uproot their families and leave their homes, notwithstanding the clear message that they were no longer welcome, at least by those in charge of the State government.Creator of The Hispanic Blog

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Several realities are missed or ignored by those in favor of coercive policies like H.B. 56, that are meant to force immigrants to “self-deport.” One is the incredible resourcefulness of the community they have targeted. People don’t leave their home countries and travel thousands of miles to escape violence, repression, and grinding poverty without a willingness to endure hardship and to overcome obstacles that would persuade those of less resolute spirit to turn back. Having put down roots in Alabama and made contributions to their local communities, many immigrants are therefore willing to take a wait-and-see approach, and tolerate — at least for a while — outrages that are far out of place in 21st-century America.

Alabama is fertile ground for outrage for anyone with a conscience. Although arrests and detentions of foreign auto executives make headlines, the everyday lived experience of H.B. 56 involves far more commonplace affronts to human dignity. Indignities like being denied water service for six weeks, even while your 9-year-old U.S.-citizen child falls ill for lack of running water in the home; or being told that without a valid Social Security number, you can’t have electricity at your home, receive emergency dental care, take classes at the local community college, or renew your lease — even though you are willing and able to pay just like the next person. Other frequent affronts to human dignity include being told that even though your family qualifies for federal food stamps or emergency medical care, you can’t have those services because the state has decided otherwise; or being warned that if you offer a neighbor a hand by providing a meal or a ride, you could be prosecuted for the new state crime of harboring; or being arrested by local police, not for any crime, but because the officer wants to check your immigration status — and besides, you were standing on the sidewalk for too long anyway.

Not all of these consequences are actually mandated by H.B. 56, but such things happen when you enact a broadly worded law that, in the words of Rep. Micky Hammon, one of its sponsors, “attacks every aspect” of the lives of an entire community, in the hopes that “they will deport themselves.” It signals and gives license to those who think they either can or are now required to discriminate (and it doesn’t help when Rep. Hammon openly uses “Hispanic” and “illegal immigrant” interchangeably).
And so those who look or sound “foreign,” even though they are U.S. citizens, are collateral casualties, looked upon with suspicion and harassed — asked if they have “papers” — when they buy groceries, go to school or a restaurant, or attempt to return a blouse to the local department store.br />
20120228-171127.jpg photo of beyond anti-immigrant Gov Brewer of AZ & Gov Bentley of AL

Some recent reports have noted that amongst the thousands who fled Alabama last fall, some have returned. And it’s true: there has been a slight rebound in some places. Some have decided that even though life is far more difficult in Alabama than other places, it’s still their home. And so they will have faith that the State will come to its collective senses and remedy what has become a colossal self-inflicted injury; we’ve seen some state lawmakers calling for repeal, while others are considering measures that would try and mitigate the law’s widespread harms. Many families are counting on the courts and the compassion of their neighbors (immigrant, Latino, or otherwise) so that they can carry on with the lives they have built in Alabama. In short, despite all evidence to the contrary, some immigrants in Alabama continue to have faith in the American values they have come to respect and love as their own. I just hope their faith is not misplaced.

Read More: ACLU BLOG BY JUSTIN COX

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog