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CAN PRESIDENT OBAMA WIN THE HISPANIC VOTE?

February 27, 2012 by Jessica Marie Gutierrez Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

President Barack Obama told a Hispanic audience that he has “another five years coming up” in his presidency and will use the time to push for an overhaul of the U.S. immigration system.

President Barack Obama walks up the steps of Air Force One at Andrews Air Force Base in Md., Thursday, Feb. 23, 2012. Mr. Obama is heading to Florida to visit the University of Miami and attend several fund-raisers. (AP Photo/Susan Walsh)

“My presidency is not over. I’ve got another five years coming up. We’re going to get this done,” the president said in an interview Wednesday with Univision Radio. The interview came ahead of the president’s trip to Florida Thursday to deliver remarks on energy policy and the economy and to raise money for his re-election campaign.

The Hispanic community has criticized Mr. Obama for doing little to carry out his promise to overhauling the immigration system. They have also taken issue with the Obama administration’s increase in deportations.

Mr. Obama said Republicans in Congress shoulder most of the blame for the lack of progress in changing the country’s immigration laws.

“Unfortunately, the Republican side, which used to at least give lip service to immigration reform, now they’ve gone completely to a different place, and have shown themselves unwilling to talk at all about any sensible solutions to this issue, and we’re going to have to just keep up the pressure until they act,” he said.

He also criticized Republican presidential candidate Mitt Romney.

“So far, have we haven’t seen any of the Republican candidates even support immigration reform,” the president said. He continued, “In fact, their leading candidate said he would veto even the Dream Act, much less comprehensive immigration reform.”

The Dream Act would grant permanent-resident status to undocumented immigrant students who completed some college or military service. Mr. Romney has called the act a “handout.”

Latinos, who generally lean Democratic, will play a crucial role in the election in states such as Florida and Virginia. Mr. Obama said he doesn’t think the choice for Latinos will be difficult.

CAN HISPANICS MAKE AN IMPACT ON THE UNITED STATES PRESIDENTIAL ELECTION?

February 27, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Hispanics are comprised of 16 percent of the U.S. population, just 43 percent of Hispanics are eligible to vote. According to the Pew Demographics report, Latinos have a higher proportion of non-citizens and those under 18-years-of-age. This is spread among many states and diminishes the impact on elections and the Electoral College. In some states, Latinos only comprise of as little as one or two percent of the electorate.

However, in states such as California and Nevada, the demographic effects of the Hispanic and Latino vote can impact the results dramatically. In these states, both political parties will be competing for their votes using the issues that are important to these voters.

The Hispanic population in Florida is the third-largest in the nation with Latinos representing 13.1% of all votes for the state. Candidates will be paying the closest attention to the state of New Mexico that accounts for the largest percentage of Hispanic voters at 39%.

The demographic reality may affect the way both political parties discuss and handle policies that alienate Latinos. However, unless there is a higher proportion of Latinos voting in 2012 could determine which party controls the presidency and both houses of Congress for the next four years.

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Filed Under: LATINO POLITICS Tagged With: Electoral College, Florida, Hispanic and Latino Americans, JESSICA MARIE GUTIERREZ, New Mexico, public relations, Race and ethnicity in the United States Census, Voto Latino

HAVE ANY HISPANIC ACTORS WON AN OSCAR IN ANY ACTING CATEGORIES?

February 27, 2012 by Jessica Marie Gutierrez 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

The Academy Awards were revealed as extremely white (94 percent), male (77 percent) and old (median age, 62), the UCLA Chicano Studies Research Center issued a report indicating that Oscar winners seem to reflect the body.

The year 2002 was symbolic when Halle Berry and Denzel Washington won the top acting awards and Sidney Poitier was honored for lifetime achievement.

In the last ten years, there has not been a winner in the Best Actor or Best Actress category that has been Latino, Asian American, or Native American.

Javier Bardem is the first Spaniard to be nominated for an Oscar (Best Actor, 2000, for Before Night Falls, lost to Russell Crowe for Gladiator). In 2007, 2007, Bardem acted in No Country for Old Men, and played a sociopathic assassin, Anton Chigurh. For that role, he became the first Spanish actor and Spaniard to win an Academy Award for Best Supporting Actor. He received his third Academy Award nomination, and second Best Actor nomination, for the film Biutiful.

In 2009, Penelope Cruz became the first Spanish-born actress to win an Oscar by taking the best supporting actress award for her role as tempestuous artist Maria Elena in Woody Allen’s romantic comedy “Vicky Cristina Barcelona.” She was also the first Spanish actress to receive a star at the Hollywood Walk of Fame.

Oddly enough, Bardem began dating then co-star Penélope Cruz in 2007. According to the Associated Press, the two were married in July 2010 in the Bahamas. On September 14, 2010, it was announced that Cruz was four and a half months pregnant with their first child. The Hollywood Reporter quoted the Spanish magazine ¡Hola! that Cruz gave birth to a boy on January 22, 2011, three days before Bardem received his third Oscar nomination, for his role in Biutiful. The couple’s son is reportedly named Leo Encinas Cruz.

The Complete List of Latino Academy Award Winners:
1950 José Ferrer Best Actor Cyrano de Bergerac

in the trailer for Crisis (1950) (image taken from Wikipedia)
Ferrer was a Puerto Rican actor, as well as a theater and film director. He was the first Hispanic actor to win an Academy Award and the only one to win for a lead role.
~1952 Anthony Quinn won Best Supporting Actor for Viva Zapata!
~1956 Anthony Quinn won again for Best Supporting Actor in Lust for Life
Quinn is the first (and only) Mexican-born actor to win two Oscars in the same category
~1961 Rita Moreno West Side Story
Won Best Supporting Actress
~1991 Mercedes Ruehl The Fisher King won Best Supporting Actress and is the first Cuban-American to win an Academy Award
~2000 Benicio del Toro 2000 Best Supporting Actor Traffic
~2007 Javier Bardem won Best Supporting Actor for No Country for Old Men Bardem is the first Spanish (from Spain) actor to win an Academy Award for acting (male or female).
~Bardem is also the first Spanish actor to be nominated twice for acting (male or female).
~2008 Penélope Cruz Vicky Cristina Barcelona Won Best Supporting Actress and is the first Spanish female actor to win

STORY CONTINUED FROM SHOULD THE OSCARS BE DIVERSIFIED?

Oscar winners and nominees of color are less likely than their white peers to receive subsequent nominations. They also make fewer movies per year after their nominations than their Anglo peers do. Moreover, they are more likely to work in television, which is considered lower-status work. From 1990 through 2000, this increased and about 9 percent of the Oscar nominees in the top categories were people of color (Munoz 2002).

Furthermore, from 2002 through 2012, almost 20 percent of nominees were people of color, which is a notable increase.

According to the CSRC Latino Policy and Issues Brief March 2012, the authors’ recommendations:

-Diversify the Academy. Of the Academy’s 43 board of governors members only one is not anglo. A suggestion is to implement a diversity task force.

-Develop young talent of color. The paper states:

Each year Hollywood executives select unknown white male actors (such as Armie Hammer, Chris Hemsworth, and Andrew Garfield) and cast them in big-budget action films and prestige projects, grooming them to become the next Brad Pitt or Tom Cruise. Actors of color are routinely shut out of these game-changing roles.

-Diversify the ranks of Hollywood executives: Currently, there isn’t one minority who’s able to green-light major-studio projects.

Read the CSRC Latino Policy and Issues Brief March 2012 http://www.scribd.com/mobile/documents/82840623/download?commit=Download+Now&secret_password=
All photos were taken from Wire Image and Getty Images

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO ENTERTAINMENT Tagged With: Academy Award, Hollywood walk of fame, Javier Bardem, Oscars, Penelope Cruz, Spain, Spanish actors win oscar, UCLA Chicano Studies Research Center, Vicky Cristina Barcelona, Viva Zapata

“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

February 26, 2012 by Jessica Marie Gutierrez 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Univision’s Patient Journey research also revealed an equal percentage of Hispanics and non-Hispanics reported being prescribed treatment. However, focus group participants expressed an internal tug of war when it comes to adhering to treatment – they understood that medication can help cure or manage their ailments, but also possess concerns which can often be traced back to lack of information. This results in overly inflated fears and/or expectations of treatment.

This finding brings to light the opportunity healthcare marketers have to connect with Hispanics in their language and culture – targeted communications that portray personable doctors or family situations can build trust within the Hispanic community. And they can dramatically lead to adherence of medications.

In addition to Univision’s Patient Journey findings, at the Forum Google presented numbers that showcase Hispanics’ thirst for Spanish-language health content. Overall, Spanish-language online health queries grew an average of 588% per sub-category from 2006-2011. Google compared Spanish-language and English-language search terms including “salud” (+272%) vs. “health” (+29%) and saw a higher growth rate in Spanish-language terms over the same time period.

If healthcare marketers use these findings to better understand Hispanic patients and to develop campaigns to truly engage them, the industry could capitalize on a $12 billion growth opportunity. To read more on the Patient Journey study, read Medical Marketing & Media’s coverage here.

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: English-Language, Google, healthcare, healthcare marketers, hispanic, HISPANIC MARKETING, public relations, Race and ethnicity in the United States Census, SALUD, Spanish language, Spanish language healthcare terms, Spanish language on-line healthcare queries, Univision, Univision Communications

IS THERE A HISPANIC RACHEL RAY: LATINA CHEFS ON ABC’S “THE CHEW”

February 26, 2012 by Jessica Marie Gutierrez 1 Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Photo from ABC

A decade after Ricky Martin and Jennifer Lopez helped Latin music explode into the mainstream, Latina chefs are doing the same for food.

From Food Network’s Marcela Valladolid and Evette Rios on ABC’s “The Chew” to uber-restaurateur Michelle Bernstein and cookbook author Lourdes Castro, these senoritas are proving to be the new face in cooking – especially on television.

The stereotype of Latina mothers living in the kitchen makes sense to these Latina chefs.

“We all grew up around mom in the kitchen, that’s just how it was,” said Bernstein, who is of Latin and Jewish descent and runs Sra. Martinez and Michy’s restaurants in Miami. “And maybe that just better represents what Latin food is, coming from the momma.”

Like music, food is a gateway to people learning about another culture, she said. And in this case, one that is expanding. Hispanics are the fastest growing population in the country, accounting for 50 million people, or 1 in 6 Americans.

Also fueling the rise of Latina chefs is the fact that Latin cuisine is no longer considered “exotic” or difficult to cook. More people today are comfortable cooking at home with ethnic ingredients such as jalapenos and cilantro, or marinating meats with Cuban mojo or chimichurri.

Rios, ABC’s “The Chew” correspondent, is of Puerto Rican descent. She’s a self-taught cook who defines “perfectly Latina” as a woman who can do more than cook: she shows you how to make a cocktail or a dessert, as well.

CAN PRESIDENT OBAMA WIN THE HISPANIC VOTE?

CAN HISPANICS MAKE AN IMPACT ON THE UNITED STATES PRESIDENTIAL ELECTION?

HAVE ANY HISPANIC ACTORS WON AN OSCAR IN ANY ACTING CATEGORIES?

“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

IS THERE A HISPANIC RACHEL RAY: LATINA CHEFS ON ABC’S “THE CHEW”

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CAN PRESIDENT OBAMA WIN THE HISPANIC VOTE?

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CAN HISPANICS MAKE AN IMPACT ON THE UNITED STATES PRESIDENTIAL ELECTION?

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HAVE ANY HISPANIC ACTORS WON AN OSCAR IN ANY ACTING CATEGORIES?

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“SALUD” VERSUS “HEALTH”: DOES MARKETING TO HISPANICS MAKE AN IMPACT?

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IS THERE A HISPANIC RACHEL RAY: LATINA CHEFS ON ABC’S “THE CHEW”

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